And when it comes to sales events, few compare with Black Friday. 

Not only is it one of the biggest single days for sales, but it also kick starts the holiday shopping season. The time of the year where retailers and merchants roll out their biggest marketing campaigns.

This gives rise to some of the most creative, well executed campaigns you’ll see all year round. 

So whether you’re just curious to check out some of the very best Black Friday marketing campaigns of all time or are looking for inspiration for own campaigns, we’ve put together this list.

The All Time Best Black Friday Email Campaigns

It’s no surprise that some of the greatest marketing campaigns for previous Black Fridays involve email. According to Shopify, email marketing is the highest converting channel for Black Friday promotions with an average conversion rate of 4.29%. 

Email also gives you plenty of scope in terms of marketing automation, making it an incredibly easy channel to succeed with. 

As far as inspiration for your own email campaigns, look no further than the examples below. 

Apple

The genius behind Apple’s email marketing is how they’ve staggered out their emails in the lead up to Black Friday/Cyber Monday weekend. 

Instead of just blasting out an email campaign on Friday morning, they started early letting them build anticipation. 

This started with an email announcing (or teasing) their sale a couple of weeks before the sales weekend. As the date approached, a second email highlighting Apple’s exact offering was sent a week in advance.

By advertising their offer in advance, Apple is able to capture a greater share of consumers’ wallet before they decide to spend their money on other purchases. 

If you’re looking at running your own Black Friday email marketing, this is a strategy you can easily adopt too. For more tips on running email campaigns at this time of year, check out our Black Friday sale email tips here.

Steve Madden

Email marketing isn’t that useful if you don’t have anyone on your email list. 

Even though we doubt that Steve Madden’s email list was that small to begin with, they killed two birds with one stone with their early access email campaign. 

Offering people early access to your deals and offers makes them feel important and a part of an exclusive club. It also creates a sense of urgency as people want to take advantage of the opportunity before the offers are opened up to the public. 

On Steve Madden’s end, they’re growing their email list which lets them establish a long term relationship with their Black Friday shoppers. As opposed to just making a quick sale from them and not engaging with them again. 

The All Time Best Black Friday Social Media Campaigns

As Black Friday shoppers increasingly ditch bricks and mortar stores for the convenience of online shopping, it’s no surprise that retailers are also increasingly turning to social media. 

This has led to some incredible social media campaigns.

Kohl’s

Social media is intrinsically a two-way medium. 

Unlike with traditional media, you aren’t just broadcasting your message to your target audience. Instead your audience is able to respond back to you and interact with your brand. 

Smart social media marketers understand this and use it to their advantage. Just like Kohl’s Black Friday campaign. 

By asking their audience questions across their social accounts in the lead up to and during Black Friday, Kohl’s earned plenty of social media engagement. 

Social platforms like Facebook and Twitter love engagement on your posts. It increases the organic reach of their posts and lowers costs for any paid reach they may have been getting. 

If you follow in the lead of Kohl’s, just make sure you adquently monetize the attention by placing some clear calls to action in your posts. At the end of the day, you want to be converting people into customers after all. 

Pieminister

You don’t need a large social media following to run a successful social media campaign that reaches plenty of people.

Pieminister decided to team up with a well-known homeless charity to give away pies to shelters on Black Friday. 

By partnering with a much larger organization with a greater social following, Pieminister was able to expand the reach of their posts without spending big on advertising. This is particularly valuable when your competitors are likely bidding big over the holiday shopping season. 

The fact that Pieminister also found a heartwarming and worthwhile cause also helped with gaining organic traction on social. 

The All Time Best Black Friday Video Ads

Video ads are still a popular medium for running marketing campaigns during Black Friday, especially for larger retailers.

Even though you might not have the budget to execute your own video ads, these ads are still worth a watch.

AussieBum

By ripping off famous production house logos including 20th Century Fox, Warner Brothers and Marvel, AussieBum has created a fun and attention grabbing ad. 

It also helps that the ad is well and truly on brand and will resonate with their target audience.

Kohl’s

Being Kohl’s second entry on this list, it’s fair to say they do a great job with their Black Friday marketing.

This time they’ve created a parody of Rebecca Black’s Friday complete with their own offers.

There’s no denying that this is an old ad now, but that shouldn’t detract from how great it was when it ran. 

Rebecca Black’s Friday is an incredibly easy song to get stuck in your head, something that Kohl’s was aiming for with their ad too. By capitalizing on a social media phenomenon at the time, the ad also has a decent amount of shareability.

The All Time Best Anti-Black Friday Campaigns

Are you already sick of seeing so many Black Friday ads? Well we’ve got bad news for you: you’ll be seeing plenty more of them as November 24th draws closer. 

Good news is that these anti-Black Friday campaigns will serve as a good antidote. 

These are campaigns from retailers who are going against the grain of trying to maximize profits over the shopping holiday. 

Whether it’s to raise awareness of ethical consumption, a charitable cause or just to make a mockery of Black Friday, here are the greatest ant-Black Friday campaigns.

Patagonia

Patagonia is a brand that’s already well known for its emphasis on ethical consumption, and their Black Friday campaigns more than live up to this reputation. 

In 2011 they launched one of the first ever anti-Black Friday campaigns with their “Don’t Buy This Jacket” ad in the New York Times and online.

This wasn’t a one off either. 

In 2016 Patagonia donated 100% of its sales on Black Friday to nonprofit environmental groups around the world. 

Cards Against Humanity

Making a mockery of Black Friday has become a habit for Cards Against Humanity. 

Last year they held 99% off sale on a range of items from a Sony 4K TV to a bust of President Obama. They even sold cold hard cash letting you score a $100 bill for just $1. 

As you’d expect, supplies were severely limited on all the items, but the sale was real! 

In 2014 they even took down their entire product range from their online store and offered just one product instead: literal poop. 

But for all their pranks, their best is perhaps when they increased their prices by $5. 

What might seem like commercial suicide, actually increased sales compared to Black Friday the year before. 

Creating Your Own Black Friday Campaigns

We’re not going to lie. It’s going to be hard to match the creativity of these Black Friday campaigns. 

If you are now planning to go and create your own campaigns, you should at least have some inspiration. If you’re still struggling to come up with some ideas, check out what 18 experts came up with when we asked for their top Black Friday campaign ideas. 

As far as your email campaigns go, we also have plenty of other resources to help you including examples of great Black Friday emails and a list of subject lines you can use. 

We’ve placed all of these resources in our Black Friday/Cyber Monday hub that you can access below. 

Best of luck with your Black Friday campaigns!

The post The Best Black Friday Marketing Campaigns Ever appeared first on SmartrMail Email Marketing Blog.

The significance of this shopping event extends far beyond just a single day; it kicks off the holiday shopping season, driving a surge in consumer spending that often determines a brand’s annual success. With billions of dollars at stake, the competition among eCommerce brands to capture shoppers’ attention is fiercer than ever.

In such a high-stakes environment, the effectiveness of your email marketing can make or break your Black Friday campaign. 

One of the most critical elements of any email campaign is the subject line—it’s the first thing your audience sees, and it often determines whether they open the email or scroll past it. 

 A compelling subject line not only boosts open rates but also sets the tone for the entire customer experience, guiding them from inbox to checkout.

Crafting Black Friday email subject lines for e-commerce success

Crafting the right Black Friday subject lines is more than just a creative exercise; it’s a strategic move that can significantly impact your holiday season revenue. By leveraging urgency, personalization, and clear value propositions, you can cut through the noise of crowded inboxes and drive engagement. 

Ultimately, the success of your Black Friday email campaign hinges on your ability to connect with your audience from the moment they see your subject line, setting the stage for a successful shopping season.

That said, there are certain traits of an effective Black Friday subject line. 

Traits of an effective Black Friday Subject Line

There are specific traits that make a Black Friday email work — it would make the recipient open the email, consume the information in it and take appropriate action.

Here is a round-up of the traits for your reference while crafting Black Friday email subject lines.

It creates urgency and scarcity

Urgency and scarcity are powerful motivators that compel customers to act quickly before they miss out on a limited-time offer. By emphasizing deadlines or low stock, you can create a sense of FOMO (fear of missing out) that drives immediate action.

Example: “Last Chance! Black Friday Deals End Tonight!”

It uses customer data to personalize subject lines

Personalization enhances relevance of the subject line by using customer data. These could default or custom fields such as first names of the recipient or info about their past purchases. 

This personal touch increases the likelihood of the email being opened, as it feels more directly addressed to the recipient.

Example: “John, Your Exclusive Black Friday Deal Inside!”

It provides clarity and value

A clear and straightforward subject line that communicates the core offer or benefit will quickly grab attention. Shoppers appreciate knowing exactly what they’re getting, whether it’s a discount, free shipping, or a special bundle.

Example: “50% Off Everything—Black Friday Mega Sale!”

It piques interest

Curiosity-driven subject lines tease the content without giving it all away, encouraging the recipient to open the email to learn more. By sparking interest, these subject lines entice customers to engage with the email and explore the offers further.
Example: “You Won’t Believe These Black Friday Deals…”

The Ultimate List of 225 Black Friday Email Subject Lines for every imaginable scenario

We know writing subject lines from scratch is going to cost you endless hours of time and burning midnight oil. 

You should ideally use that time focusing on how to improve sales for your e-commerce store during the holiday season. 

Here is a comprehensive list of Black Friday email subject lines organized into various categories based on the timing, type, and unique traits of the email. 

a. Pre-Black Friday Sale Email Subject Lines

Traits: Build anticipation, offer sneak peeks, or give early access to loyal customers.

1. Ready for Black Friday? Get a Sneak Peek Now!
2. Early Access: Shop Black Friday Deals Before Everyone Else!
3. Black Friday Preview: Unmissable Deals Inside!
4. Get a Head Start: Black Friday Savings Start Now!
5. Shh… Our Black Friday Sale Is Coming Soon!
6. Unlock Early Bird Deals Before Black Friday!
7. VIPs Only: Pre-Black Friday Access Starts Now!
8. Exclusive: Pre-Black Friday Prices Revealed!
9. Be the First to Shop Our Black Friday Collection!
10. Black Friday is Coming—Are You Ready?
11. It’s Almost Here: Black Friday Deals You’ll Love!
12. Countdown Begins: Get Ready for Black Friday!
13. Early Black Friday Deals Just for You!
14. Mark Your Calendar: Black Friday Starts Soon!
15. Something Big is Coming: Black Friday Preview!
16. Don’t Wait! Early Black Friday Savings Inside!
17. Black Friday Teaser: Get Ready to Shop!
18. Pre-Black Friday Deals: Shop Before the Rush!
19. Sneak Peek: Our Best Black Friday Deals!
20. Get Ready: Black Friday is Just Around the Corner!
21. It’s Coming: Early Black Friday Access Inside!
22. Get Excited! Black Friday Preview Sale Starts Now!
23. Prepare Yourself: Black Friday is Almost Here!
24. VIP Early Access: Black Friday Deals Revealed!
25. Don’t Miss Out: Pre-Black Friday Sale Starts Soon!

b. Black Friday Sale Email Subject Lines

Traits: Announce the sale, highlight major discounts, and drive immediate action.

26. It’s Here: Our Biggest Black Friday Sale Ever!
27. Black Friday Starts Now: Save Up to 70%!
28. Shop Black Friday: Deals You Can’t Miss!
29. The Black Friday Event You’ve Been Waiting For!
30. Black Friday Blowout: Everything Must Go!
31. Your Ultimate Black Friday Shopping Guide Inside!
32. Don’t Miss Out: Black Friday Deals Live Now!
33. Black Friday Starts Now—Shop Before It’s Too Late!
34. This Black Friday: Shop More, Save More!
35. Our Best Black Friday Deals Are Live—Shop Now!
36. Black Friday Frenzy: Deals You’ll Love!
37. Ready, Set, Shop! Black Friday Deals Are Here!
38. Black Friday Special: Up to 50% Off Everything!
39. Black Friday Extravaganza: Huge Savings Inside!
40. Black Friday Madness: Deals You Can’t Ignore!
41. Black Friday Bonanza: Unbeatable Prices!
42. Your Black Friday Wishlist Just Got Better!
43. Don’t Miss the Hottest Deals This Black Friday!
44. Black Friday Mega Sale: Up to 80% Off!
45. It’s Finally Here: Black Friday Deals Await!
46. Shop Now: Black Friday Deals Won’t Last!
47. This Black Friday: Grab the Best Deals Before They’re Gone!
48. Black Friday is Live: Start Saving Now!
49. The Wait is Over: Black Friday Sale Starts Today!
50. Black Friday Price Drops: Shop and Save Big!

c. VIP Black Friday Sale Email Subject Lines

Traits: Exclusive deals, early access, and personalized offers for VIP or loyal customers.

