One-third of all clicks on an abandoned cart email, for example, lead directly to a sale and browse abandonment emails receive 80% higher open rates and 50% higher click-through rates than regular email campaigns. 

But while both automations are incredibly effective at generating additional sales, having ‘abandon’ in both their names can lead to some confusion. Especially if you’re new to email marketing.

So in this article, we’ll cover how these automations differ from each other, what exactly is being ‘abandoned’, and how each fits into your broader email marketing strategy. 

What is an abandoned cart email?

Let’s start with abandoned cart emails. These are automated emails that are sent to people who have added products to their online cart but, for whatever reason, never completed the purchase. 

In other words, they’ve abandoned their cart on your online store instead of completing the checkout process. 

The goal of abandoned cart emails is then to remind the would-be customers of their cart and encourage them to come back and complete their purchase.

The email below from Moment is a good example of an abandoned cart email.

Notice the “you left some products in your cart” wording and the “return to cart” call-to-action? These are dead giveaways of an abandoned cart email.

Why abandoned cart emails are important

If you think people adding items to their cart and not completing their purchase isn’t that common or a problem, you are sadly mistaken. 

It’s actually more common for people to do this than it is for them to complete the purchase.

For every customer who does make a purchase, on average, two are abandoning their cart. 

While the reasons people abandon carts are varied, what’s clear is the need to target cart abandoners with a timely, automated email campaign to encourage them to complete their purchase.

And the good news is that these emails are incredibly effective at achieving this. 

Not only do they receive a higher open and click-through rate compared to regular email marketing campaigns, but when they’re structured well, they can recover up to a third of these otherwise lost sales.

To learn how to structure and optimize your campaign, read our guide on abandoned cart emails here. To view more examples, check out our collection of abandoned cart emails here.

What is a browse abandonment email?

Now that you’ve got a good idea of what an abandoned cart email is let’s look at what browse abandonment emails are. 

Like abandoned cart emails, browse abandonment emails also aim to recover sales from people who visited your online store and showed an interest in your products but never made a purchase. 

The key difference is that browse abandonment emails are sent to people who simply looked at (or ‘browsed’) particular products but did not add anything to their cart. 

The goal with browse abandonment emails is then to get these would-be customers to return and add the item to their cart (and then ultimately complete the purchase).

The email below from Timberland is a good example of a browse abandonment campaign.

In this email, the “thanks for visiting” and “we noticed you were checking out this item” wording and the “add to cart” call-to-action is what give it away as a browse abandonment campaign.

Why browse abandonment emails are important.

It’s actually more likely for people to abandon their browsing session than it is for them to abandon their cart. For every 10 customers who visit your store, 9 won’t add a product to their cart. 

But as they’ve viewed your products, they’ve shown purchase intent and are, therefore, more likely to convert from a browse abandonment email than a regular email campaign. 

Especially when the browse abandonment email contains the specific product your customer was looking at.

That’s why over 10% of clicks on browse abandonment emails lead directly to a sale.

To learn how to structure and optimize your campaign, read our guide on browse abandonment emails here. To view more examples, check out our collection of browse abandonment emails here.

The difference between abandoned cart and browse abandonment emails

As we’ve already alluded to, the key difference between an abandoned cart and a browse abandonment email is in how close customers come to making a purchase. 

With browse abandoners were actively browsing products on your online store. Cart abandoners came closer to purchase, however, by actually having placed items in their online cart.

This means you should think about how to match your campaigns to where your customers are in the journey to making a purchase so you can best address the unique needs of these two different audiences.

How does this difference affect your browse abandonment strategy?

Because cart abandoners came one step closer to making a purchase, it’s also fair to say that they demonstrated higher purchase intent compared to people who were just browsing. 

This is a key difference that should be reflected in how you compose your abandoned cart and browse abandonment campaigns. 

In particular, this means you should use a lighter touch with your browse abandonment emails, as the people receiving them have shown less intent to purchase. They could, after all, simply just be ‘browsing’ or window shopping. 

What browse abandonment does strongly indicate, however, is interest in a particular product or product category.

This means your browse abandonment emails should leverage and build on that interest with the help of product education and by recommending similar items. As opposed to going heavy with sale tactics like discounts and coupons. 

You also shouldn’t include as many follow-ups in your campaign (2 max), and you don’t want to always send a browse abandonment email every time someone leaves without making a purchase.

For more on this and other strategy tips, check out our guide on browse abandonment emails here.

