BigCommerce, a leading e-commerce platform with currently 43,386 live stores, is one such tool that is designed to support businesses at any growth stage. It lets you create and manage online stores without needing any expertise in web development or e-commerce.
The solution offers a wide range of features to establish and expand your online store. It’s more than just a platform to sell products, it’s a powerful ecosystem where you can manage different aspects—store design, product inventory, SEO, marketing, and whatnot all from a single place.

What sets BigCommerce apart is its flexibility and scalability, allowing you to handle everything from single-front stores to complex multi-storefront e-commerce setups all while offering lower transaction fees than most leading players today.
This article is the most complete manual you’ll find out there for getting started with a BigCommerce multi-storefront, covering features, benefits, setup, and a loooooot more.

Having mentioned single and multi-storefronts, first, let’s see how they differ.

Single storefront Vs. Multi-storefront

A single storefront is a traditional e-commerce setup where you operate one online store under a single domain. This means all your product listing, branding, and interactions happen from a single domain which is consistent for all customers, regardless of their location, preferences, or other factors.

For example, a clothing brand with a single website where all customers shop, regardless of their country, and find the entire product catalog on the same site.

On the other hand, a BigCommerce multi-storefront (MSF) allows you to manage multiple online stores or storefronts from a single BigCommerce account. This is perfect for businesses that want to target different markets, product lines, or customer segments.

Each store can have its unique domain, design theme, categories, web pages, social media links, price lists, and email templates, all controlled from one central dashboard.

For instance, the clothing brand mentioned previously could have one website specifically for men’s fashion and another for women’s.

Below are the key differences between the two storefronts:

Key features of BigCommerce multi-storefront

Coco Republic, a 45-year-old furniture retailer switched from a leading platform to a BigCommerce Multi-Storefront for scaling their operations. Below are the MSF features that growing companies across the globe find useful. 

1. Centralized inventory management

Inventory management is challenging enough for a single store, let alone for multiple stores.

However, BigCommerce MSF makes it easy by bringing inventory across multiple websites to one single dashboard. This eliminates the back-and-forth of tracking inventory on multiple sites and gives you insights into restocking, promotions, and inventory allocation. 

You can easily change inventory settings for each storefront and stay updated with notifications on stock levels. 

Unified reporting dashboard

BigCommerce offers a combined reporting and analytics dashboard that acts as the brain of your multi-storefront operations. 

With a consolidated view, you get to keep a close watch on the entire e-commerce ecosystem including all your different stores. You can also set up web analytics to analyze and compare the performance of each store, discover patterns, and make your decisions based on solid data. 

In short, multi-storefront makes everything readily accessible in one location –from tracking sales metrics to customer behavior. This saves you time and lets you align your multi-store activities towards one common goal. 

Integrated order management

The ultimate purpose of putting different processes in place is to fulfill customer orders on time. MSF centralizes orders, shipping, and customer information from all your storefronts, giving you an organized picture. Plus, each order is tagged by its originating storefront for easy management. 

The consolidation allows for quick order processing, easy tracking, and seamless communication with customers across all your stores. This way, you can create a high-quality customer experience regardless of which store the order originated from.

Customizations for each storefront

While you can manage everything from a single BigCommerce account, you don’t have to be stuck with the same look, feel, and experience for all your stores. 

Customize each storefront for its specific market or audience. Customizations go far beyond logos, color schemes, and aesthetics, touching every aspect of the customer experience. 

You get pricing flexibility, where you can set custom prices for a particular customer group. In addition, you can choose to have different currencies, payment gateway, shipping, product discovery processes, filters, templates, and localized content for each of your stores. 

At present, BigCommerce MSF offers maximum customizations covering everything from theme designs and widgets to social media integration and transactional emails. All this translates into unique shopping experiences for all your stores. 

Advanced marketing tools 

As you expand, you need to create awareness about your new stores and put in marketing efforts.

BigCommerce MSF can integrate with a range of advanced marketing tools such as Yotpo, FavSEO, and TikTok. These integrations let you execute coordinated marketing strategies across stores while still optimizing messaging and other elements for each.

E-commerce primarily relies on e-mail and SMS for customer communications. Using integrations with email marketing tools like Smartrmail, you can quickly create customized email campaigns for each storefront, manage newsletter subscriptions, and set up automated flows such as abandoned carts, welcome series, and post-purchase follow-ups.

Why should you choose BigCommerce Multi-Storefront?

A native storefront works well up until your initial growth phase, but as you plan for expansion, your business demands different things. Here’s how a multi-storefront can help. 

1. Global and wider reach 

BigCommerce Multi-Storefront allows you to create localized stores for different regions, each with its own domain, language, currency, and content. 

This means you can target customers in different countries, adjusting your offerings to local preferences. Plus, narrowing down your audience based on customer attributes also increases your conversion rates. 

For instance, you could have a .com store for the US with payment currency as USD and a .co.uk store for the UK with payment currency as GBP, all managed from a single platform.

2. Centralized management

With MSF features, you can oversee all your online stores from one intuitive dashboard. Easily update product information, manage inventory, and process orders for different websites simultaneously. 

There’s no need to log in and out of multiple systems, saving you time and reducing the risk of errors. 

3. Well integrated with your tech stack 

Using BigCommerce’s powerful API and large partner network, you can easily integrate the multi-storefront with your existing tech ecosystem. 

Whether you’re using CRM, ERP, or marketing automation tools, you can connect these to all your storefronts at once. The integrations ease the data flow, automate processes (post-purchase emails, lead capturing, etc), and let you operate without any app hopping.

4. More SEO opportunities 

Each store in the multi-storefront model is built for its targeted market giving you the opportunity to add local keywords and create market-specific meta tags and content. 

This helps improve your search engine rankings, domain authority, and search visibility across regions.

5. Better security

Managing multiple stores generates a large amount of critical data, and protecting it is important to maintain your reputation and customer trust.

BigCommerce MSF secures both your and your customer’s data with its advanced security measures. This includes SSL certificates, PCI compliance, and regular security updates to keep your data safe from any kind of threats.

6. Cost-effective expansion

Imagine the multiplied costs of building and maintaining separate stores on different platforms. But, this is not the case with BigCommerce MSP as you get the ability to launch new storefronts in no time (more on this later). 

You can simply add more stores to your existing setup and pay only for the extra features you’d use. This way, you don’t need to spend on building and maintaining independent stores, making MSF a more affordable option for expansion.

7. Flexible customizations

Each storefront can be built for a specific market or audience while maintaining brand consistency. You can customize themes, product displays, checkout processes, and more for each store. 

This flexibility allows you to adapt to different cultural preferences, showcase region-specific products, or create entirely different store experiences.

8. Quick scalability

A multi-storefront makes it easy to scale up your business across new markets, categories, or customer segments without the hassle of lengthy development. This empowers you to respond to market opportunities or test new ideas right on time.

9. Easy to migrate 

Migrating from your existing e-commerce platform to a new one involves complex data movement.

BigCommerce offers tools and support to make migrating both new and existing stores to the Multi-Storefront platform straightforward. 

Whether you’re combining multiple stores from different platforms or moving a single store to a multi-storefront, the migration process is pretty smooth and doesn’t disrupt your everyday processes.

Who can use BigCommerce multi-storefront?

BigCommerce multi-storefront can be used by businesses of different shapes and sizes, each with unique expansion goals.

• Multi-brand companies: If you manage different brands or product lines, multi-storefront can be the right choice. It lets you run separate websites with different brand identities but centralized backend operations.

• International businesses: For companies growing globally, multi-storefront can be used to create region-specific stores with complete localization of the shopping experience. This includes separate domains, local currency payments, payment methods, shipping options, and even products. 

• Hybrid sellers: Many businesses sell to both individual customers (B2C) and other businesses (B2B). A multi-storefront allows them to build different stores based on the type of audience and create seamless experiences for each.

• Franchises: Franchise businesses can use a multi-storefront to give each franchisee their own online presence while maintaining central control. The parent company can then manage all franchisee stores from a single platform.

• Large-scale retailers: Retailers with huge product catalogs can use Multi-Storefront to create shopping experiences for different customer segments. Instead of forcing customers to go through thousands of unrelated products, they can create stores for each category.
• Marketers: The multi-storefronts can also be used by marketers as microsites focused on product launches or marketing campaigns. These microsites make your marketing strategies even more impactful.

How to set up Multi-Storefront with BigCommerce

Using BigCommerce, you can launch multiple storefronts or websites in a few simple steps.

Step 1: Create an account and choose your plan 

First, sign up for a BigCommerce account, Then, choose a plan that suits you the most. Ask yourself a few questions 

• How many storefronts will you require? 
• What are the required features?
• How many products do you plan to sell?
• What is your expected traffic volume?

Step 2: Do the initial storefront setup

Start by setting up your main storefront. Enter essential business details such as your business name, logo, and contact information. Then, add currencies, shipping options, and tax settings for your target market.

Step 3: Add your additional storefronts 

After setting up your primary storefront, go to the “Store Setup” section in the BigCommerce dashboard. Select the “Add Storefront” option and follow the instructions to create additional storefronts. Change store settings and make them unique to the market or focus of the website.

Step 4: List your products and build your inventory  

Next, upload products and start managing your inventory. You can have a central dashboard to manage inventory or have different products for each store. BigCommerce offers features that make managing products across storefronts easy and simple.

Step 5: Design your theme and customize each storefront   

Now, this is the fun part as you get to design your store. 

Explore the vast theme library of BigCommerce or choose a custom design for your stores. After choosing the theme, add a touch of your branding to each. Finally, design the stores based on the unique preferences of the store audience. 

Step 6: Assign and configure domains    

Now, assign unique domains to each store. Configure the domain settings within BigCommerce for proper mapping. This will ensure that customers easily find the right website based on their geographical location.

Step 7: Integrate payment gateways

Next, choose the payment gateways that are most suitable for each website. You may want to select different gateways based on the region or customer preferences. Also, set up the payment methods for each. BigCommerce offers many different options including credit cards, debit cards, PayPal, and other options to accept international payments as well. 

Step 8: Test your stores 

Before you finally launch, preview each storefront and see if everything appears as expected and functions correctly. Test the shopping experience, including product searches, checkout processes, payment methods, and promotion codes (if any). 

Step 9: Launch the storefronts and keep monitoring 

Once you’ve reviewed and tested all the websites, you can go live with them. Post lunching, monitor performance, and adjust as needed based on customer feedback and analytics. Track key metrics like traffic, sales, and customer behavior across all websites.

Must-have BigCommerce multi-storefront integrations

Integrations play a key role in building a cohesive user experience. They ensure that a particular platform adapts to your business processes, so you don’t have to go the extra mile to make the platform work for you.

Here are a few must-have BigCommerce integrations for various functions as you go live with all your stores.