51. VIP Access: Your Exclusive Black Friday Deal Inside!
52. As a VIP, You Get Early Access to Our Black Friday Sale!
53. For Our VIPs Only: Black Friday Just Got Better!
54. Your Black Friday VIP Pass: Extra Savings Await!
55. VIPs Get More! Extra 20% Off This Black Friday!
56. Exclusive VIP Offer: Early Access to Black Friday!
57. Because You’re Special: VIP Black Friday Deals Inside!
58. VIP Treatment: Shop Black Friday First!
59. You’re a VIP! Enjoy Early Black Friday Savings!
60. VIP Access Granted: Black Friday Deals Await!
61. VIP Preview: Get a Head Start on Black Friday Savings!
62. Early VIP Access: Unlock Black Friday Deals Now!
63. Just for VIPs: Black Friday Early Bird Discounts!
64. VIP Only: Get the Best Black Friday Deals Before Everyone Else!
65. Your VIP Status Means Extra Black Friday Savings!
66. VIP Black Friday Exclusive: Shop Before the Crowd!
67. Special Access: VIP Black Friday Deals Inside!
68. Black Friday VIP Sale: Sneak Peek Just for You!
69. VIP Offer: Save Big with Early Black Friday Access!
70. Your VIP Black Friday Pass: Shop Early and Save More!
71. Exclusive VIP Black Friday Deals You Don’t Want to Miss!
72. VIPs Get the First Look at Black Friday Discounts!
73. Enjoy VIP-Only Black Friday Offers—Shop Now!
74. As a VIP, You Get Extra Black Friday Perks!
75. VIP Early Access: Black Friday Deals are Live!

d. Extended Black Friday Sale Email Subject Lines

Traits: Encourage additional purchases by extending the sale period, often with a sense of urgency.

76. Black Friday Extended: More Time, More Savings!
77. Missed Black Friday? We’ve Extended the Sale!
78. Good News: Our Black Friday Sale Has Been Extended!
79. Can’t Get Enough? Black Friday Extended Just for You!
80. One More Chance: Black Friday Deals Extended!
81. Extended by Popular Demand: Black Friday Continues!
82. Black Friday Isn’t Over Yet—Shop the Extended Sale!
83. We’ve Extended Black Friday—More Deals, More Time!
84. Extended! Keep Shopping Our Black Friday Sale!
85. It’s Not Too Late: Black Friday Deals Extended!
86. Extended Sale: Black Friday Prices Still Available!
87. More Time to Save: Black Friday Extended!
88. Black Friday Extended—Don’t Miss Out!
89. Extended Black Friday Sale: Shop and Save More!
90. Good News: Black Friday Sale Extended for Extra Savings!
91. Keep Shopping: Black Friday Extended for a Limited Time!
92. Black Friday Extended: Grab Your Deals Before They’re Gone!
93. Last Chance to Shop: Black Friday Extended!
94. Extended Black Friday Sale: More Deals Just for You!
95. Black Friday Isn’t Over—Extra Savings Available Now!
96. Black Friday Sale Extended: Your Savings Continue!
97. Shop Extended Black Friday Deals—More Time to Save!
98. Extended by Popular Demand: Black Friday Savings Continue!
99. Don’t Miss the Extended Black Friday Sale—Shop Now!
100. Extended Sale Alert: Black Friday Deals Still Going Strong!

e. Last Chance Black Friday Sale Email Subject Lines

Traits: Final reminder to create urgency, emphasizing that time is running out.

101. Last Call: Black Friday Deals End Tonight!
102. Hurry! Last Chance to Save This Black Friday!
103. Final Hours: Don’t Miss Out on Black Friday Savings!
104. Last Chance for Black Friday Deals—Act Now!
105. This Is It! Last Day to Shop Black Friday Deals!
106. Don’t Miss Out: Final Hours of Black Friday!
107. Last Chance! Black Friday Ends at Midnight!
108. Time’s Running Out: Last Chance for Black Friday Deals!
109. Final Reminder: Black Friday Sale Ends Soon!
110. Last Chance to Score Black Friday Savings!
111. Act Fast: Black Friday Ends in Hours!
112. Last Minute Deals: Black Friday Sale Ending Soon!
113. Don’t Wait: Last Chance to Grab Black Friday Deals!
114. Final Countdown: Black Friday Deals Ending Soon!
115. Last Chance Alert: Black Friday Savings Disappearing!
116. Final Call: Shop Black Friday Deals Before They’re Gone!
117. Last Chance for Huge Black Friday Discounts!
118. Black Friday Ends Soon—Shop Now or Miss Out!
119. Last Opportunity: Black Friday Sale Ends Today!
120. Time’s Almost Up: Final Black Friday Deals Inside!
121. Last Chance! Don’t Miss Our Black Friday Deals!
122. Act Now: Last Hours of Black Friday Savings!
123. Hurry Up! Black Friday Deals End in a Few Hours!
124. Final Hours to Save Big This Black Friday!
125. Last Chance to Shop Black Friday—Don’t Miss Out!

f. Post-Black Friday Sale Email Subject Lines

Traits: Capitalize on momentum by encouraging shoppers to take advantage of remaining deals.

126. It’s Not Over Yet! Shop Our Black Friday Leftovers!
127. Black Friday’s Over, But the Deals Aren’t!
128. Missed Black Friday? Here’s One Last Deal!
129. After Black Friday: Extra Savings Just for You!
130. Black Friday May Be Over, But the Savings Continue!
131. Missed Out? Grab These Post-Black Friday Deals!
132. Still Shopping? Post-Black Friday Deals Inside!
133. One More Shot: Post-Black Friday Sale Starts Now!
134. Post-Black Friday Savings—Don’t Miss Out!
135. Black Friday’s Done, But We’ve Got More Deals for You!
136. Keep the Savings Going: Post-Black Friday Sale!
137. Black Friday Over? Enjoy Extra Discounts Inside!
138. Post-Black Friday Sale: Shop the Deals You Missed!
139. Didn’t Get Enough? Post-Black Friday Offers Await!
140. Last Chance: Post-Black Friday Deals Ending Soon!
141. Don’t Miss Our Post-Black Friday Clearance Sale!
142. Continue the Savings: Post-Black Friday Offers Live Now!
143. Shop Our Post-Black Friday Sale Before It Ends!
144. Black Friday May Be Over, But We’ve Got More Deals!
145. Still Here: Post-Black Friday Discounts Just for You!
146. Wrap Up Your Shopping with Post-Black Friday Deals!
147. Extra Savings Inside: Post-Black Friday Sale!
148. Shop Now: Post-Black Friday Deals Still Available!
149. Your Post-Black Friday Savings Are Waiting!
150. Missed Black Friday? Enjoy Extended Deals Now!

g. Urgency-Driven Black Friday Sale Email Subject Lines

Traits: Use time-sensitive language to create a strong sense of urgency and drive immediate action.

151. Act Fast! Black Friday Deals Won’t Last!
152. Hurry! Limited Time Black Friday Offers Inside!
153. Only a Few Hours Left—Shop Black Friday Now!
154. Last-Minute Black Friday Deals—Don’t Miss Out!
155. Limited Stock! Black Friday Deals Going Fast!
156. Time’s Almost Up! Black Friday Ends Tonight!
157. Tick-Tock! Black Friday Savings Won’t Last!
158. Only a Few Left! Black Friday Items Selling Out!
159. Don’t Wait! Black Friday Deals Disappearing Soon!
160. Final Hours! Last Chance to Save This Black Friday!
161. Rush In! Black Friday Prices End Soon!
162. Last Call: Black Friday Deals Ending in Hours!
163. Don’t Delay! Black Friday Sale Ends Soon!
164. Almost Over: Black Friday Discounts Ending Tonight!
165. Hurry! Limited Time to Get Your Black Friday Savings!
166. Act Now: Black Friday Deals Ending Fast!
167. Final Countdown: Black Friday Savings Ending Soon!
168. Shop Now or Miss Out: Black Friday Deals Ending!
169. Urgent: Last Chance to Get Black Friday Discounts!
170. Ending Soon: Don’t Miss Out on Black Friday Deals!
171. Last Few Hours: Black Friday Sale Ending Soon!
172. Final Opportunity: Black Friday Prices Will Rise!
173. Ending Soon! Grab Your Black Friday Deals Now!
174. Time’s Running Out: Last Chance for Black Friday Offers!
175. Final Hours to Score Big Black Friday Savings!

h. Black Friday Sale Email Subject Lines with Emojis

Traits: Use of emojis to capture attention and add a visual element to the subject line.

176. It’s Here: Our Biggest Black Friday Sale Ever!
177. Black Friday Alert: Save Up to 60%!
178. Hot Deals: Black Friday Starts Now!
179. Time’s Running Out: Black Friday Ends Tonight!
180. Black Friday Gift Guide: Deals Inside!
181. Black Friday Blowout: Up to 70% Off!
182. Don’t Miss Out: Black Friday Sale Going Fast!
183. Get Ready for Black Friday: Deals Await!
184. Flash Sale: Black Friday Starts Now!
185. Shop Our Best Black Friday Deals—Hurry!
186. Black Friday Frenzy: Discounts You’ll Love!
187. It’s Here: Black Friday Mega Sale!
188. Shop Now: Black Friday Deals Up to 50% Off!
189. Black Friday Special: Unwrap Huge Savings!
190. Black Friday Madness: Don’t Miss These Deals!
191. Get Ready to Save Big This Black Friday!
192. Black Friday Savings Are Live—Shop Now!
193. Hurry Up: Black Friday Prices Won’t Last!
194. Exclusive Black Friday Deals Just for You!
195. Black Friday Sale: Shop Before It’s Gone!
196. Huge Discounts Inside: Black Friday Event!
197. Last Chance: Black Friday Deals Ending Soon!
198. Black Friday Blowout: Extra Savings Await!
199. Hot Black Friday Deals: Shop and Save Big!
200. Black Friday Alert: Don’t Miss These Offers!

i. Specific Offer-Based Black Friday Sale Email Subject Lines

Traits: Highlight specific types of offers such as discounts, BOGO (Buy One, Get One), or free shipping.

201. Black Friday Exclusive: 50% Off All Items!
202. Buy One, Get One Free—Black Friday Only!
203. Save $100 on Orders Over $500 This Black Friday!
204. 25% Off Your First Purchase—Black Friday Special!
205. Extra 20% Off Sale Items This Black Friday!
206. Black Friday Deal: Free Shipping on All Orders!
207. Black Friday Flash Sale: Up to 60% Off!
208. 30% Off Everything—Black Friday Deal Ends Soon!
209. Buy 2, Get 1 Free—Black Friday Offer!
210. Save 40% on Bestsellers This Black Friday!
211. Black Friday Only: 15% Off Sitewide!
212. Limited Time: $50 Off Orders Over $200!
213. Black Friday Deal: 10% Off New Arrivals!
214. Buy One, Get 50% Off Your Second Item!
215. 20% Off All Electronics—Black Friday Special!
216. Flash Deal: 40% Off Select Categories!
217. Save Up to 70% on Clearance Items This Black Friday!
218. Black Friday Special: Free Gift with Purchase!
219. Extra 25% Off Sale Items—Today Only!
220. 50% Off All Shoes—Black Friday Only!
221. Get $20 Off Your Purchase of $100 or More!
222. Exclusive Offer: 35% Off Sitewide for Black Friday!
223. Black Friday Steals: Save 30% on Home Goods!
224. Special Deal: 45% Off All Accessories!
225. Black Friday Sale: 10% Off All New Arrivals!

Best Practices for Crafting Black Friday Email Subject Lines

Keep It Short and Sweet

Short and concise subject lines are crucial for capturing attention quickly. Aim for 40-50 characters to ensure your subject line is fully visible on most devices. 

Brevity helps convey your message clearly and immediately, increasing the likelihood of your email being opened.

Optimal Length for Mobile Devices

With a significant portion of emails read on mobile devices, it’s important to consider how your subject line appears on smaller screens. 

Keep your subject lines within 30-40 characters to ensure they display properly and grab attention even on mobile.

Include Actionable Words

Using actionable words in your subject lines encourages recipients to take immediate action. Words like “Shop,” “Discover,” “Save,” and “Get” create a sense of urgency and motivate readers to open your email and engage with your content.

Using Verbs That Drive Action

Verbs that inspire action can significantly impact your open rates. Strong, action-oriented verbs such as “Unlock,” “Claim,” and “Snag” push recipients to act quickly and take advantage of the offer or content in your email.

Conduct A/B Testing to Find Successful Variants

A/B testing different subject lines is essential for optimizing email performance. By testing variations, you can determine which subject lines resonate best with your audience, leading to higher open rates and more effective email campaigns. Regularly perform A/B testing to refine your approach and improve results.

Plan to Avoid Spam Triggers

Certain words and phrases can trigger spam filters, causing your emails to end up in the junk folder. Avoid using excessive punctuation, all caps, or spammy phrases like “Free,” “100%,” or “No Cost” to ensure your emails reach your recipients’ inboxes.

Highlight Exclusive Offers

During Black Friday, emphasize the exclusivity of your deals to stand out. Subject lines that mention “Exclusive,” “Limited Time,” or “VIP Access” create a sense of urgency and specialness, motivating recipients to open your email to discover the unique offers.

Use Urgency to Persuade action

Black Friday is a high-pressure shopping event, so your subject lines should reflect urgency. Phrases like “Ends Soon,” “Last Chance,” and “Final Hours” can drive immediate action and create a sense of urgency that compels recipients to act quickly before the deals are gone.

Personalize for Better Engagement

Personalization can significantly enhance the effectiveness of your Black Friday emails. Use data such as past purchase behavior or browsing history to tailor subject lines with personalized offers, making the email more relevant and appealing to the recipient.