How does this difference affect your cart abandonment strategy?

If someone has actively added an item to their cart, however, it’s fair to assume that they have much stronger purchase intent and are more likely to convert from your abandoned cart campaign. 

This means you can include more follow-up emails in your abandoned cart campaigns and use discounts and other sale tactics more liberally. You should also send customers your abandoned cart emails every time they abandon their cart.

Conclusion

Both abandoned cart and browse abandonment campaigns target potential customers right when they show purchase intent with timely and relevant emails. 

While they target two different audiences, one who made it closer to purchase than the other, they are both essential automation that should be part of every store’s email marketing strategy. 

And when you tailor these two automations to the unique needs of their recipients based on where they are in the customer journey, they will work together to boost sales for your store. 

The post Abandoned Cart vs. Browse Abandonment Email Campaigns appeared first on SmartrMail Email Marketing Blog.

In fact, for every customer who does add a product to their cart, 9 won’t. 

This is a massive number of potential customers who have clearly shown an interest in what you sell but don’t go on to convert.

So wouldn’t it be great if you could take this lucrative audience with a well-timed and personalized email campaign? Well that’s exactly what browse abandonment emails enable you to do. 

In this article, we’ll cover exactly what browse abandonment emails are, why you should set them up, and best practices to ensure they perform at their best. 

So if you’re ready to start making more sales, read on!  

What are browse abandonment emails?

Browse abandonment emails are simply a type of email automation that sends to customers who have visited (or browsed, if you will) your online store but never added a product to their cart. 

The email below from Loeffler Randall is a good example of a browse abandonment email.

Because they target customers right when they show an intent to purchase, browse abandonment emails are a great example of a well-timed and targeted email strategy.

However, for browse abandoners to receive an email, they will have to be on your email list. 

While not every customer browsing products will already be signed up to your email list, you can still collect their email address with the help of popups. This will let you send browse abandonment emails to them as well.

Abandoned cart vs browse abandonment

Browse abandonment emails are very similar to another essential email automation: abandoned cart emails, which can lead to a bit of confusion as to how they differ.

While both are abandonment campaigns, the difference is in how close the customer came to making a purchase.

For abandoned carts, they made it one step further: they actually added something to their cart but just didn’t complete the transaction.

This means that while browse abandonment still signals a high purchase intent, it isn’t quite as high as compared to cart abandonment. 

As we’ll discuss later on, this simply means your browse abandonment campaigns should have a slightly lighter touch compared to your abandoned cart emails. 

It also means, in SmartrMail at least, if a customer browses your site and adds a product to their cart, they won’t receive a browse abandonment email. Instead, they’ll automatically join your abandoned cart campaign.

How effective are browse abandonment emails?

Seeing as browse abandonment emails are one of the best examples of timely and relevant email automation, it shouldn’t be that surprising that they attract higher engagement from customers. 

When compared to regular emails, browse abandonment emails:

• Receive an 80% higher open rate
• Have a 50% higher click-through rate 
• And over 10% of customers who click on an email will go on to make a purchase

The goal of browse abandonment emails

If it wasn’t already obvious, that last stat should give you a clear idea of what the ultimate goal of browse abandonment emails is: get customers to come back and make a purchase.

That said, browse abandonment emails don’t have to immediately lead to a sale for them to be worthwhile. There are other goals they achieve as well. 

They are also useful at keeping your brand and products front of mind so that when a customer eventually decides to make a purchase, they are more likely to purchase from you. Even if that’s not straight away. 

That’s why you don’t need to go in on the hard sell with your browse abandonment emails.

Browse abandonment best practices 

Despite how effective browse abandonment emails are, they’re not all created equal. 

The above statistics on how they outperform typical promotional emails are just averages. Poorly created browse abandonment campaigns won’t achieve the same results. 

On the other hand, by putting effort into your browse abandonment email strategy, you’ll have a good chance at exceeding these benchmarks and making even more sales from them. 

So to give you the best shot at setting up a killer browse abandonment strategy, we’ve outlined the best practices to keep in mind below.

1. Target the right customers
2. Send the right number of emails
3. Timing of browse abandonment emails
4. Ask customers if they have any questions 
5. Link people to a shopping cart with the product already added
6. Include product recommendations

1) Targeting the right customers

Browse abandonment emails are obviously only going to go to customers who have visited your online store without making a purchase. 