1. Gorgias, for customer success

Being there for your customers at every step of their buying journey is important to resolve any issues and ensure they return to shop from you again. Plus, returns and exchanges are inevitable in e-commerce.

Gorgias, a leading help desk and live chat solution, is designed specifically for online stores, making it easier for you to offer reliable customer support across all channels. The Gorgias integration lets you connect your BigCommerce MSF to a helpdesk in seconds, 

The platform gives a single view of all your support requests so that you can respond to queries quickly. This responsiveness creates delightful customer experiences and increases loyalty.

What can you do with this integration

• Centralize customer communications across socials, emails, and phone 
• Add your Facebook, Messenger, and Instagram accounts to respond to comments from posts and ads
• Write template answers and create rules for common and repetitive questions to lower the response times
• Detect customer intent in their messages like shipping updates, refund policies and set up automatic replies or route the tickets with tags

2. Smartrmail, for email and SMS marketing

SmartrMail is a valuable tool for multi-storefront merchants to maintain constant communications with their customers. 

With powerful features like ready-to-use email automations, a newsletter builder, and migration support, the SmartrMail integration makes it easy to launch SMS and email marketing for all your stores. You may automate different touchpoints by setting up welcome emails, abandoned cart reminders, or thank you messages in just a few clicks. 

With access to 100+ customizable email templates and expert design support, your emails look stunning and perfectly align with your brand resulting in high open rates.  

What can you do with this integration

• Easily automate emails and SMS with pre-made workflows including winback emails, thank you emails, etc. You may create your own series of email automations as well. 
• Send emails, SMS, and newsletters with free email templates automatically generated from your store’s theme and products
• Drag-and-drop editor for creating pop-ups, website sign-up forms, landing page sign-up forms
• Overall account analytics including opens, clicks along with the subject line, and sending time A/B test
• Free and hassle-free migration from existing email marketing tools like MailChimp, Klaviyo, Omnisend, etc

3. Flockler, for social media aggregation 

If you own a business and are not on social media, you’re missing out on selling to a major chunk of your customer base. 

Flockler is the perfect solution for BigCommerce merchants to tap into the power of social media and user-generated content (UGC). 

By aggregating branded social media feeds and creating stunning social walls, Flockler’s integration helps you display engaging content on your websites. You can easily convert social proof into sales, allowing customers to shop directly from the content they love. 

Flockler also lets you collect and showcase customer reviews, images, and ratings while managing UGC rights and tracking social media mentions from one single platform. 

What can you do with this integration

• Display social content with unlimited layouts (single channel or a mix of multiple channels) 
• Link social media content with your product pages to increase first-time buys and repeat purchases
• User-generated content management including asking for content rights to use in your ads, advanced analytics, etc
• Social media analytics to collect and display customer reviews, images, and ratings for building social proof 

4. Fomo, for social proof

New stores need to build trust to attract and retain customers, and Fomo is a powerful social proof tool to help you gain that trust.

Fomo lets you display real-time notifications of recent orders and product reviews on your website. Prospective customers can see that others are actively purchasing from your stores, nudging them to buy. This improves your on-page sales conversions. 

With Fomo integration, you can showcase recent transactions and reviews, making your stores feel alive and popular. You get the option to filter notifications by order value, region, and more.

Getting started is simple—just add a line of code, and you’re ready to boost trust and your sales.

What can you do with this integration

• Display notifications of every order, only some orders, or even just orders from a certain period. 
• Connect with Google Analytics within the Fomo app to track goal completions and revenue earned through Fomo notification clicks
• Create using Fomo’s library of built-in notification themes or your own custom CSS. Modify fonts, colors, spacing, sizes, and more.
• Advanced language options, geotargeting, device control, page rules, and more to optimize user experience
• 50+ integrations with other tools 

That’s not it! Learn how different BigCommerce marketing apps can help spread the word about your multiple stores in this article. 

Ready to make the big move?

I’ve walked you through all the essential steps for setting up and managing a successful multi-storefront with BigCommerce. 

You are thorough with the differences between single and multi-storefront setups, the key features of BigCommerce Multi-Storefront, and why it’s the ideal choice for businesses looking to expand their e-commerce business. 

You also have the practical steps to get started—from creating your account and setting up your stores to integrating must-have tools and customizing each to meet the target audience’s needs. 

So, what’s the wait for? Go ahead and set the stage for the growth of your eCommerce business. 

Frequently Asked Questions (FAQs)

Q. What is the difference between a single storefront and a multi-storefront?

A single storefront is a native online store with one domain and product catalog, while a multi-storefront setup allows you to manage multiple online stores under one BigCommerce account, each with its own domain and product offerings.

Q. What are some of the key features of BigCommerce multi-storefront?

Key features of BigCommerce MSF include centralized Inventory management, a unified reporting dashboard, integrated order management, customizations for each storefront, and access to advanced marketing tools.

Q. Why are the benefits of choosing BigCommerce Multi-Storefront?

BigCommerce multi-storefront offers global reach with the ability to manage multiple stores from a single platform, centralizing operations. It integrates well with your tech stack, provides more SEO opportunities, and ensures better security. It is a cost-effective option for expansion, allows for flexible customizations, and offers quick scalability. 

Q. Who can use BigCommerce multi-storefront?

BigCommerce Multi-Storefront is ideal for multi-brand companies, international businesses, hybrid B2B and B2C sellers, franchises, large-scale retailers, and even marketers.

Q. How to set up a multi-storefront with BigCommerce?

To set up a multi-storefront, start by creating a BigCommerce account. Choose a suitable plan and set up your main store with essential details. Then, add additional storefronts, upload products and inventory, customize themes, assign domains, and integrate payment gateways. Finally, test thoroughly and launch.

Q. What are some of the must-have BigCommerce multi-storefront integrations?

Must-have integrations for your multi-storefront include Gorgias, for customer success, Smartrmail, for email & SMS marketing, Flockler, for social media aggregation, and Fomo, for social proof.

The post BigCommerce Multi-Storefront explained: What, why, how, and more appeared first on SmartrMail Email Marketing Blog.

For e-commerce businesses hosted on the BigCommerce platform, integrating essential tools can simplify operations, improve marketing strategies, and boost customer engagement and sales.

By using the right tools, eCommerce merchants can create a strong and efficient marketing stack. This not only improves marketing efforts but also makes day-to-day operations easier, leading to increased customer engagement and sales. The following sections will dive into each tool, providing simple and practical tips for effective integration and use.

What should the marketing stack of an ecommerce store hosted on BigCommerce look like?

1. Email Marketing: 

Building a robust email marketing strategy is essential for engaging with customers, promoting new products, and nurturing leads. Tools like SmartrMail integrate seamlessly with BigCommerce to automate email campaigns and personalize communication.

2. Social Media: 

Leveraging social media platforms is critical for brand visibility and customer engagement. BigCommerce integrates with tools like ‘Social Boost’ to manage and schedule posts across multiple platforms efficiently.

3. Marketing Automation: 

Automating repetitive tasks can save time and improve efficiency. Platforms like SmartrMail offer marketing automation features that can be integrated with BigCommerce to streamline workflows and enhance customer interactions.

4. Customer Reviews: 

Positive customer reviews can significantly influence purchasing decisions. Tools like Yotpo or Trustpilot integrate with BigCommerce to collect and showcase customer reviews, building trust and credibility.

5. Customer Service: 

Providing excellent customer service is vital for retaining customers and resolving issues promptly. Integrate tools like Gorgias or Zendesk with BigCommerce to manage customer inquiries and support tickets effectively.

6. Analytics: 

Understanding customer behavior and tracking marketing performance is crucial for making data-driven decisions. Google Analytics and BigCommerce’s native analytics tools provide valuable insights into sales, traffic, and customer interactions.

7. SEO/Content Marketing: 

Optimizing your store for search engines and creating valuable content can drive organic traffic. Tools like FavSEO or Ahrefs help with SEO strategy, while platforms like WordPress or BigCommerce’s built-in blogging feature assist with content marketing.

8. Referral Marketing: 

Encouraging customers to refer others can be a powerful growth strategy. Integrate referral marketing tools like Smile.io or Refersion with BigCommerce to incentivize and track customer referrals.

9. Supply Chain Management/Inventory Management: 

Efficiently managing inventory and supply chain operations ensures that products are available when customers want them. Tools like ShipStation or TradeGecko integrate with BigCommerce to streamline inventory management and order fulfillment.

By integrating these essential marketing tools, eCommerce merchants on BigCommerce can create a comprehensive and efficient marketing stack. This approach not only enhances marketing strategies but also streamlines operations, leading to increased customer engagement and sales. The following sections will delve deeper into each tool, providing actionable insights and best practices for effective integration and utilization.

12 Must-have ecommerce marketing tools for your BigCommerce store

1. SmartrMail

SmartrMail is a powerful email marketing tool designed to help eCommerce businesses increase sales and improve customer engagement. Specifically built with online stores in mind, SmartrMail integrates seamlessly with popular eCommerce platforms like BigCommerce, Shopify, and WooCommerce. It offers a range of features that simplify email marketing, making it easy to create, automate, and optimize email campaigns.

From automated product recommendations and advanced segmentation to abandoned cart recovery and detailed analytics, SmartrMail simplifies email marketing and helps online stores boost sales and customer engagement. With easy-to-use templates, automation workflows, and customizable pop-ups, SmartrMail empowers merchants to create effective email campaigns that drive results.

Best Features of SmartrMail

1.Easy Integration

SmartrMail is designed to integrate smoothly with leading eCommerce platforms such as BigCommerce, Shopify, and WooCommerce. This seamless integration ensures that your store’s data is automatically synced with SmartrMail, eliminating the need for manual data entry and reducing the risk of errors. 

2. Automated Product Recommendations

One of SmartrMail’s standout features is its ability to generate automated product recommendations using advanced AI technology. This feature analyzes customer behavior, purchase history, and browsing patterns to suggest products that are most likely to interest each individual customer. 

3. Abandoned Cart Recovery

Shopping cart abandonment is a common challenge for eCommerce businesses, with many potential sales lost at the last minute. SmartrMail addresses this issue with its automated abandoned cart recovery feature. When a customer adds items to their cart but fails to complete the purchase, SmartrMail automatically sends a series of reminder emails to encourage them to return and finalize their order. 

Other SmartrMail Features

1. Ready-to-use Email Automations

   Enable key email automations in a few clicks with pre-built series of emails and SMS.

2. Lightning Speed Newsletter Builder

   Drag, drop, and add products quickly or let SmartrMail select the best products for you.

3. Beautiful Forms and Pop-ups

   Convert visitors into subscribers with customizable pop-ups and forms.

4. Free Custom-designed Email Templates

   Get professional email templates tailored to your brand for free.

