Whether that’s new features like our drag & drop popup builder, our automations builder, or new integrations with other helpful apps. 

That’s why we’re excited to announce our latest integration with Snapforms. 

What is Snapforms?

Snapforms is a versatile online form builder that lets you create beautiful forms within minutes.

With it, you can create and customize forms to match your brand’s unique look and feel to collect responses and information from customers.

In addition to creating quick and simple forms (such as a competition entry form, registration form, a survey, consent form, or booking form​​), Snapforms also lets you create more advanced forms and workflows that follow conditional logic you’ve specified to control what fields people see and when they see them. 

And of course, all the forms you create look professional on all devices and screen sizes. 

There are also tons of native integrations Snapforms has where you can send the data customers fill in including Paypal, Google Sheets, and now SmartrMail. 

SmartrMail’s integration with Snapforms

SmartrMail’s native integration with Snapforms will let you create stunning and highly advanced email signup forms. 

In addition to simply collecting customers’ names and email addresses, you’ll also be able to collect other information such as phone numbers for SMS marketing, dates for birthday campaigns, and much more. 

There’ll also be additional types of input beyond what the default SmartrMail form offers including checkboxes and radio buttons. 

You’ll also be able to apply your own custom conditional logic and workflows to forms. 

For example, you could ask what product categories people are interested in to determine which email list(s) to add them to. 

Whatever questions you add, the responses your customers give will appear directly in your SmartrMail account with the help of custom fields. 

How to get started

Interested in checking out Snapforms? You can sign up for a free 30-day trial here.

Paid plans start at A$29/month, the details of which you can check out here.

If you have any questions about Snapforms, you can reach their customer support team here.

If your question relates to our integration with Snapforms, our customer success team is also more than happy to help out. 

The post Announcing SmartrMail’s Integration with Snapforms appeared first on SmartrMail Email Marketing Blog.

That’s why email automations are a core feature of SmartrMail.

Not only do automations generate sales by sending relevant and timely emails to the right customers, but they do so automatically. This means once you set them up, they generate sales on autopilot with minimal ongoing work required.

And to make setting them up even easier, SmartrMail comes with several pre-made templates of the best-practice email automations. 

But exactly what are these automations and what are the range of automations you can set up in SmartrMail? Well in this post we’ll take you through all the automations you can set up in our app as well as explain their purpose and why they’re important.

Welcome emails

Your welcome email is likely the first email your customers will receive from you. 

As you’ve almost certainly received countless welcome emails in the past, you’ll likely already have a good idea of what they are: a simple welcome and thank you for joining the email list.

But in case you need a reminder of what these emails look like, the email below from Casper is an excellent example of a welcome email.

From an email marketing perspective, welcome emails are also one of the most important automations.

Not only do the vast majority of people expect to receive a welcome email immediately after joining an email list, but they also act as a first impression that sets the tone for the rest of your email marketing.

Welcome emails also generate great engagement. 

They have an 86% higher unique open rate, 336% greater transaction rate, and make a whopping 320% more revenue on average compared to regular sale emails.

So if you haven’t enabled welcome emails yet, not only are you leaving your customers with a negative first impression but you’re also missing out on a massive sales opportunity.

And to make setting them up easy, SmartrMail comes with a pre-made welcome email automation when you first install the app. 

What you’ll notice is that this automation is made up of multiple emails instead of just a single welcome email.

This is because the best welcome email strategies consist of follow-up emails after the immediate welcome message to help build a relationship with your customer. 

You can learn more about welcome email strategy in our guide here and how to set up welcome emails in SmartrMail in our support doc here.

As for the follow-up emails within a welcome series, here are the key ones you should consider adding:

Brand introduction emails

After you welcomed your new subscriber to your email list and thanked them for signing up a great follow-up email is one introducing your brand a bit more. 

You can do this by going into things like your brand’s values or mission statement and what separates your brand from your competitors.

A great way to do this while building a strong personal connection between your subscribers and your brand is to include a founder story. This is where you talk about the reasons and motivations behind why you or your brand’s founders started the business. 