Emphasize Time-Sensitive Offers

Black Friday is all about limited-time deals, so make sure your subject lines reflect this urgency. Highlighting the limited availability of offers or mentioning specific deadlines (e.g., “Today Only” or “While Supplies Last”) can drive quicker actions from recipients.

Now That You Have Plenty of Black Friday Email Subject Line Ideas… 

By now you should have plenty of Black Friday subject line ideas to choose from or get inspired by.

You might even find that now the problem isn’t coming up with ideas for subject lines, but rather choosing between multiple ones you want to use. 

Thankfully, SmartrMail has A/B testing tools so you can try out different subject lines and see which delivers the best open rates. This is available to all users and we have a comprehensive guide on A/B testing too.

We also have a guide on writing subject lines that includes more general best practice tips to writing subject lines that compel subscribers to open the email such as including a call to action. 

The only thing that’s left is to actually create your email design and get it sent to your list!

PS: Wanting to get a head start on your Christmas email marketing? Check out our list of Christmas email subject lines.

Frequently Asked Questions (FAQs) About Black Friday Email Subject Lines

The post 225 Best Black Friday Email Subject Lines to Skyrocket Your Holiday Sales appeared first on SmartrMail Email Marketing Blog.

It’s also a great way to generate additional sales throughout the year without giving away too much margin all at once. 

But sending birthday emails is only half the challenge. The other half is getting customers to open them. 

That’s where subject lines come in. 

When one-third of your email list decides whether to open an email or not based on its subject line, coming up with the right subject lines is vital to improving your open rates.

That’s why we’ve put together this list of 100 great birthday subject lines top brands have used in the past. Feel free to use them as inspiration for when you’re coming up with your own.

General birthday subject lines

These are some general examples of subject lines used in the past that just contain a simple birthday message. 

• Happy birthday! We got you something… – BareMinerals
• Your Billabong birthday gift – Billabong
• Haaaaappy birthday to youuuuu – Boden
• Happy birthday! Enjoy this special treat. – Clinique
• Have the Best. Birthday. Ever. – Hulu
• Let’s celebrate your birthday! – Ipsy
• A Gift From Kérastase For Your Birthday! – Kérastase
• It’s your birthday… – Kiehl’s
• Your Exclusive Birthday Gift Is Waiting for You! – Kiehl’s
• We Heard It’s Your Birthday! – Kopari Beauty
• Happy Birthday! From your friends at Lazy Dog! – Lazy Dog
• It’s your birthday, you can buy what you want to! – Millers
• Happy Birthday MISSHA lover! – MISSHA
• Your birthday gift is inside – Neiman Marcus
• We’re suckers for a birthday party. – Nikon
• Your Birthday Just Got Even More Empowering. – Olay
• A half-birthday surprise for you – Outdoor Voices
• A birthday surprise from PUMA. – PUMA
• Happy Birthday! Enjoy your gift inside! – Shoe Carnival
• Make a chocoholic’s birthday wish come true – Simply Chocolate
• Happy birthday from Stitch Fix! – Stitch Fix
• happy happy happy birthday – Tarte
• Enjoy Your Free Birthday Charburger! – The Habit Burger Grill
• Your Birthday Is About to Get Next-Level – Urban Decay
• Yay!! Your Birthday Reward is Here! – Vince Camuto
• Your Birthday Gift Is Waiting! – Vineyard Vines

Personalized email subject lines

Personalizing your subject line with your customer’s name is a great way to make it stand out and boost your open rate. 

So much so that subject lines that include the subscriber’s name achieve a 17% higher open rate on average. 

And seeing as you already know when their birthday is, you probably know what your customer’s name is too, so why not include it in your subject line?

• Happy birthday {NAME}! We got you a little something to celebrate… – Current Elliott
• Wishing you a happy & active birthday, {NAME} – Fitbit
• Dessert is on us – Happy Birthday, {NAME}! – Islands Restaurants
• Happy Birthday {NAME}! Enjoy A Birthday Discount Code! – Jambu Footwear
• Happy birthday {NAME}! Ready to unwrap your gift? – Joie
• Happy Birthday, {NAME} – accept this gift from Lumosity! – Lumosity
• {NAME}, make this your BEST. BIRTHDAY. EVER. – Reebok
• Don’t forget your birthday treat {NAME} – The Body Shop
• Happy Birthday, {NAME}! – Thorne
• Happy birthday — our gift to you, {NAME} – Tory Burch
• Happy birthday {NAME}, we have a surprise for you! – YOOX

Birthday email subject lines with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened. 

For birthday emails, the cake (?) and the party popper (?) emojis are popular choices. But you don’t need to limit yourself to just these. One idea to consider to differentiate your email campaign is to use a product representing your product or service.

• Happy Birthday, {NAME}! ? – Adidas
• {NAME}, Today’s Your Day! ? – Birchbox
• Need A Birthday Outfit? ? – boohoo
• Happy Birthday! ? ? – Cheap CPAP Supplies
• ? Wishing You One Bold Birthday… – Chico’s 
• {NAME}, a birthday gift just for you! ? – Chili’s
• Our birthday gift to you is ready! ? – Chili’s
• ? Happy Birthday, {NAME}! ? – Colleen Rothschild Beauty
• Add your baby’s birthday for a discount! ? – Copper Pearl
• Happy Birthday! Enjoy $20 Off Today! ? – Daily Look
• ?Happy birthday to youuu – Fitbit
• ?Happy Birthday, {NAME}? – LongHorn Steakhouse
• HAPPY BIRTHDAY VIRGOS ? – Makeup Eraser
• {NAME} ? This birthday gift takes the cake! – Reitmans
• A gift for your birthday ? – Torrid
• Birthday gift guides as fresh as the ? – Uncommon Goods
• ? It’s your birthday, {NAME}! ? – Walgreens

Check out our guide on using emojis in subject lines here for more emoji usage tips and best practices.

Early birthday subject lines

You don’t necessarily need to automate your birthday campaigns to send on your customer’s actual birthday. 

Instead, you can send it a few days in advance to get in ahead of others.

• 10 Days ‘Til Your Birthday?! – boohoo
• {NAME} It’s Almost Your B-Day. Here’s Your Gift – Hulu
• Your birthday is almost here – wish for the perfect gift – Pandora
• Happy (early) Birthday! – River Island (UK)
• Happy (Almost) Birthday – Smashbox Cosmetics
• {NAME}, It’s Almost Your Birthday! – Stitch Fix

Happy birthday month subject lines

Not only do you not need to send your birthday emails on your customer’s actual birthday, but there’s nothing stopping you from celebrating your customer’s birthday months as well. Just like the campaigns below have done.

• It’s your birthday month! We got you something… – bareMinerals
• Happy Birthday Month {NAME}! – Best Cigar Prices
• Hi {NAME}, A Very Happy Birthday Month to You – Birchbox
• Happy birthday month, {NAME}! – Fairytale Brownies
• Happy birthday! Party ALL month long! – Hollister Co.
• You’ll wish your birthday came every month – Shane Co.
• Your Birthday Month Ends Soon and So Does Your 10% Off – The Art of Shaving
• Hip-hip-hooray, it’s time to celebrate March birthdays! – Wolferman’s Bakery

Examples mentioning a special birthday offer

Including an offer in your email campaign is a great way to make your customers truly feel special on their birthday. 

And if you decide to do this, you’ll also want to mention it in your subject line to help boost open rates. Just like the examples below have done. 

• ? Happy Birthday – here’s 15% off! – American Eagle Outfitters
• Happy Half Birthday, {NAME}! Take an EXTRA 15% off – Ashley Stewart
• Happy (Early) Birthday! 20% Off Inside ? – Bliss
• Today Only: Free shipping for {NAME}’s birthday – Cuddle + Kind
• Here’s $20 off for your birthday. – Dooney & Bourke
• {NAME}, claim your free birthday gift + free shipping! – ELF Cosmetics
• {NAME}, Happy Birthday! Enjoy $5 off! – Giordano’s Pizza
• Go ahead, open your gift ? – Happy Socks
• Happy Birthday! Get 10% OFF xo – House of CB London
• Happy Birthday {NAME}! Our Gift To You: 15% Off Your Next Purchase – HUGO BOSS
• ? $25 Gift In Celebration Of Your Birthday! – Kidpik
• Enjoy $10 off for your birthday – Kikki.K
• Happy birthday! Enjoy 10% off your next MacKenzie-Childs purchase – MacKenzie Childs
• Happy Birthday from ME+EM | Don’t forget your 15% off code – ME+EM
• Your Birthday Gift Awaits ~ Save 20% ~ Treat Yourself Today – NorthStyle

Last chance style subject lines

If a customer doesn’t take up your birthday offer, sending them a ‘last chance’ style reminder with an urgent call to action in the subject line can often push them across the line. 

• Don’t forget your birthday present – Banana Republic Factory
• {NAME}, Don’t Forget Your B-day Gift ? – Birchbox
• ? Don’t miss your FREE Birthday Set! – Coco and Eve
• Your birthday gift expires soon! – Disney
• There is still time to enjoy your exclusive birthday offer – Harrods
• There’s a Birthday Surprise Waiting for You – Don’t Miss It! – Lancôme
• Your birthday gift won’t last forever – Lands’ End
• Don’t miss out! Your birthday offer expires soon – Origins
• Don’t forget about your birthday treat on us! – Reitmans
• Happy Birthday | It’s not too late to celebrate… – Timex

Asking for a customer’s birthday

Of course, to send your customers an email on their special day, you first need to know when their birthday is. 

If you don’t know this, one way to find out is simply by sending them an email and ask them when it is. If you opt for this strategy, you’ll want to give the email a subject line similar to the examples below.

• Happy birthday! Oh no. WAIT. – Boden
• Happy birthday, maybe? – Evite
• Sign up to receive a birthday treat. – Garnet Hill
• When’s Your Birthday? – Kendra Scott
• Happy Birthday, {NAME}? – Minnesota Timberwolves
• Want A Birthday Gift? – Splendid

The rest of your email campaign

Obviously, your subject line is only an (albeit important) part of your birthday campaign. 

To ensure your campaign reaches its full potential, you’ll also need to think about the contents of your email. 

Luckily, we’ve also put together a guide on birthday emails that covers everything you need to know from asking customers when their birthday is, what offers to include in your emails, to cultural sensitivities to be aware of. 

It also contains plenty of email examples to inspire you when designing your own campaign.

Lastly, for more tips on writing subject lines, our guide on subject line best practices is also well worth visiting.

The post 100 Birthday Email Subject Lines to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

When sending a thank-you email, you don’t want to waste the opportunity with a weak subject line. After all, if it doesn’t stand out, it won’t get opened—and worse, the wrong one might even land your email in the spam folder.

Simply put, subject lines can make or break your thank you email campaign. 

But don’t worry—we’re here to do the heavy lifting for you.

In this blog, you’ll find 150+ engaging thank-you email subject lines to boost your open rates, plus expert tips to help you nail it.

Why does your eCommerce email marketing strategy require thank-you emails?

The reality of the internet is that it shows your customers your alternative almost every day. 

In this feast of options, your brand stands out with that extra impact thank you emails have on your customer’s psychology.

Dropping a thank-you email is like a secret handshake with your customers, acknowledging and appreciating their connection with your brand.

This strengthens the customer’s emotional bond with the brand by stimulating the feeling of satisfaction and happiness.

When customers feel valued, they are more likely to become repeat buyers and brand advocates because they feel they can reciprocate the gesture. 

You can send thank you emails for:

• Newsletter sign-ups or account creation
• Completed purchases
• Positive reviews or feedback
• Customer milestones (birthdays, anniversaries)
• Post-campaign or sale appreciation
• Survey or giveaway participation
• Recognizing loyal customers or VIPs

Thank you emails are also a perfect opportunity to encourage further engagement, such as asking for reviews, offering exclusive discounts, or promoting related products.

For example, a skincare brand can suggest a matching moisturizer and sunscreen in their thank you email for a face cleanser purchase.

The idea is to use the opportunity wisely:

• Suggest gifts in birthday thank-you emails
• Highlight bestsellers in sign-up emails
• Upsell and cross-sell in post-purchase emails
• Request reviews to boost social proof
• Offer exclusive discounts for repeat purchases

With so much riding on thank you emails, it’s important to craft the right subject lines for them to get opened in the first place.

See what works—100 subject lines from 100 brands.

100+ thank you email subject line examples for you 

Sometimes, the best way to write your subject lines is to see what other brands have used for their thank-you emails. 

That’s why we’ve put together this list of 100 examples to serve as inspiration for your own.