5. Pro Plan Setup

   Have your email and SMS marketing automations designed and set up by specialists.

6. SMS Marketing

   Boost sales with high-converting SMS marketing.

Pricing for SmartrMail

Free Plan (15-day free trial)

The Free Plan offers a 15-day free trial, providing 5 emails per contact, 10 free Back in Stock notifications, and chat support.

Annual Plan Options:

Essential Plan

$9.80/month ($117.60 per year, 30% OFF)

Pro Plan

From $69.30/month ($831.60 per year, 30% OFF)

2. Fomo

Fomo is a powerful social proof toolkit app designed to increase conversions by displaying recent orders and product reviews on your storefront in real-time. This creates the online equivalent of a busy store, encouraging prospective customers to make a purchase when they see that others are buying your products. 

With over 11,000 active websites using Fomo, it has proven to be an essential tool for eCommerce businesses across various categories, including health, beauty, wellness, style, fashion, business, furniture, and beverages. 

Key features:

• Fomo offers extensive customization options to suit your business needs. 
• By connecting Google Analytics within the Fomo app, you can monitor goal completions and revenue generated from Fomo notification clicks. 
• Fomo provides a library of built-in notification themes and the option to use custom CSS, easily controlled within the app’s theme builder. 
• Advanced customization options like language settings, geotargeting, device control, and page rules to optimize user experience.
• Install Fomo quickly with a simple line of code and connect integrations like BigCommerce, Yotpo, and Typeform in minutes.

Pricing for Fomo: Simple and Scalable Plans for Your Business

Starter Plan: $25 per Month

Business Plan: $75 per Month

Pro Plan: $149 per Month

Advanced Plan: $250 per Month

Unlimited Plan: $499 per Month

3. Social Boost

Social Boost is a comprehensive marketing tool for running giveaways, contests, refer-a-friend programs, and more. Currently available for BigCommerce merchants at $99/month (billed annually), it promises to beat any competitor’s price by 10%. 

Key Features

• Run unlimited referral programs, instant win campaigns, viral share promotions, giveaways, and sweepstakes.
• Access an expanding list of entry methods and referral schemes.
• Integrated with MailChimp, Aweber, Campaign Monitor, ConstantContact, Yotpo, and Judge.me.
• Automatically create coupons for winners to boost sales opportunities.
• Protect your campaigns with an anti-cheat algorithm.
• Display campaigns anywhere, including your BigCommerce store and blog, with 100% mobile compatibility.
• Select start and end dates or keep campaigns open, ideal for instant win promotions.

Pricing for Social Boost

Basic: €19 per Month

Plus: €49 per Month

Premium: €99 per Month

4. Flockler

Flockler is the premier platform for managing social content, designed to boost engagement and drive sales effortlessly. Businesses can showcase unlimited social content and user-generated content (UGC) on their websites or digital services, significantly enhancing their marketing impact. 

With Flockler, you can embed social media feeds from Instagram, Facebook, X (formerly Twitter), and more, on any digital platform to increase site engagement and conversion rates. By selecting specific hashtags, usernames, and pages, you can curate a unique and dynamic feed that combines content from multiple social media channels into one cohesive display. 

Key Features

• Flockler allows you to create unlimited Walls, Grids, Carousels, and Slideshows, all customizable to match your brand’s look and feel. 
• You can set up rules to gather and display content automatically from platforms like Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube. 
• Flockler provides powerful moderation tools to control what content is displayed. 
• Display content by username, company page, mentions, or hashtags across various social media platforms.
• Pause and reuse live-updating sources for new campaigns without losing previously displayed content.
• Automatically updates content to keep feeds current and engaging.
• No limits on the number of views for the stored content displayed across digital services.

Flockler pricing

Lite: $51 per Month (When paid annually or $60 paid monthly)

Basic: $110 per Month (When paid annually or $129 paid monthly)

Business: $195 per Month (When paid annually or $229 paid monthly)

Pro: $325 per Month (When paid annually or $379 paid monthly)

Premium: $540 per Month (When paid annually or $635 paid monthly)

5. Yotpo

Yotpo is a powerful tool for BigCommerce businesses, helping to generate product and site reviews, photos, videos, Q&A, and other user-generated content to drive traffic, boost conversions, and increase sales. 

It’s easy to set up, taking only 3 minutes, and offers a basic free version with premium features available at an additional cost. Yotpo integrates seamlessly with popular platforms like Google, Facebook, and Instagram, and supports over 150,000 stores worldwide.

Yotpo Key Features

1. Generate More Product Reviews: In-mail forms allow customers to leave reviews directly from email requests, increasing review volume.

2. Increase Conversion Rate: Customizable widgets on product pages can lift conversion rates by 30-120%.

3. Optimize For Mobile: Mobile-friendly features ensure users can leave reviews and interact with content seamlessly on mobile devices.

4. Social Curation: Turn customer Instagram photos into marketing assets to drive traffic and sales.

5. User-Generated Photos: Collect and showcase customer photos for a robust visual marketing strategy.

6. Full Social Integration: Share 5-star reviews on Facebook, Instagram, and Twitter.

Pricing for Yotpo: Customizable Plans

Starter: $79 per Month 

Pro: $169 per Month 

Premium: $699 per Month

6. FavSEO

FavSEO is a comprehensive SEO tool designed for store owners to efficiently manage and optimize their website’s SEO elements. With features such as bulk title and meta description editing, advanced SEO auditing, keyword suggestion tools, and rank tracking, FavSEO simplifies the SEO process. 

FavSEO Features

1. Title/Meta Description Editor: Edit titles and meta descriptions for products, categories, and pages in one place, with an SEO score display.

2. SEO Audit: Analyze the SEO score of all products and identify factors causing low scores to optimize them easily.

3. Rank Tracker & Keyword Finder: Discover new keywords and track their positions on Google after connecting with Google Webmaster Tools.

4. Bulk Title Editor: Change titles for hundreds of products with a single click.

5. Sitemap Submitter: Submit sitemaps and find crawling errors to improve website ranking.

6. SEO Score Card: View the overall SEO score of your store’s home page and identify areas for improvement.

Pricing for FavSEO

Standard: $799 per Month 

Business: $1299 per Month 

7. Gorgias

Gorgias is a premier help desk and live chat solution for online stores, trusted by over 30,000 support agents daily. It centralizes support requests from all channels, allowing businesses to answer faster and transform customer support into a profit center. 

Integrated seamlessly with BigCommerce, Gorgias provides a comprehensive customer view on support tickets and enables live chat on your site. 

Key Features of Gorgias

1. Ticketing System: Centralize all customer communications from various channels into one helpdesk.

2. Social Media Integration: Respond to comments from Facebook, Messenger, and Instagram posts and ads in one place.

3. Macros: Create template answers for quick responses to common questions.

4. Auto Responder: Automate responses to frequent inquiries like “Where is my order?” using rules and macros.

5. Intent and Sentiment Detection: Use machine learning to detect customer intents and sentiments for efficient ticket routing and automatic replies.

6. Customer Details Display: View customer details and order information next to support tickets for faster resolution.

7. Live Chat: Provide instant responses and engage with customers in real-time.

Pricing for Gorgias

Helpdesk ProPrice: $300 per Month

8. PayHelm 

PayHelm is a powerful analytics platform designed to streamline business data management and reporting. By offloading data tasks to PayHelm, businesses can create robust, reliable reports with ease. With a dedicated engineering team, PayHelm offers free custom reports, allowing businesses to access crucial information efficiently. 

Key Features of PayHelm

1. Products Reports: Analyze total sales, orders, avg. price, gateway fees, product cost, and profits.

2. Customer Reports: Identify top customers and their purchasing behavior over the past five years.

3. Tax Reports: Break down taxes paid by country or state and trend them over time.

4. Marketing Performance: Evaluate the effectiveness of referral and paid search campaigns.

5. Advanced Filters: Filter data by linked accounts, product options, custom fields, and more.

Pricing for PayHelm: Annual Plans with 20% Off

Free Plan: $0 per Month

Pro: $20 per Month

Business: $40 per Month

Enterprise: $60+ per Month

9. Smile.io

Smile.io is the leading loyalty platform that helps businesses transform first-time customers into lifelong advocates. With over 100,000 businesses leveraging Smile.io, it simplifies the creation and management of loyalty programs designed to scale. Smile.io’s features include points, VIP programs, and referrals that seamlessly integrate to boost repeat sales. 

Key Features of Smile.io

1. Points: Reward customers for every order to encourage repeat purchases.

2. VIP: Offer exclusive perks and early access to your best customers.

3. Referrals: Incentivize customers to refer friends and earn rewards.

Pricing for Smile.io: Simple pricing, for everyone

Starter: $49 per Month 

Growth: $199 per Month 

Plus: $999 per Month

10. GA-4, GSC, Google PageSpeed Insights

Google Analytics 4 (GA-4), Google Search Console (GSC), and Google PageSpeed Insights are essential tools for optimizing your BigCommerce store’s performance and visibility. GA-4 offers comprehensive insights into user behavior, helping you make data-driven decisions. 

GSC allows you to monitor your site’s presence in Google Search results and fix issues affecting your search performance. Google PageSpeed Insights analyzes your site’s content and provides suggestions to make it faster. Integrating these tools with BigCommerce is seamless, providing a unified platform to track, analyze, and improve your store’s performance. 

Key Features

Google Analytics 4 (GA-4):

1. User-Centric Reporting: Understand user behavior across devices and platforms.

2. Event Tracking: Track specific interactions like clicks, purchases, and form submissions.

3. AI-Powered Insights: Get automatic insights and predictions about user behavior.

Google Search Console (GSC):

1. Performance Reports: Track your site’s search traffic, impressions, and click-through rates.

2. Index Coverage: Ensure your pages are correctly indexed by Google.

3. Security Issues: Identify and resolve security issues affecting your site.

Google PageSpeed Insights:

1. Performance Scores: Receive scores for mobile and desktop performance.

2. Optimization Suggestions: Get actionable recommendations to improve site speed.

3. Core Web Vitals: Measure key performance metrics like loading, interactivity, and visual stability.

By integrating GA-4, GSC, and Google PageSpeed Insights with your BigCommerce store, you gain powerful tools to enhance your site’s performance, visibility, and user experience. These integrations provide deep insights, actionable recommendations, and essential monitoring capabilities, ensuring your store operates at its best. rankings, and deliver a superior shopping experience.

11. Feedonomics

Feedonomics is a leading product and data feed management solution that enhances your customers’ shopping experience, driving significant improvements in metrics like Return on Ad Spend (RoAS). 

With advanced automation technology, 24/7 global support, and integrations with over 300 channels, Feedonomics provides a comprehensive, full-service feed management system. 

Key Features of Feedonomics

1. Expand Your Reach:  

List and optimize products across hundreds of marketing channels and marketplaces.