Doing so humanizes your brand, especially if your audience is able to relate to the story, increasing people’s affinity with your brand. 

The example below from Yuppiechef does a great job of this.

Follow us on social media invitations

Another great follow-up to your initial welcome email is a dedicated email to inviting people to follow your brand on social media.

These social media invite emails will help grow your number of followers and when combined with an effective social media marketing strategy, will help keep customers engaged even if they hardly ever check their emails.

In terms of content, you can simply mention your social media accounts and invite customers to follow them or you can take things up a notch by including some of your top posts or even inviting customers to share user-generated content (UGC). 

Just like Toms has done in their email below.

You can learn more about this type of email campaign in our guide on social media invite email strategy.

Product education emails

Lastly, it can be worthwhile adding some product education to your welcome series. 

Educational emails make for the perfect natural pitches for your products where you can talk about how your items solve particular problems your subscribers might be facing. 

For example, if you sell laundry detergents you could include emails cover:

• How to remove difficult stains
• Toxins found in common laundry detergents to avoid
• How to keep your whites white
• How to reduce the environmental impact of your washing loads

You can then link customers to blog posts from your emails to boost your click-through rates and improve engagement. In these blog posts you’ll then have plenty of opportunities to promote your own products to increase sales.

Harry’s does this well in their email below.

Browse abandonment emails

After signing up for your email list, the next step people take on the journey toward becoming a customer is browsing products on your store. 

Unfortunately, the vast majority of customers who visit your product pages don’t go on to make a purchase. That’s where browse abandonment emails come in. 

These are emails that are automatically sent to customers who browse items on your store but don’t add anything to their cart. In other words, they’ve abandoned their browsing session.

However, because these customers have displayed an interest in particular products, they are very likely to engage with a browse abandonment email. 

Compared to regular sale emails, browse abandonment emails have an 80% higher open rate and a 50% higher click-through rate. And over 1 in 10 clicks lead directly to a sale. 

As for the contents of these emails, the campaign below from Loeffler Randall is a good example of a browse abandonment email.

For more information on this particular email automation, check out our guide on browse abandonment emails here.

Abandoned cart emails

Thankfully, not everyone will leave your store without having added something to their carts. 

Unfortunately, not everyone who has added something to their carts will complete the checkout process and become a paying customer. 

In fact, for every paying customer, there are on average two would-be customers who have added items to their cart but never checked out. That’s where abandoned cart emails come in.

Similar to browse abandonment emails, this automation entices people to come back and finish checking out their cart. The email below from Moment is a typical example of this in practice.

Because of how common it is for people to abandon their carts and how effective these emails are at recovering these sales, SmartrMail comes with a pre-made abandoned cart automation you can quickly enable. 

For more information on this particular email automation, check out our guide on abandoned cart emails here.

If you find it hard to tell the difference between abandoned cart emails and browse abandonment emails, check out our explainer on the differences here.

Post-purchase emails

Not everyone visiting your store is going to leave without making a purchase, especially with the help of the email automations we’ve been through already. 

The thing is, while a customer making a purchase can feel like you’ve achieved the goal of generating a sale, you still want to nurture them so that they become loyal, repeat customers. 

That means your email marketing still has a major role to play with the help of post-purchase email automations.

As their name suggests, these are automations sent to customers after they’ve made a purchase. 

SmartrMail actually comes with two pre-made post-purchase email automations: one for first-time customers, and one for repeat customers.

And like welcome campaigns, post-purchase automations should contain more than just a single email. Ideally they should contain the following emails that you can easily set up in SmartrMail:

Thank you emails

One of the best ways to strengthen your relationship with your new customer is by sending them a dedicated thank you email shortly after they made their purchase.

While it might not seem like much, small gestures like this can go a long way in establishing brand loyalty. 

The contents of this type of email are straightforward as well. All you need to include is a sincere thank you message outlining what your customer’s support means to you and your business. 

Just like in the example below from Abercrombie & Fitch. 

Another option is to include a special offer as a more tangible way of saying thanks. This can be especially useful for first-time customers to incentivize their second purchase.

