In this blog, learn the best subject lines, creative campaign ideas, and best practices to make your 2025 April Fools’ Day emails stand out.

How to pull off April Fools’ Day email campaigns without hurting your brand

1. Well-timed

Your April Fools’ email must land in your subscribers’ inboxes early on April 1st when people are expecting jokes and surprises.

Sending it after April 1st will waste your efforts as it has already lost relevance. You also miss the first-mover advantage, as many brands have likely reached their inboxes and captured their attention.

If your audience spans different time zones, consider scheduling or using an email marketing tool to send the emails at the right time.

2. Must be brand-relevant

Your April Fools’ joke should feel like an extension of your brand. It should not be way off the line of your brand messaging, as it can come across as outrageous or off-color.

The aim of the April Fools’ email is to showcase humor, create brand engagement, and drive sales. Hence, the marketing teams must have foresight while creating the April Fools’ campaign and not compromise on the brand identity or values.

For example, if your brand carries a more professional tone throughout the year, try to integrate your products or an offer with an engaging yet subtle prank. Highlight the key offering in the subject lines so that more and more subscribers open it.  

For example, Kind played a clever prank by announcing the start of pumpkin season and later introducing their pumpkin caramel bars in an April Fools’ email. The email featured a brand-relevant yet subtle joke without being over-the-top.

While, if your brand has a playful tone, you can be more adventurous with your prank. The idea is to maintain brand consistency while still being fun.

The other example, HelloFresh, is a great display of wit. They teased subscribers with a new product that combined two fan-favorite meals—only to pull back at the last moment. While some might see it as outrageous, we see it as a clever and playful move.

3. Have a purpose

An April Fools’ email should do more than just make people laugh—it should also serve a purpose. The goal should be both, engagement and conversions. 

Make sure it has a clear call-to-action (CTA), whether to drive traffic to a landing page, promote a new product, or boost social media engagement—your prank should naturally lead to action.

For example, Reebok’s April Fools’ email had one clear purpose—to introduce subscribers to their 50% off running sale—and they made the entire email revolve around it.

Focus on making your email as unique as possible to encourage action. You can also add a gamified element to it. For example, invite subscribers to guess the prank for a discount or tease a fake product and then redirect users to a real promotion.

Soylent introduced a fake lentil-based drink in their April Fools’ email and later cleared the air around it. In the end, they redirected subscribers to their blog with a “Shop Now” CTA.

Pros and cons of using humor in an April Fools’ Day email campaign

Pros

1. Shareability

People love sharing witty and unique humor, one of the reasons why memes on social media are so popular. 

When an email includes humor, it feels less like marketing and more like something worth passing along. This organic sharing increases brand reach without extra ad spend. 

However, make sure your email’s humor aligns with your audience’s interests and justifies your brand identity so that the brand messaging remains consistent.

2. Higher engagement

People engage more with content that evokes positive emotions. It also makes your brand even more likable and memorable to them. 

April Fools’ email instantly sparks curiosity in recipients’ minds because of its witty subject line, which makes them eager to find out more about the email content.

To make your email even more engaging, you can add interactive elements such as games, quizzes, or special offers tied to the prank, encouraging people to participate. 

3. Attention-grabbing

Humor captures attention and keeps people reading. People are so used to getting promotional emails that when they get a humorous email, it simply stands out without any effort. 

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The focus should not be on disappointing them with the email content. Use this attention to boost brand awareness and drive sales with smart product recommendations.

4. Relatability

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Humor makes brands feel more human. People connect with brands that understand their daily struggles, inside jokes, or shared experiences. 

This connection makes emails feel more like conversations with a friend rather than marketing messages.

5. Improves brand trust

Humor builds positive associations, and positive associations build trust. This is because humor lowers defenses in people, making them feel more comfortable. 

April Fools Day campaign breaks the wall of formal marketing and makes the brand come across as more approachable, authentic, and likable.

Cons

1. Could be misinterpreted

Humor is subjective—what one person finds funny, another might find confusing or even offensive. 

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Take into account cultural differences and avoid using extreme or sensitive language to protect brand reputation. 

Brands can also perform A/B testing for their April Fools email before launching it in full force, especially if they are experimenting and unsure about dropping it.

2. Leading to backlash

If a joke is seen as insensitive, offensive, or poorly timed, it can trigger a negative response. Especially in today’s time, where consumers quickly share opinions online, a single misstep can damage a brand’s reputation.

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Your marketing team should monitor social media conversations around the topic you plan to feature in your April Fools email. This will help you understand the right approach to take.

3. Limited time until irrelevancy

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Humor often relies on trends, pop culture references, or current events, which means it has a short shelf life.

If your team is planning to take a witty take on real topics, make sure those topics are currently trending because no one relates to an outdated topic. They just fall flat.

4. Could distract from the overall message

The primary goal of an email campaign is to engage and drive action—humor should support this, not overshadow it. If a joke takes center stage, recipients might remember the humor but forget the actual message. 

A good balance is a must to ensure that the audience laughs but also takes the intended action. For this, make sure the CTA is clear so that the campaign achieves its purpose.

40 subject lines example for your 2025 April Fools’ campaign 

Product & Pricing Pranks:

1. Oops! We Marked Everything $0—Hurry Before It’s Fixed!
2. Breaking: We Now Accept Monopoly Money!
3. Introducing Our Edible Shoes—Tastes Like Savings!
4. Introducing Our New Invisibility Collection—See It?
5. Your Order Ships Free… If You Can Sing!
6. New! Self-Washing Clothes – Just Add Imagination
7. Your Wishlist Items Are Now Free! (Almost)
8. We’re Accepting Barter Trades—Got Any Snacks?
9. We Swapped Prices with Luxury Brands—Lucky You!
10. Oops! We Accidentally Doubled Your Loyalty Points!

Fake Rebrands & Hilarious Announcements:

11. Big News: We’re Rebranding as a Taco Shop!
12. We’re Now a Dating App—Swipe Right for Deals!
13. We’re Now a Pet-Only Store—Sorry Humans!
14. Our Website is Now in Morse Code!
15. Breaking: We’re Launching a Space Delivery Service!
16. Meet Our New AI CEO—Beep Boop!
17. We’re Going Paper-Only… No More Online Shopping!
18. Say Hello to Our New Self-Washing Clothes!
19. NEW FEATURE: Smell Before You Buy Online!
20. Introducing Mind-Controlled Shopping—Just Think & Buy!

Delivery & Order Shenanigans:

21. Your Order Shipped… to the Wrong Planet!
22. Good News: Your Package Arrived… 10 Years Early!
23. Exciting Update! Your Order is Now Teleported!
24. Oops! We Sent Your Order to Your Ex!
25. We’re Delivering Orders via Drones… And Unicorns!
26. Surprise! Your Next Order Comes with a Mystery Box!
27. Your Package is Here! (Just Kidding… or Not?)
28. New Rule: All Deliveries Must Include a Dance!
29. You Ordered What?! Check Your Receipt…
30. New Feature: Packages Delivered by Trained Squirrels!

Customer Perks & Loyalty Program Pranks:

31. Congrats! You’re Our First-Ever Lifetime VIP!
32. Your Loyalty Points Just Multiplied… by Infinity!
33. You Unlocked a Secret Discount! Or Did You?
34. Today Only: All Customers Get CEO Benefits!
35. FLASH REWARD: We Owe YOU Money This Time!
36. SURPRISE! We’re Gifting You a Private Shopping Spree!
37. New Loyalty Perk: We Do Your Laundry!
38. VIP Upgrade! You Now Own Part of Us!
39. NEW: A Rewards Program Where You Do Nothing!
40. APRIL FOOLS! But Hey, Here’s a Real Discount!

Best practices for running an April Fools’ Day email campaign

1. Be light-hearted

The whole point of sending out an April Fools email is to be funny and establish relatability with your subscribers. Make sure you do not miss this one obvious chance to be witty or funny but in a positive light.

2. Be transparent that it is an April Fools campaign

While pranks can be fun, misleading your audience too much can backfire. Make it clear within the email that it’s an April Fools joke to maintain trust. Subtle hints, disclaimers, or a clever reveal at the end help balance humor with transparency. 

3.  Don’t be misleading & offer real benefits

Don’t play bait-and-switch, as it can feel misleading and damage trust, especially when other brands are offering real deals and discounts. Make sure you provide some sort of benefit—it could be free shipping, a discount code, or anything that makes the day feel special and encourages a purchase.

4. Ensure your audience is segmented

Not all of your subscribers will appreciate your April Fools’ humor; hence, it is better to perform email segmentation to target only those who are actually more likely to enjoy playful content. You can also use segmented email lists to send different content for better success. 

5. Avoid controversial/sensitive content

This is non-negotiable. In every situation, avoid adding any controversial angle to your April Fools’ email. Ask your marketing team to monitor the current sentiments of people around the topic you are planning to include in your campaign and ensure you don’t cross the line. You can also A/B test your April Fools’ email to check reactions before launching it to your real subscribers.

11 best examples of April Fools’ Day emails to gain inspiration

1. Quartz
2. FlockFoods
3. Threadless
4. QuestLab
5. PizzaHut
6. KiwiCo
7. Aloha
8. Boohoo
9. Urban Decay
10. Benefit
11. Brilliant Earth

1. Quartz

Quartz April Fool’s email takes a direct dig into the famous rumors on the internet. This makes the email instantly engaging and relatable as it feels like more of an inside joke. Also, the email smoothly leads to an offer i.e., a 50% discount on membership, making it worthy for subscribers who opened the email out of curiosity.

2. Flock Foods

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This Flock Foods’ April Fool email directly promotes a specific product (XL Hattie B’s Nashville Hot). It includes a 25% discount offer, encouraging subscribers to take immediate action. This is a good strategy and brands can take inspiration from it to focus on one specific product with a discount to drive sales. 

3. Threadless

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Threadless’ April Fool’s email is witty and engaging, staying relevant to their product since they sell meme-themed apparel. The email keeps April Fool’s spirit alive by emphasizing meme images in this email. This is an interesting blend of brand themes into the April Fool’s occasion. 

4. Quest Lab

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Quest Lab’s April Fool Email adds a witty element to their service i.e., provide test reports. Their humor instantly relates to their subscribers as it matches with their brand identity and also offers discounts for encouraging action and making the email more meaningful. 

5. Pizza Hut

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Pizza Hut pranked their subscribers by faking their newly launched breads as part of their April Fool’s email. They made this email more engaging by highlighting how their bread tastes just like their bestsellers’ pizza crusts. 

This email gained a mixed reaction from their recipients, some loved their approach while some were clearly disappointed by the news being fake.

6. KiwiCo

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KiwiCo takes a straight approach to the April Fool’s Day email. They directly introduced limited-time discounts and free shipping for this particular event. They also introduce their product categories in the email body to increase conversions and offer immediate value to recipients. 

7. Aloha

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Aloha highlighted their company values with a playful nod to April Fool’s Day—staying true to their mission without any gimmicks or compromising on product quality. They also added product testimonials, the company’s pledge to charity, products, and discounts to make their message more engaging and authentic.

8. Boohoo

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This April Fool’s Day email from Boohoo, a fashion brand, highlights immediate value (60% discount), teases the readers (is it a prank?), and encourages recipients to use the discount code to find out. An absolutely engaging storytelling approach that drives subscribers to explore their products—definitely a favorite.

9. Urban Decay

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Urban Decay introduced a faux product in their April Fool’s Day email only to lead recipients to their actual product. A risky move, if you ask me, but definitely a clever one. They also well- position their actual product by highlighting its benefits and complementary products. 

10. Benefit

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Benefit encourages sales with this April Fool’s Day email. The brand offers purchasers three surprise gifts on orders over $30. What makes this offer irresistible is the element of mystery and the fact that its value is mentioned ($16). 

To increase the likelihood of purchase, they also highlight being the number one brand for eyebrows and introduce some of their products.

11. Brilliant Earth

This Brilliant Earth email definitely brought smiles and cheers to people’s lives. It is one of the most engaging April Fool’s Day emails, smartly promoting their products. This jewelry brand gamified its approach by encouraging women to participate, choose their favorite rings, and share the results.

Our top favorites

Flock Foods for being direct, offering discounts, and clean email layout

Boohoo for the storytelling and the huge discount

Brilliant Earth for adding the gamified element that encourages participation and increases brand awareness

How to get started with SmartrMail?

You can create and send your April Fool’s Day email campaigns automatically with SmartrMail.

SmartrMail is an easy-to-use email marketing tool that any e-commerce merchant and e-commerce marketer, regardless of their technical skill level, can use. Here is how to implement April Fool’s Day email campaigns with Smartmail:

Step 1: Install SmartrMail on your Store (Shopify, BigCommerce, Neto, WooCommerce). Once installed, SmartrMail automatically imports your store’s data, including your store name, design, customers, order history, and products.

Step 2: Create and import your email lists easily. Once your list is created, you’ll be able to enter subscribers manually, or import subscribers from a CSV file.

Step 3: Set up email popups to increase subscriber lists. You can easily create and design pop-ups with SmartrMail by navigating to its tab.

Step 4: Design your emails with brand-aligned themes with Brand kits on SmartrMail. 

With Brand Kit, marketers can edit and add themes, interactive elements, colors, designs, texts, backgrounds, images, etc from a single place.

Step 5: Send your emails automatically. Navigate to the automation tab and create a New Automated Flow for your April Fool’s Day email.

You can easily customize the workflow with the drag-and-drop editor.

Looking for an easy-to-use, advanced email marketing tool for your brand? Book a demo with SmartrMail to see if it fits your needs.

Summing it up

The key to a successful April Fool’s Day email campaign is to be fun, unique, and brand value-aligned. Avoid being too political, controversial, or insensitive. 

Use an email marketing tool to implement every event campaign all around the year. It will not only allow you to automate the emails but also help you A/B test campaigns, segment your subscribers, and access detailed analytics for optimization. 

You can book a demo with SmartMail today to take your email marketing to the next level. 

The post 11 Successful April Fools’ Day Email Examples to Learn From in 2025 appeared first on SmartrMail Email Marketing Blog.

BigCommerce, a leading e-commerce platform with currently 43,386 live stores, is one such tool that is designed to support businesses at any growth stage. It lets you create and manage online stores without needing any expertise in web development or e-commerce.
The solution offers a wide range of features to establish and expand your online store. It’s more than just a platform to sell products, it’s a powerful ecosystem where you can manage different aspects—store design, product inventory, SEO, marketing, and whatnot all from a single place.

What sets BigCommerce apart is its flexibility and scalability, allowing you to handle everything from single-front stores to complex multi-storefront e-commerce setups all while offering lower transaction fees than most leading players today.
This article is the most complete manual you’ll find out there for getting started with a BigCommerce multi-storefront, covering features, benefits, setup, and a loooooot more.

Having mentioned single and multi-storefronts, first, let’s see how they differ.

Single storefront Vs. Multi-storefront

A single storefront is a traditional e-commerce setup where you operate one online store under a single domain. This means all your product listing, branding, and interactions happen from a single domain which is consistent for all customers, regardless of their location, preferences, or other factors.

For example, a clothing brand with a single website where all customers shop, regardless of their country, and find the entire product catalog on the same site.

On the other hand, a BigCommerce multi-storefront (MSF) allows you to manage multiple online stores or storefronts from a single BigCommerce account. This is perfect for businesses that want to target different markets, product lines, or customer segments.

Each store can have its unique domain, design theme, categories, web pages, social media links, price lists, and email templates, all controlled from one central dashboard.

For instance, the clothing brand mentioned previously could have one website specifically for men’s fashion and another for women’s.