2. Fully Managed Service:  

Receive global, 24/7 support to optimize data feeds and go live quickly.

3. Drive Performance on Every Channel:  

Set pricing and inventory rules per channel and manage orders from all marketplaces on one dashboard.

4. Quickly Resolve Errors:  

Automatically receive data feed error alerts to avoid disapprovals and lost revenue, with solutions for common errors on platforms like Amazon.

Pricing for Feedonomics: Custom Plans
Contact Feedonomics for Pricing Details.

12. ShipStation

ShipStation simplifies the shipping and delivery process, allowing you to handle more orders efficiently while cutting costs. This robust multi-channel platform integrates seamlessly with numerous ecommerce stores and selling channels. It offers discounted shipping rates and automates your fulfillment workflow, saving time and enhancing accuracy. 

Key Features of ShipStation

1. Order Syncing and Order Edits: Centralize and manage orders from all channels, with real-time updates for refunds and cancellations.

2. Returns Made Easy: Create a branded returns portal for a seamless customer experience in select regions.

3. Custom Fields: Use custom fields like Fraud Risk and Customer Loyalty to automate shipping rules.

4. Transmit HS Codes: Automatically include HS codes for international orders to streamline global shipping.

5. Discounted Shipping Rates: Access up to 89% off shipping rates from major carriers including USPS, UPS, and DHL Express.

Pricing for ShipStation: Plans for Every Stage of Business

ShippingEasy (Free)

Starter: $9.99 per Month 

Bronze: $29.99 per Month 

Silver: $59.99 per Month 

Gold: $99.99 per Month 

Platinum: $149.99 per Month 

Enterprise: $299.99 per Month 

High-Volume: Quoted 

Wrapping it up

Running an e-commerce store, be it on BigCommerce or anywhere else requires the right mix of integrations and add-ons. E-commerce platforms on their own cannot serve everything that an online store requires. 

These BigCommerce marketing apps must help you manage your store efficiently and ensure streamlined operations.

The post 12 Marketing Tools To Maximize Your Bigcommerce Store’s Performance appeared first on SmartrMail Email Marketing Blog.

Well, you don’t have to picture this if you’re in eCommerce—you see it happening now and then.

Why? Because you don’t do enough persuasive marketing that convinces your audience to buy.

Most store owners perceive that marketing is bringing leads to their website, but it doesn’t end there. 

eCommerce marketing is ongoing and continues even after customers make a purchase. From attracting the right customers to managing inventory and providing timely customer service, marketing in eCommerce requires a full-funnel approach.

To do just this, you need to have the right eCommerce marketing tools in place that help you add value throughout the customer journey. In this article, we’ll take a close look at each tool that can enable full-funnel marketing for your store.

Let’s begin.

What should the marketing stack of a Magento eCommerce store look like?

Building a full-funnel eCommerce marketing plan involves thinking about all the possible touchpoints of your customers. You need an elaborative yet efficient marketing stack that covers all aspects of customer engagement and business operations.

Here’s what the ideal marketing stack for an eCommerce store may include.

1. Email marketing tool  

Email marketing, the oldest channel remains a powerful one for eCommerce. An email marketing tool can help you be in direct contact with your customers giving you the opportunity for engagement and feedback. Using such a tool, you will be able to run email campaigns, track their performance, see which emails are bringing in customers, and double down on those. 

2. Social media marketing platform 

Do you know that 76% of consumers have bought a product they saw in a brand’s social media post? Social media today is molding our thinking powers and highly influencing our decisions.  

This makes it a lucrative channel for brands to engage with their audience. Using a social media platform, you can do targeted advertising to reach specific demographics based on interests, behaviors, and even geographic locations. 

3. Marketing automation tool

Marketing to your total addressable market (TAM) can lead to a lot of manual work like sending emails, nurturing leads, and segmenting customers. Marketing automation tools put these repetitive and manual tasks on auto-pilot, adding scale to your efforts. This frees up your marketing teams to focus more on the strategy part. 

4. Customer relationship management (CRM)

CRM platforms are the powerhouses of customer data. These unify customer interactions and offer insights to help you understand and anticipate their needs.  A CRM gives you deep data for targeted marketing messaging, personalized recommendations, and proactive customer service.

5. Customer service platforms

Good customer service has the power to turn first-time buyers into loyal, repeat customers for your Magento eCommerce store. You may use a dedicated platform for quick and effective resolution of customer issues like refunds, exchanges, etc. Also, ensure you are available on multiple channels to support and assist your customers. 

Addressing customer issues builds trust in your brand and helps you with feedback and insights for product improvements and adjusting marketing strategies.

6. Analytics tools 

The only way to identify challenges and future opportunities is to be aware of the present state i.e. how your marketing efforts are currently performing. Analytics tools help you track different metrics to evaluate the performance of your marketing campaigns. 

Such tools can reveal valuable data like what drives conversions, where customers drop off in the sales funnel, and which marketing channels deliver the highest ROI. 

7. SEO and content marketing

The first step to marketing your product is making your audience aware. By creating a content strategy based on the pain points and search intent of your audience, you can rank higher on the search engine results pages (SERPs), attracting quality leads and traffic to your Magento store. 

Thorough keyword research, strategic placement of these keywords, earning backlinks from authoritative sites, and regular production and updates to the content can bring sustainable SEO success to your eCommerce website. 

8. Referral marketing

92% of buyers trust recommendations and suggestions from friends and family more than any advertising. This makes your existing customers an excellent channel for marketing. 

Referral marketing involves turning satisfied customers into brand ambassadors to acquire new customers. Their trusted recommendations help you reach potential buyers quickly. To maximize this channel, ensure you incentivize your referrals. Offer a shopping voucher, discount code, or a freebie with their next order to encourage them to share their positive experiences and attract new customers.

Referral programs not only lower your acquisition costs but also bring a higher ROI compared to traditional marketing channels.

9. Supply chain management/Inventory management

For customers to return to your eCommerce store, you need to ensure products they want are easily available, orders are fulfilled in no time, and customers receive timely deliveries. An inventory management tool allows you to minimize stockouts, reduce excess inventory costs, and strategically upsell and cross-sell during the customer’s shopping journey.

Must-have Magento eCommerce marketing tools for your store

Now that you have a checklist, we will discuss which specific tools are available in the market for you to build a winning marketing stack.

1. Fomo

First up is Fomo, a social proof marketing platform that increases conversions through dynamic, customizable social proof notifications on the website by creating a sense of urgency. 

The platform offers unlimited message variations specifically to engage visitors. You get full control with features like templates and page rules, allowing precise content customization. It supports over 105 integrations and has multilingual capabilities for extensive reach. 

Key features 

• Page and template rules: You get complete creative freedom to manipulate and customize how data is displayed on their website. Control what visitors see and where on the webpage. Template rules include dynamic content personalization based on visitor behavior, location, or other criteria. 

• Theme builder: Customize the visual appearance of your website easily. It offers pre-made themes that can be edited and changed with a simple point-and-click interface. For those with design expertise, it also allows for deeper customization using CSS. 

• Insights: By analyzing aggregate data trends and specific user interactions, the platform generates actionable insights for optimizing on-page conversions. This is done by understanding visitor behavior, identifying bottlenecks in the user journey, and refining engagement strategies. 

Rated 4.4 out of 5  on G2 and 4.9 out of 5  on Capterra

Pricing plans

Plans begin from just $25/month and go up to $499/month. Explore the platform pricing here. 

2. SmartrMail

Next up is SmartrMail, an email and SMS marketing platform built to stay connected with your eCommerce store customers. From abandoned cart recovery to personalized cross-sells and SMS campaigns, it helps maximize your sales revenue. 

With built-in machine learning for product recommendations and integrations with leading eCommerce platforms like Magento, SmartrMail ensures every email encourages action. 

Key features 

• Automated flow builder:  Design automated workflows specific to customer journeys using the drag-and-drop flow builder. You can create personalized experiences from onboarding sequences to abandoned cart reminders.

• Product lookup: You can easily integrate product details into your email campaigns with a single click. Include product images, prices, and detailed descriptions directly within your emails to better showcase your offerings. This assists with product promotion, making it quick and convenient for you to highlight key products and encourage sales.

• Email list segmentation: SmartrMail lets you segment your email subscribers based on opens, clicks, and other engagement metrics so that you can customize your messaging for different audience segments, ensuring the relevance of your email campaigns. 

Rated 4.8 out of 5  on G2 and Capterra

Pricing plans

The essential plan is priced at $9.80 but offers limited usage. Learn more about their plans here. 

3. Flockler

Well-organized and dynamic Instagram pages and social media feeds can keep you glued to your device for hours. You can bring that same experience to your website, event display, or any other digital service with Flockler’s social media aggregation platform. 

Using Flockler, you can build a social media feed to display on your website, collect and showcase reviews, and add shopping tags to your UGC for a one-click customer shopping experience. All of this translates into more sales for your eCommerce store. 

Key features 

• Social media walls and feeds: Create Social Media Walls optimized for all your devices by combining hashtags, usernames, and pages from platforms like Instagram, Facebook, X, etc. Select from engaging layouts such as Grid, and Carousel, and seamlessly embed these feeds onto your digital screens for live and interactive content.

• Ask and showcase reviews: You can further collect star ratings, images, and text from happy customers. After collection, display these on any website and integrate them into emails and social media for powerful social proof that builds credibility. 

• Shopping tags for user-generated content (UGC): Easily tag products in images and videos of UGC. Adding social proof with your offering makes your webshop reliable. You can also automatically display online reviews and social proof on the category and product pages. 

Rated 4.8 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

The Lite plan starts at $51/month, perfect for smaller marketing teams. Get into more details here. 

4. Social Pilot

As the name suggests, Social Pilot is a social media marketing platform that brings together all your social channels on one screen. You can plan social content using the AI assistant in seconds and collaborate with your team on content approvals, content brainstorming, campaign planning, and more. 

Key features 

• Content Calendar to plan, organize, and schedule posts
• Unified inbox for multiple channels 
• AI assistant for content writing 
• Bulk scheduling for 500+ posts 
• Content approval workflows 
• Pre-approved content for quick publishing
• Social analytics to track views, likes, comments, etc

Rated 4.5 out of 5  on G2 and 4.4 out of 5  on Capterra

Pricing plans

Social Pilot has four pricing plans to cater to different business needs. Plans start at just $25 per month, billed annually. Learn more here. 

5. Typeform

Typeform is a no-code form builder that helps e-commerce stores. It helps in creating interactive forms and surveys to gather customer feedback, conduct market research, share quizzes for user engagement, or simply collect data for future strategies. It has over 120 existing integrations and seamlessly blends with your existing marketing stack. 