For more information on this particular email automation, check out our guide on thank you for your purchase emails here.

Review/testimonial request emails

Positive reviews and testimonials are the ultimate form of social proof for your store and work wonders at converting new customers. 

And the best way to generate these reviews is by sending your existing customers a dedicated review request email shortly after they’ve made a purchase. 

To help ensure they leave positive feedback, you may want to wait until after their second purchase to ask for a review on a public platform like Facebook or Google. After all, if they’ve come back a second time, they must like your products.

The email below from Whistlefish is a good example of this type of post-purchase email.

But just because you might want to wait until someone’s second purchase to ask for a public review it doesn’t mean you can’t ask for a private review after someone’s first purchase.

Asking for this kind of feedback shortly after someone’s first purchase will provide valuable insights into your customer experience and any potential issues holding people back from becoming repeat customers. 

For more information on this particular email automation, check out our guide on customer review request emails here.

Cross-sell emails

Cross-sell emails are another type of post-purchase follow-up that is worth sending. But unlike thank you and review request emails, you can wait a bit longer after someone makes a purchase before you send them. 

Essentially, these emails simply promote (or ‘cross-sell’) similar or complementary items to the one your customer originally purchased.

For example, if someone purchased a particular style of t-shirt you might want to recommend hoodies or pants that match well with it or even other t-shirts from the same collection. 

Or, if you sell digital cameras, you might want to recommend items like SD cards, extra batteries, and tripods like Best Buy has done in their email below.

For more information on this particular email automation, check out our guide on cross-selling with email marketing here.

Replenishment emails

If your customer has purchased an item that requires replacing or replenishing after a certain period of time, like pet food, toiletries, etc., sending them a replenishment reminder just before they run out is a great way of generating repeat purchases. 

You don’t even have to frame this type of email as a sales email either. Instead, you can style it as a ‘friendly reminder’ that improves your customer experience by helping prevent them from running out of an essential item. 

Just like in Purina’s email below.

And it doesn’t have to strictly items people purchase on a regular basis either. If you sell books, you could send a ‘what to read next’ style of email every few months. 

For more information on this particular email automation, check out our guide on replenishment emails here.

Win-back emails

No matter how great your email marketing is or how well you keep your customers engaged, eventually even the most loyal of customers go cold.

Thankfully there’s an email automation you can set up in SmartrMail for that too: win-back emails. 

Win-back emails do exactly what their name suggests: they attempt to win customers back so they keep purchasing from your store. 

So that they’re more enticing, these emails will also typically contain a special offer to help re-engage customers and bring them back to the store. Just like in the example below from Sephora.

For more information on this particular email automation, check out our guide on win-back emails here.

Custom automations

We’ve now covered all of the best-practice email automations you can set up in SmartrMail. 

In most cases, you’ll want to set up and automate all of these campaigns unless there’s a particular reason you don’t think they are suitable for your store. This is made easier in SmartrMail with our pre-made templates. 

But in addition to all of these best-practice automations, there may be some others you want to set up for your store. 

For example, you might want to check in with customers a few months after they purchase a particular product. In which case you’ll want to create a custom order-triggered automation which you can find instructions on doing in SmartrMail here.

Or you might have a popup where you promise new subscribers a special discount or an offer like a free guide. In which case you’ll want to create a custom list-triggered automation which you can also find instructions on doing in SmartrMail here.

Lastly, you might also want to send customers a particular email whenever they enter a specific segment (such as customers who have spent over $1000). For these automations, you’ll want to use a segment-trigger which you can find instructions on here.

Conclusion

Email automation is a powerful way of not only generating more sales for your store on autopilot but also improving your customer experience. 

And as you’ve seen, SmartrMail lets you quickly and easily set up all the best-practice automations with the help of our pre-made templates. 

You can also set up custom automations that are unique to your store and address the needs of your customers. 

So if you haven’t taken advantage of email automation in SmartrMail yet, now’s the time to do so!

The post All the Automations You Can Set Up with SmartrMail appeared first on SmartrMail Email Marketing Blog.