All-purpose subject lines

Whether you’re thanking customers for their most recent purchase, for signing up to your email list, or just simply thanking them in general, these are general subject line examples you can easily adapt:

1. A note from our founders – Fitbit

2. Big News and Bigger Thanks. – MindBody

3. Following up to say thank you – American Museum of Natural History

4. From the bottom of our hearts. And dog bowls. – Bark

5. From The Bottom of Our Hearts… – American Heart Association

6. Not A Marketing Email – Brooklinen

7. Thank You for an Amazing Year – Tinker Watches

8. Thank you for being in the fight for true freedom with us. – NextGen America

9. Thank You for Registering at Our Store – Vermont Country Store

10. Thank you for subscribing to Diggin’ in the Dirt Newsletter – Garden Crossings

11. Thank you for Supporting Independent Retailers! – Original Parts Group

12. Thank You, Thank You, Thank You! – Thorntons (UK)

13. THANK YOU! We’re almost SOLD OUT! – Fashion to Figure

14. Thanks for a super fly 2019! – Flywheel

15. Thanks for connecting with us! – United Way Massachusetts Bay

16. Thanks for having great taste – Alex Mill

17. Thanks for helping us – Revolution Tea

18. Thanks for your purchase! – Ales Nesetril

19. The most delicious thank-you – Betty’s Cafe Tea Rooms

20. WE Appreciate YOU weekend starts NOW! – Blue Steel

21. We Appreciate You! Free Shipping & Double Points + Totes with Pockets – Sea Bags

22. We think you’re 1 in 10 million. Here’s some free Trello Gold. – Trello

23. We’re so grateful for you we’re saying thank you twice! – Trusted Health Products

24. We’re Showing Our Appreciation — For You! – Betabrand

25. With Gratitude – Artifact Uprising

26. You showed up in a big way – Patagonia

27. You’re confirmed – thank you for signing up – Williams Sonoma

28. You’re one in a million – TransferWise

29. You’re the best! – David’s Tea

Email subject line examples that feature emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened. Just like the examples below have done:

30. We’d like to thank you Verified offer inside – Baseball Monkey

31. We’d like to thank you with this… – Better Homes and Gardens

32. Open quick, we want to thank you! – Choice Home Warranty

33. Showing Our Appreciation: Save Up To 90% OFF – Daily Sale

34. (Approved) We’d like to thank you with a limited-time deal – Family Circle

35. Just a little something to say thank you! (See What’s Inside) – Fine Stationery

36. Because we appreciate you, use this promo code! – Fragrance X

37. Thank you! – Fragrant Jewels

38. A gift to show our appreciation: 6 free cigars – JR Cigars

39. From the bottom of our hearts, thank you – Laura Canada

40. Exclusive Deal To Show Our Appreciation! – PRO Compression

41. Consider it a thank you | Save Up to 20% today – RST Brands

42. We can’t thank you enough Up to 20% off is inside – RST Brands

43. You’re the best — up to 35% off! THANK YOU for shopping at Sears – Sears

44. We appreciate you – Simply Soles

45. Free Thank You Gift Open Now – SOS Children’s Villages

46. THANK YOU FOR CELEBRATING PRIDE! – SPLITS 59

47. From the Bottom of our Hearts – Sugar Paper

48. Let us thank you {NAME}, this coupon is yours thru tomorrow – Swanson Health Products

49. A BIG thank you – Tatty Devine

50. Thank you friend – The Cereal School

51. This is how we say thank you! – VENUS Swim & Fashion

52. Allow Us To Show Our Appreciation | Enjoy This Deal Today – Woman Within

53. Thank You! – You Shop Outlet

54. Thank you for caring! – Yumi

Thank You Day subject lines

Get inspired by these Thank You Day celebration email subject lines for January 11th:

55. Thank You Day is just around the corner… – Marks and Spencer (UK)

56. Celebrating Thank You Day – The Royal Mint (UK)

57. It’s Thank You Day! – Whittard of Chelsea

58. Thank You Day Special: Get Pampered with Luxurious Skincare – Glow Essentials

59. Celebrate Thank You Day with 20% Off – HomeBliss

60. Thank You Day Appreciation: A Token of Gratitude – Joyful Jewels

61. Gratitude in Full Bloom: Thank You Day Gift for You – Bent Stems

62. A Free Gift on a Day to Say Thanks – Jangaroo 

63. Shop Now and Save – Thank You Day Deals at GearZone – GearZone

64. Giving Thanks to Those Close to Us – Change Ma

Personalized subject lines

Personalizing your subject line with your customer’s name is a great way to make it stand out and boost your open rate. Here are some examples:

65. {NAME} – thank you. – American Red Cross

66. Thank you for all your support, {NAME} – Asthma UK

67. Thank You for Your Recent Purchase, {NAME}! – Bealls Florida

68. Thank you for being a member, {NAME} – Bobbi Brown Cosmetics

69. Thank you, {NAME}  – Fun and Function

70. We’d like to personally thank you ✰ {NAME}, you’ve got quite the offer inside – JR Cigars

71. Welcome, {NAME}. Thank You for Joining Us. – RH

72. Thank you, {NAME}! Up To 80% OFF is our treat – Spicy Lingerie

73. Thank you for joining our newsletter, {NAME} – Sunglass Hut

74. {NAME}, we can’t thank you enough! – Walter Drake

75. {NAME}, We Appreciate You – Willow Lane Cabinetry

Short & sweet subject lines

The more wordy your thank-you email subject line, the lower the open rate. You must keep it under 70 characters.

So in the spirit of keeping things short and sweet, here are some examples of short subject lines. 

76. A Special Thank You – Breo Box

77. Thank you berry much – Bubs Warehouse International (AU)

78. Thank You for Signing Up – Burberry

79. Thank you for your loyalty – Easylife

80. To Show Our Appreciation – English Gardens

81. Thank You For Caring – Food For The Poor

82. Thank you for your business – Harbor Freight

83. Thank You and Welcome – Homethreads

84. A great big THANK YOU – Lakeland (UK)

85. Friend, thank you – MAP International

86. We Appreciate YOU! – Olympia Sports

87. We’re Saying Thank You – Supplement Spot

88. A HUGE thank you – The Body Shop UK

89. Thank you for your support! – Z Chocolate

Examples mentioning a sale or special offer

Nothing says thank you to your customers like a special offer (including free shipping). 

If you’re including one in your email campaign, you should definitely mention it in your subject line like in the examples below. Here are some examples:

90. Our treat: Up to 75% off as a thank you – Banana Republic Factory

91. THANK YOU! Customer Appreciation Sale Starts Today – CPAP

92. We Appreciate You – Take 15% Off Your Purchase – Delphi Glass Corp.

93. Thank You from Us | £10 Off Now – Farmison & Co

94. It’s official —> We wanted to thank you with code PERK – Gap

95. These DEALS are our way of saying thanks! – Gap

96. We’d like to thank you with an extra 40% off SALE! – Gap

97. Thank You for Visiting. Enjoy 15% Off. – Guess

98. official invite: here’s up to 75% off everything to show our appreciation – Kate Spade

99. $2.99 shipping to show our appreciation – Lillian Vernon

100. Enjoy This Thank You Offer – Miles Kimball

101. A thank-you is waiting for you: £15 off + free P&P now – Peter Hahn UK

102. 20% off everything to say thank you – Saje Natural Wellness

9 pro tips from analyzing 100+ top thank you subject lines

There’s a LOT that goes into a good subject line. But don’t worry—we’ve analyzed 100 thank you subject lines from top brands to uncover the right best practices to follow.

Here they are:

1. Personalize it

Personalization boosts open rates.

According to the 2024 Litmus report, 77% of email marketing professionals believe subject line personalization improves performance.

Simply including your recipients’ names in thank you email subject lines goes a long way. It makes them feel individually recognized and creates a sense that the communication is tailored for them.

2. Add special offers or benefits

If you’re offering something in return with your thank-you note, be sure to include it in the subject line.

The offer entices recipients to open the email and drive further engagement and purchases.

3.  Add excitement and urgency

You can add phrases like “limited-time deal” or “only a few left” to prompt recipients to act quickly. But only do it when you have exclusive offers or time-sensitive promotions to promote. 

4. Use Emojis (When Appropriate)

Emojis grab attention and add warmth to your message but you should carefully consider when to add emojis. Don’t use emojis for the sake of it, it can harm your open rates. 

Using one or two well-placed emojis in selective subject lines is a better approach. 

Check out our guide on using emojis in subject lines here for more emoji usage tips and best practices.

5. Keep it short & direct

Subject lines with less than 70 characters tend to perform well. Make sure to keep your thank you email subject lines short, crisp, and direct for both desktop and mobile users.  

6. Emotional appeal

You can also try to incorporate heartfelt language in your thank you email subject lines to create a stronger emotional bond.

For example: “From the bottom of our hearts… and dog bowls.” — Bark.

This not only conveys genuine thanks but encourages brand loyalty through a relatable tone.

7. Consider seasonal or event-specific messaging

If you’re sending thank-you emails for special occasions, birthdays, or anniversaries, be sure to tie the thank-you to the occasion in the subject line.

For example: “Thank You Day Special: Get Pampered with Luxurious Skincare”- Glow Essentials.

It connects gratitude to a specific celebration, making the email feel timely and thoughtful.

Check out 100 Birthday Email Subject Lines to Inspire Your Own.

8. Use humor or a playful tone

A little humor or wit in your subject line can help you stand out and bring a smile to the recipient’s face, creating a positive impression of the brand. But the key is to not force it and do it when it feels right.

For example: “Thank you berry much” – Bubs Warehouse International.

9. Test different variations

No matter how well you write your subject line, you want to make sure it’s actually a good one. 

How do you make sure? With A/B testing. 

Chances are you’ll come up with a few different subject lines you think could work, or there were a few examples above that caught your eye. That’s good.

Having multiple subject lines in mind for your thank you campaign means you can run some A/B tests. In other words, running two subject lines at the same time to see which one generates the best open rate.  

This way, you’ll have hard data backing up your decision and the confidence you’re maximizing your open rate. 

Especially when you run your A/B tests properly and not just test random subject lines based on what pops into your mind. 

We’ve put together a detailed guide on how you should approach A/B testing that explores this in much more detail here. 

Also, looking to learn more about the subject lines, Much more than we can cover here (check out our guide on writing subject lines here for a full low-down).

Bonus: 50+ original thank you email subject line examples 

Here is a set of extra thank you email subject lines that are yet to be picked up:

Thank You for the Purchase

103. “Thank You for Your Order ”

104. “We’re Grateful for Your Purchase!”

105. “Your Order Is on Its Way ”

106. “Thanks for trusting Us!”

107. “We Appreciate Your Business!”

108. “Your Shopping Made Our Day!”

109. “Order Confirmed – Thank You!”

110. “Thanks for Supporting Us ”

111. “You’re Amazing – Thanks for Shopping!”

112. “Thank You for Choosing Us ”

Welcome Thank You Email

113. “Welcome to our world! ”

114. “Thanks for Joining Our Family!”

115. “You’re In! Thank You for Joining”

116. “Welcome to the fam- {Name}!”

117. “Thanks for Signing Up!”

118. “We’re Thrilled to Have You Here!”

119. “You’re Officially One of Us!”

120. “Hello and Thank You for Joining!”

121. “We Appreciate Your Interest!”

122. “Welcome! Start Exploring Now”

Personalized Thank You Email

123. “Just for You – Thanks, [Name]!”

124. “Thanks, [Name]! You’re the Best!”

125. “We Appreciate You, [Name]!”

126. “A Special Thank You for You, [Name]!”

127. “Thanks for Being Part of Our Journey!”

128. “We’re So Grateful for You, [Name]!”

129. “A Little Thank You from Us, [Name]!”

130. “You’re a Star, [Name]! ”

131. “Thank You for Trusting Us, [Name]!”

132. “[Name], Your Support Means the World to Us!”

Thank You for the Feedback

133. “Thanks for Your Feedback!”

134. “Your Opinion Helps Us Improve!”

135. “We Appreciate Your Thoughts!”

136. “Thanks for Letting Us Know!”

137. “Your Feedback Is Priceless!”

138. “Thanks for Helping Us Get Better!”

139. “We Value Your Opinion – Thank You!”

140. “Your Insights Make a Difference!”

141. “Thanks for Sharing Your Experience!”

142. “Your Feedback = Our Progress!”

Referral Thank You Email

143. “Thanks for Spreading the Word!”

144. “You’re Awesome – Thanks for Referring!”

145. “Your Referral Means Everything!”

146. “Thanks for Bringing Us Together!”

147. “You’re the Reason We Grow – Thanks!”

148. “Thanks for the Love and Referral!”

149. “We Appreciate Your Recommendation!”

150. “Your Referral Brightened Our Day!”

151. “Thank You for Supporting and Sharing!”

152. “You’re the Best – Thanks for Referring!”

Thank You for Subscribing to the Newsletter

153. “Welcome to Our Newsletter!”

154. “Thank You for Subscribing!”

155. “You’re in – Stay Tuned!”

156. “Thanks for Joining the Club!”

157. “Exciting Things Ahead – Thanks for Subscribing!”

158. “Stay Inspired – Thanks for Signing Up!”

159. “You’re on the List – Thank You!”

160. “Thanks for Staying in Touch!”

Thank you email examples with subject lines and body

Here’s how other brands ensure their subject lines and thank-you email bodies align perfectly with their marketing:

1. The North Face

Email Subject Line: Hey there! It’s nice to meet you.

The North Face is a D2C brand in the outdoor apparel and equipment industry. 

In its thank-you email for sign-up, The North Face includes a short introductory message. It also features product recommendations and links to its social channels. This allows customers to explore the brand further.

2. Tata CLiQ

Subject line: A Thank You Note For You

Tata CliQ’s thank-you email serves as a heartfelt gesture, expressing appreciation for customers’ year-long association with the brand.

The email features warm and personalized notes. It also introduces its eco-friendly initiatives, showcasing the brand’s commitment to sustainability and its social media channels for customers to stay engaged.