Below are the key differences between the two storefronts:

Key features of BigCommerce multi-storefront

Coco Republic, a 45-year-old furniture retailer switched from a leading platform to a BigCommerce Multi-Storefront for scaling their operations. Below are the MSF features that growing companies across the globe find useful. 

1. Centralized inventory management

Inventory management is challenging enough for a single store, let alone for multiple stores.

However, BigCommerce MSF makes it easy by bringing inventory across multiple websites to one single dashboard. This eliminates the back-and-forth of tracking inventory on multiple sites and gives you insights into restocking, promotions, and inventory allocation. 

You can easily change inventory settings for each storefront and stay updated with notifications on stock levels. 

Unified reporting dashboard

BigCommerce offers a combined reporting and analytics dashboard that acts as the brain of your multi-storefront operations. 

With a consolidated view, you get to keep a close watch on the entire e-commerce ecosystem including all your different stores. You can also set up web analytics to analyze and compare the performance of each store, discover patterns, and make your decisions based on solid data. 

In short, multi-storefront makes everything readily accessible in one location –from tracking sales metrics to customer behavior. This saves you time and lets you align your multi-store activities towards one common goal. 

Integrated order management

The ultimate purpose of putting different processes in place is to fulfill customer orders on time. MSF centralizes orders, shipping, and customer information from all your storefronts, giving you an organized picture. Plus, each order is tagged by its originating storefront for easy management. 

The consolidation allows for quick order processing, easy tracking, and seamless communication with customers across all your stores. This way, you can create a high-quality customer experience regardless of which store the order originated from.

Customizations for each storefront

While you can manage everything from a single BigCommerce account, you don’t have to be stuck with the same look, feel, and experience for all your stores. 

Customize each storefront for its specific market or audience. Customizations go far beyond logos, color schemes, and aesthetics, touching every aspect of the customer experience. 

You get pricing flexibility, where you can set custom prices for a particular customer group. In addition, you can choose to have different currencies, payment gateway, shipping, product discovery processes, filters, templates, and localized content for each of your stores. 

At present, BigCommerce MSF offers maximum customizations covering everything from theme designs and widgets to social media integration and transactional emails. All this translates into unique shopping experiences for all your stores. 

Advanced marketing tools 

As you expand, you need to create awareness about your new stores and put in marketing efforts.

BigCommerce MSF can integrate with a range of advanced marketing tools such as Yotpo, FavSEO, and TikTok. These integrations let you execute coordinated marketing strategies across stores while still optimizing messaging and other elements for each.

E-commerce primarily relies on e-mail and SMS for customer communications. Using integrations with email marketing tools like Smartrmail, you can quickly create customized email campaigns for each storefront, manage newsletter subscriptions, and set up automated flows such as abandoned carts, welcome series, and post-purchase follow-ups.

Why should you choose BigCommerce Multi-Storefront?

A native storefront works well up until your initial growth phase, but as you plan for expansion, your business demands different things. Here’s how a multi-storefront can help. 

1. Global and wider reach 

BigCommerce Multi-Storefront allows you to create localized stores for different regions, each with its own domain, language, currency, and content. 

This means you can target customers in different countries, adjusting your offerings to local preferences. Plus, narrowing down your audience based on customer attributes also increases your conversion rates. 

For instance, you could have a .com store for the US with payment currency as USD and a .co.uk store for the UK with payment currency as GBP, all managed from a single platform.

2. Centralized management

With MSF features, you can oversee all your online stores from one intuitive dashboard. Easily update product information, manage inventory, and process orders for different websites simultaneously. 

There’s no need to log in and out of multiple systems, saving you time and reducing the risk of errors. 

3. Well integrated with your tech stack 

Using BigCommerce’s powerful API and large partner network, you can easily integrate the multi-storefront with your existing tech ecosystem. 

Whether you’re using CRM, ERP, or marketing automation tools, you can connect these to all your storefronts at once. The integrations ease the data flow, automate processes (post-purchase emails, lead capturing, etc), and let you operate without any app hopping.

4. More SEO opportunities 

Each store in the multi-storefront model is built for its targeted market giving you the opportunity to add local keywords and create market-specific meta tags and content. 

This helps improve your search engine rankings, domain authority, and search visibility across regions.

5. Better security

Managing multiple stores generates a large amount of critical data, and protecting it is important to maintain your reputation and customer trust.

BigCommerce MSF secures both your and your customer’s data with its advanced security measures. This includes SSL certificates, PCI compliance, and regular security updates to keep your data safe from any kind of threats.

6. Cost-effective expansion

Imagine the multiplied costs of building and maintaining separate stores on different platforms. But, this is not the case with BigCommerce MSP as you get the ability to launch new storefronts in no time (more on this later). 

You can simply add more stores to your existing setup and pay only for the extra features you’d use. This way, you don’t need to spend on building and maintaining independent stores, making MSF a more affordable option for expansion.

7. Flexible customizations

Each storefront can be built for a specific market or audience while maintaining brand consistency. You can customize themes, product displays, checkout processes, and more for each store. 

This flexibility allows you to adapt to different cultural preferences, showcase region-specific products, or create entirely different store experiences.

8. Quick scalability

A multi-storefront makes it easy to scale up your business across new markets, categories, or customer segments without the hassle of lengthy development. This empowers you to respond to market opportunities or test new ideas right on time.

9. Easy to migrate 

Migrating from your existing e-commerce platform to a new one involves complex data movement.

BigCommerce offers tools and support to make migrating both new and existing stores to the Multi-Storefront platform straightforward. 

Whether you’re combining multiple stores from different platforms or moving a single store to a multi-storefront, the migration process is pretty smooth and doesn’t disrupt your everyday processes.

Who can use BigCommerce multi-storefront?

BigCommerce multi-storefront can be used by businesses of different shapes and sizes, each with unique expansion goals.

• Multi-brand companies: If you manage different brands or product lines, multi-storefront can be the right choice. It lets you run separate websites with different brand identities but centralized backend operations.

• International businesses: For companies growing globally, multi-storefront can be used to create region-specific stores with complete localization of the shopping experience. This includes separate domains, local currency payments, payment methods, shipping options, and even products. 

• Hybrid sellers: Many businesses sell to both individual customers (B2C) and other businesses (B2B). A multi-storefront allows them to build different stores based on the type of audience and create seamless experiences for each.

• Franchises: Franchise businesses can use a multi-storefront to give each franchisee their own online presence while maintaining central control. The parent company can then manage all franchisee stores from a single platform.

• Large-scale retailers: Retailers with huge product catalogs can use Multi-Storefront to create shopping experiences for different customer segments. Instead of forcing customers to go through thousands of unrelated products, they can create stores for each category.
• Marketers: The multi-storefronts can also be used by marketers as microsites focused on product launches or marketing campaigns. These microsites make your marketing strategies even more impactful.

How to set up Multi-Storefront with BigCommerce

Using BigCommerce, you can launch multiple storefronts or websites in a few simple steps.

Step 1: Create an account and choose your plan 

First, sign up for a BigCommerce account, Then, choose a plan that suits you the most. Ask yourself a few questions 

• How many storefronts will you require? 
• What are the required features?
• How many products do you plan to sell?
• What is your expected traffic volume?

Step 2: Do the initial storefront setup

Start by setting up your main storefront. Enter essential business details such as your business name, logo, and contact information. Then, add currencies, shipping options, and tax settings for your target market.

Step 3: Add your additional storefronts 

After setting up your primary storefront, go to the “Store Setup” section in the BigCommerce dashboard. Select the “Add Storefront” option and follow the instructions to create additional storefronts. Change store settings and make them unique to the market or focus of the website.

Step 4: List your products and build your inventory  

Next, upload products and start managing your inventory. You can have a central dashboard to manage inventory or have different products for each store. BigCommerce offers features that make managing products across storefronts easy and simple.

Step 5: Design your theme and customize each storefront   

Now, this is the fun part as you get to design your store. 

Explore the vast theme library of BigCommerce or choose a custom design for your stores. After choosing the theme, add a touch of your branding to each. Finally, design the stores based on the unique preferences of the store audience. 

Step 6: Assign and configure domains    

Now, assign unique domains to each store. Configure the domain settings within BigCommerce for proper mapping. This will ensure that customers easily find the right website based on their geographical location.

Step 7: Integrate payment gateways

Next, choose the payment gateways that are most suitable for each website. You may want to select different gateways based on the region or customer preferences. Also, set up the payment methods for each. BigCommerce offers many different options including credit cards, debit cards, PayPal, and other options to accept international payments as well. 

Step 8: Test your stores 

Before you finally launch, preview each storefront and see if everything appears as expected and functions correctly. Test the shopping experience, including product searches, checkout processes, payment methods, and promotion codes (if any). 

Step 9: Launch the storefronts and keep monitoring 

Once you’ve reviewed and tested all the websites, you can go live with them. Post lunching, monitor performance, and adjust as needed based on customer feedback and analytics. Track key metrics like traffic, sales, and customer behavior across all websites.

Must-have BigCommerce multi-storefront integrations

Integrations play a key role in building a cohesive user experience. They ensure that a particular platform adapts to your business processes, so you don’t have to go the extra mile to make the platform work for you.

Here are a few must-have BigCommerce integrations for various functions as you go live with all your stores.

1. Gorgias, for customer success

Being there for your customers at every step of their buying journey is important to resolve any issues and ensure they return to shop from you again. Plus, returns and exchanges are inevitable in e-commerce.

Gorgias, a leading help desk and live chat solution, is designed specifically for online stores, making it easier for you to offer reliable customer support across all channels. The Gorgias integration lets you connect your BigCommerce MSF to a helpdesk in seconds, 

The platform gives a single view of all your support requests so that you can respond to queries quickly. This responsiveness creates delightful customer experiences and increases loyalty.

What can you do with this integration

• Centralize customer communications across socials, emails, and phone 
• Add your Facebook, Messenger, and Instagram accounts to respond to comments from posts and ads
• Write template answers and create rules for common and repetitive questions to lower the response times
• Detect customer intent in their messages like shipping updates, refund policies and set up automatic replies or route the tickets with tags

2. Smartrmail, for email and SMS marketing

SmartrMail is a valuable tool for multi-storefront merchants to maintain constant communications with their customers. 

With powerful features like ready-to-use email automations, a newsletter builder, and migration support, the SmartrMail integration makes it easy to launch SMS and email marketing for all your stores. You may automate different touchpoints by setting up welcome emails, abandoned cart reminders, or thank you messages in just a few clicks. 

With access to 100+ customizable email templates and expert design support, your emails look stunning and perfectly align with your brand resulting in high open rates.  

What can you do with this integration

• Easily automate emails and SMS with pre-made workflows including winback emails, thank you emails, etc. You may create your own series of email automations as well. 
• Send emails, SMS, and newsletters with free email templates automatically generated from your store’s theme and products
• Drag-and-drop editor for creating pop-ups, website sign-up forms, landing page sign-up forms
• Overall account analytics including opens, clicks along with the subject line, and sending time A/B test
• Free and hassle-free migration from existing email marketing tools like MailChimp, Klaviyo, Omnisend, etc

3. Flockler, for social media aggregation 

If you own a business and are not on social media, you’re missing out on selling to a major chunk of your customer base. 

Flockler is the perfect solution for BigCommerce merchants to tap into the power of social media and user-generated content (UGC). 

By aggregating branded social media feeds and creating stunning social walls, Flockler’s integration helps you display engaging content on your websites. You can easily convert social proof into sales, allowing customers to shop directly from the content they love. 

Flockler also lets you collect and showcase customer reviews, images, and ratings while managing UGC rights and tracking social media mentions from one single platform. 

What can you do with this integration

• Display social content with unlimited layouts (single channel or a mix of multiple channels) 
• Link social media content with your product pages to increase first-time buys and repeat purchases
• User-generated content management including asking for content rights to use in your ads, advanced analytics, etc
• Social media analytics to collect and display customer reviews, images, and ratings for building social proof 

4. Fomo, for social proof

New stores need to build trust to attract and retain customers, and Fomo is a powerful social proof tool to help you gain that trust.

Fomo lets you display real-time notifications of recent orders and product reviews on your website. Prospective customers can see that others are actively purchasing from your stores, nudging them to buy. This improves your on-page sales conversions. 

With Fomo integration, you can showcase recent transactions and reviews, making your stores feel alive and popular. You get the option to filter notifications by order value, region, and more.

Getting started is simple—just add a line of code, and you’re ready to boost trust and your sales.

What can you do with this integration

• Display notifications of every order, only some orders, or even just orders from a certain period. 
• Connect with Google Analytics within the Fomo app to track goal completions and revenue earned through Fomo notification clicks
• Create using Fomo’s library of built-in notification themes or your own custom CSS. Modify fonts, colors, spacing, sizes, and more.
• Advanced language options, geotargeting, device control, page rules, and more to optimize user experience
• 50+ integrations with other tools 

That’s not it! Learn how different BigCommerce marketing apps can help spread the word about your multiple stores in this article. 

Ready to make the big move?

I’ve walked you through all the essential steps for setting up and managing a successful multi-storefront with BigCommerce. 

You are thorough with the differences between single and multi-storefront setups, the key features of BigCommerce Multi-Storefront, and why it’s the ideal choice for businesses looking to expand their e-commerce business. 

You also have the practical steps to get started—from creating your account and setting up your stores to integrating must-have tools and customizing each to meet the target audience’s needs. 

So, what’s the wait for? Go ahead and set the stage for the growth of your eCommerce business. 

Frequently Asked Questions (FAQs)

Q. What is the difference between a single storefront and a multi-storefront?

A single storefront is a native online store with one domain and product catalog, while a multi-storefront setup allows you to manage multiple online stores under one BigCommerce account, each with its own domain and product offerings.

Q. What are some of the key features of BigCommerce multi-storefront?

Key features of BigCommerce MSF include centralized Inventory management, a unified reporting dashboard, integrated order management, customizations for each storefront, and access to advanced marketing tools.

Q. Why are the benefits of choosing BigCommerce Multi-Storefront?

BigCommerce multi-storefront offers global reach with the ability to manage multiple stores from a single platform, centralizing operations. It integrates well with your tech stack, provides more SEO opportunities, and ensures better security. It is a cost-effective option for expansion, allows for flexible customizations, and offers quick scalability. 

Q. Who can use BigCommerce multi-storefront?

BigCommerce Multi-Storefront is ideal for multi-brand companies, international businesses, hybrid B2B and B2C sellers, franchises, large-scale retailers, and even marketers.

Q. How to set up a multi-storefront with BigCommerce?

To set up a multi-storefront, start by creating a BigCommerce account. Choose a suitable plan and set up your main store with essential details. Then, add additional storefronts, upload products and inventory, customize themes, assign domains, and integrate payment gateways. Finally, test thoroughly and launch.

Q. What are some of the must-have BigCommerce multi-storefront integrations?

Must-have integrations for your multi-storefront include Gorgias, for customer success, Smartrmail, for email & SMS marketing, Flockler, for social media aggregation, and Fomo, for social proof.

The post BigCommerce Multi-Storefront explained: What, why, how, and more appeared first on SmartrMail Email Marketing Blog.

For e-commerce businesses hosted on the BigCommerce platform, integrating essential tools can simplify operations, improve marketing strategies, and boost customer engagement and sales.

By using the right tools, eCommerce merchants can create a strong and efficient marketing stack. This not only improves marketing efforts but also makes day-to-day operations easier, leading to increased customer engagement and sales. The following sections will dive into each tool, providing simple and practical tips for effective integration and use.

What should the marketing stack of an ecommerce store hosted on BigCommerce look like?

1. Email Marketing: 

Building a robust email marketing strategy is essential for engaging with customers, promoting new products, and nurturing leads. Tools like SmartrMail integrate seamlessly with BigCommerce to automate email campaigns and personalize communication.