That’s why personalized product recommendations have been at the heart of SmartrMail from the very beginning and have helped thousands of merchants grow their sales.

But for too long the ability to utilize these recommendations have been limited to our product recommendation and abandoned cart emails. 

That’s why we’re excited to announce recommended product blocks.

What are recommended product blocks and what do they do?

Recommended product blocks let you add a personalized product into the body of any email newsletter or automation. 

They behave just like regular product blocks, but instead of having to choose a product yourself, SmartrMail will automatically include the product your customer is most likely to purchase.

This is achieved through our machine-learning powered recommendation engine that analyzes customer data from your online store to automatically determine the best product to recommend to each customer.

You can add recommended product blocks the same way you select any other type of block when composing a newsletter or automation.

You can also control which products can and cannot be recommended with product feeds. 

This lets you, for example, to only recommend products from your Mother’s Day collection in your Mother’s Day email.

How recommended product blocks can help your email marketing

Recommended product blocks open up a variety of new opportunities not only to improve the effectiveness of your email campaigns but also makes composing emails faster.

We know that personalized recommendations both increase the number of conversions from emails as well as the average order value. So not only do they result in more people purchasing from your store, but these customers are also sending more than they would’ve otherwise.

They can also help keep your automations fresh and customized for each individual subscriber. 

For example, instead of just creating a win-back automation that contains a generic “we miss you, come back” message, you can now personalize it with recommended products. 

You can then set this recommended product block to the pre-made ‘new arrivals’ product feed so it only recommends new products to entice customers back to your store. 

You’ll also be able to save time setting up campaigns by no longer needing to manually choose which products to include. 

This can be particularly useful with your cross-sell automations where instead of having to think about which products to cross-sell yourself, you can simply include a product recommendation block in the email. 

More possibilities are coming soon

While being able to recommend products from your product feeds in any newsletter or automation opens up plenty of opportunities, we’re working on even smarter product blocks. 

Soon you’ll be able to dynamical product blocks which will be able to display:

• Your customer’s last product purchased
• Products within the same last collection purchased
• Products with the same last variant purchased

We’ll keep you posted once these options are live! 

The post Send Smarter Emails with Recommended Product Blocks appeared first on SmartrMail Email Marketing Blog.

That’s why we’re particularly excited to announce that one of our most recent integrations, Zapier, is now in a public beta. Unlike other integrations, our integration with Zapier is in a very real and practical sense – an integration with hundreds of other apps and services across the internet. 

What Zapier is and how it unlocks hundreds of opportunities

Zapier is a powerful service that lets you connect different apps and web services with each other. They even refer to themselves as “the glue that connects thousands of web apps.” 

While there are over 2,000 apps with a Zapier integration, some of the most well known ones include: Google Suite (Gmail, Sheets, Docs, Drive, Calendar etc.), Shopify, Twitter, Instagram, Dropbox, Todoist, WordPress, Slack, and of course SmartrMail.

Chances are you have probably heard of Zapier before and might even be using some automated workflows, or ‘zaps’ as Zapier refers to them, yourself already. 

Popular zaps for merchants include adding new Shopify orders to a Google spreadsheet, posting order notifications from BigCommerce to Slack and sending Trustpilot invitations to new customers. 

With all of the apps integrated with Zapier, the range of possibilities is uncountable. And now that SmartrMail is integrated too, you’ll be able to connect your SmartrMail account to plenty of other apps to enable even more workflows. 

How SmartrMail’s integration works

With our Zapier integration, you’ll be able to send subscribers (their email address along with first and last names) to other apps with a Zapier integration, as well as receive new subscribers from these other apps. 

All that is required for you to be able to connect SmartrMail to another app with a Zapier integration, is for that app to support email addresses in their workflow. 

Some examples of automations you can set up include:

• Create SmartrMail subscribers from new responses in Google Forms
• Collect new subscribers in SmartrMail from popup apps with non-native integrations (Sumo, Mailmunch, etc.)
• Subscribe people filling out Typeform forms to your email marketing
• Add new SmartrMail subscribers to your Facebook Custom Audiences

How do I start using the integration?