3. Everlane

Email Subject Line: Thank You from Everlane!

Everlane, a D2C fashion brand, sends a post-purchase thank-you email with details of all the placed order items, billing, and shipping information. 

This simple thank-you email strengthens relationships and creates opportunities for ongoing engagement.

4. Pipsnacks 

Subject line: Thanks for checking us out.

This thank-you email from Pipsnacks stands out by combining gratitude with an exclusive 20% discount offer, enticing customers to make repeat purchases. 

It also includes a warm note that promotes brand values like heirloom ingredients, healthier snacking, and sustainability.

Next steps

While you’re thank you emails will never live up to their full potential without a great subject line that gets them opened and read, you don’t want to neglect the contents of your email campaign either. 

That’s why we’ve also got a collection of more thank you emails for inspiration you should check out.

For more tips on writing subject lines, our guide on subject line best practices is also well worth visiting. 

FAQs

What should the subject line be for a thank you email?

A thank you email subject line should be short, warm, and genuine. It can also highlight any specific offer or value your thank email has. Some of the examples include “Thank You for Your Order ” or  “Our treat: Up to 75% off as a thank you”. 

What is the best subject line for an email?

The best email subject lines are clear, personalized, and action-driven. For example, for thank-you emails, examples include “Thanks for Your Purchase!” or “We Appreciate You, [Name]!” These subject lines instantly grab attention while also being relevant to the content inside.

How to personalize thank you email subject lines?

Personalize thank-you email subject lines by using the recipient’s name, mentioning their recent purchase or interaction, or highlighting specific products. For instance, “Thank You for Your Order, [Name]!” or “We Appreciate Your Support, [Name]” are effective ways to make the email feel more tailored and engaging.

The post 150+ Subject Lines for Thank You Emails That Get Opened appeared first on SmartrMail Email Marketing Blog.

Like their cart abandonment email sibling, browse abandonment emails target potential customers right at the very moment they show purchase intent. 

This combination of email segmentation and personalization is what makes them one of the highest-performing automations you can incorporate into your email marketing strategy. 

When compared to regular emails, browse abandonment campaigns:

• Receive an 80% higher open rate
• Have a 50% higher click-through rate 
• And over 10% of customers who click on an email will go on to make a purchase

But not all browse abandonment emails are created equally. 

So to help you when composing your own, we’ve put together this list of our favorite browse abandonment email examples. 

This list will give you an idea of what you should be aiming for with your own campaigns as well as provide plenty of inspiration. 

The best examples of browse abandonment emails

1) Timberland

First up is this typical but well-executed browse abandonment email from Timberland. 

This is a typical example because it includes all the main elements browse abandonment emails typically contain: 

• An image of the specific product abandoned
• A link to add it to your cart
• Product recommendations in case the original product isn’t suitable 

If you’re struggling to think of what to include in your own emails, these three elements are a great starting point. 

Beyond that, Timberland’s email is a great example as it’s been executed well with high-quality product imagery and a simple clean email design.

2) Humanscale

This is another example of a nice and clean browse abandonment email design. 

Like Timberland’s campaign, this one also includes high-quality product images as well as some product recommendations. 

However, instead of encouraging the potential customer to add the products to their cart and checkout, this example takes a step back. 

They do this by simply asking if the customer needs any help deciding and then letting them know they can call or email through any questions they may have.

This represents a more light-touch approach that avoids the email coming across as too pushy. 

3) Asos

Instead of encouraging customers to come back and purchase the product they were viewing, or even ask whether the customer had any questions, Asos’ email simply encourages people to have a second look. 

Often this subtle suggestion can be enough to trigger a sale and certainly won’t come across as too pushy. 

It’s all about just keeping your brand, and more specifically your products, front-of-mind. 

4) Smartwool

This example from Smartwool doesn’t even look like a browse abandonment email at first glance. 

The heading “Stop Searching. Start Exploring.” is what gives this email away and makes it such a great example of a browse abandonment strategy. 

This is because instead of being along the lines of “we saw you viewed this product, now come back and purchase it” Smartwools is being much more subtle. From the customer’s perspective, this would likely just seem like a well-timed email and nothing more. 

5) Danner

This example from Danner makes no attempt to hide the fact that it’s a browse abandonment email but it does take a slightly different approach by including an offer. 

While the offer is quite hard to notice in the body of the email, the heading “You’ve earned it” encourages customers to treat themselves. The offer then gives them a way to easily justify the purchase. 

For good measure, there is also a link at the bottom where potential customers can “talk with a Danner expert” in case they have any questions holding them back from making a purchase. 

6) Amour Vert

Another simple and beautifully designed browse abandonment email. This one from Amour Vert compliments the browse abandoner by saying that they have great taste. 

Complimenting customers like this is a very common strategy brands will use in their browse abandonment emails. 

The only issue with this particular example is that the product recommendations at the end bare little in common with the product that was abandoned. 

7) Browse abandonment email example from Amazon

Amazon is one of the best brands in the world when it comes to killer email marketing strategies. So we only thought it was only right to include one of their browse abandonment emails on this list.

While the design isn’t anything to rave about, what you will notice is that instead of reminding people about a specific product they viewed, the email just provides examples of other products in the same product category. 

By also including some of your best-sellers from the product category people viewed, you’ll increase the chances of them seeing something they like. Even if the product they originally viewed doesn’t fit their needs.

8) Aerosoles

This example from Aerosoles is a combination of a browse abandonment email and a sale email. This two-pronged approach is sure to make this email quite enticing. 

Obviously including a sale offer will help improve the conversion rate of your browse abandonment campaigns. But that doesn’t mean you necessarily need to include one. 

Typically you’ll want to send two browse abandonment emails: one straight after someone abandons the product and another roughly a day later if the first one didn’t work. 

To avoid giving away too much margin, a good idea is to keep any offers to only this follow-up email.  

9) Loeffler Randall

Another simple and clean email design, this browse abandonment example from Loeffler Randall is well and truly on-brand. 

In addition to including the specific product their customer was looking at, they’ve also included links to product collections. 

This works similar to including personalized product recommendations by providing more options to choose from in case the original product isn’t suitable. Something you can consider doing as well. 

10) Michael Stars

This browse abandonment email example from Michael Stars plays on people’s fear-of-missing-out (or FOMO) with copy such as “Get it before it’s gone”. 

This is a strategy definitely worth experimenting with in your own campaigns to see whether it can improve your conversion rate. 

The other noteworthy thing about this example is how the call-to-action (CTA) button is ‘add to cart’ instead of ‘shop now’ or ‘view product’. 

By clicking people to a shopping cart with the product already added, you reduce the number of steps needed for them to make a purchase than if you simply linked them to the product page. This is another way you can improve your conversion rate.

The bottom line

Hopefully now you have a good idea of what typically goes into a browse abandonment email from these examples. 

For a more detailed guide, check out our post on browse abandonment email strategy here which dives deeper into best practices and how you should structure your campaigns. 

Of course, you’ll also want to give your emails enticing subject lines to improve your open rates. And to help with that, we’ve also put together a list of browse abandonment subject lines here you can look at for inspiration. 

Lastly, if you want to know how to set up browse abandonment emails in SmartrMail, you can view our step-by-step guide here.

The post 10 of the Best Browse Abandonment Email Examples appeared first on SmartrMail Email Marketing Blog.

Not only is email marketing the most effective digital marketing channel, beating out social media and other paid channels, but email lets you communicate directly with your customers. 

That said, for your fashion or clothing store’s email marketing to be effective, you need people to open your emails. 

And the biggest factor influencing your open rate for a particular email campaign is its subject line. So much so that a third of your email list decides whether to open your email or not based entirely on its subject line. 

That’s why we’ve put together this list of 100 subject lines the top fashion brands have used in the past. 

So whether you struggle with writing catchy email subject lines or are just looking for some inspiration, these examples are sure to help you boost your open rate.

The best fashion subject lines

General newsletter examples

These are good, general subject line examples that you could easily adapt for your upcoming fashion or clothing newsletter.

• Wearable memories start with details – Tommy Hilfiger
• What’s up, shorties? – Hollister Co.
• Top Styles of the Week – Forever 21
• We Know What Your Closet Needs – boohoo
• Support sustainability with the new Emporio Armani capsule collection – Emporio Armani
• Going Coastal – Travis Mathew
• MEET CELESTE. OUR WHITE SHIRT CAMPAIGN AMBASSADOR – Witchery
• stylish maternity and postpartum basics – Spearmint Ventures
• Find Your Fave – Vans
• 100s of 5-star reviews can’t be wrong… – Express
• This Shirt? – Ben Sherman
• We’ve Got IV Reasons to be Excited About Tomorrow – Reebok
• Make a choice that makes a difference to our oceans – Adidas
• Relax in Style – Citizens of Humanity
• Hurry! Open for your exclusive treat! – Sheln
• Knits to Love – Bardot
• Join us on safari – Boden
• Let’s Keep This Shorts – Bestseller
• Your favorite shirt has a new secret… – Chico’s
• Work pants packed with lightweight tech.​ – Timberland
• For hanging poolside – United By Blue
• Your First Pair Risk Free – Knix Wear
• We Know Sports Bras – Title Nine
• Pack light and bright – Trunk Club
• Weekend trend: utilitarian edge – Trunk Club
• COLOUR THE WORLD – P.E. Nation

Subject lines with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened. Just like the examples below have done.

• LAST CHANCE to Unlock Your Mystery Offer – Ashley Stewart
• OMG! ? These are the prettiest sandals! ?? From $12.99 – Rainbow Shops
• Want To Win a $500 CK Voucher? ? – Culture Kings
• FINAL DAYS Your Mystery Discount ends soon! – City Beach
• EXTRA 25% OFF*. YES to all of this ? – General Pants
• Say goodbye to 20% Off $65 ? – Forever 21
• ? Fresh Finds – Tillys
• calling all hopeless romantics ? – Red Dress Boutique
• ? Your Weekly Personalized Styles – Zumiez
• A sunny chance for romance – Free People
• ? Make a SPLASH in these! – carter’s
• We Got Your Back ? – Charlotte Russe
• What Offer Will You Get – boohoo
• The footwear edit is here ? – The Iconic
• ? FLORAL DRESSES | Starting At $8 ? – Tobi
• Add these OBEY graphics to ? ASAP – PacSun
• Your *overall* new favorite look ? – Free People

For more emoji tips, check out our guide on using emojis in subject lines here.

Subject lines for fashion sales

When sending an email about your current or upcoming sale, you’ll want to give it a subject line that gets customers to pay attention and even create a sense of urgency.

• Yes! Free gifts with purchase – Nordstrom
• FINAL HOURS for Midnight Madness: Up to 80% off! – Men’s Wearhouse
• SALE: 25% OFF – Rent the Runway
• CLEARANCE SPECIALS: Up to 80% OFF. – Jos. A. Bank Clothiers
• ENDS TOMORROW: Can’t-miss deals from $9.90 – Uniqlo
• Up to 70% off —> Picks for brighter days ahead – Gap
• OUTLET SALE – SAVE UP TO 85% OFF – Zumiez
• That Swimsuit You Wanted Is On Sale! – Bare Necessities
• Mystery Deal Flash Sale! – Talbots
• Save $100 now. Buy more, save more. – Brooks Brothers

Mentioning free shipping

If your fashion sale includes free shipping when you’d usually charge for shipping, then you’ll want to mention it in your subject line as well.

• ATTN: Free Shipping – boohoo
• Free shipping farmhouse finds – Jane
• Those cute dresses you’ve been eyeing? They’re 50% off (and ship free!) – LOFT
• A match made in heaven (+ it ships FREE) – Lou & Grey

For more inspiration and ideas check out our collection of free shipping subject lines here.

Examples for new additions

Launching a new clothing collection for a new season or event is a great opportunity to send a newsletter to your email subscribers. 

• 160 New Styles Added Online – HUGO BOSS
• Bestseller in a new color – Pendleton
• you’ve never seen CHIC like this – Revolve
• Brighten up your look with Pastel Pack – Adidas
• Fabric of the Season: Linen – Banana Republic
• Perfect Outfits For Any Zoom Meeting! – dressbarn
• Chic style for wherever you go – Nike
• And the color of the season is. . . – Todd Snyder
• Peaceful in Pink Ginger – Knix Wear
• Discover Our New Dream Angels Collection – Victoria’s Secret
• The New In You Need To See – boohoo
• Purple, anyone? – Stadium Goods

Subject lines for changing seasons

The beginning of a new season is obviously an important time in the fashion industry as people change the style of clothes they wear. This also makes it another great opportunity to email your customers.  