2. Social Media: 

Leveraging social media platforms is critical for brand visibility and customer engagement. BigCommerce integrates with tools like ‘Social Boost’ to manage and schedule posts across multiple platforms efficiently.

3. Marketing Automation: 

Automating repetitive tasks can save time and improve efficiency. Platforms like SmartrMail offer marketing automation features that can be integrated with BigCommerce to streamline workflows and enhance customer interactions.

4. Customer Reviews: 

Positive customer reviews can significantly influence purchasing decisions. Tools like Yotpo or Trustpilot integrate with BigCommerce to collect and showcase customer reviews, building trust and credibility.

5. Customer Service: 

Providing excellent customer service is vital for retaining customers and resolving issues promptly. Integrate tools like Gorgias or Zendesk with BigCommerce to manage customer inquiries and support tickets effectively.

6. Analytics: 

Understanding customer behavior and tracking marketing performance is crucial for making data-driven decisions. Google Analytics and BigCommerce’s native analytics tools provide valuable insights into sales, traffic, and customer interactions.

7. SEO/Content Marketing: 

Optimizing your store for search engines and creating valuable content can drive organic traffic. Tools like FavSEO or Ahrefs help with SEO strategy, while platforms like WordPress or BigCommerce’s built-in blogging feature assist with content marketing.

8. Referral Marketing: 

Encouraging customers to refer others can be a powerful growth strategy. Integrate referral marketing tools like Smile.io or Refersion with BigCommerce to incentivize and track customer referrals.

9. Supply Chain Management/Inventory Management: 

Efficiently managing inventory and supply chain operations ensures that products are available when customers want them. Tools like ShipStation or TradeGecko integrate with BigCommerce to streamline inventory management and order fulfillment.

By integrating these essential marketing tools, eCommerce merchants on BigCommerce can create a comprehensive and efficient marketing stack. This approach not only enhances marketing strategies but also streamlines operations, leading to increased customer engagement and sales. The following sections will delve deeper into each tool, providing actionable insights and best practices for effective integration and utilization.

12 Must-have ecommerce marketing tools for your BigCommerce store

1. SmartrMail

SmartrMail is a powerful email marketing tool designed to help eCommerce businesses increase sales and improve customer engagement. Specifically built with online stores in mind, SmartrMail integrates seamlessly with popular eCommerce platforms like BigCommerce, Shopify, and WooCommerce. It offers a range of features that simplify email marketing, making it easy to create, automate, and optimize email campaigns.

From automated product recommendations and advanced segmentation to abandoned cart recovery and detailed analytics, SmartrMail simplifies email marketing and helps online stores boost sales and customer engagement. With easy-to-use templates, automation workflows, and customizable pop-ups, SmartrMail empowers merchants to create effective email campaigns that drive results.

Best Features of SmartrMail

1.Easy Integration

SmartrMail is designed to integrate smoothly with leading eCommerce platforms such as BigCommerce, Shopify, and WooCommerce. This seamless integration ensures that your store’s data is automatically synced with SmartrMail, eliminating the need for manual data entry and reducing the risk of errors. 

2. Automated Product Recommendations

One of SmartrMail’s standout features is its ability to generate automated product recommendations using advanced AI technology. This feature analyzes customer behavior, purchase history, and browsing patterns to suggest products that are most likely to interest each individual customer. 

3. Abandoned Cart Recovery

Shopping cart abandonment is a common challenge for eCommerce businesses, with many potential sales lost at the last minute. SmartrMail addresses this issue with its automated abandoned cart recovery feature. When a customer adds items to their cart but fails to complete the purchase, SmartrMail automatically sends a series of reminder emails to encourage them to return and finalize their order. 

Other SmartrMail Features

1. Ready-to-use Email Automations

   Enable key email automations in a few clicks with pre-built series of emails and SMS.

2. Lightning Speed Newsletter Builder

   Drag, drop, and add products quickly or let SmartrMail select the best products for you.

3. Beautiful Forms and Pop-ups

   Convert visitors into subscribers with customizable pop-ups and forms.

4. Free Custom-designed Email Templates

   Get professional email templates tailored to your brand for free.

5. Pro Plan Setup

   Have your email and SMS marketing automations designed and set up by specialists.

6. SMS Marketing

   Boost sales with high-converting SMS marketing.

Pricing for SmartrMail

Free Plan (15-day free trial)

The Free Plan offers a 15-day free trial, providing 5 emails per contact, 10 free Back in Stock notifications, and chat support.

Annual Plan Options:

Essential Plan

$9.80/month ($117.60 per year, 30% OFF)

Pro Plan

From $69.30/month ($831.60 per year, 30% OFF)

2. Fomo

Fomo is a powerful social proof toolkit app designed to increase conversions by displaying recent orders and product reviews on your storefront in real-time. This creates the online equivalent of a busy store, encouraging prospective customers to make a purchase when they see that others are buying your products. 

With over 11,000 active websites using Fomo, it has proven to be an essential tool for eCommerce businesses across various categories, including health, beauty, wellness, style, fashion, business, furniture, and beverages. 

Key features:

• Fomo offers extensive customization options to suit your business needs. 
• By connecting Google Analytics within the Fomo app, you can monitor goal completions and revenue generated from Fomo notification clicks. 
• Fomo provides a library of built-in notification themes and the option to use custom CSS, easily controlled within the app’s theme builder. 
• Advanced customization options like language settings, geotargeting, device control, and page rules to optimize user experience.
• Install Fomo quickly with a simple line of code and connect integrations like BigCommerce, Yotpo, and Typeform in minutes.

Pricing for Fomo: Simple and Scalable Plans for Your Business

Starter Plan: $25 per Month

Business Plan: $75 per Month

Pro Plan: $149 per Month

Advanced Plan: $250 per Month

Unlimited Plan: $499 per Month

3. Social Boost

Social Boost is a comprehensive marketing tool for running giveaways, contests, refer-a-friend programs, and more. Currently available for BigCommerce merchants at $99/month (billed annually), it promises to beat any competitor’s price by 10%. 

Key Features

• Run unlimited referral programs, instant win campaigns, viral share promotions, giveaways, and sweepstakes.
• Access an expanding list of entry methods and referral schemes.
• Integrated with MailChimp, Aweber, Campaign Monitor, ConstantContact, Yotpo, and Judge.me.
• Automatically create coupons for winners to boost sales opportunities.
• Protect your campaigns with an anti-cheat algorithm.
• Display campaigns anywhere, including your BigCommerce store and blog, with 100% mobile compatibility.
• Select start and end dates or keep campaigns open, ideal for instant win promotions.

Pricing for Social Boost

Basic: €19 per Month

Plus: €49 per Month

Premium: €99 per Month

4. Flockler

Flockler is the premier platform for managing social content, designed to boost engagement and drive sales effortlessly. Businesses can showcase unlimited social content and user-generated content (UGC) on their websites or digital services, significantly enhancing their marketing impact. 

With Flockler, you can embed social media feeds from Instagram, Facebook, X (formerly Twitter), and more, on any digital platform to increase site engagement and conversion rates. By selecting specific hashtags, usernames, and pages, you can curate a unique and dynamic feed that combines content from multiple social media channels into one cohesive display. 

Key Features

• Flockler allows you to create unlimited Walls, Grids, Carousels, and Slideshows, all customizable to match your brand’s look and feel. 
• You can set up rules to gather and display content automatically from platforms like Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube. 
• Flockler provides powerful moderation tools to control what content is displayed. 
• Display content by username, company page, mentions, or hashtags across various social media platforms.
• Pause and reuse live-updating sources for new campaigns without losing previously displayed content.
• Automatically updates content to keep feeds current and engaging.
• No limits on the number of views for the stored content displayed across digital services.

Flockler pricing

Lite: $51 per Month (When paid annually or $60 paid monthly)

Basic: $110 per Month (When paid annually or $129 paid monthly)

Business: $195 per Month (When paid annually or $229 paid monthly)

Pro: $325 per Month (When paid annually or $379 paid monthly)

Premium: $540 per Month (When paid annually or $635 paid monthly)

5. Yotpo

Yotpo is a powerful tool for BigCommerce businesses, helping to generate product and site reviews, photos, videos, Q&A, and other user-generated content to drive traffic, boost conversions, and increase sales. 

It’s easy to set up, taking only 3 minutes, and offers a basic free version with premium features available at an additional cost. Yotpo integrates seamlessly with popular platforms like Google, Facebook, and Instagram, and supports over 150,000 stores worldwide.

Yotpo Key Features

1. Generate More Product Reviews: In-mail forms allow customers to leave reviews directly from email requests, increasing review volume.

2. Increase Conversion Rate: Customizable widgets on product pages can lift conversion rates by 30-120%.

3. Optimize For Mobile: Mobile-friendly features ensure users can leave reviews and interact with content seamlessly on mobile devices.

4. Social Curation: Turn customer Instagram photos into marketing assets to drive traffic and sales.

5. User-Generated Photos: Collect and showcase customer photos for a robust visual marketing strategy.

6. Full Social Integration: Share 5-star reviews on Facebook, Instagram, and Twitter.

Pricing for Yotpo: Customizable Plans

Starter: $79 per Month 

Pro: $169 per Month 

Premium: $699 per Month

6. FavSEO

FavSEO is a comprehensive SEO tool designed for store owners to efficiently manage and optimize their website’s SEO elements. With features such as bulk title and meta description editing, advanced SEO auditing, keyword suggestion tools, and rank tracking, FavSEO simplifies the SEO process. 

FavSEO Features

1. Title/Meta Description Editor: Edit titles and meta descriptions for products, categories, and pages in one place, with an SEO score display.

2. SEO Audit: Analyze the SEO score of all products and identify factors causing low scores to optimize them easily.

3. Rank Tracker & Keyword Finder: Discover new keywords and track their positions on Google after connecting with Google Webmaster Tools.

4. Bulk Title Editor: Change titles for hundreds of products with a single click.

5. Sitemap Submitter: Submit sitemaps and find crawling errors to improve website ranking.

6. SEO Score Card: View the overall SEO score of your store’s home page and identify areas for improvement.

Pricing for FavSEO

Standard: $799 per Month 

Business: $1299 per Month 

7. Gorgias

Gorgias is a premier help desk and live chat solution for online stores, trusted by over 30,000 support agents daily. It centralizes support requests from all channels, allowing businesses to answer faster and transform customer support into a profit center. 

Integrated seamlessly with BigCommerce, Gorgias provides a comprehensive customer view on support tickets and enables live chat on your site. 

Key Features of Gorgias

1. Ticketing System: Centralize all customer communications from various channels into one helpdesk.

2. Social Media Integration: Respond to comments from Facebook, Messenger, and Instagram posts and ads in one place.

3. Macros: Create template answers for quick responses to common questions.

4. Auto Responder: Automate responses to frequent inquiries like “Where is my order?” using rules and macros.

5. Intent and Sentiment Detection: Use machine learning to detect customer intents and sentiments for efficient ticket routing and automatic replies.

6. Customer Details Display: View customer details and order information next to support tickets for faster resolution.

7. Live Chat: Provide instant responses and engage with customers in real-time.

Pricing for Gorgias

Helpdesk ProPrice: $300 per Month

8. PayHelm 

PayHelm is a powerful analytics platform designed to streamline business data management and reporting. By offloading data tasks to PayHelm, businesses can create robust, reliable reports with ease. With a dedicated engineering team, PayHelm offers free custom reports, allowing businesses to access crucial information efficiently. 

Key Features of PayHelm

1. Products Reports: Analyze total sales, orders, avg. price, gateway fees, product cost, and profits.

2. Customer Reports: Identify top customers and their purchasing behavior over the past five years.

3. Tax Reports: Break down taxes paid by country or state and trend them over time.

4. Marketing Performance: Evaluate the effectiveness of referral and paid search campaigns.

5. Advanced Filters: Filter data by linked accounts, product options, custom fields, and more.

Pricing for PayHelm: Annual Plans with 20% Off

Free Plan: $0 per Month

Pro: $20 per Month

Business: $40 per Month

Enterprise: $60+ per Month

9. Smile.io

Smile.io is the leading loyalty platform that helps businesses transform first-time customers into lifelong advocates. With over 100,000 businesses leveraging Smile.io, it simplifies the creation and management of loyalty programs designed to scale. Smile.io’s features include points, VIP programs, and referrals that seamlessly integrate to boost repeat sales. 

Key Features of Smile.io

1. Points: Reward customers for every order to encourage repeat purchases.

2. VIP: Offer exclusive perks and early access to your best customers.

3. Referrals: Incentivize customers to refer friends and earn rewards.

Pricing for Smile.io: Simple pricing, for everyone

Starter: $49 per Month 

Growth: $199 per Month 

Plus: $999 per Month

10. GA-4, GSC, Google PageSpeed Insights

Google Analytics 4 (GA-4), Google Search Console (GSC), and Google PageSpeed Insights are essential tools for optimizing your BigCommerce store’s performance and visibility. GA-4 offers comprehensive insights into user behavior, helping you make data-driven decisions. 

GSC allows you to monitor your site’s presence in Google Search results and fix issues affecting your search performance. Google PageSpeed Insights analyzes your site’s content and provides suggestions to make it faster. Integrating these tools with BigCommerce is seamless, providing a unified platform to track, analyze, and improve your store’s performance. 

Key Features

Google Analytics 4 (GA-4):

1. User-Centric Reporting: Understand user behavior across devices and platforms.

2. Event Tracking: Track specific interactions like clicks, purchases, and form submissions.

3. AI-Powered Insights: Get automatic insights and predictions about user behavior.

Google Search Console (GSC):

1. Performance Reports: Track your site’s search traffic, impressions, and click-through rates.

2. Index Coverage: Ensure your pages are correctly indexed by Google.

3. Security Issues: Identify and resolve security issues affecting your site.

Google PageSpeed Insights:

1. Performance Scores: Receive scores for mobile and desktop performance.

2. Optimization Suggestions: Get actionable recommendations to improve site speed.

3. Core Web Vitals: Measure key performance metrics like loading, interactivity, and visual stability.

By integrating GA-4, GSC, and Google PageSpeed Insights with your BigCommerce store, you gain powerful tools to enhance your site’s performance, visibility, and user experience. These integrations provide deep insights, actionable recommendations, and essential monitoring capabilities, ensuring your store operates at its best. rankings, and deliver a superior shopping experience.

11. Feedonomics

Feedonomics is a leading product and data feed management solution that enhances your customers’ shopping experience, driving significant improvements in metrics like Return on Ad Spend (RoAS). 

With advanced automation technology, 24/7 global support, and integrations with over 300 channels, Feedonomics provides a comprehensive, full-service feed management system. 

Key Features of Feedonomics

1. Expand Your Reach:  

List and optimize products across hundreds of marketing channels and marketplaces.

2. Fully Managed Service:  

Receive global, 24/7 support to optimize data feeds and go live quickly.

3. Drive Performance on Every Channel:  

Set pricing and inventory rules per channel and manage orders from all marketplaces on one dashboard.

4. Quickly Resolve Errors:  

Automatically receive data feed error alerts to avoid disapprovals and lost revenue, with solutions for common errors on platforms like Amazon.

Pricing for Feedonomics: Custom Plans
Contact Feedonomics for Pricing Details.

12. ShipStation

ShipStation simplifies the shipping and delivery process, allowing you to handle more orders efficiently while cutting costs. This robust multi-channel platform integrates seamlessly with numerous ecommerce stores and selling channels. It offers discounted shipping rates and automates your fulfillment workflow, saving time and enhancing accuracy. 