Every SmartrMail user can now take advantage of our Zapier integration. All you need is a Zapier account (which you can create here) if you don’t already have one. 

You’ll find the SmartrMail app on Zapier here where you’ll be able to connect with other apps with Zapier integrations. You’ll also find a more detailed guide on connecting SmartrMail with Zapier here.   

And our support team is of course also available to answer any questions you may have about the integration and assist if you need any help setting it up.

We hope you find this integration helpful and it lets you get more out of your email marketing and simplifies your work flows!

The post Zapier Integration Is Now Public appeared first on SmartrMail Email Marketing Blog.

We set out building a basic tool that sent weekly emails with a personalized recommendation of products for each customer. We thought it would be an overnight hit, but like most merchants we quickly learned that email is a lot more than a simple weekly blast. To really succeed with email you need the bells and whistles, abandoned carts, welcome emails, winbacks and more. Over the last 4 years we built all of these, bringing on 18,000+ customers and adding 16 happy Smartr People from 6 countries along the way.

Through all this one thing has remained true: most merchants don’t know where to start when it comes to email for commerce, they need an app that with the push of a button will send the right products to the right customers.

In 2020, through a global pandemic, we managed to bring that vision a whole lot closer and make SmartrMail the most powerful email tool for commerce, with more super powered multi-step automations, still with a simple push button start.

Here’s what we made:

New automations

It wasn’t that long ago that sending a single welcome email was the norm. Now the expectations and tools have evolved. A welcome series should be a collection of emails split between customers and non-customers. The first split thanks them for their purchase, emphasizes your story, and adds a whole lot of brand butter to turn them into a customer for life. Those that haven’t purchased should get similar, but the messaging needs to be different. You’ve got their email, they’re interested, do everything you can to get them to make their first purchase!

This complexity is now required across most automations and is a necessity if you want to compete with the best. With our new automations you get these all out of the box when you install SmartrMail.

But that’s not where it gets interesting. As a merchant you’ll see these complex flow charts but…

• How do I design my template?
• What products do I add to my email?

Magic designer

After 3 brand updates, I must admit even I don’t remember our colour hex codes off by heart. Uploading logos, choosing fonts, matching colors is a pain when you first setup an app.

Now with SmartrMail, as soon as you install our app. Our magic fairies get to work designing an email template that perfectly matches your site. Logo, colours, fonts, social links, you name it. It’s all ready for you when you go to set up your first newsletter or automation.

You’re probably already ready to push that button, but wait there’s more.

Smart product blocks

The early days of SmartrMail were a seemingly simple app that sent a weekly email, with some pretty powerful product recommendations underneath the hood. By the end of the year these product recommendations will be rolled out on every email type in SmartrMail.

The “standard” email app for commerce gives you a winback series template with a black and white email and a few lines of text. You’ve got a whole lot of work to do before you activate it.

In SmartrMail it’s done for you right when you install. A winback series to reactivate lapsed customers, an email template that matches your brand, and the products that will actually get them coming back to your site already added. All you have to do is press that button!

One more thing: Our new Popup

It’s not push button automations done for you, but it’s too good not to mention. Other popup apps are good, but delve too far away from a template and it’s like you’re flying a Boeing 777 with the auto-pilot off as you navigate through seemingly hundreds of controls. We launched a new popup builder this year that gives you a pop up that matches your brand by default but also allows you to truly customize the look and feel with the ease of use SmartrMail is loved for.

Looking ahead

The list of features built by the SmartrMail team this year is too long for one blog post. The work we were able to get done this year in the midst of a global pandemic has been impressive. We also have our amazing customers to thank who’ve battled with us through a challenging year.

2021 will be filled with more prebuilt automations, smarter recommendations, premade blocks like coupons and instagram galleries, and a fresh new coat of paint that’s already in the works. SmartrMail is and will be easier, quicker and more powerful than any email marketing app for commerce.

We’re due for a quick breather, but we can’t wait to get started. See you in 2021!

The post 2020 Wrapped: SmartrMail appeared first on SmartrMail Email Marketing Blog.