Winter apparel subject lines

• Fall 2021 Ready-To-Wear Show: From Shanghai, With Love – Dior
• STYLE REMIX. WINTER WRAPS. – Witchery
• The Autumn/Winter 2021 menswear pre-collection – Alexander McQueen
• Our Ultimate Winter Cops – Culture Kings
• Get Ready For Winter – City Beach 
• Winter Is Coming ? – Culture Kings
• Shop Our Winter Warm-Up Collection – Original Penguin
• First look – Women’s Fall/Winter 2021 – Acne Studios
• Now’s the perfect time for that new winter look. – Paul Fredrick
• The 7 items on our winter wishlist – Whistles
• Bring Out Your Winter Wardrobe! – Myntra

Spring subject lines

• Spring comfort made easy. – Orvis
• ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) – US Polo Assn.
• Superstar gets a spring update ? – Adidas
• Soft and sultry springtime intimates – Free People
• Spring Essential: Our Softest Tees – Banana Republic
• Float into spring in swim ?‍ – ModCloth
• Tell me it’s spring without telling me it’s spring – Lululemon
• Spring’s favorite fabric – Frank & Eileen
• The season’s best duo: a dress and sandals – Nordstrom

Summer subject lines

• Yep, they’ll wear this ALLLL summer long! – carter’s
• Add a splash of color with summer new arrivals – Scotch & Soda
• New Collection | Summer is Calling – Lacoste
• Bright, beautiful Summer Blue – Frank & Eileen
• We’re just as ready for summer as you are… – Free People
• Your summer wardrobe made easy – FRAME
• Summer Awaits No, You’re Not Dreaming… – boohoo
• Are You Geared Up For Summer? – O’Neill
• make your tan lines worth it this summer – Chubbies
• Transitioning To Summer – Rebecca Taylor
• Summer: Incoming – boohoo

The rest of your fashion email campaigns

You should now hopefully have plenty of subject line inspiration for your fashion newsletters and automations. 

For more help with writing subject lines, check out our guide on writing subject lines here which includes tips on aspects like using call to actions, optimal character length, and more.

But there’s obviously more to an email campaign than just its subject line. 

If you’re looking for inspiration for the content of your emails as well, check out our collection of fashion email marketing examples here.

We also have a guide to email marketing for fashion stores that takes you through how to set up a high-converting email marketing strategy you might want to check out too.

The post 100 Fashion Newsletter Subject Lines to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

And if you’re planning on sending an email newsletter or campaign for the occasion, then you’ll want to give it a compelling subject line. 

Why? Because a third of your email list decides whether to open your email based entirely on its subject line.

So to help inspire you with coming up with your own subject lines, we’ve put together this list of 50 of the best Cinco de Mayo subject lines from previous years. 

Cinco de May email subject line examples

General examples

• What’s the True Meaning of Cinco De Mayo? – Wanderer Bracelets
• Ready for Cinco de Mayo happy hour? – Ted Baker
• Celebrate Cinco de Mayo with us! – Funny Fur
• Cinco de Mayo Celebration Time! – Allivet
• ¡Happy Cinco de Mayo! – Grand Trunk
• Fiesta! (then siesta)  – Maisonette
• did someone say fiesta? – Spearmint Love
• A Cinco de Mayo Party to Remember – sugarfina
• Capture the Spirit of Cinco de Mayo – Lenox
• Rock your Cinco de Mayo at home! – Big Lots
• Cinco De Mayo The Fourth Be With You – Cotton Bureau
• Last Call for Cinco de Mayo Orders! – Green Mill
• Celebrate Cinco de Mayo with our at-home guide – Red Tag Vacations
• Explore Mexico this Cinco de Mayo – Great Value Vacations
• Holy Guacamole! It’s A Cinco de Mayo Fiesta! – Lowes Foods
• The best place to celebrate Cinco de Mayo… – ABC Carpet & Home

Subject lines with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and improve your open rates. Just as the examples below have done.

• ? Save A CINCO! – Rock ‘Em
• We’ve got your Cinco de Mayo plans covered ? – Taco Bell
• Happy Cinco de Mayo ? – Knours
• ?Extra 55% off any item is one spicy deal? – King Size Direct
• Cinco de Mayo Savings ? Everything $5 or less + $5 OFF + $5 Shipping – HorseLoverZ
• ? Cinco de Mayo $5 Download Fiesta ? – TrueFire
• ? Open For A Fiesta! ? 30% OFF SITEWIDE – HoneyBum
• ?Start the fiesta with $12 off! – seamless
• FIESTA FAVES ? – Dynamite
• How does Postmates do Cinco de Mayo? ?? – Postmates
• Happy Cinco de Mayo ? FREE SHIPPING Today Only – Armani Exchange
• ? Celebrate Cinco De Mayo with an extra 5% off ? – Ashley Homestore
• ?? Cinco de Mayo! – Hatland
• Happy Cinco De Mayo! ?? – ModLi

Learn more about using emojis in subject lines here.

Subject lines mentioning a sale

Holding a sale on Cinco de Mayo is a popular way for many brands to celebrate the holiday. 

Because the holiday is all about the 5th of May, you’ll often see offers like $5 or 5% off to stay on the theme of number five. That said, many merchants will opt for more enticing offers as some of the subject lines below show.

• Today Only: $5 Styling Fee for Cinco De Mayo? – Bombfell
• Cinco de mayo discount you don’t want to miss – GLF Cosmetics
• Starts Now: Cinco de Mayo SAVINGS – Hollar
• Shop & Save with our Cinco de Mayo Sale! – The Beauty Place
• Cinco de Mayo Fiesta – 20% Off – Tattoo Golf
• Here’s $50 to Celebrate Cinco De Mayo – Tani
• LIMITED TIME: $5 Off For Cinco De Mayo! – PacSun
• Last Chance: Cinco de Mayo Deal Ends at Midnight! – Corona Cigar Co.
• Don’t Miss Our Cinco De Mayo Sale – Lang
• Too much fiesta-ing? Get $12 off! – GrubHub
• We packed our piñata with $5 minis…take a swing! – H2O+ Beauty
• Get early access to our Cinco de Mayo sale! – Weight Watchers
• Celebrate Cinco De Mayo with Mucho Savings! – What on Earth
• Taco bout Cinco de Mayo savings! – Gordmans

Examples mentioning food or drinks

Eating and drinking are often closely associated with Cinco de Mayo events. This makes the holiday particularly appealing if you sell any food or drinks.

• Celebrate Cinco de Mayo with 20% off ALL Mexican beer & tequila ? – Liquor Depot
• ? cheers to cinco de mayo (delicious offer inside) – philosophy
• Let’s Make Cinco de Mayo Delicious – Crock Pot
• Celebrate Cinco de Mayo Through Cuisine – The Spice House
• Uno, Dos, Tres FREE Meals for Cinco De Mayo ? – Goodfood Market
• Free tacos for Squeak-o de Mayo! – Bark Shop

The rest of your email marketing campaign

You should now hopefully have plenty of subject line inspiration for your Cinco de Mayo campaigns. 

For more help with writing subject lines, check out our guide on writing subject lines here which covers tips on aspects like using call-to-actions, optimal character length, and more.

But there’s obviously more to an email campaign than just its subject line. 

If you’re looking for inspiration for the content of your emails as well, check out our collection of Cinco de Mayo email examples here.

The post 50 Cinco de Mayo Subject Lines to Get Your Emails More Opens appeared first on SmartrMail Email Marketing Blog.

Not only are shipping costs and minimum order requirements a major frustration when you’re buying online, but as a merchant, they harm your conversion rate as well. Especially when shipping fees are one of the leading causes of shopping cart abandonment. 

All of this makes free shipping a powerful marketing tool that you can leverage to increase sales. 

While plenty of merchants offer free shipping year-round and write the cost off as a marketing expense, this is simply not an option for many. Instead, they either require customers to purchase a certain amount to qualify for free shipping or they just don’t offer it at all. 

For these merchants, free shipping becomes something they can offer for a limited time during shopping events and holidays like Free Shipping Day. Even if it’s just reducing the minimum order requirements, this can become a powerful incentive for customers. 

And to make sure your shipping promotion boosts sales, not only do you want to be emailing about it, but you’ll want to highlight your free shipping discount in your subject line.  

The importance of subject lines

While the content of your email campaign might seem much more important than the subject line, it’s the subject line that has a bigger impact on getting emails opened.

So much so that, a third of your subscribers base their decision on whether to open an email or not solely on its subject line. Additionally, two-thirds of people mark emails as spam based on subject lines alone.

With so much riding on your email subject line, it’s important to come up with some good ones that’ll boost your open rate. 

To that end, below are 50 examples of subject lines mentioning free shipping from actual senders that you can use as inspiration to achieve higher open rates for your email campaign.

Free shipping subject line examples

General, all-purpose subject lines

• Did Someone Say FREE Delivery – JD Sports
• Holy ship! Pickle gifts ship free! – Mouth
• Just for you: FREE Shipping on your order! – Pajama Jeans
• everything ships FREE – Jayson Home
• Psst… your order ships FREE! – Carter’s
• This weekend, gifts ship free! – Breck’s Gifts
• Get FREE delivery on all orders! – Pei Wei
• LIMITED TIME: 50% Off + Complimentary Shipping – Mugler
• Complimentary shipping, the perfect reason to treat yourself. – Venus et Fleur
• Ready, Set, Holiday with Complimentary Shipping – Oribe
• Reminder: complimentary shipping on all orders – NEST Fragrances
• Don’t Forget Your Free Shipping! – Masseys
• Today, All Orders Ship Free – Willow Tree

Examples with an emoji

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes. 

Popular emojis for subject lines about shipping include a truck (), ship (), shopping bags () or even shopping cart (). If you want to add a sense of urgency, you could also include a stopwatch () or hourglass () like a few of the examples below. 

Of course, you could also just add an emoji to represent what products or services you sell.

• (your order ships free) – GAP
• SHOP small, SHIP free, SAVE 10% – Breck’s Gifts
• Free Shipping – No Minimum! – Northline Express
• Final hours for free shipping on custom Easter gifts – Ethel M Chocolates
• Gifts Shipped FREE for the Holidays – Accuquilt
• LOOK! ALL orders ship free! Plus 50% off photo gifts – Current Catalog
• Great Gifting! It’s Surprise Sale Weekend! Take 13% off + SHIP FREE – Time for Me
• FREE Delivery Until Midnight – Hannahs Shoes
• Free Delivery is here – Schlotzsky’s
• FREE DELIVERY this weekend with no minimums! – Hooters
• 20% Off ends tomorrow, shipping and returns are on us! – NHS Fun Factory
• 2 days left | 20% off + free shipping & returns! – Melanie Lyne

For more emoji tips and best practices, check out our guide on using emojis in subject lines here.

Subject lines with a sense of urgency

• LAST DAY to Enjoy FREE Shipping | Shop Now – Makari de Suisse
• Time Is (Almost) Out! Last Day for FREE Shipping – West Music
• It’s not too late! 20% + free shipping & free returns – Laura
• Time is running out for FREE DELIVERY! – Baker Ross
• Final day for complimentary overnight shipping – Chanel
• Free 2-Day Shipping Ends Tonight, Get Your Gifts In Time – Alo Yoga
• Last Call For Free Overnight Shipping – Mizzen+Main
• FREE Priority Holiday Shipping Deadline is Today! – Buffalo Jackson
• Tomorrow is too late, free shipping ends tonight – Fantastic Furniture
• Free Shipping On All Orders Ends Tomorrow – Unison

Free Shipping Day subject lines

If there’s one day of the year where you’ll want to be emailing about shipping, it’s Free Shipping Day. 

• Happy National Free Shipping Day! – Blue Sky
• Free Shipping Day! Today Only with Guaranteed Christmas Delivery, No Minimum – Golfballs.com
• FREE Shipping Day is HERE – The Tea Spot
• Free Shipping Day! – One Day Only – Lenny & Larry’s
• It’s Free Shipping Day! – Treehut
• Drop Everything: Free Shipping Day! – Butter London
• FREE SHIPPING Day + 50% Off SITEWIDE – Suzy
• Get Excited…It’s FREE Shipping Day! – Cookies by Design
• It’s Free Shipping Day. Enjoy Free Shipping On All Orders, All Day! – Swimsuits For All
• Time to celebrate, Free Shipping Day is here. – Wolferman’s
• Shipping Is On Us For Free Shipping Day! – Impromptu Gourmet
• FREE Shipping Day starts NOW + 30% off – True Citrus
• It’s an add-to-cart kind of day – Russian Pointe
• Holiday shipping just got cheaper – Big Shoes
• Celebrate National Free Shipping Day for three days! – Really Good Stuff

More examples

If you’re looking to send your free shipping email for a particular event or holiday and are looking for even more examples, you should check out our other subject line lists below. Each one contains a section of examples mentioning free shipping.

• Valentine’s Day
• St. Patrick’s Day
• Easter
• Father’s Day
• Mother’s Day
• 4th of July
• Labor Day
• Back to School
• Black Friday
• Cyber Monday

Wrapping up

Now that we’ve gone through 50 examples of subject lines mentioning free shipping, you’ll hopefully have plenty of inspiration for your own subject lines. 

If you’re looking for some inspiration for the content of your email, you might also want to check the email examples in our guide on Free Shipping Day email marketing.

The post 50+ Free Shipping Email Subject Lines To Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

Unfortunately, this is a mistake many brands are going to make with their Thanksgiving campaigns as well. 

No matter how great your email is, if you don’t have an equally good Thanksgiving email subject line to go with it, it’ll never live up to its true potential. 

Why? Because when people open their inboxes, the only part of your email they see is its subject line. 

This means your subject line has a substantial effect on your open rate. So much so that a third of your subscribers base their decision on whether to open an email or not solely on its subject line.

So to help ensure your customers open and read your Thanksgiving campaigns, here is a collection of 250+ Thanksgiving subject lines other top brands have used in the past. 

Use this list as a source of inspiration and guide for coming up with your own subject lines. 