Key Features of ShipStation

1. Order Syncing and Order Edits: Centralize and manage orders from all channels, with real-time updates for refunds and cancellations.

2. Returns Made Easy: Create a branded returns portal for a seamless customer experience in select regions.

3. Custom Fields: Use custom fields like Fraud Risk and Customer Loyalty to automate shipping rules.

4. Transmit HS Codes: Automatically include HS codes for international orders to streamline global shipping.

5. Discounted Shipping Rates: Access up to 89% off shipping rates from major carriers including USPS, UPS, and DHL Express.

Pricing for ShipStation: Plans for Every Stage of Business

ShippingEasy (Free)

Starter: $9.99 per Month 

Bronze: $29.99 per Month 

Silver: $59.99 per Month 

Gold: $99.99 per Month 

Platinum: $149.99 per Month 

Enterprise: $299.99 per Month 

High-Volume: Quoted 

Wrapping it up

Running an e-commerce store, be it on BigCommerce or anywhere else requires the right mix of integrations and add-ons. E-commerce platforms on their own cannot serve everything that an online store requires. 

These BigCommerce marketing apps must help you manage your store efficiently and ensure streamlined operations.

The post 12 Marketing Tools To Maximize Your Bigcommerce Store’s Performance appeared first on SmartrMail Email Marketing Blog.

Well, you don’t have to picture this if you’re in eCommerce—you see it happening now and then.

Why? Because you don’t do enough persuasive marketing that convinces your audience to buy.

Most store owners perceive that marketing is bringing leads to their website, but it doesn’t end there. 

eCommerce marketing is ongoing and continues even after customers make a purchase. From attracting the right customers to managing inventory and providing timely customer service, marketing in eCommerce requires a full-funnel approach.

To do just this, you need to have the right eCommerce marketing tools in place that help you add value throughout the customer journey. In this article, we’ll take a close look at each tool that can enable full-funnel marketing for your store.

Let’s begin.

What should the marketing stack of a Magento eCommerce store look like?

Building a full-funnel eCommerce marketing plan involves thinking about all the possible touchpoints of your customers. You need an elaborative yet efficient marketing stack that covers all aspects of customer engagement and business operations.

Here’s what the ideal marketing stack for an eCommerce store may include.

1. Email marketing tool  

Email marketing, the oldest channel remains a powerful one for eCommerce. An email marketing tool can help you be in direct contact with your customers giving you the opportunity for engagement and feedback. Using such a tool, you will be able to run email campaigns, track their performance, see which emails are bringing in customers, and double down on those. 

2. Social media marketing platform 

Do you know that 76% of consumers have bought a product they saw in a brand’s social media post? Social media today is molding our thinking powers and highly influencing our decisions.  

This makes it a lucrative channel for brands to engage with their audience. Using a social media platform, you can do targeted advertising to reach specific demographics based on interests, behaviors, and even geographic locations. 

3. Marketing automation tool

Marketing to your total addressable market (TAM) can lead to a lot of manual work like sending emails, nurturing leads, and segmenting customers. Marketing automation tools put these repetitive and manual tasks on auto-pilot, adding scale to your efforts. This frees up your marketing teams to focus more on the strategy part. 

4. Customer relationship management (CRM)

CRM platforms are the powerhouses of customer data. These unify customer interactions and offer insights to help you understand and anticipate their needs.  A CRM gives you deep data for targeted marketing messaging, personalized recommendations, and proactive customer service.

5. Customer service platforms

Good customer service has the power to turn first-time buyers into loyal, repeat customers for your Magento eCommerce store. You may use a dedicated platform for quick and effective resolution of customer issues like refunds, exchanges, etc. Also, ensure you are available on multiple channels to support and assist your customers. 

Addressing customer issues builds trust in your brand and helps you with feedback and insights for product improvements and adjusting marketing strategies.

6. Analytics tools 

The only way to identify challenges and future opportunities is to be aware of the present state i.e. how your marketing efforts are currently performing. Analytics tools help you track different metrics to evaluate the performance of your marketing campaigns. 

Such tools can reveal valuable data like what drives conversions, where customers drop off in the sales funnel, and which marketing channels deliver the highest ROI. 

7. SEO and content marketing

The first step to marketing your product is making your audience aware. By creating a content strategy based on the pain points and search intent of your audience, you can rank higher on the search engine results pages (SERPs), attracting quality leads and traffic to your Magento store. 

Thorough keyword research, strategic placement of these keywords, earning backlinks from authoritative sites, and regular production and updates to the content can bring sustainable SEO success to your eCommerce website. 

8. Referral marketing

92% of buyers trust recommendations and suggestions from friends and family more than any advertising. This makes your existing customers an excellent channel for marketing. 

Referral marketing involves turning satisfied customers into brand ambassadors to acquire new customers. Their trusted recommendations help you reach potential buyers quickly. To maximize this channel, ensure you incentivize your referrals. Offer a shopping voucher, discount code, or a freebie with their next order to encourage them to share their positive experiences and attract new customers.

Referral programs not only lower your acquisition costs but also bring a higher ROI compared to traditional marketing channels.

9. Supply chain management/Inventory management

For customers to return to your eCommerce store, you need to ensure products they want are easily available, orders are fulfilled in no time, and customers receive timely deliveries. An inventory management tool allows you to minimize stockouts, reduce excess inventory costs, and strategically upsell and cross-sell during the customer’s shopping journey.

Must-have Magento eCommerce marketing tools for your store

Now that you have a checklist, we will discuss which specific tools are available in the market for you to build a winning marketing stack.

1. Fomo

First up is Fomo, a social proof marketing platform that increases conversions through dynamic, customizable social proof notifications on the website by creating a sense of urgency. 

The platform offers unlimited message variations specifically to engage visitors. You get full control with features like templates and page rules, allowing precise content customization. It supports over 105 integrations and has multilingual capabilities for extensive reach. 

Key features 

• Page and template rules: You get complete creative freedom to manipulate and customize how data is displayed on their website. Control what visitors see and where on the webpage. Template rules include dynamic content personalization based on visitor behavior, location, or other criteria. 

• Theme builder: Customize the visual appearance of your website easily. It offers pre-made themes that can be edited and changed with a simple point-and-click interface. For those with design expertise, it also allows for deeper customization using CSS. 

• Insights: By analyzing aggregate data trends and specific user interactions, the platform generates actionable insights for optimizing on-page conversions. This is done by understanding visitor behavior, identifying bottlenecks in the user journey, and refining engagement strategies. 

Rated 4.4 out of 5  on G2 and 4.9 out of 5  on Capterra

Pricing plans

Plans begin from just $25/month and go up to $499/month. Explore the platform pricing here. 

2. SmartrMail

Next up is SmartrMail, an email and SMS marketing platform built to stay connected with your eCommerce store customers. From abandoned cart recovery to personalized cross-sells and SMS campaigns, it helps maximize your sales revenue. 

With built-in machine learning for product recommendations and integrations with leading eCommerce platforms like Magento, SmartrMail ensures every email encourages action. 

Key features 

• Automated flow builder:  Design automated workflows specific to customer journeys using the drag-and-drop flow builder. You can create personalized experiences from onboarding sequences to abandoned cart reminders.

• Product lookup: You can easily integrate product details into your email campaigns with a single click. Include product images, prices, and detailed descriptions directly within your emails to better showcase your offerings. This assists with product promotion, making it quick and convenient for you to highlight key products and encourage sales.

• Email list segmentation: SmartrMail lets you segment your email subscribers based on opens, clicks, and other engagement metrics so that you can customize your messaging for different audience segments, ensuring the relevance of your email campaigns. 

Rated 4.8 out of 5  on G2 and Capterra

Pricing plans

The essential plan is priced at $9.80 but offers limited usage. Learn more about their plans here. 

3. Flockler

Well-organized and dynamic Instagram pages and social media feeds can keep you glued to your device for hours. You can bring that same experience to your website, event display, or any other digital service with Flockler’s social media aggregation platform. 

Using Flockler, you can build a social media feed to display on your website, collect and showcase reviews, and add shopping tags to your UGC for a one-click customer shopping experience. All of this translates into more sales for your eCommerce store. 

Key features 

• Social media walls and feeds: Create Social Media Walls optimized for all your devices by combining hashtags, usernames, and pages from platforms like Instagram, Facebook, X, etc. Select from engaging layouts such as Grid, and Carousel, and seamlessly embed these feeds onto your digital screens for live and interactive content.

• Ask and showcase reviews: You can further collect star ratings, images, and text from happy customers. After collection, display these on any website and integrate them into emails and social media for powerful social proof that builds credibility. 

• Shopping tags for user-generated content (UGC): Easily tag products in images and videos of UGC. Adding social proof with your offering makes your webshop reliable. You can also automatically display online reviews and social proof on the category and product pages. 

Rated 4.8 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

The Lite plan starts at $51/month, perfect for smaller marketing teams. Get into more details here. 

4. Social Pilot

As the name suggests, Social Pilot is a social media marketing platform that brings together all your social channels on one screen. You can plan social content using the AI assistant in seconds and collaborate with your team on content approvals, content brainstorming, campaign planning, and more. 

Key features 

• Content Calendar to plan, organize, and schedule posts
• Unified inbox for multiple channels 
• AI assistant for content writing 
• Bulk scheduling for 500+ posts 
• Content approval workflows 
• Pre-approved content for quick publishing
• Social analytics to track views, likes, comments, etc

Rated 4.5 out of 5  on G2 and 4.4 out of 5  on Capterra

Pricing plans

Social Pilot has four pricing plans to cater to different business needs. Plans start at just $25 per month, billed annually. Learn more here. 

5. Typeform

Typeform is a no-code form builder that helps e-commerce stores. It helps in creating interactive forms and surveys to gather customer feedback, conduct market research, share quizzes for user engagement, or simply collect data for future strategies. It has over 120 existing integrations and seamlessly blends with your existing marketing stack. 

Key features 

• Branded one-question at-a-time survey structure 
• 28 editable question types
• Detailed analysis like average and most popular responses
• Code embedding for emails and landing pages.
• AI to build better and more effective forms 

Rated 4.5 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

Plans start at $25 per month. View full details here. 

6. Yotpo

Next up on our list of best marketing tools for eCommerce is Yotpo, a multi-product platform that offers email & SMS marketing, review and UGC, referral programs, and subscription launching. It’s review and UGC platform lets you collect reviews from multiple channels to showcase and analyze them. 

Key features 

• Personalized multi-channel review requests
• AI features like sentiment analysis to better understand customer reviews
• Smart review prompts to suggest relevant review topics
• Media submissions available with reviews
• User-generated images and videos, curated from different sources 
• Synced reviews across key platforms

Rated 4.3 out of 5  on G2 and 4.6 out of 5  on Capterra

Pricing plans

Yotpo offers different plans for its different products. Its review and UGC platform has two plans starting from $79 per month for up to 500 orders/month. 

7. Marketo

Marketo is a marketing automation platform that helps eCommerce stores build self-led customer journeys. It uses data and AI to build workflows, track impact, and reach, create in-depth profiles, and find and segment new prospects and audiences. 

Key features 

• AI-powered audience building and segmentation
• Personalization across web pages, emails, social media, SMS, etc
• Intelligent scoring and qualification models
• Triggered activities and workflows
• Revenue performance by channel and program 

Rated 4.1 out of 5  on G2 and 4.3 out of 5  on Capterra

Pricing plans

You will have to request pricing from their team. 

8. Hotjar 

Hotjar is an elaborate analytics tool that offers product experience insights showing how users behave and what they feel strongly about. Its heatmaps show you exactly where users move, click, and scroll so that the relevant teams can remove friction and optimize the experience. 

Key features 

• Saved heatmaps for quick access
• Testing environment for UI, design elements, etc 
• Auto-generation of onsite and exit surveys for users
• Access to session recordings 
• Ability to set up live interviews 
• User behavior comparison across multiple devices 

Rated 4.3 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The starting plan is priced at $32/month. They also offer a forever-free plan with unlimited heatmaps. Learn more about their pricing.

9. WebEngage

WebEngage is also a multi-product marketing automation platform that streamlines multiple aspects of your Magento store eCommerce marketing. It offers real-time insights, dynamic micro-segmentation, drag-and-drop workflow builder, automated & personalized campaigns, and an analytics dashboard to measure the ROI. 

Key features 

• Consolidation of customer data from multiple sources
• Customers’ behavioral and product usage patterns
• Building and prioritization of customer segments
• Business-triggered events and contextual campaigns 
• Web and app experience personalization 

Rated 4.5 out of 5  on G2 and Capterra

Pricing plans

The pricing plans are not published on their website. Contact their team to know more. 

10. Omnisend 

Next up on our list of marketing tools for eCommerce is Omnisend, It is an email and SMS marketing platform designed for eCommerce stores, It offers seamless integration, pre-made automation templates, and the ability to create targeted campaigns. 

With Omnisend, you can automate sales-driving workflows while combining email with SMS for a multichannel experience. 

Key features 

• Email templates along with an email builder
• Pre-built eCommerce workflows with a drag & drop editor
• Contact segmentation based on on-site behavior, message engagement, etc
• Popups, teasers, etc to capture visitor contact details 
• Automated review collection, segmentation, and showcase 
• Sales, campaign & automation reports

Rated 4.6 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The standard plan is priced at $16 per month. They also offer a forever-free plan with limited usage. Learn more here. 

11. Optimizely

Optimizely is a robust tool that has multiple platforms under its umbrella. It combines web experimentation with content management and marketing platforms, allowing you to manage the entire content supply chain. The multiple product modules allow users to choose based on their business needs without paying for features they don’t require.

Key features 

• Content marketing platform to plan, create, and reuse content 
• Digital asset management library 
• Content recommendations for tailored visitor experiences 
• Ability to build custom audiences  
• Testing environment that uses customer data for personalization

Rated 4.2 out of 5  on G2 and 4 out of 5  on Capterra

Pricing plans

The pricing is available on request and depends on your needs. 

12. Mixpanel

Next up on our list of best Magento eCommerce marketing tools is Mixpanel, a product insights platform that helps marketing teams understand user behavior by providing real-time insights into user actions and cross-channel performance. With Mixpanel, you can perform in-depth lifecycle analysis, track multi-touch attribution, and collaborate across teams. 

Key features 

• Automated tracking of website page views, bounce rate, and session duration 
• Cart analysis for product trends in users’ carts
• Cross-channel performance tracking 
• Analysis of user cohorts for tailored marketing strategies
• Full lifecycle analysis to track multi-touch attribution

Rated 4.6 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

There’s only one paid plan that will cost you around $28/month. They offer a free plan for smaller teams with limited usage. Learn more. 

13. Zendesk

Zendesk is a complete customer service solution that simplifies customer interactions and support operations. Its capabilities range from personalized messaging and AI-driven automation to ticket tracking and detailed analytics. 

Zendesk helps eCommerce businesses provide high-quality support leading to satisfied customers, repeat business, and eventually referrals.  

Key features 

• Email, chat, voice, social messaging and more
• AI agents for automated and personalized replies 
• Help center for self-service 
• Prebuilt analytics dashboards
• Customized triggers and automation
• CSAT ratings and service level agreements (SLAs)

Rated 4.3 out of 5  on G2 and 4.4 out of 5  on Capterra

Pricing plans

Plans start at $55 per agent/month. Get more details here. 

14. Google Analytics-4

The next one on our list of best marketing tools for eCommerce is Google Analytics 4 (GA4). The popular insights-rich platform of GA-4 also comes in handy for eCommerce business owners as it offers detailed eCommerce analytics, tracking everything from product views to refund rates. These insights help you optimize inventory, merchandising, and site experience based on customer behavior. 