And while SmartrMail has always boasted a completely free popup that lets you collect as many email addresses as you can, today we’re thrilled to announce some major updates.

Create popups like you design emails

The first big change we’re excited to share with you is the massively increased design flexibility. 

We’ve introduced a new drag & drop designer where you can arrange different ‘blocks’ similar to how you compose emails in SmartrMail. 

By being able to arrange images, text, and buttons how you like and add spacers to control the amount of padding between various elements, the design possibilities are endless. 

Of course, this design flexibility also extends to the thank you message that appears when someone signs up through your popup. 

In addition to creating awesome looking popups, you can use the same designer to create signup bars that appear at the bottom of the page which blend seamlessly in with your store.

You can also now collect customers’ first as well as last names with your popup or signup bar. 

This will allow you to personalize your future automations and newsletters with your customer’s name.

In addition to creating popups for desktop, you can also create fully-optimized mobile popups.

Even more features are coming

This is just the start of SmartrMail’s revamped popup. 

Over the next few months we’ll be releasing even more features and functionalities to make growing your email list even easier. 

These include:

• A range of premade popup templates that use right away or modify to suit your liking. Meaning you don’t have to create your own popup from scratch.
• More input fields and different types of input options such as radio buttons, dropdown options, and checkboxes. This will enable you to collect more information to send personalized emails like birthday campaigns.
• Exit-intent popups where the popup will only appear when a customer goes to leave your store.
• The ability to run multiple popups on different certain pages of your store. For example, running an exit-intent popup on your checkout to reduce cart abandonment. 

We can’t wait to see all the incredible designs merchants create with our new popup!  

The post Easily Create Beautiful & Eye-Catching Popups with SmartrMail’s New Designer appeared first on SmartrMail Email Marketing Blog.

And today we’re excited to announce that we’re making it easier-than-ever to create email automations with our new automations builder. 

Our new automations builder allows you to create multi-step email automations visually by dropping and dragging emails, scheduling them into a series with time delays, and creating distinct paths based on customer actions with conditional splits.

You do this by choosing a trigger (such as a customer purchasing from a particular collection, abandoning a cart, or simply signing up to your email list) that will start the automation sending to any subscriber who meets the trigger criteria.

Not only does this making setting automations up easier, but also lets you see exactly how each email flows on to the next in a single view as your customer moves through their journey.

To assist you in setting up all the best practice automations even more, you’ll also be able to compose emails and set up different customer segments within the automations builder.

There are also plenty of pre-made templates that you can customize and automate straightaway. 

As you can see in the example below, conditional splits will also let you customize your email automation by creating different paths customers can take based on how they react to earlier emails as well as how they engage with your store.

For example, when creating an abandoned cart series, you can create a conditional split to check whether the subscriber has placed an order before.

Based on this, you can then create two follow-up emails: One incentivizing non-customers to make their first purchase with a discount. And a second gently reminding past purchasers that they left something in their cart without having to give away margin.

No longer will you have to create each email individually and click back and forth between them as you set up your sequence to ensure they send in the right order and at the right times. Saving you time and effort.

There is also no limit to how many emails or conditional splits you can add to your automations. So you can go all out and make them as advanced as your heart desires! 

Let us know what you think about this new feature in the comments below. As always, you can also reach out to our customer success team through the in-app chat or via email if you have any questions.

We can’t wait to see what automations you and other merchants create!

The post Introducing SmartrMail’s New Automations Builder appeared first on SmartrMail Email Marketing Blog.

What are merge fields?

Merge fields let you add dynamic content to your email templates and newsletters that are populated with data unique to the individual subscriber receiving the email. 

Perhaps the most common way this is used is to greet subscribers by their names. As in the example below.

When you send an email with this ‘subscriber name’ merge field, when your subscribers open your email, they will see their own name.  

Changes we’ve made

SmartrMail has always enabled you to add merge fields to your emails, our recent update however makes the process faster and easier than ever before. 

As you can see in the GIF above, you now simply select what type of personalized content you’d like to add (subscriber’s name, last product purchased, total order count, etc.) and the merge field is added automatically. 