But you don’t necessarily need to be sending emails every time a customer doesn’t make a purchase. Instead, you want to be more targeted in who you send browse abandonment emails to.

Only send to those who haven’t purchased yet if they visit multiple times

If a customer hasn’t purchased before, you should only send them a browse abandonment email if they’ve visited your store and not made a purchase multiple times. 

This prevents you from sending emails to people who landed on your store without an intent to make a purchase. Once they’ve visited at least a second time, you have a clear purchase intent signal which makes sending them a browse abandonment email worthwhile. 

As these people are likely already getting your welcome emails, you also only want to send them one browse abandonment campaign. Limiting yourself to this prevents you from being too pushy early on in the customer relationship. 

Existing customers

Seeing as you know existing customers have an interest in your products, you can be a bit more liberal in sending them browse abandonment emails. 

For these customers, you can really send them an email whenever they abandon a session on your website. You don’t need to wait until they come back a second time.

2) Sending the right number of emails

It can be easy to think of browse abandonment emails as just a single reminder you send when a customer leaves your store without making a purchase. 

But like most automated email campaigns, the best strategies employ the use of multiple emails. Just like how we recommend you automate three different abandoned cart emails. 

That said, browse abandonment campaigns are simpler in that they only need two emails. 

(Remember that cart abandonment signals a stronger purchase intent than browse abandonment so you shouldn’t be as aggressive with your browse abandonment strategy.)

So what should these two emails look like?

The first email

Because you typically want to keep a light touch with your browse abandonment campaign, you don’t need to go into a hard sell with your first email.

So with your first email, you don’t even need to necessarily make it clear to your potential customer that you know they were browsing your store.

Instead, you could simply send them information about the products they were looking at to nudge them further along to making a purchase. Almost like a product education style email.

Another strategy is just to encourage them to make a purchase still without explicitly mentioning that you know they were viewing products. The browse abandonment email below from Smartwool is a good example of this in action.

Here Smartwool has simply included products from the same product category that the potential customer was looking at and added a few reasons why they should buy one of the products. 

Most emails however will make it clear that they’re browse abandonment campaigns (they don’t try to come across as a regular, albeit well-timed, email). 

However, these will still only use a light-touch. Often simply asking if the customer has any questions or needs any help making a decision. Like in the example below from Humanscale. 

The second email

If the first email doesn’t get the customer to come back and make a purchase, you can send a second follow-up email to help improve your conversion rate. 

In this email, you can be a bit more direct with wanting your customer to come back and make a purchase. 

Typically you’ll do this by including the specific product(s) they viewed and include a call-to-action (CTA) button linking them to a cart containing the product(s).

The email below from Timberland is a good example of this in practice. 

Of course, you should only send this second email when the first one didn’t result in a sale.

If you set your browse abandonment emails up in SmartrMail, we’ll automatically ensure that customers who convert from your first email don’t receive the second follow-up. 

3) Timing of browse abandonment emails 

So now that you have an idea of what to include in your two browse abandonment emails, you now just need to know when to send them.

As browse abandonment emails tend to get less effective the longer you wait to send them after someone leaves your store, you’ll want to send the first one fairly quickly. 

Ideally, we recommend sending your first browse abandonment email within the first couple of hours after someone viewing products leaves without making a purchase.

We then recommend waiting a day until you send your second browse abandonment email. This will give your customer enough time to see and, hopefully, open and respond to your first email. 

4) Ask customers if they have any questions 

One of the reasons customers leave your store without making a purchase is that there is something they’re unsure about that’s holding them back. 

This can be particularly relevant if you send more specialized or complicated products that require customers to research the options before they make a purchase. 

Danner does a good job of including a “contact us now” call-to-action at the bottom of their browse abandonment campaign.

In the first email of your browse abandonment campaign however, you’ll want to consider moving this up toward the top of your email so that it’s more obvious. 

5) Link people to a shopping cart with the product already added

If you are going to include the specific product(s) people viewed in your emails, you’ll want to include a link that directs people to a shopping cart with the product(s) already added. 

This makes it easier for them to complete the purchase instead of just linking them to a product page where they have to manually add the product to their cart and go to check out. Or worse, if you just link them to your store’s homepage and they have to find the product all over again.

The easier you make it to complete the transaction, the greater your conversion rate will be.

6) Include product recommendations 

Another reason why customers may have not made a purchase despite showing interest in a particular product is simply because that product didn’t suit their needs. 