For example, you might find that Denim skirts sell more than any other material helping you adjust your stock level and marketing strategy accordingly. 

Key features 

• Event-based data model to capture user interactions with website/app
• Customization of analytics data by collecting information specific to your business
• Details about money generated and revenue sources
• Access to raw user activity data captured on a website
• User behavior and traffic analysis

Rated 4.5 out of 5  on G2 

Pricing plans

Google Analytics 4 (GA4) Standard is free to use. They also have a paid version priced at $50k per year. 

15. Ahrefs

Ahrefs is a widely used SEO platform, popular for its large database. It provides detailed insights into your eCommerce website’s performance and your competitors’ strategies. This solution helps you identify growth opportunities, optimize your content for search engines, and drive more organic traffic to your Magento store.

Key features 

• Keyword explorer for winning keyword ideas
• High-level view of all projects to track their SEO performance
• Competitors’ backlinks and keyword rankings research 
• Site audit for SEO issues
• Ranking monitoring on desktop and mobile
• Content explorer for content ideas and link opportunities

Rated 4.5 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The starting plan will cost you around $129 per month. Find more about their packages. 

16. Referral Candy

Referral Candy is a referral marketing platform that uses the existing customer base of an eCommerce store to acquire new customers. It enables you to create, and manage referral programs, track reward distribution, and access detailed analytics. 

Referral Candy helps increase word-of-mouth marketing, reduce customer acquisition costs, and ultimately boost revenue.

Key features 

• Automated referral program workflows 
• Sales, traffic, and, customer insights 
• Referral message templates with HTML & CSS editing
• Referral program promotion via emails, newsletters, signup forms, and more
• Seamless integrations including Magento 

Rated 4.4 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

There are two pricing plans, with the premium plan starting at $47 per month, billed yearly.  Learn more here. 

17. ShipStation

Last but not the least on our list is ShipStation which is an eCommerce shipping solution to manage orders from multiple channels in one place. It optimizes your overall shipping cycle, helping you save time, and shipping costs, and improve customer satisfaction with timely deliveries. 

Key features 

• Order management with integrations to 70+ selling channels 
• Automated actions to orders based on set criteria 
• Generation of discounted shipping labels for online orders 
• Branded and customized shipping labels, returns portal, and tracking page
• Inventory management from warehouse or remote locations
• Easy integrations with marketplaces, shopping carts, and more

Rated 4.3 out of 5  on G2 and 4.6 out of 5  on Capterra

Pricing plans

They have multiple plans based on the number of shipments. ShipStation offers a free plan for up to 25 shipments per month.  Find out more here. 

Don’t let your marketing stack become Frankenstack

Now, this is an exhaustive list of marketing tools for eCommerce. You might not need all of these or maybe you can find two or more capabilities in one single platform. Plus, you obviously don’t want a Frankenstack which is nothing but an overloaded tech stack that’s difficult to manage and simply inefficient. 

Here’s our two cents:

• Consider opting for platforms that combine the maximum capabilities you need into a single integrated solution. Tools like SmartrMail and Zendesk bring together multiple features into one solution. 

• Look for versatile platforms that offer integrations with different tools and provide a holistic view of your eCommerce operations. 

• Choose tools that can grow with your business. As your Magento store expands, so will your needs. Scalable solutions allow you to add functionalities without overhauling your entire tech stack.

Now go ahead, take different tools for spin, and find out which ones best meet your needs.

The post 17 Essential Magento eCommerce Marketing Tools for D2C Businesses appeared first on SmartrMail Email Marketing Blog.

A Back in stock email, though seemingly simple, can become your secret weapon for re-engaging customers, boosting sales, and improving customer loyalty. But how can you best utilise these potent tools? Let’s explore the world of back in stock emails and how to set them up in SmartrMail.

Every eCommerce retailer has experienced the predicament of a popular product selling out faster than anticipated. While this may seem like a ‘good problem’ to have, it can often lead to missed sales opportunities and disappointed customers who couldn’t make a purchase in time. This is where back in stock emails come into play.

Background on Back in Stock Email

What is a Back in Stock Email?

A back in stock email is a notification that eCommerce businesses send to customers who have expressed interest in a product that was previously out of stock. As soon as the product is available again, an automated email pops up in the customer’s inbox, letting them know they can now make their purchase.

This strategy is crucial in maintaining customer engagement and driving conversions. It bridges the gap between supply and demand by keeping the communication lines open with customers, even when you can’t immediately fulfil their requests.

Back in stock emails not only help you recover potentially lost sales, but they also enhance your relationship with customers. They show customers that you care about their interests and that you are responsive to their needs.

Moreover, these emails can provide valuable data about your customer’s preferences and shopping behaviour. By keeping track of which products have a high demand and the frequency of these back in stock requests, you can manage your inventory more effectively.

The Impact of Back in stock Emails on Customer Retention and Sales

On the surface, back in stock emails may seem like just another notification. However, their impact extends beyond a simple alert. When used strategically, these emails can significantly boost your sales and customer loyalty.

The key to their success lies in their relevance and timing. By providing customers with information that is directly linked to their shopping preferences, you increase the chances of re-engaging them and encouraging a purchase. In fact, customers who return to make a purchase after receiving a back in stock email often continue to engage with the brand, leading to higher lifetime value.

In a world where customer loyalty is hard to come by, back in stock emails offer an effective strategy to maintain your connection with customers and remind them of the value you provide.

Why you should automate Back in Stock emails

Automating ‘Back in Stock’ emails isn’t just a fancy feature; it’s a game-changing strategy for eCommerce businesses.

Firstly, automation brings the boon of time efficiency. The alternative is manually tracking which customers are interested in which products, then sending individual emails when those items are restocked. For larger eCommerce stores with thousands of products and customers, this would be a Herculean task. Automation takes this workload and turns it into a hands-off process that works around the clock.

In addition, automation ensures immediate notification. As soon as an item is back, an automated system sends an alert email to the interested customers. This kind of real-time communication increases the chance of conversion by reaching customers before the item sells out again. Importantly, when customers sign up for ‘Back in Stock’ notifications, it’s a prime opportunity to invite them to join your general email marketing list. It’s a win-win situation – they’re expressing their interest in your products, and you’re gaining a potentially loyal customer for your email marketing campaigns.

But it’s not just about immediacy and efficiency; it’s also about the customer experience. Personalised communication is what customers appreciate, and automating ‘Back in Stock’ emails allows businesses to provide this personal touch at scale. The system knows which customers want to hear about which products, so every email hits the mark.

Then there’s the potential for increased sales. When a customer has shown enough interest in a product to sign up for notifications, they’re likely primed to buy once it’s available. Automating these emails can help capture these ready-to-convert customers.

Meanwhile, automated systems aren’t just sending emails; they’re also gathering data. Metrics like click-through rates and conversions from ‘Back in Stock’ emails can be tracked and analysed, giving valuable insights into customer behaviour and campaign effectiveness. This information empowers businesses to adjust their strategies for even better results.

Finally, automating ‘Back in Stock’ emails is an investment in customer retention. By keeping customers informed about their desired products, businesses nurture these relationships. Personalised communication like this improves customer loyalty, leading to higher retention in the long run.

Email 1: The Confirmation and Assurance

One crucial aspect of maintaining a solid customer relationship is setting clear expectations. When a customer signs up for a ‘Back in Stock’ notification, it’s an explicit expression of their interest in a specific product. This situation presents an opportunity to reinforce your commitment to keeping them updated.

Instead of rushing to offer a discount or make a hard sell, your first ‘Back in Stock’ email should confirm their subscription to the notification and assure them that they will be contacted once the desired item becomes available. An example of such a communication is outlined below.

Your initial ‘Back in Stock’ email should encompass the following components:

A thank-you note for their interest in the product.
Reiteration of the product’s details including a clear image, the name, and possibly a brief description.
Assurance that you’ll notify them as soon as the product is back in stock.
A clear call-to-action (CTA), such as directing them to view similar products in the meantime.
An offer for further assistance if needed.
The last point is vital. Customers might have questions or issues about the product or the notification process. By proactively offering help, you’re showing your commitment to their satisfaction.

The rest of the components also carry weight. The good news is, SmartrMail’s ‘Back in Stock’ email template streamlines this process for you. It automatically generates the product’s images, titles, and descriptions, and includes an easily customisable CTA. The aim is to foster a connection with your customers, giving them a hassle-free experience and reassurance about their awaited product.

Email 2: The Friendly Notification

One of the main reasons customers sign up for ‘Back in Stock’ notifications is because they are truly interested in the product, but the product’s unavailability made it impossible to purchase at that time. This is especially true for unique, hard-to-find, or popular items that sell out quickly.

It might be tempting to bundle in a discount with your ‘Back in Stock’ email, but doing so could eat into your margins for customers who are already primed to make the purchase. For this reason, your ‘Back in Stock’ email should serve primarily as a friendly notification, as illustrated in the example below.

Just like this example, all your ‘Back in Stock’ emails should include:

Clear images of the product that’s back in stock.
The name of the product and potentially a short description.
A clear call-to-action (CTA) button that makes it easy for your customer to head straight to the product page and make the purchase.
Means to contact you for support if they need help.

Everything else mentioned above remains important too. Luckily, with SmartrMail’s ‘Back in Stock’ email template, you can automatically include the product’s images, titles, and descriptions. There’s also an automatic button that links directly to the product page for a smooth and easy checkout process.

How to a Set Up Back in Stock Pop Up in SmartrMail

Setting up back in stock Pop Up in SmartrMail is a simple process:

Step 1: Sign in to your SmartrMail dashboard.
Step 2: Navigate to the “Pop up” tab on the left-hand side of the screen.
Step 3: Click on the “New Pop Up” Button and then select a ‘Back in Stock’ template

Step 4:Configure your pop up settings, design and layout

Step 5:Click ‘Enable’ and you are done, when your product goes out of stock a button will appear for your customer.

How to a Set Up Back in Stock Email in SmartrMail

Step 1: Navigate to the “Automations” tab on the left-hand side of your screen.
Step 2: Click on the “New Automation” button.
Step 3: In the automation type selection, choose “Back in Stock.”

Step 4: From here you can configure your trigger settings, you can choose to Limit your back in stock automation to specific products or collections and then build the rest of the flow
Step 5: Configure your email settings – subject line and email content and design, remember personalisation is extremely effective!
Step 6: Set up any additional automation rules. For instance, time delays, conditional splits, or additional emails

Step 7: Finally, hit “Enable Automation” to activate the automation.

That’s it! SmartrMail will automatically send an email to customers who’ve expressed interest in a product when it’s back in stock. ?

Back in Stock FAQs

1) Can I customise my back in stock emails?

With SmartrMail, you’re the boss. You can tweak the content, spruce up the design, jazz up the subject line, and a whole lot more to make sure your back in stock emails scream “YOU!” Your brand’s style and tone? Consider it done!

2) When is the best time to send back in stock emails?

Firstly, it’s crucial to send these notifications as soon as you have sufficient stock to satisfy the demand. If only a single unit of a product comes back in stock and you have hundreds of customers who have signed up for notifications, sending out an email could lead to disappointment for those who miss out. Therefore, you might want to establish a threshold for restock depending on your customer behaviour and inventory dynamics.

3) Who receives back in stock notifications?

Any visitor on your site can receive back in stock notifications. The process is pretty simple – if a product they’re interested in isn’t currently available, they can sign up to be notified when it’s back in stock. This way, they’ll be the first to know when their coveted item is ready for purchase again. It’s a handy feature that keeps your customers engaged and ensures they don’t miss out on the products they love.

Conclusion

Back in stock emails, when used effectively, can significantly boost customer engagement and sales. They ensure customers are promptly notified when their desired product is available, reinforcing your commitment to customer satisfaction.

Setting up these emails on SmartrMail is a breeze, making it easy for you to harness the power of this effective email marketing tool. Remember, every touchpoint with your customers matters, so make it count! Happy emailing!

Remember, ‘Back in Stock’ emails are not just about letting your customers know their fave product is back. It’s your chance to show them you’ve got their back and are keen on making their shopping experience with you seamless and enjoyable. Plus, automating these notifications means you never miss a beat (or sale!).

Of course, you’ve got to get that perfect blend of info and engagement. It all kicks off with a killer subject line. Need some inspo? We’ve got you covered with our blog post on 70 Compelling Back in Stock Subject Lines

But don’t stop at the subject line! The email content should be a mix of your brand personality and the right information. If you’re wondering what that looks like, don’t miss our post on 13 Brilliant Back In Stock Email Examples To Draw Inspiration.

The post Back in Stock Email Everything you need to know to craft an effective strategy appeared first on SmartrMail Email Marketing Blog.

While it’s an excellent strategy to drive conversions and recover potential lost sales, making sure your ‘Back in Stock’ emails are opened and acted upon is the real challenge.

And that’s where subject lines shine.

Considering that nearly a third of your email subscribers decide whether to open an email based on its subject line, crafting an irresistible one is essential to enhancing your open rates.

That’s why we’ve curated this list of 70 proven ‘Back in Stock’ email subject lines. Feel free to use them as a springboard for inspiration when you’re creating your own. Let’s re-engage those customers and convert those once lost sales opportunities!

What makes a good back in stock subject line?

The first impression of your email marketing strategy is encapsulated in your subject line. It’s your golden ticket to achieving increased open rates, so crafting it carefully is critical. Here’s what makes a subject line great:

First and foremost, clarity is key. Your recipients should instantly understand the email’s content from its subject line. If it’s too cryptic or overly clever, chances are they’ll skip opening it. So, always aim for clear communication.

Next, consider length. Since most email inboxes truncate subject lines beyond 50-60 characters, it’s crucial to be concise. This is especially important considering how mobile displays allow even fewer characters.

Instilling a sense of urgency or exclusivity can be a game-changer. Limited-time offers or exclusive deals catch the eye and prompt immediate action.

Personalisation is another powerful tool. Incorporating the recipient’s name or specific details can make the email stand out and feel more personal, thus improving open rates.

Stimulating curiosity can be effective too. If a subject line raises an intriguing question or a tantalising prospect, recipients will likely open the email to satiate their curiosity. But remember, the content must live up to the promise made in the subject line.

It’s also vital to align your subject line with your audience’s interests or needs. The more relevant it is, the more likely they are to open the email. Understanding your audience demographics and behavior can aid in this.

Lastly, but significantly, always test your subject lines. Different strategies work for different audiences, so regular testing can help you find the optimal approach.

Remember, an effective subject line is your email’s entry ticket into your recipient’s world. With a blend of creativity and understanding, you can create subject lines that not only grab attention but also encourage action.

20 General Back in Stock subject lines:

These are some general examples of subject lines used in the past that just contain a simple Back in Stock message.

“Good News! Your Favorite Item is Back in Stock!”
“Missed It? We’ve Got It Back!”
“It’s Back! Grab Your Favorite Item Now!”
“They’re Back! Get Yours Before They’re Gone Again!”
“Back in Stock Alert: Your Wait is Over”
“Just In: Your Wishlist Item is Back!”
“Surprise! That Sold-Out Item is Back!”
“Look What’s Back…Just for You!”
“Get Excited: Your Favorite Item is Back and Ready to Ship!”
“Hot Off the Press: Your Must-Have Item is Back!”
“Guess Who’s Back? Your Favorite Product!”
“It’s Here: That Product You Wanted is Back!”
“Breaking News: Popular Items Back in Stock!”
“They’re Back! Did You Miss Us?”
“Your Patience Has Paid Off: Our Bestseller is Back!”
“Good Things Come to Those Who Wait: Back in Stock!”
“Just In Time: Your Preferred Product is Back!”
“Back and Better Than Ever: Your Favorite Product!”
“Don’t Miss Out This Time: Your Item is Back in Stock!”
“The Wait is Over: Your Item Has Returned!”