You no longer have to remember how to properly format the merge field or go looking it up in our support docs. 

You’re also presented with an option to add fallback text. Fallback text is what will be displayed in the email if the relevant customer data isn’t available. In the example above, if someone signed up for your email list without giving their name, then the email will read “Hi there”.

More merge fields to choose from 

In addition to making it easier to add merge fields in your emails, we’ve also expanded the number of different types of merge fields you can choose from. 

The full list of merge fields you can add to your campaigns are:

• Subscriber’s first name
• Subscriber’s last name
• Subscriber’s full name
• Subscriber’s email address
• Your store’s name
• Your store’s physical address
• Your subscriber’s country
• The last product your subscriber purchased
• The last product your subscriber abandoned
• The last product collection your subscriber purchased from
• The last collection your subscriber abandoned a product from
• The total amount of money your subscriber has spent at your store
• The total number of orders your subscriber has made at your store
• The total amount of the last order your subscriber made 

Additionally, in your product recommendation and abandoned cart emails, you can also use the following merge fields:

• The title of the first product shown in the email
• The title of the last product shown in the email

On buttons within product blocks, you can also add a merge field to show the product’s price.

You can learn more about using merge fields in SmartrMail here.

The importance of merge fields

Now is a great time to start using merge fields if you haven’t been doing so already. 

While greeting your subscribers by name is an obvious way to get started, you can personalize your emails so much more deeply. 

If you have a thank you for your purchase email set up to send, you can use merge fields to display which product your customer purchased. So, for example, if someone purchased a coffee machine, you could have a subject line like “Hey Nora, are you enjoying your new De’Longhi Cappuccino Machine?”.

Or if you have a cross-sell email set up, you could use the merge field of the last product collection your subscriber purchased from, in this case, coffee machines, to send a personalized subject line like “Hey Nora, check out these blends to satisfy your coffee cravings”. 

By using merge fields in your subject lines like this, they’ll resonate with your email list and stand out in your subscribers’ inboxes, drastically improving your open rate. 

Following this up by also using merge fields to personalize your email content will also improve your click-through rates and drive more sales. 

If you have a customer loyalty program that rewards people based on how much they’ve spent at your store or how many orders they’ve placed, you could, for example, use merge targets to display this information at the bottom of your emails. 

Start sending personalized emails today

We know that emails with personalized subject lines get opened 30% more often and emails with personalized content achieve six times higher transaction rates. 

And it’s not just email engagement that improves. Personalized emails result in an over 50% increase in customer satisfaction from your subscribers. 

So with email personalization being so important and merge fields easier and quicker to use than ever before, now’s the time to start personalizing your emails! 

The post An Easier and Quicker Way to Personalize Your Emails appeared first on SmartrMail Email Marketing Blog.

PrestaShop is one of the world’s leading commerce platforms with it powering over 300,000 stores worldwide. Headquartered in France, the platform also boasts a strong presence across Europe. 

Along with our recent launch on Shopify France and work translating our app, website, and support articles into French, our launch on PrestaShop is part of our efforts to bring better email marketing to merchants around the world.

If you’re a PrestaShop merchant, you can now look forward to:

Quicker, easier email newsletters

SmartrMail is the easiest way for you to send emails that delight your customers and get sales. 

When you sign up, we automatically generate a branded email template for your store. Our product look-up feature then allows you to add products to your emails in a single click.

This includes the product’s image, description, price, and a button linking to the product on your PrestaShop site all being added instantly. There’s no need to worry about copy/pasting details and saving images to upload to your newsletters anymore. 

Abandoned cart emails

Cart abandonment is one of the greatest frustrations facing merchants selling online. 

With SmartrMail, you can automate up to three follow-up abandoned cart emails to send when a customer abandons their cart. 

This provides you with a simple yet powerful tool to bring shoppers back to your store and recover lost sales.

Product recommendation emails

SmartrMail analyzes your PrestaShop data including purchase histories and on-site behavior like which products customers view to generate personalized product recommendations for individual customers. 

These recommendations can then be customized further to place particular emphasis on your new arrivals, your best-selling items, or your slow-moving inventory based on which types of products you want to promote the most.