The Various Types of Thanksgiving Email Subject Lines

Thanksgiving emails are not of the same kind. They differ based on the context for which they are meant for.

Although most thanksgiving emails are used for showcasing gratitude, you can use specific emails for announcing special sales offers and promotions.

Highlight specific content to maximize engagement and so on.

Based on that, we can classify thanksgiving subject lines as following:

1. Subject lines expressing gratitude
2. Sale announcement and promotional offer subject lines
3. Thanksgiving Email Subject Lines with Emojis
4. Email Subject Lines for Pre-Thanksgiving Day
5. Email Subject Lines for Thanksgiving Countdown
6. Subject lines to highlight Content & maximize engagement
7. Final reminder / last chance examples
8. Customer appreciation & loyalty

Subject Lines Expressing Gratitude

One of the most common Thanksgiving email marketing strategies is simply to send an email expressing your gratitude to your customers for their support. 

These brand-building types of emails are a great way to strengthen your loyal customer base. And if you decide to send an email to convey the spirit of the holiday season, you’ll want a subject line to match like these examples. 

Subject lines that highlight customer milestones

9. A year of gratitude: Celebrating your first anniversary with us!
10. Happy Thanksgiving & 1^st Purchase Anniversary—Special gift for you!
11. Two years and counting—Thank you for your continued support!
12. Your Thanksgiving gift is here—Cheers to our journey together!
13. This Thanksgiving, we’re celebrating YOU and your milestones with us!
14. A special Thanksgiving treat for your X-year loyalty!
15. It’s been <XX> year(s) since we met—Thank you for being with us!
16. Grateful for you and your milestones—Enjoy something special!
17. Your first Thanksgiving with us deserves something extraordinary!
18. Anniversary + Thanksgiving = Double the Thanks for YOU!

Personalized Thank Yous

19. Thank you, <Name>! Here’s a little something for Thanksgiving…
20. Happy Thanksgiving, <Name>! A gift just for you
21. <Name> you’re special to us — Here’s your Thanksgiving surprise!
22. Thankful for your support, <Name>—Enjoy a treat on us!
23. A Thanksgiving thank you for <Name>—We couldn’t have done it without you!
24. Your loyalty means the world, <Name>—Here’s our Thanksgiving gift!
25. Grateful to you, <Name>—Unwrap your exclusive Thanksgiving offer!
26. We couldn’t celebrate Thanksgiving without saying thanks to YOU, <Name>!
27. Thank you, <Name>, for being part of our family—Special Thanksgiving offer inside!
28. This Thanksgiving, we want to say thank you personally, <Name>!

Team Gratitude Messages

29. A special message of thanks from our entire team!
30. From all of us to you—Happy Thanksgiving!
31. Our team is grateful for you—Wishing you a wonderful Thanksgiving!
32. Warm Thanksgiving wishes from everyone here at [Company]!
33. This Thanksgiving, our team is thankful for customers like you!
34. Thank you for supporting us—Gratitude from the entire [Company] family!
35. Together, we say thank you—From all of us, Happy Thanksgiving!
36. Our team is so grateful for you—Enjoy a special Thanksgiving surprise!
37. We’re all giving thanks for YOU this holiday season!
38. Happy Thanksgiving from the whole team—We’re grateful to have you!

Sale Announcement and Promotional Offer Subject Lines

Drive excitement for your Thanksgiving sales with clear, enticing subject lines. These examples highlight limited-time offers and exclusive deals tailored to boost conversions.

Bundle Deals for Holiday Preparations

39. Get Thanksgiving-ready! Bundle up for the big feast
40. Thanksgiving Prep Bundle: Everything you need in one place!
41. Bundle & Save: Thanksgiving essentials just for you!
42. Feast-ready bundles! Get your Thanksgiving must-haves at a steal
43. Prep for Thanksgiving like a pro—Special bundle deals inside!
44. Holiday prep made easy—Shop Thanksgiving bundles and save!
45. Everything but the turkey! Thanksgiving bundles now available
46. Ready for the big day? Grab your Thanksgiving prep bundle now!
47. Bundle up and save! Thanksgiving prep essentials inside
48. Thanksgiving made easy—Everything you need in one bundle!

VIP Access to Black Friday

49. Thanksgiving Special: Get early VIP access to Black Friday!
50. VIP Alert: Black Friday deals just for YOU before anyone else!
51. Exclusive Black Friday access—Your Thanksgiving VIP treat!
52. Happy Thanksgiving! Unlock VIP access to Black Friday deals
53. Shh… VIP Black Friday access starts now—Just for Thanksgiving!
54. Thanksgiving Surprise: VIP Early Access to Black Friday steals
55. Skip the wait! VIP Black Friday access starts this Thanksgiving
56. Special Thanksgiving gift: Your VIP ticket to Black Friday deals!
57. Unlock Black Friday savings early—Thanksgiving VIP access inside
58. Your Thanksgiving perk: Exclusive Black Friday access starts NOW!

Sliding Scale Discounts

59. The more you shop, the more you save! Thanksgiving deals inside
60. Spend more, save more—Unlock bigger discounts this Thanksgiving!
61. Thanksgiving sale: The bigger the cart, the bigger the discount!
62. Stack up your savings—Thanksgiving sliding scale discounts inside!
63. Spend $50, save 10%—Thanksgiving sale rewards bigger carts!
64. The more you shop, the bigger the reward! Thanksgiving sliding discounts
65. Thanksgiving Savings: The more you buy, the more you save!
66. Unlock bigger discounts as you fill your cart this Thanksgiving!
67. Save BIG this Thanksgiving—Your discount grows with every dollar!
68. Shop more, save more—Thanksgiving deals that reward every purchase!

Surprise Flash Sales

69. Surprise! Thanksgiving Flash Sale is LIVE—Don’t miss out!
70. FLASH SALE! Thanksgiving Day surprise savings inside!
71. Thanksgiving Day Flash Sale—Hurry, limited time only!
72. Surprise! Thanksgiving Flash Sale starts NOW!
73. Thanksgiving Flash Sale Alert—Deals end at midnight!
74. FLASH SALE just for Thanksgiving! Shop before it’s gone!
75. Surprise Thanksgiving savings—Flash Sale happening now!
76. FLASH DEALS! Grab your Thanksgiving savings before they vanish!
77. FLASH SALE: Exclusive Thanksgiving offers for today only!
78. Surprise Thanksgiving Flash Sale—Steals and deals for a limited time!

Limited-Time Offers With Specific Products

79. Special Thanksgiving Offer on [Product Category]! Shop now!
80. Limited-Time Deal: Save on Thanksgiving essentials like [Product Name]!
81. Best-sellers on sale! Thanksgiving deals on top picks
82. Thanksgiving spotlight: [Product Name] is on sale for a limited time!
83. Save on [Product Category]—Thanksgiving Limited-Time Offers!
84. Only for Thanksgiving! Discounts on [Product Name] inside!
85. Special Thanksgiving Sale: [Product Category] at unbeatable prices!
86. Shop Thanksgiving specials on [Product Name]! Limited time only!
87. Thanksgiving Deal Alert! [Product Category] on sale—Don’t wait!
88. Thanksgiving offers on your favorites! [Product Name] at a special price!

Thanksgiving Email Subject Lines with Emojis

Emojis can add a festive touch to your Thanksgiving subject lines. These examples combine visuals with urgency to catch attention and spark engagement.

Here is a quick list of Thanksgiving emojis for your reference:

Food & Feast Emojis	Seasonal & Fall Emojis
Turkey Poultry Leg Pie Plate with Cutlery Fork and Knife Potato Roasted Sweet Potato Ear of Corn Red Apple Green Apple Grapes Bread Baguette Bread	Maple Leaf Fallen Leaves Sheaf of Rice (represents harvest) Pumpkin (also ties into fall/Thanksgiving decor) Leaf Fluttering in Wind Mushroom Grapes Tangerine
Celebration & Gratitude Emojis	Nature & Outdoor Emojis
Folded Hands Party Popper Confetti Ball Love Letter Sparkles Red Heart	Sunflower Herb Deciduous Tree Chestnut

Seasonal Emojis with Scarcity

89. Last chance for Thanksgiving deals! Don’t miss out!
90. Almost gone! Final Thanksgiving sale items—Hurry!
91. Limited stock! Grab your Thanksgiving essentials before they’re gone!
92. Time’s ticking! Final hours for our Thanksgiving sale
93. Last call for Thanksgiving savings—Shop now before it’s too late!
94. Going, going, gone! Your last shot at Thanksgiving deals!
95. Only a few left! Hurry before our Thanksgiving deals disappear!
96. Almost over! Don’t miss your final Thanksgiving offers
97. Flash sale ends soon! Thanksgiving deals vanishing fast
98. Thanksgiving deals expiring soon! Grab what’s left

Emoji-based Call-to-Action (CTA)

99. Grab your Thanksgiving essentials before they’re gone!
100. Shop now! Thanksgiving deals are waiting for you
101. Get feast-ready—Shop Thanksgiving must-haves today!
102. Stock up for Thanksgiving—Deals you don’t want to miss!
103. Time to prep! Everything you need for Thanksgiving is here
104. Act fast! Thanksgiving deals you can’t afford to miss
105. Ready, set, shop! Your Thanksgiving deals are live!
106. Your Thanksgiving essentials are just a click away!
107. Fall into savings—Shop our Thanksgiving specials now!
108. Time to save! Snag your Thanksgiving deals before they disappear

For more usage tips, check out our guide on using emojis in subject lines here.

Email Subject Lines for Pre-Thanksgiving Day

You don’t have to wait until Thanksgiving day to send your holiday email. 

Instead, getting your email out a day or two early will give people more time to read it (something many will be too busy to do on Thanksgiving) which can be especially helpful if you’re running a sale. 

Early Bird Thanksgiving Specials

109. Early Bird Special: Thanksgiving deals you can’t miss!
110. Get ahead of the crowd—Early Thanksgiving savings end soon!
111. Exclusive Early Bird Offer! Thanksgiving discounts just for you
112. Beat the rush! Shop our Thanksgiving Early Bird specials now!
113. Early shoppers get the biggest savings—Thanksgiving deals inside!
114. Early Bird Alert: Thanksgiving sale ends before the big day!
115. Grab your Thanksgiving deals early—Before they’re gone!
116. Early Thanksgiving savings end soon—Hurry!
117. Early access to Thanksgiving offers! Limited time only
118. Thanksgiving Early Bird: Last chance to save before the big feast!

Thanksgiving Party Prep

119. Get your Thanksgiving table ready—Everything you need inside!
120. Hosting Thanksgiving? Here’s what you’ll need for the big day!
121. Prep for the perfect Thanksgiving party—Shop essentials now
122. Get your party supplies before Thanksgiving—Special offers inside!
123. Feast-ready? Your Thanksgiving party essentials are here!
124. Everything you need to prep for Thanksgiving—Shop now!
125. Hosting Thanksgiving? Don’t forget these must-haves!
126. Thanksgiving party prep made easy—Get all your supplies now!
127. Ready for your Thanksgiving celebration? Shop party essentials
128. Be party-ready this Thanksgiving—Everything you need before the big day!

Email Subject Lines for Thanksgiving Countdown

Build anticipation by counting down to Thanksgiving Day or sale events. These subject lines create excitement and urgency, encouraging customers to act before time runs out.

Countdown to Thanksgiving Sales

129. 3 Days to Go: Countdown to Our Thanksgiving Sale!
130. Thanksgiving Sale starts in 48 hours—Get ready to save!
131. Countdown begins! 2 days until our Thanksgiving deals drop!
132. Only 1 day left before our BIG Thanksgiving Sale starts!
133. The clock is ticking! Thanksgiving Sale launches in just 24 hours!
134. 72 hours until our Thanksgiving Sale—Mark your calendar!
135. 5 days to go: Get ready for Thanksgiving savings!
136. Countdown Alert: Thanksgiving deals go live in 3 days!
137. Almost time! Thanksgiving Sale kicks off in 24 hours!
138. Thanksgiving Sale Countdown: Only 2 days until the savings begin!

Thanksgiving Menu Countdown

139. 3 days until Thanksgiving—Is your menu ready?
140. Countdown to the feast! Here’s your perfect Thanksgiving menu
141. 48 hours to go—Prep your Thanksgiving menu now!
142. 2 days until the feast! Last-minute menu ideas inside!
143. Countdown to the feast—Are you ready for Thanksgiving dinner?
144. Final countdown to Thanksgiving—What’s on your menu?
145. 1 day until Thanksgiving! Here’s the menu inspiration you need
146. Menu prep countdown—Your Thanksgiving feast starts in 2 days!
147. Time to finalize your Thanksgiving menu! Only 1 day left!
148. Thanksgiving Menu Countdown—Last-minute tips before the big feast!

Subject lines to Highlight Content & Maximize Engagement

Engage your audience with Thanksgiving-themed content like recipes, party ideas, and décor tips. These subject lines emphasize valuable content over promotions, adding value to your emails.