15 Restock email subject lines designed to induce a sense of FOMO

“Act Fast! Your Favorite Item is Back for a Limited Time!”
“It’s Back, But Not for Long: Don’t Miss Out Again!”
“Back in Stock, But Going Fast. Grab Yours Now!”
“Hurry, Your Wishlist Item is Back, But It Won’t Last!”
“The Wait is Over, But the Clock is Ticking. Your Item is Back!”
“Missed It Last Time? It’s Back But Selling Fast!”
“Back by Popular Demand and Flying Off The Shelves!”
“Limited Stock Alert: Your Favorite Item is Back!”
“They’re Back and Selling Out Fast: Get Yours Now!”
“Snap It Up! Your Desired Item is Back for a Short Time!”
“Don’t Miss Out This Time: Your Favorite Product is Back!”
“Don’t Let It Slip Away Again: Your Item is Back in Stock!”
“It’s Now or Never: Your Fave is Back in Limited Quantities!”
“The One That Got Away is Back. Grab It While You Can!”
“You Waited, We Listened: Your Fave is Back and Going Fast!”

The aim of these subject lines is to create urgency and scarcity, encouraging subscribers to take action right away. Remember to balance this with providing value and building trust with your audience.

15 Back in Stock email subject lines with a focus on a discount offer:

“Back in Stock and 15% Off: Your Favorite Item!”
“Guess Who’s Back? And Now 20% Off!”
“It’s Back and It’s Cheaper! Your Must-Have Item”
“Back in Stock, Plus a Special 10% Discount Just for You”
“Great News: Your Fave is Back and Now on Sale!”
“Hot Off the Press: Your Preferred Item is Back and Discounted!”
“Our Bestseller is Back and Better – Now with 25% Off!”
“Celebrate the Return: Your Favorite Product + Cool Discount!”
“Your Wait Paid Off: It’s Back and Now 20% Off!”
“Your Item is Back and it Brought a 15% Discount With It”
“They’re Back and Priced to Please – Extra 10% Off Just for You!”
“Back in Stock and Now More Affordable – Grab Your 20% Off!”
“Don’t Miss Out: Your Fave is Back & Now Comes with a 15% Off!”/
“Good Things Come to Those Who Wait: 20% Off Your Back-in-Stock Favorite”
“Finally Back: And Now with a 25% Discount You’ll Love!”

Ensure you balance the promotion of the discount with the announcement of the restock. The emphasis can be adjusted based on what you believe your audience will respond to more enthusiastically.

20 Restock email subject lines with emojis

“Back in Stock Alert! Your ? Favorite Item is Here”
“Surprise! Your ? Wanted Product is Back in Stock”
“? Hot News! Your Favorite Item is Now Available”
“They’re Back! Your ? Must-Have Items Now in Stock”
“Guess what’s back? Your ? Dream Item”
“? Your Wait is Over! Your Item is Back in Stock”
“Time to Shine! Your Favorite Item ? is Back”
“Look ? What’s Back in Stock! Your Wishlisted Product”
“Good News! Your ? Item is Back”
“Celebrate! Your ? Product is Back in Stock”
“It’s ? Party Time! Your Favorite Item is Back”
“Back in ? Stock Alert! Your Item is Here”
“They’re ? Back! Grab Your Must-Have Items Now”
“Check What’s ? Back! Your Dream Item”
“The Wait is Over! Your Item is Back”
“Back in Stock! Grab Your ? Favorite Item Now”
“Your Item is Back in Stock ? Time to Celebrate!”
“Hooray! Your ? Wishlisted Product is Back”
“It’s ? Back! Time to Shop Your Favorite Item”
“Your Wanted Product is Back ? Time to Treat Yourself!”

How often should I send Back in Stock emails?

Deciding when to send your back-in-stock emails really comes down to a balancing act between product availability, customer demand, and respecting the personal space of your customers’ inboxes.

For products that play a quick game of hide and seek—frequently going out of stock and then being replenished—you’ll want to notify your eager customers more regularly. However, if restocks are few and far between, lessen the email frequency accordingly.

If certain items are flying off your virtual shelves, resulting in a high demand, then every time the product reappears, a back-in-stock email is warranted. However, you’ll want to make sure there’s enough inventory to meet that demand, avoiding a situation where customers find the product sold out yet again.

Remember, it’s all about providing value without causing annoyance. Bombarding your customers with too many notifications may have them reaching for the unsubscribe button. So, maintain a healthy balance that suits your customer preferences and business needs.

But what if a product keeps playing the disappearing act, continually going in and out of stock? That could be a cue to re-evaluate your inventory management to provide a more seamless shopping experience for your customers. After all, a satisfied customer is a loyal customer.

Conclusion

And there we have it! An arsenal of creative ‘Back in Stock’ email subject lines, designed to re-engage your customers effectively and increase your email open rates. Be it stirring up a sense of FOMO, offering tempting discounts, or adding a dash of personality with emojis, these subject lines are all set to pique interest and catch your customer’s eye.

But, remember, great email marketing doesn’t stop at an enticing subject line. It’s all about striking the right balance between engaging and informative. A well-crafted subject line is your first touchpoint with your customers when announcing a restock, so make it count!

Feel free to get inspired and mix things up with these suggestions. As always, A/B test your subject lines to see what hits the right chord with your audience.

Now, with these powerful ‘Back in Stock’ subject lines at your disposal, it’s time to elevate your email game. But, don’t stop here! If you need more tips and inspiration on ‘Back in Stock’ emails, check out our blog posts on 6 Exceptional Back in Stock Email Examples and Everything you need to know about Back in Stock Email Campaigns. They’re packed with valuable insights and practical tips to help you ace your email marketing strategy.

Pro Tip: Personalising subject lines with the specific product title that the user showed interest in can significantly increase the open rate. This tailored approach shows customers that you know and cater to their specific interests. And guess what? SmartrMail can help you do just that.

Remember, the effectiveness of your subject line can heavily influence open rates, so it’s crucial to test different variations to see what works best with your audience. You can A/B Test this automatically with SmartrMail

So, take these email subject lines for a spin and watch your customer engagement reach new heights. Here’s to making your customers’ inboxes a happier place!

The post How to write fantastic Back in Stock Subject Lines with 70 examples appeared first on SmartrMail Email Marketing Blog.

So, what does it take to create compelling back in stock emails that actually work? A mix of smart strategies, engaging design and copy, and just the right timing can make all the difference.

We’re showcasing thirteen top-notch back in stock email examples from successful brands. Each one is a source of great inspiration, whether you’re just starting out or looking to improve your existing back in stock email strategy. But first let’s answer a few frequently asked questions!

What is a back in stock email?

A back in stock email is an automated message that’s triggered and sent to customers when an item that was previously out of stock is available again. These emails are crucial for driving conversions, especially in scenarios where customers have shown interest in a particular product but were unable to purchase due to its unavailability. In other words, it’s an easy way to tap into a ready pool of potential customers who’ve already shown interest in a product. We also know that Back in Stock emails have the highest open rate at an average of a staggering 65.32%! Thanks to this comprehensive 2023 email marketing ROI Statistics report

How to write a back in stock email?

Writing an effective back in stock email requires a blend of timely communication, attractive presentation, and a clear call to action. Here’s a basic formula you can follow:

1. Start with an attention-grabbing subject line, for example: “Good news! Your favorite [product name] is back in stock!”
2. Inside the email, be sure to acknowledge their interest in the product and announce that it’s now back in stock.
3. Provide a clear image of the product to refresh their memory and stir their interest.
4. Add a direct call to action that takes them to the product page, for instance: “Shop Now” or “Get It Before It’s Gone”.
5. Optionally, you can add some urgency or exclusivity to motivate immediate action. You can mention limited stock, high demand, or limited time availability.

Are back in stock emails transactional?

Not quite. Back in stock emails are technically triggered marketing emails, as they’re based on the behavior of the customer (expressing interest in a product that was out of stock). However, they’re not transactional emails like order confirmations or shipping notifications, which are directly related to a customer’s transaction. Back in stock emails can walk a fine line as they’re sent based on a customer’s interaction with a product but are not triggered by a purchase. Their primary goal is promotional—to drive the customer back to the store to make a purchase.

It’s time to see theory in practice, drawing from successful strategies implemented by various brands. The best way to learn is often by observing others, understanding their approaches, and then tailoring those insights to our unique contexts.

Back In Stock Email Examples

Each of these campaigns has been handpicked for their strategic brilliance, showcasing a myriad of tactics, from creating a sense of urgency to employing captivating visuals, offering exclusive access, and more.

As we dissect these examples, we’ll draw out the key strategies and techniques that make them so effective. It’s not just about announcing a product’s return; it’s about seizing the opportunity to re-engage, re-excite, and reconvert.

Keep in mind, the goal here isn’t to clone these emails, but to draw inspiration from them and adapt their winning elements to suit your brand’s unique voice and audience.

1) Margin’s elegant Back in Stock Email

Creating simple yet elegant emails that capture the readers attention and delivers the right information can be a fine line to balance. Margin have been able to effectively roll all these features into their Back in Stock email with ease.

By using a simple font on a contrasting background makes this email easy to to read, especially on smaller screens. This is something to consider with more customers reading emails on their mobile devices than ever before.

The offer of “Today Only” complimentary shipping encourages customers to act quickly as well as increasing the value to the customers purchase.

Key takeaway: Complimentary shipping enhances the value proposition for the customer. By absorbing the shipping cost, Margin removes a common barrier to online purchases and makes the deal more attractive, thereby increasing the likelihood of a sale.

2) Patagonia

Patagonia’s Back in Stock email is an excellent example of effective customer communication, weaving together several key strategies seamlessly. The email begins by placing their brand name prominently at the top, immediately sparking recognition and engagement among readers. Their direct call-to-action, urging customers to “get it while we still have it”, injects a sense of urgency, encouraging prompt purchasing decisions.

The star of the email, the Men’s Houdini Jacket, is thoughtfully presented with a brief yet informative description and clear pricing, making it straightforward for customers to gauge their interest and make their buying decisions. Beyond just selling a product, Patagonia also takes this opportunity to highlight their dedication to environmental preservation, pledging 1% of sales towards this noble cause since 1985. This not only appeals to the growing base of socially-conscious consumers but also strengthens brand loyalty by demonstrating that every purchase contributes to a larger purpose.

Rounding off the email is Patagonia’s ‘Ironclad Guarantee’, a commitment to repair wear and tear damages at a reasonable charge. This reassuring promise serves to inspire confidence in the product’s durability and the brand’s customer service, reinforcing trust and customer satisfaction. With its blend of urgency, clear product information, brand legacy, environmental commitment, and customer assurance.

Key takeaway: Don’t be put off by the importance of blending several key elements to create a compelling and effective communication piece.

3) Hero’s first access Back in Stock email

Showcasing an expertly crafted ‘back in stock’ notification, Hero masterfully leverages urgency, exclusivity, and visual appeal to re-engage their customers. This cleverly-designed email marries an enticing ‘back by popular demand’ tagline with an exclusive 24-hour early access offer, fostering both desirability and immediate action.

The visually striking hero image serves as a powerful reminder of the product, while a clear ‘Shop Now’ button, coupled with strategically placed links to various brand resources, smoothly guides customers on their shopping journey. Overall, it’s a perfect example of how to convert anticipation into sales while enhancing brand loyalty.

Key takeaway: Recognising that the customers have been “patiently waiting” for the restock acknowledges their desire and anticipation, making an emotional connection that makes customers feel seen and valued.

4) Sproos’ to the point Back in Stock email

Sproos’ ‘red is back!’ Back in Stock email doesn’t beat around the bush when it comes to delivering their key takeaway; Informing their customers that their Red Showers are back in stock, whilst creating a sense of urgency!

Keeping their email on theme with the product by using the colour red consistently in their design with the juxtaposition of the attention grabbing purple text, draws readers right in.

Building on the sense of community, the use of a specific hashtag encourages customers to share their experiences, fostering interaction both with the brand and among customers on social media. Alongside, a clear and prominent call-to-action guides the customer journey, making the purchasing process straightforward and customer-friendly.

Key takeaway: When most emails use complimentary colours, stand out from the crowd and try something different.

5) Janji ‘s fun Back in Stock Email

Janji’s ‘Back in Stock’ email for their ‘Multipass Sling Bag’ stands out as a visually compelling piece that skillfully deploys several effective strategies. The eye-catching orange background paired with playful cartoon drawings immediately captures attention, setting the stage for the rest of the email.

The email stirs excitement by announcing the return of a “favourite accessory” and reinforcing this sentiment with the “bestseller restock” tagline. This approach subtly emphasizes the high demand and desirability of the product, making it all the more enticing.

Building on this, Janji cleverly instills a sense of urgency with the phrase “get it before it sells out again”, nudging customers towards quick purchase decisions. The clear and compelling call to action, ‘Shop the Sling Bag’, serves as a direct guide, making the path to purchase straightforward and convenient.

Closing the email with their brand motto, “connecting the world through running,” Janji reaffirms their brand purpose, subtly appealing to customers who share similar values and fostering a deeper connection with their audience.

All in all, Janji’s ‘Back in Stock’ email seamlessly blends engaging visuals, a sense of urgency, clear direction, social proof, and brand purpose to create a persuasive and effective customer communication.

Key Takeaway: Adding credibility to your message offer social proof of the product’s quality and appeal.

6) Radio Roasters Coffee

Radio Roasters Coffee’s ‘Back in Stock’ email serves as a standout example of effective customer communication, adeptly blending key strategies for optimal impact. The visually pleasing and cohesive design, with a light yellow backdrop echoing the color of the product itself, creates an engaging aesthetic that draws the eye directly to the star of the show – the steeped coffee single serve bags.

A concise, yet evocative, product description serves to remind customers of the unique features and benefits of the product, thus reigniting their interest and stoking the desire to make a purchase. The clear and prominent ‘Shop Now’ button simplifies the customer journey, providing an easy, intuitive pathway towards conversion, and eliminating any potential obstacles in the purchasing process.

Yet what sets this email apart is its subtle use of cross-selling. By showcasing new arrivals, and notably, a highly relevant cross-sell item – a vacuum canister for coffee beans – Radio Roasters Coffee cleverly extends the customer interaction beyond a single transaction. By offering a solution for keeping beans fresh, they add value to the purchase and foster customer satisfaction.

Key takeaway: Consider using your Back in Stock email as an opportunity to upsell to customers who are ready to buy

7) Bloomscape

The moment you open Bloomscape’s email, you are greeted with an unmissable, bold “Back in Stock!” headline. It leaves no room for confusion, ensuring the reader knows exactly what the message is about. This effective directness hooks the reader from the get-go.

Bloomscape goes a step further by acknowledging customer feedback with the phrase, “You asked, we listened!” The simple act of conveying that they value and act on their customers’ input can significantly strengthen emotional connections and make customers feel integral to the brand’s decisions.

In the world of e-commerce, creating a sense of urgency and exclusivity can drive action. Bloomscape achieves this by stressing that their Trandescantia Nanouk plant, a bestseller from February, is back “for a limited time.” This nudge can motivate customers to make a swift purchase to avoid missing out.

The captivating visual appeal of the email can’t be overlooked. A high-quality, aesthetically pleasing photograph of the plant not only showcases the product in its full glory but also intrigues the reader’s eye, potentially fueling their desire for the product.

Bloomscape understands that the key to persuading customers to buy is to arm them with useful information. Quick facts about the plant, its benefits, and a link to a handy care guide can help potential buyers feel more confident and informed in their decision.