SmartrMail then lets you send regular, automated email campaigns to your customers with these recommendations. 

World-class support

One thing that our existing users on the other platforms we integrate with have come to love about SmartrMail is our dedication to helping merchants succeed with email marketing. 

From the moment you sign up for a free trial, you’re invited to join a free one-on-one call with a member of our customer success team to show you have to use our app and how it can meet the unique needs of your store. 

Unlike other email apps, we pride ourselves on going beyond just technical support by offering strategy support as well.

Throughout the trial, you have access to live chat support in English as well as other languages including French and Portuguese. If you decide to upgrade to a paid plan after your trial, you still have access to our technical and strategy support.

This is a large part of why SmartrMail has earned over 250 5-star reviews and is currently one of the highest-rated email apps across multiple app stores. 

In addition to our technical and strategy support, we also offer a range of additional add-on services.

These range from migrating your email lists, templates, sign-up forms, and automations over to SmartrMail, to creating and implementing a comprehensive email marketing strategy suited for your unique business needs. 

Read the case study on how our add-on services helped CPAP Club with their email marketing. 

A range of other great features

SmartrMail includes a wide range of other great email marketing features and services that you can now take advantage of as a PrestaShop merchant. 

These include pre-made email templates, email popups, A/B testing, custom automations, advanced list segmentation, Facebook Custom Audiences sync, and much more. 

Learn more about SmartrMail’s PrestaShop integration here. 

Ready to use SmartrMail with your PrestaShop?

As an official PrestaShop Premium Partner, the SmartrMail module should already be pre-installed in your admin dashboard, meaning you can start creating and sending emails right now. 

If you can’t find the SmartrMail module in your dashboard, you can install it from our PrestaShop listing here.

The post SmartrMail Launches on PrestaShop appeared first on SmartrMail Email Marketing Blog.

That’s why we’re excited to announce that we’re now reaching more merchants in their own language with our launch on the French Shopify App Store. 

Not only is SmartrMail now one of the few email apps recommended for French merchants (and the top-rated among them), but our entire app and website has been translated into French as well. 

Additionally, we also have multiple members of our customer success team who are fluent in French. This enables us to offer the same great live chat and one-on-one call support that our existing users have benefited from over the years and led to over 250 5-star reviews to our French users. 

This means our French-speaking users can now learn about SmartrMail, install the app, receive their complimentary one-on-one demo, compose and send email campaigns, and receive support all in their native language. 

And we’re not stopping with just French, there are additional languages we plan to support soon as well. So keep an eye out for more upcoming announcements!

Chez SmartrMail, nous nous efforçons d’aider les commerçants du monde entier à envoyer de meilleurs e-mails qui raviront leurs clients et leur permettront d’augmenter leurs ventes.

Nous sommes heureux d’annoncer que nous aidons désormais davantage de marchands dans leur propre langue grâce à notre lancement sur l’App Store français de Shopify. 

SmartrMail est désormais l’une des rares applications de messagerie recommandées pour les commerçants français (et la mieux notée) dont l’ensemble de l’application ainsi que le site Web ont été entièrement traduit en français. 

De plus, plusieurs membres de notre équipe de service client qui parlent couramment le français nous ont rejoints. Cela nous permet d’offrir la même excellente assistance, par chat et par appel individuel, que celle dont nos utilisateurs existants ont bénéficié par le passé. Ces même utilisateurs ont d’ailleurs récompensé ce service de plus de 250 avis à 5 étoiles. 

Cela signifie que nos utilisateurs francophones peuvent désormais en apprendre davantage sur SmartrMail, installer l’application, recevoir leur démonstration individuelle gratuite, rédiger et envoyer des campagnes par e-mail, et bénéficier d’une assistance dans leur langue maternelle. 

Et nous ne nous contentons pas du français, car nous prévoyons prochainement la prise en charge d’autres langues. Alors gardez un œil sur les annonces à venir !

The post Bonjour, Shopify France – SmartrMail Launches in French appeared first on SmartrMail Email Marketing Blog.