Or maybe they were comparing prices across multiple sites and purchased it somewhere else. 

In either case, sending a browse abandonment email enticing them to purchase that specific product isn’t going to perform that well. 

That’s why you should include similar product recommendations, especially in your second follow-up email.

That way you can still potentially make a sale to these browse abandoners despite them no longer being interested in the original product they viewed. 

The browse abandonment campaign below from Converse makes good use of product recommendations. 

You can easily add these product recommendations to your browse abandonment email in SmartrMail with our recommended product block option. 

This will automatically generate recommendations specific to your customer based on their purchase and browsing history. So there’s no need to worry about coming up with the recommendations yourself every time someone leaves your store without purchasing.

Keep email marketing best practices in mind

We’ve now pretty much covered all of the best practice advice specific to browse abandonment emails. But to ensure your campaigns perform the best they can, it’s important to keep the fundamentals of email marketing in mind as well.

So when creating your browse abandonment emails, make sure you:

Include a clear call-to-action

Whether it’s a link directing people to a product page or a link they can use to get in touch with you if they have a question, you should always have a prominent call-to-action button in your email design. 

Not only does this make it clear to your potential customers what action they should take next, it also makes it easier for them to perform the action.

If you don’t include one, the effort of leaving their inbox, opening a new tab, and typing in your store’s address is enough to seriously damage your conversion rate. 

Keep your email simple

The old saying that less is more is definitely true with email marketing. And your browse abandonment emails are no exception. 

Don’t try to cram too much into your email. Decide what you want your browse abandonment email to say and what action you want your customers to take and make your email focused around that. 

Don’t include dozens of product recommendations or a list of every product they viewed. Also don’t include too many call-to-actions (two at the most). 

For design inspiration, check out our list of browse abandonment email examples here.

Give your emails an enticing subject line

The best-designed browse abandonment email isn’t going to generate many sales if people aren’t opening it. 

One of the few tools you have to make your email stand out when someone goes to open their inbox is its subject line. So make sure you put in some effort when deciding on your subject line. 

To help with this, we’ve put together a list of 100 great browse abandonment subject lines for inspiration.

How to set up browse abandonment emails

Now that you know everything you need to know about browse abandonment emails, the only thing left is to set them up. 

The good news is that setting up browse abandonment emails is incredibly quick and easy with SmartrMail’s pre-existing templates you can customize. You can find step-by-step instructions on how to do this here.

If you aren’t already using SmartrMail, you can sign up for a 15-day free trial here. 

Wrapping up

Browse abandonment emails are a great and easy way to generate additional sales for your store. 

They send at the perfect moment right when customers show high purchase intent and are personalized with content tailored to them. 

When setting them up, you just need to keep the best practices we’ve covered in mind. And once you set them live, they’ll start generating sales for you automatically with no ongoing effort required. 

So there’s no reason not to start creating your browse abandonment emails right now! 

The post Browse Abandonment Emails Strategy & Best Practices appeared first on SmartrMail Email Marketing Blog.

Like their cart abandonment email sibling, browse abandonment emails target potential customers right at the very moment they show purchase intent. 

This combination of email segmentation and personalization is what makes them one of the highest-performing automations you can incorporate into your email marketing strategy. 

When compared to regular emails, browse abandonment campaigns:

• Receive an 80% higher open rate
• Have a 50% higher click-through rate 
• And over 10% of customers who click on an email will go on to make a purchase

But not all browse abandonment emails are created equally. 

So to help you when composing your own, we’ve put together this list of our favorite browse abandonment email examples. 

This list will give you an idea of what you should be aiming for with your own campaigns as well as provide plenty of inspiration. 

The best examples of browse abandonment emails

1) Timberland

First up is this typical but well-executed browse abandonment email from Timberland. 

This is a typical example because it includes all the main elements browse abandonment emails typically contain: 

• An image of the specific product abandoned
• A link to add it to your cart
• Product recommendations in case the original product isn’t suitable 

If you’re struggling to think of what to include in your own emails, these three elements are a great starting point. 

Beyond that, Timberland’s email is a great example as it’s been executed well with high-quality product imagery and a simple clean email design.

2) Humanscale

This is another example of a nice and clean browse abandonment email design. 

Like Timberland’s campaign, this one also includes high-quality product images as well as some product recommendations. 

However, instead of encouraging the potential customer to add the products to their cart and checkout, this example takes a step back. 