The ‘Shop Now’ button is strategically placed and clearly visible, facilitating a smooth journey towards conversion. The cohesive use of dark and light green colors throughout maintains brand identity and makes the overall design pleasing to the eye.

Bloomscape doesn’t stop at just announcing the restock. The email also includes compelling reasons to buy the plant, reinforcing its value and appeal. And with links to the rest of their store included, Bloomscape encourages further exploration of their offerings, increasing the chances of additional purchases.

Key takeaway: Emulate Bloomscape’s effective strategy in your own ‘Back in Stock’ emails by blending a clear and direct message, a sense of urgency, appealing visuals, useful product information, and upselling opportunities. This combination will help engage your customers, reinforce your brand value, and encourage immediate action.

8) DJI

DJI demonstrates a masterclass in back-in-stock emails with their announcement for the DJI Inspire 3. The email immediately captures attention with an exhilarating snapshot of the drone in action, cleverly hinting at the thrill of ownership. The message is crystal clear and impossible to miss – the DJI Inspire 3 is back in stock and ready for ‘pro-level productions’.

In one succinct line, DJI crafts a sense of urgency, cleverly nudging customers to make a prompt purchase decision to avoid disappointment. A bold ‘Shop Now’ button reinforces this call-to-action, practically ushering customers toward the checkout.

Yet DJI doesn’t stop at a simple product announcement. They supplement their email with additional product information, giving customers a deeper understanding and more reasons to choose the Inspire 3. Meanwhile, by highlighting a selection of other items, DJI cleverly uses this opportunity to cross-sell and potentially elevate the total purchase value.

Underpinning all these sales strategies is DJI’s emphasis on customer benefits. They draw attention to the perks of shopping with them, such as the 1% DJI credit reward offer, swift delivery options, and the availability of officially refurbished products. These benefits are more than mere sales pitches; they’re an affirmation of DJI’s commitment to customer value and service.

Lastly, the email ends with an invitation to engage with DJI across social media platforms, fostering a sense of community around the brand. All these elements together form a back-in-stock email that not only communicates product availability, but also boosts customer engagement, enhances brand loyalty, and drives sales.

Key takeaway: Leverage the power of appealing visuals and a clear call-to-action, as DJI does, in your back-in-stock emails. Additionally, augment your emails with valuable product information, cross-selling opportunities, and clear customer benefits. Also, don’t forget to invite your customers to engage on social media, helping foster a community around your brand. This multifaceted approach not only informs customers about the product but also promotes engagement, builds loyalty, and encourages purchases.

9) Sonos

Sonos’ back in stock email is highly effective due to its visual appeal, clear messaging, and focus on customer service. The email immediately grabs attention with a vibrant graphic illustration of a living room filled with Sonos speakers, setting the scene for a more immersive sound experience. The headline, “the wait is over,” conveys urgency and excitement, further amplified by the promise of free shipping, which can incentivize immediate purchase.

The email then transitions into a grey block that spotlights the back-in-stock product along with a ‘shop now’ button, which serves as a clear and direct call-to-action. The display of the product itself allows customers to visualize what they’ve been waiting for, creating a sense of desire and impatience to own the product.

What sets this email apart, however, is Sonos’ focus on customer service. The brand emphasizes their commitment to customer satisfaction by offering free shipping, easy returns, and full-time support. The presence of a ‘contact us’ link reassures customers that help is readily available, fostering trust in the brand. Overall, Sonos’ back-in-stock email effectively re-engages customers, promoting immediate purchases while highlighting the brand’s commitment to customer satisfaction.

Key Takeaway: Emphasise on excellent customer service in your back in stock emails like Sonos. Alongside exciting visuals and clear messaging, assurance of free shipping, easy returns, and full-time support can significantly foster customer trust and incentivise immediate purchases.

10) Happy Happy Houseplant

Happy Happy Houseplants’ back in stock email is a superb blend of relatability, personalisation, and clever use of visuals. Starting with a warm image of a smiling lady wearing the product that is back in stock, it instantly connects the customer to the product, conveying how it would look and feel to wear the sweatshirt.

The black text on a yellow background, “our faves are back!,” is eye-catching and informative, inciting curiosity about the product’s popularity. The accompanying blurb personalises the message, suggesting that the company listens to its customers’ needs, here being a greater range of sizes. This sense of individual attention enhances customer trust and satisfaction, increasing the chances of them wanting to shop.

Links to different variants of the sweatshirt provide easy access to alternatives, reducing the effort needed to browse the site and enhancing the shopping experience. The email effectively makes the customer feel valued, seen, and heard while showcasing the available product options, increasing the likelihood of immediate purchases and future customer loyalty.

Key Takeaway: Foster a personal connection with your audience like Happy Happy Houseplants. Use relatable visuals, show responsiveness to customer needs, and provide easy access to product variants in your back-in-stock emails to enhance customer trust and make the shopping experience enjoyable and effortless.

11)Haus

Haus’s back in stock email for their Lemon Lavender product masterfully combines beautiful visuals, concise yet evocative descriptions, and a simple, clear call to action to draw in the reader. Starting with a clean, bold heading that immediately announces the return of the beloved Lemon Lavender, the email then presents an attractive image of the product, allowing customers to visualise what they can soon have in hand.

The concise product description beneath the image offers just enough detail to intrigue without overwhelming, and the prominent “Shop Lemon Lavender” button leaves no ambiguity about the next step a customer should take. A highlighted review on a purple block adds social proof to the mix, increasing the email’s persuasive power.

The addition of more detailed information about the ingredients not only provides potential buyers with insight into the product’s unique qualities but also emphasizes the care and quality that go into Haus’s offerings. The repeat “Shop Lemon Lavender” button further reinforces the desired action, while the concluding “Cheers” and prominent “Haus” sign off lend a friendly, personal touch.

Finally, the inclusion of social links offers readers further avenues to engage with the brand. This back in stock email does an excellent job of grabbing attention, building interest and desire, and guiding customers towards the purchase, making it an effective tool in the brand’s marketing arsenal.

Key Takeaway: Haus’s back in stock email offers an effective strategy: blend beautiful visuals with detailed yet digestible product descriptions, incorporate social proof, and clearly signpost the path to purchase. Concluding with a personal touch and providing additional engagement avenues reinforces the brand’s appeal and nurtures customer relationships.

12) Wonder Valley

Wonder Valley’s ‘Back in Stock’ email for their Hinoki Body Oil presents a splendid example of effective marketing communication. The overall design is visually arresting, starting with a yellow background that pops and their brand name contrasted against a beautifully dim-lit image of the featured product. The words “Back in Stock: Hinoki Body Oil” unambiguously announces the product’s return and acts as a call to action to the reader.

The email then delves into a brief message emphasizing the oil’s benefits, engaging the customer’s interest and subtly building a case for why the product is a must-have. This is further reinforced by a second image showing the product in use, a strategy that helps readers to visualize how they might use the product.

Below the picture, a comprehensive list of benefits serves to further justify the product’s value, and a clear, distinct ‘Buy’ button provides an effortless next step for the intrigued reader. The addition of a review not only validates the product but also provides social proof, effectively persuading readers of the product’s worthiness.

The black trim around the email frames the content beautifully, drawing the reader’s attention inward, and image links to other products at the bottom serve as cross-selling opportunities. These factors all contribute to make this a highly effective back in stock email, designed to re-engage customers, enhance their desire for the product, and ultimately drive sales.

Key Takeaway: Wonder Valley’s back in stock email effectively leverages bold visuals, a clear message, in-use product imagery, and compelling social proof. Emphasising product benefits and providing a straightforward call-to-action can amplify customer interest and drive sales, while well-placed cross-selling opportunities can further enhance customer value.

13)Haus

Quince’s ‘Back in Stock’ email takes a minimalist and straightforward approach that’s both eye-catching and efficient. Leveraging a clean, white background with contrasting black text, the email immediately draws attention to their brand name and the announcement, “Did you hear? It’s back in stock.” This simple yet engaging headline helps to pique reader interest right from the start.

Following the headline, a crisp image of the Ultra-Soft Performance Legging is presented, giving customers a clear view of the product. Accompanied by a concise description and a visible price, it provides all necessary information in an easy-to-digest format. The ‘Shop Now’ button, placed strategically next to the product, allows interested customers to act promptly and make a purchase.

The email goes a step further to re-engage customers by showcasing other products that are also back in stock, followed by a ‘Recommended for you’ section. These elements not only promote additional products but also personalize the customer’s experience, enhancing their engagement with the brand.

Closing out with their sustainability information and customer-friendly policies, like free shipping, 365-day returns, and a $20 referral reward, the email effectively reinforces Quince’s commitment to customer satisfaction and responsible business practices. The simplicity and clarity of the email, coupled with its effective use of product promotion and policy information, make this a prime example of an effective back in stock email.

Key Takeaway: Quince’s ‘Back in Stock’ email illustrates the power of a clean, minimalist design combined with clear messaging and strategic promotion of other products. Emphasising customer-friendly policies and sustainability initiatives within the email can further enhance brand image and trust, making it a more persuasive communication tool.

3 Best practices for Back in Stock Emails

1. Personalise the Communication: Tailor your back in stock emails to match the recipient’s interests and past behaviours. If a customer signed up for an alert for a specific product, ensure that the email content is highly relevant to that product. Using their name in the email and mentioning the specific product will make the communication feel more personal and targeted, increasing the chance of a positive response.
2. Use Clear and Exciting Subject Lines: Your subject line should instantly convey that the product your customer has been waiting for is now available. You might consider adding a sense of urgency (e.g., “Hurry, your favorite product is back in stock!”) or using excitement-inducing language (e.g., “Great news! Your awaited product is here!”). Make sure your subject lines are catchy and straight to the point to improve open rates.
3. Implement Visually Appealing Design and Clear CTAs: A picture is worth a thousand words – include high-quality images of the product that’s back in stock to remind your customer why they wanted it in the first place. Also, make sure your call-to-action (CTA) buttons are clear and conspicuous. A bright, easy-to-find “Buy Now” button can significantly increase click-through rates and, ultimately, conversions.

Remember, every email you send is an opportunity to strengthen your relationship with your customers. These best practices for Back in Stock emails should not only notify customers about product availability but also enhance their experience with your brand.

Building Your Own Back in Stock Email Campaign

We’ve seen how a solid Back in Stock email can do wonders for engaging customers and bumping up those sales. Whether it’s playing up the exclusivity card like Hero or going all in with a bold design like Sproos, each brand has their unique flavor, and so should you.

The secret sauce? Tailoring your emails to your brand’s vibe, your product’s special features, and, of course, what your customers dig.

One part of the magic formula is your email’s subject line – it’s like the welcome mat to your message. Nail it right, and you’ve got an invitation too good to ignore. Need inspiration? Check out our post on killer Back in Stock subject lines to get those creative juices flowing.

And as you get deeper into creating your Back in Stock email campaign, you might want to level up your game. Timing, automation, tracking your success – yeah, it can feel like a lot. But don’t sweat it. Our comprehensive guide, ‘Everything You Need to Know about Back in Stock Emails’, has got your back.

Remember, Back in Stock emails are more than just a heads-up about available products. It’s your chance to show off your brand, build relationships, and get people excited. So, take a breather, think about what your audience would love, and craft emails that’ll turn heads. Happy emailing!

The post 13 Exceptional Back in Stock Email Examples for Stellar Campaigns appeared first on SmartrMail Email Marketing Blog.

All that effort you put into composing the email, writing an attention-grabbing subject line, only for it to go unseen in people’s junk folders. 

As you’re reading this article, chances are you can relate to this experience. 

You’re not alone either. Emails going to spam can be a major headache for many merchants, especially those using mass-market email tools such as Mailchimp. 

And as you probably know all too well, it’s not just the frustration, but the lost sales that getting caught by spam filters cause that makes this a serious problem for merchants. 

So let’s take a look at the reasons behind emails going to spam and why it can be a particular problem with Mailchimp. 

What triggers emails to be marked as spam

There’s no one reason why emails go to spam folders. And to add to the challenge, when email providers such as Gmail and Outlook mark emails as spam, they don’t usually tell you why. 

But knowing the reasons why emails get flagged as spam will help you diagnose the source of the problem. These reasons include:

Your sender reputation

Email providers keep track of how people engage with the emails campaigns you send. 

This includes how many people open your emails, click on links, and perhaps most importantly, mark your emails as spam. 

The more often people mark your emails as spam, the more of a hit your sender reputation will take. 

The obvious solution to this is to only send emails to opted-in subscribers and make sure you’re building a healthy and engaged email list. However, Mailchimp’s use of shared sending domains complicates this. 

Shared sending domains

It’s not just how your subscribers interact with your email campaigns that influences your sender reputation. 

If your email campaigns are being sent from a shared sending domain, then your sender reputation will also be influenced by other email marketers using the same domain. 

That’s why to avoid spam filters, it’s best practice to send from your own custom, dedicated sending domain. 

How can you tell if you’re sending from a shared domain? 

You can find out easily in Gmail. Just open an email and look at the domain next to your sender’s name, like in the example below.

If you see a fairly generic looking domain, chances are you’re using a shared domain. The example above, gmail.mcsv.net, is a common Mailchimp shared domain. 

If you see a more custom domain, such as in the example below, then chances are you’re using a dedicated sending domain. 

The problem is that Mailchimp, along with other mass-market email tools, automatically adds new users to shared domains to save costs. 

This means that your sender reputation will be influenced by all the other users also using the same shared domain. 

If you’re a paid SmartrMail user, you can request your own dedicated sending domain and we’ll handle the full set up process for you. 

This is one of the easiest and quickest ways to improve your sender reputation if your emails are going to customers’ spam folders. 

Spam trigger words

There are certain words and phrases that are common to spam emails. Such as ‘urgent,’ ‘limited time offer’ and ‘free.’

Using too many of these trigger words in your subject lines and email content can increase the chances of your email being marked as spam. Just take a look at all these trigger words in the spam folder below.

Using too many images

One way spammers try to get around trigger words is by avoiding using words altogether. 

Instead, they add their text to images and then use these images to build their emails. The idea being that this prevents email providers from identifying the suspect content. 

It’s the classic cat-and-mouse game and email providers have well and truly caught on to this tactic. As a result, emails built mostly or entirely with images are also likely to be marked as spam, especially if the images don’t have accompanying alt-text. 

So be sure to always include a mix of images and text and add alt-text to images you include.

Lack of authentication

Email authentication is the process of essentially proving that the emails you send are coming from a legitimate source. Not as part of a phishing attempt or something else nefarious. 

If your emails are not properly authenticated, they are more likely to be marked as spam. 

This is why making sure you’re using authentication protocols such as SPF, DKIM, and DMARC is vital to avoid the spam folder. 

If that all sounds far too techy, don’t worry – SmartrMail takes care of all of this for you as part of our ongoing efforts to maximize your deliverability. 

Why emails going to spam is a particular problem for Mailchimp

Apart from what we’ve already talked about regarding Mailchimp placing new users on shared sending domains, there’s another key reason why Mailchimp emails often go to spam. 

When a Mailchimp user reaches out for support with their email deliverability, they often don’t receive the support they need. 

The support, especially users on lower tiers receive, often doesn’t dive into the source of why a user’s emails are going to spam. They don’t take the time to find out if the problem is email content, poor list hygiene, or an issue with authentication. 

At SmartrMail, we pride ourselves on going the extra mile to diagnosing deliverability issues. 

In practice, that means our team of email marketing experts will take the time to trial multiple strategies to improve deliverability, including list cleaning, A/B testing of email content and setting up dedicated sending domains. 

Improving your deliverability is in your hands

If you’re a Mailchimp user fed up with your email going to spam, there are options available. 