Key features 

• Branded one-question at-a-time survey structure 
• 28 editable question types
• Detailed analysis like average and most popular responses
• Code embedding for emails and landing pages.
• AI to build better and more effective forms 

Rated 4.5 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

Plans start at $25 per month. View full details here. 

6. Yotpo

Next up on our list of best marketing tools for eCommerce is Yotpo, a multi-product platform that offers email & SMS marketing, review and UGC, referral programs, and subscription launching. It’s review and UGC platform lets you collect reviews from multiple channels to showcase and analyze them. 

Key features 

• Personalized multi-channel review requests
• AI features like sentiment analysis to better understand customer reviews
• Smart review prompts to suggest relevant review topics
• Media submissions available with reviews
• User-generated images and videos, curated from different sources 
• Synced reviews across key platforms

Rated 4.3 out of 5  on G2 and 4.6 out of 5  on Capterra

Pricing plans

Yotpo offers different plans for its different products. Its review and UGC platform has two plans starting from $79 per month for up to 500 orders/month. 

7. Marketo

Marketo is a marketing automation platform that helps eCommerce stores build self-led customer journeys. It uses data and AI to build workflows, track impact, and reach, create in-depth profiles, and find and segment new prospects and audiences. 

Key features 

• AI-powered audience building and segmentation
• Personalization across web pages, emails, social media, SMS, etc
• Intelligent scoring and qualification models
• Triggered activities and workflows
• Revenue performance by channel and program 

Rated 4.1 out of 5  on G2 and 4.3 out of 5  on Capterra

Pricing plans

You will have to request pricing from their team. 

8. Hotjar 

Hotjar is an elaborate analytics tool that offers product experience insights showing how users behave and what they feel strongly about. Its heatmaps show you exactly where users move, click, and scroll so that the relevant teams can remove friction and optimize the experience. 

Key features 

• Saved heatmaps for quick access
• Testing environment for UI, design elements, etc 
• Auto-generation of onsite and exit surveys for users
• Access to session recordings 
• Ability to set up live interviews 
• User behavior comparison across multiple devices 

Rated 4.3 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The starting plan is priced at $32/month. They also offer a forever-free plan with unlimited heatmaps. Learn more about their pricing.

9. WebEngage

WebEngage is also a multi-product marketing automation platform that streamlines multiple aspects of your Magento store eCommerce marketing. It offers real-time insights, dynamic micro-segmentation, drag-and-drop workflow builder, automated & personalized campaigns, and an analytics dashboard to measure the ROI. 

Key features 

• Consolidation of customer data from multiple sources
• Customers’ behavioral and product usage patterns
• Building and prioritization of customer segments
• Business-triggered events and contextual campaigns 
• Web and app experience personalization 

Rated 4.5 out of 5  on G2 and Capterra

Pricing plans

The pricing plans are not published on their website. Contact their team to know more. 

10. Omnisend 

Next up on our list of marketing tools for eCommerce is Omnisend, It is an email and SMS marketing platform designed for eCommerce stores, It offers seamless integration, pre-made automation templates, and the ability to create targeted campaigns. 

With Omnisend, you can automate sales-driving workflows while combining email with SMS for a multichannel experience. 

Key features 

• Email templates along with an email builder
• Pre-built eCommerce workflows with a drag & drop editor
• Contact segmentation based on on-site behavior, message engagement, etc
• Popups, teasers, etc to capture visitor contact details 
• Automated review collection, segmentation, and showcase 
• Sales, campaign & automation reports

Rated 4.6 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The standard plan is priced at $16 per month. They also offer a forever-free plan with limited usage. Learn more here. 

11. Optimizely

Optimizely is a robust tool that has multiple platforms under its umbrella. It combines web experimentation with content management and marketing platforms, allowing you to manage the entire content supply chain. The multiple product modules allow users to choose based on their business needs without paying for features they don’t require.

Key features 

• Content marketing platform to plan, create, and reuse content 
• Digital asset management library 
• Content recommendations for tailored visitor experiences 
• Ability to build custom audiences  
• Testing environment that uses customer data for personalization

Rated 4.2 out of 5  on G2 and 4 out of 5  on Capterra

Pricing plans

The pricing is available on request and depends on your needs. 

12. Mixpanel

Next up on our list of best Magento eCommerce marketing tools is Mixpanel, a product insights platform that helps marketing teams understand user behavior by providing real-time insights into user actions and cross-channel performance. With Mixpanel, you can perform in-depth lifecycle analysis, track multi-touch attribution, and collaborate across teams. 

Key features 

• Automated tracking of website page views, bounce rate, and session duration 
• Cart analysis for product trends in users’ carts
• Cross-channel performance tracking 
• Analysis of user cohorts for tailored marketing strategies
• Full lifecycle analysis to track multi-touch attribution

Rated 4.6 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

There’s only one paid plan that will cost you around $28/month. They offer a free plan for smaller teams with limited usage. Learn more. 

13. Zendesk

Zendesk is a complete customer service solution that simplifies customer interactions and support operations. Its capabilities range from personalized messaging and AI-driven automation to ticket tracking and detailed analytics. 

Zendesk helps eCommerce businesses provide high-quality support leading to satisfied customers, repeat business, and eventually referrals.  

Key features 

• Email, chat, voice, social messaging and more
• AI agents for automated and personalized replies 
• Help center for self-service 
• Prebuilt analytics dashboards
• Customized triggers and automation
• CSAT ratings and service level agreements (SLAs)

Rated 4.3 out of 5  on G2 and 4.4 out of 5  on Capterra

Pricing plans

Plans start at $55 per agent/month. Get more details here. 

14. Google Analytics-4

The next one on our list of best marketing tools for eCommerce is Google Analytics 4 (GA4). The popular insights-rich platform of GA-4 also comes in handy for eCommerce business owners as it offers detailed eCommerce analytics, tracking everything from product views to refund rates. These insights help you optimize inventory, merchandising, and site experience based on customer behavior. 

For example, you might find that Denim skirts sell more than any other material helping you adjust your stock level and marketing strategy accordingly. 

Key features 

• Event-based data model to capture user interactions with website/app
• Customization of analytics data by collecting information specific to your business
• Details about money generated and revenue sources
• Access to raw user activity data captured on a website
• User behavior and traffic analysis

Rated 4.5 out of 5  on G2 

Pricing plans

Google Analytics 4 (GA4) Standard is free to use. They also have a paid version priced at $50k per year. 

15. Ahrefs

Ahrefs is a widely used SEO platform, popular for its large database. It provides detailed insights into your eCommerce website’s performance and your competitors’ strategies. This solution helps you identify growth opportunities, optimize your content for search engines, and drive more organic traffic to your Magento store.

Key features 

• Keyword explorer for winning keyword ideas
• High-level view of all projects to track their SEO performance
• Competitors’ backlinks and keyword rankings research 
• Site audit for SEO issues
• Ranking monitoring on desktop and mobile
• Content explorer for content ideas and link opportunities

Rated 4.5 out of 5  on G2 and 4.7 out of 5  on Capterra

Pricing plans

The starting plan will cost you around $129 per month. Find more about their packages. 

16. Referral Candy

Referral Candy is a referral marketing platform that uses the existing customer base of an eCommerce store to acquire new customers. It enables you to create, and manage referral programs, track reward distribution, and access detailed analytics. 

Referral Candy helps increase word-of-mouth marketing, reduce customer acquisition costs, and ultimately boost revenue.

Key features 

• Automated referral program workflows 
• Sales, traffic, and, customer insights 
• Referral message templates with HTML & CSS editing
• Referral program promotion via emails, newsletters, signup forms, and more
• Seamless integrations including Magento 

Rated 4.4 out of 5  on G2 and 4.5 out of 5  on Capterra

Pricing plans

There are two pricing plans, with the premium plan starting at $47 per month, billed yearly.  Learn more here. 

17. ShipStation

Last but not the least on our list is ShipStation which is an eCommerce shipping solution to manage orders from multiple channels in one place. It optimizes your overall shipping cycle, helping you save time, and shipping costs, and improve customer satisfaction with timely deliveries. 

Key features 

• Order management with integrations to 70+ selling channels 
• Automated actions to orders based on set criteria 
• Generation of discounted shipping labels for online orders 
• Branded and customized shipping labels, returns portal, and tracking page
• Inventory management from warehouse or remote locations
• Easy integrations with marketplaces, shopping carts, and more

Rated 4.3 out of 5  on G2 and 4.6 out of 5  on Capterra

Pricing plans

They have multiple plans based on the number of shipments. ShipStation offers a free plan for up to 25 shipments per month.  Find out more here. 

Don’t let your marketing stack become Frankenstack

Now, this is an exhaustive list of marketing tools for eCommerce. You might not need all of these or maybe you can find two or more capabilities in one single platform. Plus, you obviously don’t want a Frankenstack which is nothing but an overloaded tech stack that’s difficult to manage and simply inefficient. 

Here’s our two cents:

• Consider opting for platforms that combine the maximum capabilities you need into a single integrated solution. Tools like SmartrMail and Zendesk bring together multiple features into one solution. 

• Look for versatile platforms that offer integrations with different tools and provide a holistic view of your eCommerce operations. 

• Choose tools that can grow with your business. As your Magento store expands, so will your needs. Scalable solutions allow you to add functionalities without overhauling your entire tech stack.

Now go ahead, take different tools for spin, and find out which ones best meet your needs.

The post 17 Essential Magento eCommerce Marketing Tools for D2C Businesses appeared first on SmartrMail Email Marketing Blog.

Whether you’re looking for some inspiration or just want to learn from the best, we’ve put together this list of trendy Shopify t-shirt stores to inspire your own. 

In addition to getting inspiration for your own t-shirt business, you may even just find some cool t-shirts you want to buy for yourself.

So, here are, in no particular order, our favorite t-shirt stores on Shopify. 

Top Shopify t shirt store examples

1) Shelfies

If you’re looking for t-shirts that stand out from the crowd, Shelfies should be your first port of call. 

Their t-shirts feature vibrant and photorealistic, all-over print designs with the goal of “making you smile.” From Joe Biden eating ice cream to sloths sleeping on top of pizzas and cats enjoying cocktails to cigarette butts, there is a design for everyone.

Founded in Toronto in 2013, where they still design and manufacture their t-shirts, Shelfies now ships their products to over 40 different countries every month. 

They have also had their products featured in multiple outlets including GQ UK, Fashion Journal, NBC, CTV, NOW! Magazine, The Huffington Post, and Complex Magazine. Their t-shirts have also been worn by Canadian prime minister Justin Trudeau among other celebrities.

Visit Shelfies’ Shopify t-shirt store here.

2) TeeFury

TeeFury is the brainchild of a bunch of artists who shared a passion for limited edition t-shirts. 

Being around since 2008, today TeeFury releases new, limited edition, pop culture t-shirt designs from artists every 24 hours.