They do this by simply asking if the customer needs any help deciding and then letting them know they can call or email through any questions they may have.

This represents a more light-touch approach that avoids the email coming across as too pushy. 

3) Asos

Instead of encouraging customers to come back and purchase the product they were viewing, or even ask whether the customer had any questions, Asos’ email simply encourages people to have a second look. 

Often this subtle suggestion can be enough to trigger a sale and certainly won’t come across as too pushy. 

It’s all about just keeping your brand, and more specifically your products, front-of-mind. 

4) Smartwool

This example from Smartwool doesn’t even look like a browse abandonment email at first glance. 

The heading “Stop Searching. Start Exploring.” is what gives this email away and makes it such a great example of a browse abandonment strategy. 

This is because instead of being along the lines of “we saw you viewed this product, now come back and purchase it” Smartwools is being much more subtle. From the customer’s perspective, this would likely just seem like a well-timed email and nothing more. 

5) Danner

This example from Danner makes no attempt to hide the fact that it’s a browse abandonment email but it does take a slightly different approach by including an offer. 

While the offer is quite hard to notice in the body of the email, the heading “You’ve earned it” encourages customers to treat themselves. The offer then gives them a way to easily justify the purchase. 

For good measure, there is also a link at the bottom where potential customers can “talk with a Danner expert” in case they have any questions holding them back from making a purchase. 

6) Amour Vert

Another simple and beautifully designed browse abandonment email. This one from Amour Vert compliments the browse abandoner by saying that they have great taste. 

Complimenting customers like this is a very common strategy brands will use in their browse abandonment emails. 

The only issue with this particular example is that the product recommendations at the end bare little in common with the product that was abandoned. 

7) Browse abandonment email example from Amazon

Amazon is one of the best brands in the world when it comes to killer email marketing strategies. So we only thought it was only right to include one of their browse abandonment emails on this list.

While the design isn’t anything to rave about, what you will notice is that instead of reminding people about a specific product they viewed, the email just provides examples of other products in the same product category. 

By also including some of your best-sellers from the product category people viewed, you’ll increase the chances of them seeing something they like. Even if the product they originally viewed doesn’t fit their needs.

8) Aerosoles

This example from Aerosoles is a combination of a browse abandonment email and a sale email. This two-pronged approach is sure to make this email quite enticing. 

Obviously including a sale offer will help improve the conversion rate of your browse abandonment campaigns. But that doesn’t mean you necessarily need to include one. 

Typically you’ll want to send two browse abandonment emails: one straight after someone abandons the product and another roughly a day later if the first one didn’t work. 

To avoid giving away too much margin, a good idea is to keep any offers to only this follow-up email.  

9) Loeffler Randall

Another simple and clean email design, this browse abandonment example from Loeffler Randall is well and truly on-brand. 

In addition to including the specific product their customer was looking at, they’ve also included links to product collections. 

This works similar to including personalized product recommendations by providing more options to choose from in case the original product isn’t suitable. Something you can consider doing as well. 

10) Michael Stars

This browse abandonment email example from Michael Stars plays on people’s fear-of-missing-out (or FOMO) with copy such as “Get it before it’s gone”. 

This is a strategy definitely worth experimenting with in your own campaigns to see whether it can improve your conversion rate. 

The other noteworthy thing about this example is how the call-to-action (CTA) button is ‘add to cart’ instead of ‘shop now’ or ‘view product’. 

By clicking people to a shopping cart with the product already added, you reduce the number of steps needed for them to make a purchase than if you simply linked them to the product page. This is another way you can improve your conversion rate.

The bottom line

Hopefully now you have a good idea of what typically goes into a browse abandonment email from these examples. 

For a more detailed guide, check out our post on browse abandonment email strategy here which dives deeper into best practices and how you should structure your campaigns. 

Of course, you’ll also want to give your emails enticing subject lines to improve your open rates. And to help with that, we’ve also put together a list of browse abandonment subject lines here you can look at for inspiration. 

Lastly, if you want to know how to set up browse abandonment emails in SmartrMail, you can view our step-by-step guide here.

The post 10 of the Best Browse Abandonment Email Examples appeared first on SmartrMail Email Marketing Blog.

They are one of the best examples of segmentation and personalization at work with email marketing to target potential customers right at the moment they show a high intent to purchase.

But simply just sending browse abandonment campaigns isn’t going to achieve much if customers aren’t opening them. 