We offer free migration and onboarding support to all new customers coming across from Mailchimp. This includes taking a proper look at your email deliverability. We’ll also throw in a generous offer to sweeten the deal.

To see how we can help, jump on a call with us here.

The post The Reasons Why Your Mailchimp Email Goes to Spam  appeared first on SmartrMail Email Marketing Blog.

The first question many people have when they first notice this badge is: what does Mailchimp mean by ‘cleaned’?

And it’s not just these ‘cleaned’ badges that can raise questions and create confusion. 

Mailchimp also contains many other badges beyond the standard ‘subscribed’ (the one you want to see) including ‘unsubscribed,’ ‘non-subscribed’ and ‘pending.’

So, let’s take a look at exactly what cleaned contacts mean in Mailchimp and how Mailchimp manages your email lists. 

What is a cleaned contact in Mailchimp?

Basically, a cleaned contact in Mailchimp is an email address that can no longer receive emails. 

This happens because previous attempts to send an email to the address failed, resulting in what’s known as an ‘email bounce.’ There are two types of email bounces: soft and hard. 

Soft bounces

Soft bounces are when there’s a temporary issue preventing emails from being delivered. This can include the recipient’s inbox being full, the recipient’s email server being down, or the email being too large to be delivered.

Because soft bounces are due to a temporary issue, Mailchimp doesn’t ‘clean’ the contact straight away if they occur. Instead, Mailchimp will still attempt to send future email campaigns to the address.

If soft bounces keep occurring after multiple attempts to send email campaigns, then Mailchimp considers this a ‘hard bounce.’ 

Hard bounces

Hard bounces occur when there’s a permanent issue preventing an address from receiving emails. 

This can happen due to reasons such as an invalid or non-existent email address, a blocked email address, or a domain that does not exist. Multiple soft bounces is also considered a hard bounce. 

Learn more about hard bounces and how you can avoid them in our guide here.

What happens to cleaned contacts?

When a hard bounce occurs, the email contact is automatically marked as cleaned by Mailchimp. 

This means you can no longer send email marketing campaigns to the contact. You also cannot send them postcards, transactional emails, or target paid ads to them. 

While you can still view the contacts and export them, you cannot edit them. 

What about unsubscribed, non-subscribed and pending contacts?

In addition to cleaned contacts, Mailchimp also has a few other labels for email contacts that are not subscribed to your email marketing. Including:

Unsubscribed 

These are email contacts that were previously subscribed to your email marketing but have since unsubscribed. You can still send them postcards, transactional emails and target paid ads to them, but you cannot send them marketing emails. 

Non-subscribed 

Together with ‘unsubscribed,’ this label creates confusion for many people as the difference between the two labels isn’t immediately clear. 

The difference with unsubscribed contacts is that non-subscribed contacts were never subscribed to your email marketing. 

Like with unsubscribed contacts, you can send them postcards, transactional emails and target paid ads to them, but you cannot send them marketing emails. 

Confusingly, when you look at your audience dashboard, these contacts do not have a badge next to them informing you they’re non-subscribed. You can only tell they’re non-subscribed from the absence of any other badge indicating they’re a different type of contact. 

Pending

The final type of email contact you may find in your audiences is ‘pending.’ 

Pending contacts occur when someone has filled out a signup form but didn’t complete the second step of your double opt-in. 

Mailchimp treats these contacts in the same manner as cleaned contacts – you cannot send them anything including transactional emails.

Impact on the amount Mailchimp charges you

Now that you have an idea of what all the different types of contacts in Mailchimp mean, let’s take a look at how they can impact your account’s monthly billing. 

Mailchimp pricing is based on how many contacts you have. However, being first and foremost an email marketing platform, you might think that if you cannot send a contact a marketing email, they will not count towards your monthly billing. 

While that’s the case with many other email marketing platforms (including SmartrMail), it’s not necessarily the case with Mailchimp. 

For example, you cannot send marketing emails to either unsubscribed or non-subscribed email contacts. However, both still count toward your monthly plan limit. 

This means you’re paying for contacts who cannot receive your latest newsletter or email campaign. 

You might be thinking this isn’t a big deal: you’ll just not add any contacts who haven’t subscribed to your email list in Mailchimp so you only pay for the ones you can send marketing emails to. 

But some subscribers naturally unsubscribe over time and Mailchimp keeps these contacts active in your lists, just with an unsubscribed label attached. Meaning you’re automatically still charged for them. 

Unlike Mailchimp, we believe this is wrong. 

This is why SmartrMail only charges you for your total number of opted-in subscribers. Once a subscriber unsubscribes they’re immediately and automatically no longer counted toward your billing. 

Mailchimp also charges multiple times for duplicate contacts

Your Mailchimp account is made up of different audiences. More commonly known as email lists. 

While some Mailchimp accounts only contain a single audience, if you have multiple audiences you need to be careful not to be charged multiple times for the same contact. 

This is because if the same email address appears in multiple audiences, Mailchimp considers them different contacts for billing purposes. 

So if you have jane.doe@example.com in three different audiences, Mailchimp will charge you three times for that one customer. 

Again, we believe this is wrong. With SmartrMail you’re only ever charged once for a unique email address, no matter how many lists it appears in. 

The choice is yours

Mailchimp has had a notoriously rocky relationship with its customers over pricing. 

From major price hikes and complicated list management to abruptly suspending integrations with major platforms like Shopify, there are plenty of reasons merchants look for better solutions than Mailchimp. 

If you’re looking for a Mailchimp alternative with simpler list management, which doesn’t charge you for contacts you cannot send your newsletter to or charge you multiple times for the same customer, reach out to us. 

We offer free migration and onboarding support to all new customers coming across from Mailchimp. We’ll also throw in a generous offer to sweeten the deal.

To see how we can help, jump on a call with us here.

The post What Does Cleaned Mean in Mailchimp? Cleaned Contacts Explained appeared first on SmartrMail Email Marketing Blog.

This is quite easy to verify by conducting a detailed analysis of competitors via an ecommerce scraper.

Some of these differences are significant, but others just require a shift in thinking. It’s these small changes in thinking that can yield massive results for your business. 

One key difference in thinking is that the most profitable ecom brands recognize just how valuable repeat customers are. 

Acquiring customers is one thing. But generating additional purchases from them is quite literally where the money’s at. It’s actually 6 times more profitable than trying to acquire another new customer.

So it’s not surprising that a small 5% increase in customer retention can boost profits by a staggering 95%. 

That’s what post-purchase email flows do.

Wait… what is a post-purchase email flow?

Quite simply: a post-purchase email flow is a series of emails that you send to customers after they convert. 

You might think of email as a marketing channel to convert people into customers (which it’s definitely great at doing) but the top ecom brands know it’s even more powerful when engaging with existing customers. 

This is what post-purchase emails are for: driving more sales from your existing customers (aka your most profitable people). 

An example of a typical post-purchase email

And it’s not just first-time customers that are worth targeting. Every time a customer makes a new purchase it’s well worth following up with a post-purchase flow.

What kind of emails go into a post-purchase flow?

The optimal post-purchase flow consists of emails relevant to your store and customers. 

That said, there are certain types of post-purchase emails that are common across ecom. These include: 

• Order confirmation emails – you might think of these as a purely transactional type of email, but they’re a powerful marketing opportunity
• Customer review request emails where you ask for feedback 
• Cross-sell emails that recommend similar or complementary products to the one your customer just purchased 
• Follow us on socials email where you invite customers to follow your brand on social media
• Product education emails that provide tips on how your customer can use the product they just purchased 
• Win-back emails that re-engage customers who have gone cold

However it’s simply not enough to know about these different types of emails. What will make or break your post-purchase email campaign is how you structure it. 

Beyond depending on what type of products you sell, your optimal flow will also depend on whether it’s your customer’s first, second, third, or even 10th purchase.

So let’s take a look at how top ecom brands approach their post-purchase campaign depending on where their customers are at. 

First-time customers 

So you’ve just acquired a new customer – congratulations! But now’s not the time to rest or take your foot off the marketing pedal. 

While acquiring customers is an important step, your focus should now be on converting them into loyal (and more importantly) profitable repeat customers.

The first email that’ll help achieve this is the order confirmation. 

Thank you for your purchase email

Whether you double this up as your order confirmation email or send it on its own, your goal here is simple: thank your new customer for their purchase. 

For such a small gesture, simply saying thank you goes a long way to increasing customer satisfaction and fostering loyalty. 

It’s also an opportunity to introduce your new customers to your brand and story. 

For example, you could share your founder’s story of how the brand got started and the inspiration behind it. Or you could share your brand’s ethos such as its commitment to quality and customer service. 

The example below from Huckerry is pretty text heavy (certainly don’t feel like you have to match its length) but does this well. 

You’ll also want to include a call-to-action (CTA) in this email (as you should in pretty much every email you send). 

Depending on your brand and how hard you go after sales, this could be a CTA directing people to make their all-important second purchase. Otherwise, if you don’t think being this aggressive would work with your audience, you could simply invite them to check out your latest products.  

Follow us on social media email

First-time customers make for great social followers. Getting them to follow your social accounts also increases the chances they’ll become repeat-customers. 

And you can invite them to follow your brand with a post-purchase email. Fruit of the Loom does this well. 

You don’t have to tie this email to the product they purchased, but sending this as part of your post-purchase campaign is the perfect time as your new customers are still engaged with your brand. 

Check out our guide here on social media follow email tips to master this email.

Product education emails

Educating people on how to use your product is a great idea. After all, if they’re not using it properly, they’re not getting the full benefit making it less likely they’ll become repeat customers. 

So if you have a product that requires some setting up, then sending this kind of email just before your customer’s shipment is due to arrive is a great way to show your appreciation and boost customer engagement.

 The email below from Allergy Buyers Club is a great example of this in action.

Customer loyalty program email 

Customer loyalty programs are a great way to generate repeat purchases and naturally help convert one-time customers into repeat customers. That’s if they know about your program.

Do can do this with an email like what Romper sent their customers below.

The good this about this particular email is that it doesn’t lead with ‘join our loyalty program,’ instead it leads with the benefits and value of being a member. This then leads naturally into the CTA to sign up to become a member.

So if you have a program set up, you’ll definitely want to invite people to join it as part of your post-purchase campaign if they haven’t joined already. 

Cross-sell email

Cross-selling is the process of offering a customer additional products that complement what they have bought.

For example, recommending leather shoe cleaner to someone who’s just purchased a brand new pair of leather shoes. 

This is cross-selling and it’s key to generating repeat purchases by making customers aware of other great products you sell.

Example of a cross-sell email

The great thing about this post-purchase email is that it works pretty much regardless of what you sell. As long as you sell more than one product, chances are you’ll be able to set up some cross-sells. 

Check out our guide on cross-selling with email marketing to dive into this area. 

Replenishment email

This one’s very much dependent on what kind of products you sell. It’s also one of the surest ways to generate repeat purchases. 

It’s all about following up customers who’ve purchased a product that’ll need to be refilled, replaced or reordered. Typical examples include pet food, shampoo, coffee, etc. 

But it doesn’t have to be strictly perishable items that people buy at regular intervals. Kitchen utensils, auto parts, shoes, etc. all wear down over time and will need to be replaced.

The trick is to time this email to when your customers are looking to reorder and then provide a clear CTA to purchase the product again. 

You don’t want to clutter your email with too much. Just compare the two examples below.

Which email do you think works better? Which one makes it easy to reorder? Definitely the one on the right with its clear CTA.

Second-time customers 

If you’ve put together your initial post-purchase flow for first-time customers well, you’ll quickly find they transition into repeat purchasers fairly seamlessly. 

That’s great! You’re now generating additional sales and profit much more easily than consistently trying to acquire new customers. 

But the goal is to transform them into long-term loyal customers. 

Customers who have purchased twice are much more likely to reach this goal than first-time customers, but you don’t want to take your foot off the pedal. 

Instead, targeting second-time customers with another post-purchase flow tailored to them will help seal the deal. 

Thank you for your purchase email

Just like with their first purchase, you’ll want to follow up the second purchase with another thank you email. But you don’t want it to be a carbon copy of the first. 

This time it can be less about introducing people to your brand and more about securing their engagement for the long term. 

If you have a subscription service or program, this is a great opportunity to showcase it. One way to do this is by highlighting the savings of being a subscriber versus manually purchasing over and over. 

Subscriptions are also fantastic at generating reliable, repeat purchases. So if you don’t have one already set up, it’s something to consider. 

If you’re looking for inspiration, Dollar Shave Club does subscriptions extremely well. 

An example of a subscription email from Dollar Shave Club

Another idea for this second thank you email is to include a simple offer as a way of showing gratitude for them becoming a loyal customer and, of course, to incentivize another repeat purchase. 

Review request email

This is the first big deviation from your first post-purchase email flow – the review request email. 

If a customer has purchased from your store a second time, it’s a pretty safe bet they’re satisfied with your products and the customer experience. So why not make the most of that fact and ask them for a review? 

We’ve already written a detailed guide on generating customer reviews, but in short, you need positive reviews to act as social proof to increase your overall conversion rates and boost sales. 

True, may not directly help with converting second-time purchasers into long-term loyal customers, but you could potentially add a coupon as an incentive to leave a review like in the example below.

Because you’re essentially offering your customer the coupon in exchange for them doing something for you (leaving the review), it won’t come across as overly salesy. But importantly it’ll still incentivize another repeat purchase. 

Replenishment email

If your products lend themselves to being part of a replenishment campaign, this is a type of email you should be including in all your post-purchase email flows. 

Sale/offer email

If the emails above in your second post-purchase flow don’t do the trick and the customer isn’t making another purchase, it’s time to pull out the big guns. 

At this point, your customer is essentially in limbo in a ‘no man’s land’. If you leave it too long, chances are they’ll simply drop off and disappear. 

So now’s the time to be direct with a sale or offer email. 

How you construct this email will depend on your store, what products you sell and what kind of offers you usually provide. It could be a simple flat percentage off discount, free shipping, or something more creative like buy one get one free. 

Whatever offer you go with, make sure it’s enticing. 

Third-time customers 

Gotten your customer to make a second repeat purchase? Congratulations! They’re now what you can reasonably call a long-term loyal customer. 

Your goal here is to keep them engaged with regular email marketing and newsletters. This also means sending them what has now become their default post-purchase email flow. 

No more follow us on social media or review request emails.  

From now on, your post-purchase campaigns should consist of simply an order confirmation email and product-specific emails. 

In other words, if they purchased a new laptop, it’s still definitely worthwhile sending them a cross-sell email with cases and other laptop accessories. Product education content is still great to include depending on the product and if it’s perishable, replenishment emails are still great at generating sales and keeping customers active.

Unfortunately, even with the best post-purchase follow-ups and regular email marketing, some customers will still go cold over time. That’s why we have winback emails.

Winback email

Winback emails do what it says on the box – win back customers who have gone cold and stop purchasing from your store. 

When done well, they target customers just as they lose interest in your store and entice them to come back and make another purchase. 

An example of a typical winback email

Having a winback email automated for your customers will go a long way to keeping customers engaged and generating repeat purchases.

Time to start generating sales with post-purchase emails

That’s it! You now know how the top ecom brands generate millions in profit through repeat purchases instead of just focusing on acquiring new customers all the time. 

The only thing left is to start setting these post-purchase email flows up for your store. 

Looking for some help? While we’ve made it easy to set up these automations with SmartrMail, we also realize how busy running an ecom store is. 

That’s why our Customer Success Team is available to guide you through the setup process and answer any questions you have. We also offer assisted migrations to help you move across with zero hassle. 

The post How Fast-Growing Ecom Brands Make Millions in Profit with Post-Purchase Emails appeared first on SmartrMail Email Marketing Blog.