During the initial sale, artists earn $1 for every t-shirt sold after which the design is moved into TeeFury’s online gallery where fans (TeeFurians) can vote for which ones they want to go on sale again. 

This makes TeeFury not only one of the best Shopify t-shirt stores, but also a great way to support independent artists.

Visit TeeFury’s t-shirt store here.

3) Factory 43

What do you get when two friends with a shared passion for design, sense of humor, and love of t-shirts create a Shopify store? Factory 43.

Founded by Andrew Saeger and Veronica Velasco, Factory 43 still only sells designs from their original illustrations. 

With Saeger holding a BFA in Visual Communications and Velasco having worked as a graphic designer for more than a decade before working on Factory 43 full time, it’s perhaps not surprising that their t-shirt designs have earned official recognition from Communication Arts and the Society of Illustrators.

Visit Factory 43’s Shopify store here.

4) MAKE

MAKE brands themselves as “the most creative store in the universe” and their array of different designs certainly lives up to that bold claim.

Unlike other stores selling t-shirts, MAKE also lets its customers create their own t-shirt designs both in-store and online. 

Having been around for over 25 years, founder Stacy Hall has built up MAKE into the hub for artisans and design lovers it is today.

Visit Make’s online store here.

5) Think Pup

Dog-lovers beware! Visiting Think Pup’s online store is sure to have you adding t-shirt after t-shirt to your ‘doggy bag.’

Being “for puppy lovers, by puppy lovers,” Think Pup aims to be the number one online destination for high-quality and attractive apparel for dog lovers.

They also invite you to share pics of your pup on Instagram with the #thinkpup hashtag which is a great way they entice user-generated content. 

Visit Think Pup’s online t-shirt store here.

Over to you

So there you have it, our top picks for the best Shopify t-shirt stores in 2021. 

Hopefully, you’re now fired up and eager to start selling your own t-shirts online, or if you’ve already started selling t-shirts through Shopify, to make improvements to your store design so that they’re just as inspiring as these are. 

If you do not have a website up and ready just yet, you’d be wise to use Shopify considering it is one of the best ecommerce platforms out there.

When you get your store up and running, be sure to check out our email marketing for fashion stores guide to ensure your store is as successful as it can be.

If you’re thinking of running a popup on your store, you might also want to check out our collection of fashion store popups for inspiration.

And if you know of any other great t-shirt stores on Shopify, feel free to mention them in the comments below!

The post The 5 Trendiest Shopify T Shirt Store Examples in 2023 appeared first on SmartrMail Email Marketing Blog.

It is an approach where you offer additional products other than what the customer originally purchased to generate more sales. Usually, this item is frequently bought with the first product or is offered at a lower price.

You have to use this because many customers don’t realize they can buy more than they originally intended to buy. If someone bought a hamburger, you might want to upsell with fries or a drink. 

This offer is often done in the fast-food chain where customers interact directly with the counter staff. 

But how do you do this online?

In this article, I’ve selected the best Shopify upsell apps for your store so you can start selling more and gaining more revenue. These apps have often been utilized and recommended by top Shopify development companies for their effectiveness in increasing sales.

Let’s get started!

Outline

1. Social proof by Avada
2. PickyStory
3. Dialogue AI Personalization
4. Frequently Bought Together
5. ReConvert Upsell & Cross Sell
6. Bold Upsell ‑ Upsell Smarter
7. Free Shipping Bar by Avada
8. SMART Bundle Upsell
9. Cross Sell Recommend Products
10. Sales Rocket

Social Proof by Avada

Social proof is one of the best motivating factors behind customers’ decisions. When buyers notice that other visitors are purchasing, it creates a sense of trust to buy the goods. This trust will make visitors more likely to buy more when they are considering buying a product. With Social Proof – Photo Reviews by Avada, you can display sales pop-ups that allow visitors to receive notifications from other customers’ real-time activities.

Imagine this: your customer is buying a product, then a little notification pops up and shows that other buyers are purchasing another relevant product, this can increase the chance for the customer to add another product into their carts – Successful upsell!

Highlight features:

• Various notifications types like for recent purchase, add-to-cart, stock left, review, sign up, and more
• Time schedule ability to specify notifications display time
• Advanced visitors targeting based on page, position, product, and geographic location
• Flexible and customizable design
• Collect and display review photos in notifications
• Fully responsive with all devices
• Advanced analytics

Pricing: 

• Droplet: Free
• Pond: $9/month
• Lake: $9/month (discount from $29/month as support of the pandemic)

Get the app here.

PickyStory

PickyStroy is an upselling & cross-selling app for Shopify that enables merchants to generate more revenue from every customer by adding deals anywhere in their store.

PickyStory comes with a whole host of benefits and seemingly endless upselling potential. One of this app’s best features is its diverse range of upsell bundles and other deals that can be displayed on any page in your store.

PickyStory’s Combo Product feature gives merchants the power to create an aggregate of products to sell as one, while the Bundle Builder deal allows customers to pick and choose their own products in a mix-and-match format.

What’s more, PickyStory auto-syncs your inventory at SKU level (yes, even for bundle deals), and all deals can be created with clicks (no coding knowledge required). Their customer support team is second-to-none and offers above-and-beyond assistance whenever it’s needed.

Highlight features:

• Create and display deals on any page in your store
• Auto-sync your inventory at SKU level for all deals
• Add optional discounts to any deal
• Customize your deals to integrate seamlessly into your store

Pricing:

• Start: For merchants who sell on a small scale; $19.50/month
• Pro: For merchants scaling their business; $34.50/month
• Expert: For merchants selling in multiple locations and currencies; $99.50/month
• (All plans are free for the first 14 days.)

Get the app here.

Dialogue AI Personalization

Dialogue is an AI-based personalization app that makes use of user data to identify potential sale opportunities in order to maximize conversion. Dialogue accompanies users across their entire customer journey, leading them to purchase products they wouldn’t have considered otherwise.

The app offers an all-in-one solution to create upsell and cross-sell opportunities, and create rich content that engages the user and increases session times.

Highlight Features:

• AI-powered, personalized product recommendations
• Auto-generated content with brand compatibility 
• NLP analyses all user activities to generate emotionally driven messages

Pricing:

• Free for stores with revenue under $5000/month
• Paid plans start at $15/month and are based on monthly revenue

Get the app here.

Frequently Bought Together

If you have ever purchased online, you will often see at the bottom of each product a section that tells what other customers frequently buy with that item. This increases the chance of buyers checking out more products and increases their cart sizes. With the Frequently Bought Together app, you can do just that.

The app also integrates with AI so you can have personalized recommendations for each customer. It is estimated to have generated more than $1 billion for more than 150,000 Shopify merchants.

Highlight features:

• Showing bundles of frequently bought together products to upsell
• One-click to add featured products into the shopping cart
• Fully customizable user interface
• Multiple recommendation algorithms
• 30-day free trial

Pricing:

• $7.99/month

Get the app here.

Recom.ai – Upsell & Cross-sell

Upselling and cross-selling are considered the most effective tactics for boosting average order value and increasing sales. But powered by AI technology, Recom.ai goes beyond traditional product suggestions. And, along with unlimited upsell and cross-sell options, it offers automatic real-time product recommendations based on specific customer preferences. The app gamifies classic suggestions with its Scout feature, letting customers like or dislike items right in the widget, and immediately adjusts products’ offer accordingly.

Recom.ai also offers a built-in library with predesigned widgets matching popular store themes to let you launch upselling or cross-selling campaigns without any design skills. The app shows recommendations on any store page to follow customers along the sales funnel and helps track goal completion with the in-house analytics tool. In addition, Recom.ai can boast intuitive navigation and responsive design.

Highlight Features:

• Amazon-like Scout feature for instant product recommendations;
• Ready-made cross-sell widgets based on items frequently bought together, top sellers, new arrivals, similar look, trending now, related products, you may also like, more expensive items, and many others;
• Flexible product relations and highly configurable display conditions;
• Possibility to show recommendations on home, product, collection, shopping cart, checkout, and “thank you” pages;
• Handy formats: sliders, popups, static blocks;
• Comprehensive analytics dashboard.

Pricing: 

• 7-day free trial
• $19/month plus 2.9% from sales generated with the app

Get the app here.

Bold Upsell

With over 1000 reviews so far, Bold Upsell is one of the most popular tools in this category. It is an original upsell app for Shopify, in addition to being named one of the top 5 apps for Shopify online stores. The app helps setting up unique selling offers for customers by combining general preferences and data mining algorithms.

The app collects relevant sales data, analyzes customer behavior, then automates the entire upsell or cross-sell process accordingly. You can create strategic upsell sequences based on cart value or specific products.

Highlight features:

• Offer up to three upsells one after another
• Create different offers based on initial purchases or products
• Offer different products to upsell according to product categories or pricing 
• Integrate with other Shopify apps so you can offer the upsell during the checkout
• Access data-backed upsell recommendations based on customers activity

Pricing:

• 14-day free trial
• Starter: $9.99/month – 200 upsell views per month
• Plus: $19.99/month – 1000 upsell views per month
• Premium: $39.99/month – 2000 upsell views per month
• Pro: $59.99/month – 5000 upsell views per month

Get the app here.

Free Shipping Bar by Avada

Product offer is not the only way to upsell for Shopify store owners. You can also motivate customers to expand their carts to avoid shipping costs by using Free Shipping Bar by Avada. Simply explained, it is a message that announces buyers about free shipping offers and how much money they need to use to have free shipping.

A simple message like this during the whole shopping process can reduce cart abandonment as well, since many abandoned carts due to unexpected shipping cost at the checkout step. Depending on the cart total, Free Shipping Bar can change the message accordingly for each customer.

Highlight features:

• Unlimited bars with progressive messages.
• Ready-to-use presets and customization options
• Smart targeting for countries, devices, and page
• Emoji support to make the bar more popping
• Integratable with many other apps

Pricing:

• FREE!

Get the app here.

SMART Bundle Upsell

SMART Bundle Upsell is optimized quite for two main approaches. The first one is exactly what the name implies – selling more through bundles. This is where the “smart” technology comes in. Through data analysis, it identifies specific items that different customer groups are typically interested in. Both similar and complementary products.

The second strategy is having incentives or discounts so customers can increase their carts with more products. The app helps create a need for buyers since products offered are directly related to their purchase.

Highlight features:

• Create bundle on specific products
• Upsell or cross-sell related to what customers have in carts
• Rewards buyers if they spend more with automated discount and incentives

Pricing:

• 7-day free trial
• $27/month

Get the app here.

Cross Sell Recommend Products

Cross-sell encourages customers to add more items to their carts by recommending related products alongside each product in the stores. The Cross Sell Recommended Products gives you control on what related items to show and increase average order cart value for more profits.