And the biggest factor influencing your open rate for your emails is their subject line. So much so that a third of your email list decides whether to open your campaign or not based entirely on its subject line. 

That’s why we’ve put together this list of the best browse abandonment subject lines top brands have used in the past. 

Feel free to use these yourself when sending your own browse abandonment campaigns or use them to inspire your own subject lines.

The best browse abandonment email subject lines

General subject lines for browse abandonment emails

These are good, general browse abandonment subject lines that you can easily go with for your own emails.

• A quick reminder… – Teri Jon
• Don’t leave a good thing behind. – Bealls
• I spy with my little eye something cute – French Toast
• It Doesn’t Hurt To Look. – Coach
• It’s meant to be yours! – Neiman Marcus
• It’s never too late – Wildfox Couture
• Items Not Yet Added To Cart – DC Shoes
• Let Us Help You Find What You’re Looking For – White + Warren
• Looks like you forgot something… – Bliss
• Maybe You’re More Into These… – Urban Decay
• Picked just for you…. – Kenneth Cole
• Swipe Right on These Stunners – Helzberg Diamonds
• Take another look… – Fenty Beauty
• Thank you for dropping by – Adidas
• These Deserve A Second Look – Ashley Stewart
• This Item Is Still Available – Parachute Home
• Those items you had your eye on… – One Kings Lane
• Too good to pass up – Michael Stars
• Top picks for you. – Timberland
• We know you’re thinking about it… – NYX
• We noticed you looking… – Ouidad
• We noticed you noticing us. – Rent the Runway
• We saw that you were eyeing this – FORWARD
• We saw you browsin’… – NYX
• We see you checkin’ us out… – Spencer’s
• We think you’d like these! – Sherrilltree
• You may also like… – Crate & Barrel
• You’re So Close To Achieving Immune Balance – Renew Life
• You’ve Got To See These. – Coach
• Your perfect Earrings await! – FORWARD

One thing you’ll notice about many of these subject lines, as well as others on this list, is that they’re not very long. 

We know that subject lines with between 4 and 15 characters achieve the highest open rates. Whereas ones with over 50 characters get opened the least. So keeping your subject lines short is key to increasing your open rate.

Subject lines with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and get your emails opened. Just like the examples below have done.

• {name}, we saved the pieces from your last visit – Pandora
• {name}, need something for your hair? – Briogeo Hair Care
• ?  Still looking? Pick up where you left off: – Frames Direct
• We like your style – Timex
• You totally deserve this ➸➸ – Lucky Brand

If you’re struggling to think of what emoji you could add to your subject line, you can always go with one that shows your products or services you sell. 

For more emoji tips, check out our guide on using emojis in subject lines here.

Examples triggering a fear of missing out (FOMO)

One strategy plenty of stores go for with their browse abandonment subject lines is creating a sense of urgency in their customers’ minds. 

This can help encourage customers to come back and complete their purchase quickly as they fear they’ll miss out on the item if they don’t. 

The subject lines below have gone with this strategy.

• Act now – quantities are limited – BCBG
• Come back before they sell out! – Carter’s
• Come back before you miss out! – Beyond Stores
• Don’t let this pass you by – Boston Proper
• Don’t Miss Out — Free Shipping & Sale – Danner
• Follow your gut! You need this – BCBG
• Last reminder on the items you left behind – TUMI
• One last chance at a perfect match – Reserve Bar
• Our personal picks for you are almost gone… – Jet
• Remember that item you were looking at? It’s almost sold out. – Finish Line
• The items you were browsing are selling fast – Ministry
• We don’t want you to miss out! – The Detox Market

Examples complimenting the customer

Another common strategy stores use with their browse abandonment subject lines is to compliment their customers, usually for having good taste. 

• You clearly have an eye for workwear. – MM.LAFLEUR
• You Have Great Taste – Amour Vert
• You Have the Right Idea (and Good Taste) – Urban Decay
• You were right to linger on this product – Travis Mathew
• You’ve got great taste – BaubleBar

Browse abandonment email subject lines personalized with the customer’s name

Personalizing your subject line with your customer’s name is a great way to make it stand out and boost your open rate. 

So much so that subject lines that include the subscriber’s name achieve a 17% higher open rate on average. 