Thanksgiving Recipes & Ideas

149. Delicious Thanksgiving Recipes to Wow Your Guests!
150. Try These 5 Easy Thanksgiving Recipes for the Perfect Feast!
151. Looking for Thanksgiving inspiration? Check out these mouth-watering recipes!
152. Thanksgiving made easy—Your ultimate recipe guide inside!
153. Cook like a pro! Thanksgiving meal ideas that everyone will love!
154. Hosting Thanksgiving? Here are 10 recipes to impress your guests!
155. Feast-ready! Quick and simple Thanksgiving recipes to save the day!
156. Set the table with these crowd-pleasing Thanksgiving recipes!
157. Your Thanksgiving menu just got better—Check out these recipe ideas!
158. Need Thanksgiving meal inspiration? We’ve got you covered with these recipes!

Thanksgiving Party Games or Ideas

159. 5 Family Games to Play this Thanksgiving!
160. Spice up your Thanksgiving with these fun family games!
161. Make Thanksgiving memorable—Try these fun party games!
162. Game night meets Thanksgiving—5 party ideas for family fun!
163. Boredom busters! Thanksgiving family games everyone will love!
164. Thanksgiving fun for everyone—Check out these family game ideas!
165. Looking for a Thanksgiving twist? Try these party games!
166. Make your Thanksgiving gathering unforgettable with these family games!
167. Add fun to your feast—Thanksgiving party games inside!
168. Keep the family entertained—Thanksgiving game ideas for all ages!

Thanksgiving Table Décor Ideas

169. Wow your guests with these stunning Thanksgiving table décor tips!
170. Set the perfect Thanksgiving table with these festive décor ideas!
171. Create a picture-perfect Thanksgiving table—Décor inspiration inside!
172. Spruce up your Thanksgiving table—Easy, stylish décor ideas!
173. Hosting this Thanksgiving? Check out our décor tips for a beautiful table!
174. Set the scene! Thanksgiving table décor ideas to impress your guests!
175. Elevate your feast with these simple yet elegant Thanksgiving table settings!
176. Transform your table—Thanksgiving décor ideas for a festive vibe!
177. Need décor inspo? Create a stunning Thanksgiving tablescape with these ideas!
178. Wow-worthy Thanksgiving table décor that’ll make your feast extra special!

Final Reminder or Last Chance Examples

Motivate last-minute shoppers with urgency-driven subject lines. These examples emphasize final opportunities to take advantage of Thanksgiving deals before they’re gone.

Holiday Shipping Deadlines

179. Last Call! Order by [Date] to Get It Before Thanksgiving!
180. Don’t miss out—Thanksgiving shipping deadline is almost here!
181. Hurry! Order by [Date] to ensure Thanksgiving delivery!
182. Thanksgiving is around the corner—Order now for on-time delivery!
183. Final shipping reminder! Get your order before Thanksgiving!
184. Beat the clock! Thanksgiving shipping cut-off is approaching!
185. Need it by Thanksgiving? Shop today before it’s too late!
186. Thanksgiving Shipping Alert: Last chance to get your order on time!
187. Time is running out! Order by [Date] to receive your Thanksgiving goodies!
188. Don’t delay! Thanksgiving delivery deadlines are fast approaching!

Extended Returns

189. Shop stress-free with extended returns for the holidays!
190. Thanksgiving bonus—Extended returns on all holiday purchases!
191. No rush! Enjoy extended returns on your Thanksgiving shopping.
192. Extended return window for your holiday shopping convenience!
193. Shop with confidence—We’ve extended our return policy for the holidays!
194. Holiday shopping made easy—Extended returns until [Date]!
195. No worries! Extended return window for your Thanksgiving purchases.
196. We’ve extended our return policy—Enjoy holiday shopping with peace of mind!
197. Buy now, return later—Extended returns on all Thanksgiving purchases!
198. Hassle-free holiday shopping—Extended returns through [Date]!

Customer Appreciation & Loyalty

Show your most loyal customers some extra love during Thanksgiving. These subject lines focus on exclusive offers and perks to reward your loyal base with special access or gifts.

199. A Thanksgiving treat just for you—Exclusive access inside!
200. Loyal members only: Your exclusive Thanksgiving discount is here!
201. VIP Thanksgiving Perk: Enjoy early access to our sale!
202. Special Thanksgiving surprise for our most loyal customers!
203. Thank you for being loyal—Enjoy your exclusive Thanksgiving offer!
204. As a loyal member, you get first dibs on Thanksgiving deals!
205. Your exclusive Thanksgiving access starts now—Shop before anyone else!
206. For loyal customers only: Special Thanksgiving discount just for you!
207. Your Thanksgiving VIP pass—Exclusive deals await!
208. Loyal customers, your Thanksgiving perks have arrived!
209. Unlock exclusive Thanksgiving savings—Loyalty has its rewards!
210. Early bird? No, loyal bird! Get early access to Thanksgiving sales!
211. Thank you for being with us—Exclusive Thanksgiving rewards just for you!
212. VIP Thanksgiving Sale—Your loyalty deserves something special!
213. For our most loyal customers: Thanksgiving deals you won’t want to miss!
214. Exclusive Thanksgiving discount for being part of our loyal family!
215. Thank you for your loyalty—Here’s your exclusive Thanksgiving offer!
216. Thanksgiving sale sneak peek—Only for our VIP members!
217. Unlock early access—Special Thanksgiving deals for loyal customers!
218. Because you’re loyal—A Thanksgiving surprise awaits inside!

Best Practices for Writing Thanksgiving Subject Lines That will Drive Open Rates

Writing Thanksgiving email subject lines requires a careful and thoughtful approach. It must blend seasonal gratitude with effective promotions to achieve maximum results.

Follow these best practices to write subject lines that resonate with your audience:

Keep It Short and Clear

Aim for subject lines that are concise, ideally between 40-60 characters. Short subject lines are easier to read and less likely to be cut off on mobile devices. Clarity ensures your message is understood at first glance, driving higher open rates.

Use Emojis to Add Personality

Incorporating seasonal emojis like , , or can make your subject lines stand out in crowded inboxes. Emojis create visual appeal, helping you express emotion or emphasize a festive tone, but be mindful not to overdo it—use one or two relevant emojis to maintain professionalism.

(Read further below for the list of Thanksgiving related emojis and how to use them in subject lines.)

Create Urgency or Scarcity

Incorporate urgency-related phrases like Last Chance, Final Hours, or Hurry! to encourage immediate action. Scarcity-driven subject lines, especially those promoting limited-time offers or exclusive deals, can create a fear of missing out (FOMO), which can boost open rates.

Personalize Whenever Possible

Personalization is a powerful tool to connect with your customers. Use their first name or reference their past purchases to make the subject line more relevant. For example, Thank you, [Name]! Special Thanksgiving Offer Inside feels more personal and engaging.

Incorporate Action-Oriented Language

Use strong, action-oriented verbs to guide your readers toward taking the next step. Words like Shop, Grab, Discover, or Claim encourage action, making your promotions feel more immediate and compelling.

Test Subject Lines

A/B testing your subject lines can help you determine which approach resonates best with your audience. Experiment with different combinations of gratitude, urgency, and emojis to see what drives the highest engagement.

One of the mistakes that marketers often make while writing thanksgiving emails is that they tend to lean too much on gratitude or promotion. 

Striking a fine balance between showing gratitude to your customers while still promoting your products or services is key to Thanksgiving email marketing success.

These tips should help strike a right balance between expressing gratitude and highlighting promotions:

Lead with Gratitude

Start your subject line by expressing genuine thanks before transitioning into a promotional message. For example, Thank You for Being a Loyal Customer—Enjoy 20% Off This Thanksgiving! shows appreciation while offering value.

Offer Exclusive Deals as a Token of Thanks

Frame your promotions as a gift or reward for your customers’ loyalty. Subject lines like We’re Grateful for You—Exclusive Thanksgiving Offer Inside reinforce the idea that the deal is a special gesture of gratitude rather than just a sale.

Keep the Tone Warm and Festive

Thanksgiving is a time of warmth and reflection, so your subject lines should reflect that. Use a conversational and heartfelt tone to make your customers feel valued, while subtly integrating promotional elements. For example, We’re Thankful for You! Celebrate with 15% Off feels genuine yet enticing.

Conclusion

Your subject line is an essential part of your email marketing campaign which will never reach its full potential without a decent subject line to match.

Having now gone through 100 different Thanksgiving email subject line brands have used in the past, you hopefully have the inspiration to come up with your own. 

If you’re looking for more inspiration for the rest of your Thanksgiving campaign, such as email design, check out our collection of Thanksgiving emails here. 

The post 200+ Best Thanksgiving Email Subject lines for 2024 and beyond appeared first on SmartrMail Email Marketing Blog.

When half of shoppers regularly go out of their way to support small businesses and 7 in 8 are willing to pay more for products from small businesses, it’s unsurprising that most people have leapt on the holiday. 

Over half of shoppers in the US know about Small Business Saturday and the vast majority of them plan on supporting local businesses on the day. And with over $3 billion being spent on Small Business Saturday last year, merchants are jumping on board as well. 

This means that plenty of merchants are sending Small Business Saturday emails. Which also means they’re coming up with subject lines to go along with them.

The importance of subject lines

While the content of your email might seem infinitely more important than the subject line, it’s the subject line that’s one of the greatest factors deciding whether the email gets opened and read or is ignored. 

In fact, a third of your subscribers base their decision on whether to open an email or not based solely on its subject line. Additionally, two-thirds of people mark emails as spam based on subject lines alone.

So with so much riding on your email subject line, it’s important to come up with some good ones for your Small Business Saturday campaigns. 

To that end, below are 50 examples of Small Business Saturday subject lines that you can either use for inspiration or simply copy and paste to use yourself. 

Small Business Saturday subject lines

General, all-purpose examples

• Shop Local This Small Business Saturday
• Supporting Our Local Community 
• Black Friday is so yesterday. It’s time for Small Business Saturday! 
• Thank you for supporting small businesses like yours
• Cure Your Black Friday Hangover By Shopping Small 
• Supporting Main St. Not Wall St. This Saturday
• Stay Local This Saturday
• Think Big, Shop Small! 
• Shopping Small Is A Big Deal To Us
• It’s #SmallBizSat!
• A Message To Our Local Community This Small Business Saturday
• Have you supported a small business today?
• From Our Community To Yours
• Your Local Community Is Counting On You
• It’s a Big Thing to Small Shop
• How You Can Support Small Businesses

Subject lines with emojis

Adding an emoji is a great way to make your subject lines stand out in people’s inboxes. 

While you could add an emoji of what you sell or services you provide, such as game pieces (? ? ) if you sell toys, below are some more general examples. 

• More Reasons to Shop Locally ?
• The Best Deals this Small Biz Sat ?
• Rallying around our local community ?
• Shop Small, Eat Local ?
• Celebrating Small Business Saturday ?
• Check out these local gems ?
• Coming together as a community this Saturday ?
• Buy Local Produce This Small Business Saturday ? ? ?
• In Celebration of All Small Businesses ?
• Supporting each other this Small Business Saturday ?

For more emoji usage tips, check out our guide on using emojis in subject lines here.

Personalized subject lines

Email personalization results in over a 50% increase in customer satisfaction and a 30% higher open rate on average. And when it comes to your subject lines, the easiest and most obvious way to personalize them is to include the name of your customer. 

Commerce-focused email apps like SmartrMail let you include names in your subject lines easily like in the examples below.

• Thanks for your support, {{NAME}}
• Here’s how we support our local community, {{NAME}}
• Will you shop local this Small Busines Saturday, {{NAME}}?
• {{NAME}}, now’s the time to support local small businesses
• {{NAME}, millions of American’s are shopping local this #SmallBizSat, will you?
• We’re glad you’re part of our community, {{NAME}}

Examples mentioning offers

While your Small Business Saturday marketing strategy does not need to necessarily involve running a sale (shoppers are looking to support small business owners more so than looking for a bargain), if you decide to run a sale, you’ll want to mention it in your subject line. 

• A Free Gift When You Shop Locally With Us This #SmallBizSat
• 20% Off Store-Wide: Our Small Business Saturday Offer to You
• Win Big For Shopping Small With 20% Off This Saturday
• A Thank You For Shopping Locally: 15% Off Just For You
• Missed Out on Black Friday? Don’t Worry, Our Sale Continues with Small Biz Sat!
• Buy One, Get One Free! Small Business Saturday Only
• Order Ship Free Today Only
• The Deals Keep on Coming with our Small Business Saturday Sale
• Get 10% Off This Saturday Only
• Take a further 5% off on top of our Black Friday offers!
• Up to 50% off in celebration of Small Business Saturday
• Our Black Friday sale continues with 20% off for #SmallBizSat
• Free Shipping for Small Business Saturday

Last-minute and reminder email subject lines

Whether you’re running a sale or not, if you want to send a reminder email towards the end of Small Business Saturday, then consider using one of the examples below.

• Last Call on our Small Business Saturday Sale!
• Just 5 Hours Left On Our Small Biz Sat Sale
• Small Business Saturday Is Almost Over!
• Your Last Chance to Support Local Businesses on #SmallBizSat
• Don’t Miss Out on Small Business Saturday

Conclusion

Having gone through 50 email subject lines you’ll hopefully have found some you can use yourself or at least have inspiration for your own. 

If you’re looking for more inspiration for the remainder of your email, check out our examples of Small Business Saturday emails which also contains plenty of tips for your marketing strategy.

The post 50 Small Business Saturday Subject Lines You Can Copy appeared first on SmartrMail Email Marketing Blog.