Highlight features:

• Show cross-sell products on specific product and cart page
• Create pop-ups for recommended products
• Show products related to cart items in the checkout page

Pricing:

• 14-day free trial
• $19.99/month

Get the app here.

Sales Rocket

Last but not least, Sales Rocket is an ultimate many-in-one app that has 40+ apps to optimize your Shopify store. The app is designed to speed up your store and help increase revenue by features like conversion boosters, lead generators, and, of course, upsell ability. You can upsell by using related products on the product page, or in-cart pages during checkout.

Highlight features:

• 40+ apps in one
• Apps for cart abandonment, leads capturing, conversion boosters, and more.
• Integrated with Instagram, Facebook, and Mailchimp

Pricing:

• 7-day free trial
• Basic: $9.92/month for stores on Basic Shopify plan
• Shopify: $14.92/month for stores on Shopify plan
• Advanced: $19.92/month for stores on Advanced Shopify plan
• Plus: $24.92/month for stores on Shopify Plus plan

Get the app here.

Final words

That is my list for the best Shopify upsell apps that you need to check out for your online store. Before you decide on which app to use, I recommend you first think about which upsell and cross-sell strategies you want to approach. Then, check your budget on the app to see if you want a free or reasonably priced paid app.

If you have any other suggestions, leave them in the comments section. Best of luck on finding your perfect Shopify upsell apps!

Author bio

Chance is a marketing specialist at Avada Commerce – a fast-growing eCommerce solution provider, whose goal is to never write a boring article. His enthusiasm for online business has spanned over two years, accompanying his articles with in-depth knowledge about eCommerce. He also enjoys drinking tea and playing Exploding Kittens in his free time.

The post The 10 Best Shopify Upsell Apps to Check Out in 2023 appeared first on SmartrMail Email Marketing Blog.

Whether you’re looking for some inspiration or just wanting to check out what the competition is doing, we’ve put together this list of Shopify jewelry stores to inspire your own. 

And it’s not just these Shopify jewlery stores are impressive for their store layout or offerings, but the stories behind how the founders started selling jewelry online is also equally inspiring.

Many store owners started where you likely are now: with a passion to have their own store to sell jewelry and looking to take their side hustle to the next step. 

So let’s check out, in no particular order, their Shopify jewelry stores and the stories behind them.

Vivian Frank – A hobby that became a full-fledged Shopify jewelry store

Vivan Frank was founded by Simona, who previously worked as a production manager for feature films in the film industry.

All that changed however after the birth of her first son, Frank, when she decided to stay at home to raise her son. 

Originally Simona’s ventures in jewelry making started as a hobby where she would design and make pieces for herself. When her friends started admiring her work, she started creating jewelry pieces for them as well.

It wasn’t long before she started selling her jewelry to customers and launched her highly successful online jewelry store. 

Today, Vivien Frank’s jewelry is sold globally and has been garnering atention from magazines such as Annabelle, Vogue UK, and Glamour.

Check out Vivian Frank’s Shopify store here.

Pura Vida Bracelets – A dedicated Shopify jewelry store for bracelets

Pura Vida (Spanish for ‘pure life’) Bracelets is a California-based jewelry business that sells hand-crafted bracelets and jewelry through their online store. They also have offline stores in the form of boutique stores that sell directly to customers.

The inspiration for the online store came when the co-founders Griffin Thall and Paul Goodman met two artisans during a trip to Costa Rica to celebrate their graduation. 

They were so impressed with how the bracelets captured the beauty of Costa Rica that they teamed up with the artisans and started selling them back home. 

Today Pura Vida is a popular Shopify jewelry store that helps over 800 artisans in Costa Rica earn money from their work by selling millions of bracelets every year and is the 40th largest Shopify store in the world. And it’s no longer just bracelets, but also rings, necklaces, and charms among many other accessories. 

Check out Pura Vida Bracelets’ Shopify jewelry store here.

Vincero Watches – An online store primarily for high-quality watches

The story of Vincero Watches started when the three co-founders moved to China to start designing and manufacturing their own products back in 2010. 

What they noticed was an overabundance of watches being mass-produced with as many corners cut as possible to keep costs low. So they set out to create their own watches with their own supply chain to ensure superior quality at every step of the production process.

The end result is the community they’ve built up around their brand who value quality and refuse to wear jewelry made with shortcuts taken. 

And it’s not just watches they sell through their Shopify jewelry store either. The Vincero brand has expanded its jewelry line to include bracelets, sunglasses, and wallets.

Check out Vincero Watches’ Shopify store here.

Vitaly – A Shopify jewelry story for genderless jewelry

Founded in Toronto in 2011, Vitaly prides itself on being an ‘experimental design movement’ producing genderless pieces of jewelry that “build upon the framework of global cultural directions”. 

Most of their jewelry is made from stainless steel because it does not rust or tarnish and, more importantly for their brand, is highly recyclable.

Although the materials they use may be limited, their jewelry range is extensive. Vitalty offers a diverse selection, including rings, pendants, chains, and bracelets.

Check out Vitaly’s Shopify store here.

Molten Store – A unique online store for sustainable and upcycled jewelry

Based in Brisbane, Australia, Molten Store is a jewelry store with a focus on sustainability and upcycling jewelry. 

In addition to producing high-quality jewelry from reclaimed materials, Molten Store also has a “swap your jewelry” program that lets customers trade in their unwanted jewelry for store credit. 

It’s not just about sustainability, though. Molten Store’s core mission is to ‘connect customers with their dream jewelry,’ and they describe themselves as ‘vintage jewelry history buffs.

Perhaps the best way to describe their Shopify store is as the “antique store for millennials.”

Check out Molten Store’s Shopify store here.

Missoma – A top-visited Shopify jewelry store for creative jewelry

Missoma is one of the most visited Shopify jewelry stores in the world. Naturally, they are quite a bit larger than most of the other Shopify stores on this list. But that doesn’t mean they haven’t strayed from their mission or are any less inspiring. 

Founded by Marisa Hordern, Missoma’s mission is to inspire confidence, spark creativity, and fuel collaboration. 

Because of their size, they also have an extensive collection of different types of jewelry and have fantastic product reviews.

Check out Missoma’s Shopify store here.

YCL Jewels – One among the top successful shopify jewelry stores for limited edition jewelry

YCL Jewels was founded by Fabienne, a self-taught artisan jewelry maker and designer who started her business after quitting her job as a nurse.

Although YCL has grown since Fabienne started it in 2013, all of its pieces are still handmade, and most are still designed in-house.

YCL also emphasizes limited edition jewelry, ensuring that once a collection is sold, it is never produced again.

Check out YCL Jewels’ Shopify store here.

King Ice – One of the top Shopify jewelry stores for hip-hop accessories

King Ice is a bit different from other Shopify jewelry stores on this list in that instead of producing feminine pieces of jewelry, they offer high-quality hip-hop jewelry inspired by urban culture. 

Founded in Los Angeles in 2007, King Ice’s specialization in streetwear culture and aim to bridge the gap between artist, culture, and people has led them to become an internationally recognized brand. 

They have also collaborated with plenty of big-name brands including Warner Bros. Viacom, 20th Century Fox, Death Row Records, and Snoop Dogg to supply jewelry in films and music videos. 

Check out King Ice’s Shopify store here.

By Charlotte – A dedicated Shopify jewelry store for spiritual jewelry

By Charlotte was founded in 2012 by Charlotte Blakeney, inspired by her love for ‘semi-precious gemstones, crystals, symbols, and their deeper meanings.

Today, By Charlotte still aims to instill every piece of jewelry they make with “deeper meanings of spirituality and enlightenment” to “inspire and empower the wearer”. 

In addition to their online Shopify store, they also sell jewelry in their flagship boutique store. 

Check out By Charlotte’s Shopify store here.

Gwen Delicious – An online store that sells jewelry for everyone

Gwen Delicious’ story started when its founder, Bonnie Doyle, used to watch her father design and create jewelry in his own workshop. 

Bonnie didn’t immediately follow in her father’s footsteps, however. Originally she had a day job and it wasn’t until she became a stay-at-home mother after health complications with her second child that she started Gwen Delicious. 

What started off as a creative outlet to deal with life’s challenges is now a full-time business and Bonnie’s husband has even quit his job to help the business grow as well. 

In terms of the jewelry, the store sells s a wide range of fine jewelry including necklaces, wedding rings, earrings, and cufflinks. 

Check out Gwen Delicious’ Shopify jewelry store here.

It’s a wrap on some of the most successful Shopify jewelry stores

So there you have it, our top picks for the best Shopify jewelry stores in 2021. 

Hopefully, you’re now excited to start selling jewelry online, or if you’ve already begun, to make improvements to your Shopify store to make it as inspiring as the examples we’ve discussed.

When you get your store up and running, be sure to check out our email marketing for jewelry stores guide to ensure your store is as successful as it can be.

If you know of any other great jewelry stores on Shopify, feel free to mention them in the comments below! 

Frequently Asked Questions (FAQs) about Shopify jewelry stores

The post The 10 Most Inspiring Shopify Jewelry Stores in 2024 appeared first on SmartrMail Email Marketing Blog.

Whether you’re looking for some inspiration or just wanting to check out what the competition is doing, we’ve put together this list of Shopify hardware stores to inspire your own. 

And it’s not just the online stores that are impressive, but also the stories behind how the founders started selling online.

Many of them also started where you likely are now: either with a passion for good quality hardware and looking to start a side hustle or take an already existing bricks-and-mortar hardware online for the first time. 

So let’s check out, in no particular order, their Shopify hardware stores and the stories behind them.

The top hardware stores on Shopify

Life and Home

Life and Home is a small, family-owned and operated startup based in Brooklyn. 

Their mission is to offer a range of efficient and reliable products for your home and garden through an easy and seamless online shopping experience. 

The result is one of the best examples of a hardware-style Shopify store we’ve come across. 

It’s got everything people looking to take on a DIY project or some home improvements could want. 

Visiting their online store, you’ll also notice a smooth experience finding products thanks to their well-organized mega menu in their top navigation bar. 

Because hardware stores typically offer a much more extensive range of products than other types of stores, letting your customers browse easily and quickly locate what they’re looking for is a vital part of your Shopify store design. 

Visit Life and Home’s Shopify store here.

Schoolhouse

Schoolhouse was founded in the Pacific Northwest by Brian Faherty in 2003. 

Today, Schoolhouse operates out of a 109-year-old brick factory in Portland, Oregon where they continue their mission of building on the rich heritage of classic American designs to “reimagine the familiar.” 

This has generated plenty of high-quality, handcrafted pieces that communicate sophistication and elegance. 

Unlike other Shopify hardware stores, Schoolhouse is definitely at the upper end of the market which is reflected by their online store. 

Visit Schoolhouse’s Shopify store here.

Semihandmade

Heading from the top of the hardware market back toward the middle is Semihandmade. 