• {name}, come back – Overstock.com
• {name}, Did You See Something You Liked..? – Pure
• Hey {name} – Did You See Something You Liked? – O’Neill
• Hey {name}, you forgot one important step. – Rhone
• Hi {name}! Your items are waiting! – DXL Mens Apparel
• We like your style, {name} … – Tory Burch

Subject lines phrased as a question

Another way of engaging customers with your subject lines is to phrase them as a question. 

This is actually one of the most common strategies you’ll find with subject lines for browse abandonment emails. 

• Are they still there? – Greats
• Are you still thinking about… – Steve Madden
• Did you leave something behind? – Hairfinity
• Did you see something you liked? – SolaSkincare
• Forget about this item? It hasn’t forgotten you. – Smartwool
• Have you found what you’re looking for? – Respect Your Universe
• Having trouble choosing? – Classes Direct
• How about now? – Sanuk
• Is this “the one?” – Brian Gavin Diamonds
• Like what you saw? – Acer
• Looking for something awesome? – Books-A-Million
• Looking for Something Special? – Kiehl’s
• Maybe its worth taking another look? – Design Within Reach
• Remember this gem? – ModCloth
• Still Deciding? Buy Now, Pay Later – Zinus
• Still deciding? Take another look… – T.J.Maxx
• Still thinking about it? – Anthropologie
• Still thinking about that item? – Mark’s
• Still thinking it over? – Hudson Shoes
• Thanks for visiting. See you soon? – Petco
• Why not take another look? – Carol’s Daughter
• Why not try it and see? – Splits59
• You + Your Design Crush…Together at Last? – Living Spaces
• You looking at me? – Blue & Cream

Browse abandonment email subject lines with an offer

It’s not just about getting customers to simply notice your email in their inbox, it’s also about getting them to open it as well. And there are few things as enticing to customers as a special offer. 

• 10% off – time’s running out! – Lulu & Georgia 
• 15% Off + Items You Were Browsing Are Selling Fast… – Hugo Boss
• ATTN: Temporary price drop for what you viewed – UNIQLO 
• Get It, Or Regret It. 10% Off The Items You Were Browsing – Vince Camuto
• Step up your shoe game with 0% financing – Paul Evans
• Styles You Viewed Are On Sale! – Aerosoles
• That item you browsed? Pick it up in-store, free. – Hallmark
• the price of the item you viewed has dropped! – Discount School Supply
• Your favorites are back in stock + 10% off – 100% Pure

Examples mentioning a specific product

If you’re including the specific product a customer abandoned in your browse abandonment email, then you’ll also want to consider including the product in your subject line as well. This will help your subject line stand out and seem relevant. 

• Don’t Forget About: Straight-Leg | Jeanie Dress Pant Yoga Pants! – Betabrand
• Still Thinking About Chuck Taylors? – Converse
• Still thinking about the circuit performance short sleeve crew? – Hylete
• TH Kids Mesh Star Bomber Jacket is on sale… – Tommy Hilfiger
• Thank you for your interest in Boy Garden Gnome Costume – Costumes4Less
• The High Seas Short and more… – prAna
• These Glasses Are for You. – EyeBuyDirect
• Your preciousss is still here waiting for you – ThinkGeek

Subject lines mentioning a product category

Instead of mentioning the specific product, you might just want to mention the product category in your subject line instead. 

This works well if your browse abandonment email is more about educating customers about the product or if you want to provide potential customers with a range of alternatives in case the one they were looking at just wasn’t right or was out of stock.

• Still interested in these great styles? – Furniture Row
• The Gear You’ve Been Looking For – Under Armour
• We thought you’d like to check these out… – Ride Active Shop
• You could be carrying a new bag right now – Kipling
• Your Second Chance To Make These Styles Yours Is HERE – Dynamite Clothing

The rest of your browse abandonment campaigns

You should now hopefully have plenty of subject line inspiration for your browse abandonment campaigns. If you still looking for more examples, check out our collection of abandoned cart subject lines here which are often similar to browse abandonment subject lines. 

For more help with your subject lines, check out our guide on writing subject lines here which includes tips on aspects like using call-to-actions, optimal character length, and more.

But there’s obviously more to an email marketing campaign than just its subject line. 

If you’re looking for inspiration for the content of your emails as well, check out our collection of browse abandonment email examples here.

We also have a comprehensive guide to browse abandonment best practices which takes you through how to set up a browse abandonment email strategy with a great conversion rate.

The post 100 Browse Abandonment Subject Line Examples & Strategy Tips appeared first on SmartrMail Email Marketing Blog.