Semihandmade has its origins in a simple question founder John McDonald asked: Could we make doors for Ikea cabinets?

From that question back in 2009, Semihandmade launched in 2011 with a system of handmade add-ons to complement Ikea furniture so that customers could further customize their homes. 

Today Semihandmade is not just one of the best hardware style Shopify stores you’ll come across, but has also been named one of America’s 500 fastest-growing private companies. 

Knowing that they cannot compete with Ikea’s prices or the scale of larger retailers like 

Amazon, Semihandmade focuses their efforts on product quality, uniqueness and customer service. 

Visit Semihandmade’s Shopify store here. 

Nest Studio

Nest Studio is another hardware/furniture retailer similar to Schoolhouse in that they focus on creating high-quality, designer products. 

Founder Jessica Davis launched the business in 2012 after she struggled to find suitable knobs and pulls for her interior design projects which inspired her to tailor-make her own pieces.

The pieces Nest Studio now produces draws on Davis’ extensive experiences from her Chinese and European heritage to growing up in Australia to now living in the United States. 

The resulting Shopify store is well worth checking out. 

Visit Nest Studio’s Shopify store here. 

Casson

Casson is another Shopify hardware store with an interesting back story. 

It started off when founders Megan Cassidy and Jane Son met on their first day of Architecture school back in 1996 at the University of Toronto. 

Their passion for bringing beautiful hardware into the modern environment led them to start Casson in 2017. 

With over 30 years of combined experience in the industry, their hardware store is definitely worth checking out. 

Visit Casson’s Shopify store here.

Over to you

So there are our top picks for the best Shopify hardware stores. 

Hopefully, you’re now fired up and eager to start selling your own hardware and furniture online, or if you’ve already started selling online through Shopify, to make improvements to your store. 

When you get your store up and running, be sure to check out our email marketing for hardware stores guide to ensure your store is as successful as it can be.

If you know of any other great hardware style Shopify stores, feel free to mention them in the comments below! 

The post The Top 5 Shopify Hardware Stores to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

That’s because, unlike social media, email is a direct line of communication where you can reach people at all stages of the customer journey with tailored messages. 

This ability to segment your email list and send relevant messages is a large part of why email has the highest return on investment of any digital marketing channel. Returning on average $43 for every dollar spent.

But not all emails are created equally and to get the best return from your email marketing campaigns, it helps to send well-designed emails.  

So to help inspire you when creating your email campaigns, we’ve put together this list of 5 great email marketing examples from CBD brands. 

1) Prima

Given that selling CBD products online is a relatively new industry, a core part of your marketing strategy should be convincing potential customers to try your products. 

Regardless of whether you sell oils, gummies, or any other type of CBD product, you’ll want to achieve this by outlining the reasons why and how people should use your products. 

This is exactly what this email campaign from Prima does. 

And instead of just presenting all the information upfront in the email, they get people to click on a clear “tell me everything” call-to-action button. This is a great way to boost click rates. 

In addition, some of their best-selling products will also help increase sales from this campaign. 

2) Allume

This CBD email from Allume takes an entirely different approach. Unlike the past example, this one actively encourages customers to “treat themselves.” 

While there’s nothing particularly exciting about the email design, this is an approach that’s worth taking with your customers as well. 

The big area where this email could improve is by making the sale offer more prominent. 

40% off is a fairly sizable offer, so if you’re offering something like this, you’ll want your customers to notice it. 

And at the moment, it’s quite likely that people reading the email above will completely miss it. Chances are you didn’t even notice it until you read about it here. 

3) Goodbody Wellness

One of Goodbody Wellness’ specialties is CBD coffee which is being featured in this email campaign. 

Notice how this email follows a similar approach to the first example on this list. 

Instead of just enticing people to buy their CBD coffee with a special offer, they talk about the benefits of CBD coffee and how it’s one of the easiest ways to consume CBD. 

The call-to-action button being “try it now” also works to convince those undecided customers to make a purchase.

They even have a link to an explanation of what CBD is in their header for those still having trouble deciding.

4) CBD Fx

This ‘thank you for signing up’ welcome email is an excellent example of a uniquely designed CBD email. 

By setting your emails apart from the rest by implementing a unique design like this, you’ll leave a lasting impression on your customers. 

This is also a good way to set yourself apart from your competitors. 

Importantly though, the email design still achieves all the best practices: 

• The key ‘thank you’ message is the most prominent part of the design
• The email is well branded with the company’s logo
• The special offer is bolded to help it stand out
• And there’s a clear call-to-action button

For more thank you email inspiration, check out our collection here.

5) Sunsoil

Lastly, this email from Sunsoil is an example of a CBD abandoned cart email. 

Given how much of a problem shopping cart abandonment is for merchants, it’s critical that you set up an abandoned cart automation for your online store. 

Doing so will help you recover sales you would otherwise have lost. 

And in terms of abandoned cart design, this email from Sunsoil ticks all the boxes. It’s got:

• Details of the product the customer left in their cart
• A ‘don’t worry, we’ve saved your cart’ style message
• And importantly, a clear call-to-action button encouraging the customer to complete their purchase.

To learn more about abandoned cart emails, check out our guide here.

The rest of your CBD email marketing

Hopefully, you now have plenty of inspiration for your CBD email design to work with. 

But email marketing is so much more than just sending good-looking emails. For example, to ensure your emails get opened, you need to give your emails great subject lines.

You might also want to check out our list of CBD Shopify stores for more general inspiration and ideas. 

The post 5 CBD Emails to Inspire Your Own Campaigns appeared first on SmartrMail Email Marketing Blog.

With already significant momentum behind it, ecommerce has experienced yet another boom in popularity as COVID-19 has pushed people increasingly to shopping online. 

The scale of this rise in popularity can be appreciated by observing global traffic to the top 2,000 online stores. This number more than doubled over a year and a half, going from 13.87 billion at the start of 2019 to 21.96 billion midway through 2020. 

(Image Source)

The significance of this boom can’t be overstated, with the events of last year causing traffic spikes that surpass even the most popular holiday seasons. 

Many believe that this unprecedented comfort and familiarity with online shopping will persist even when the effects of COVID-19 diminish. 

So, if you’ve had a strong idea for a product or service to sell online, now’s the time to take action. 

But what’s the best way to execute your online store idea in 2021? What are the essential best practices for ecommerce success?

A potential route that thousands of non-technical people can successfully use and speed up WordPress to create an online store.

What is WordPress?

WordPress is a website creation tool and host — and it’s a pretty big one. 

An astounding 40% of the web was built from the WordPress dashboard. It was initially designed as a blog creation tool, but now covers all kinds of websites. 

WordPress caters to everything from gigantic fortune 500 companies to individual self-run blogs.

This platform can be thought of as a digital storefront, which requires a few pieces of external machinery to process sales. 

Its popularity can be attributed in part to its broad ease-of-use and intuitive block-like design process. Users can also utilize a WordPress theme, which means a person with no coding experience can create a website to support their ideas without difficulty.

This democratization of store creation in today’s day and age is great, but it has also become increasingly difficult to compete effectively with so many players in the game. 

This effect is magnified for smaller businesses. They can be easily driven out of competition by larger players with greater cash reserves who can withstand significant setup costs for longer. 

So, what can you as a small business owner do to give yourself a greater chance of success?

A powerful tool in your arsenal is building a dedicated email subscriber list and executing a well-designed email marketing strategy.

Why do you need email marketing?

Email marketing is an extremely efficient marketing tool that suits the needs of smaller online stores well, thanks to its low setup and operating costs. It also features unmatched return on investment (ROI). 

You may have heard it said that for every $1 spent on email marketing, $38 is returned in the form of revenue, which gives it an insane 3,800% ROI. 

Additionally, there’s no upper limit with email. You can send unlimited emails to your subscribers at no additional cost if you so chose (…though we definitely don’t recommend this strategy). 

So, a well-executed email strategy can put you on a level playing field with the big guys. 

It’s also an extremely broad medium, which can be used for one or all of the following purposes:

• Advertise new products
• Engage with customers
• Build your brand
• Customer retention and loyalty
• Customer service

The list goes on. Email marketing should be at the core of your new WordPress site’s marketing strategy, not only for its incredibly efficient ROI, but for the range of outcomes it can offer you on the competitive battlefield. 

It’s also something that can easily be implemented on the WordPress platform. 

WordPress email marketing can be achieved with a simple WordPress plugin, of which there are many. But you want to find a plugin that allows for email newsletters, email automation, growing your email list with popups, and more. Such as SmartrMail.

With that in mind, let us present a set of tips and tricks to increase the effectiveness of your email marketing strategy outcomes.

4 Tips for your email marketing strategy to sell more on WordPress

1) Consider the value chain when designing your email marketing strategy

Businesses are nothing if not engineers of value.

The goal of business is to create an exchange system that provides value to the customer in a meaningful way, and value to the business in the form of revenue.

It’s useful when crafting your email marketing strategy to consider the value chain.

The notion of the ‘value chain’ was first proposed by Michael Porter in his book “Competitive Advantage,” to describe the primary and secondary activities a business goes through when creating value for customers.

Upon receiving an email from a company, most people rightly expect to gain something of value if they take the time to open and read it. 

If the value exchange benefits you as a business without providing the same, if not more, value to your subscribers, it won’t be looked on favorably, or perhaps not opened at all. 

Little Joe Woman

This email from boutique clothing shop Little Joe Woman instantly tells readers from the subject line the value they can expect to receive “Transeasonal Styles You Need To See Now….. We’d Love To Send You A Gift!”. The reader knows from the subject that there is a freebie offered in the email.

The content of the email then goes on to offer three benefits to the reader for making an order:

• Free shipping on orders over $300
• A 15% discount using a promo code
• A free scrunchie with the order

This email is a prime example of providing value to the customer. 

2) Offer a tangible price discount

While targeted, relevant content is a great engagement tool for email marketing, nothing steals the attention of a potential customer as much as a promotional discount marketing campaign. 

Customers are always looking to save money, regardless of their demographic profile. That means price discounts are uniquely applicable to the entirety of your customer base.

3) Refine your email targeting with quizzes

When it comes to refining your email targeting, there is no one size fits all solution. What works for one business may not meet the needs of businesses that go beyond the simple buying and selling of goods.

Some business owners, such as marketing consultants, will find greater success with a more precise degree of personalization. That’s due to the broadly differing needs of each customer.

For example, including a quiz or questionnaire on your landing page is a great way to boost qualified lead generation. 

Utilizing quizzes and assessments can capture website visitors’ attention as well as enable you to give valuable feedback guiding the visitor to the right product for him/her. 

For example, you sell gardening material online. You offer a “garden test” on your homepage to let your visitors find out what “type of gardener” they are, and you redirect them to a product page that best suits their needs. 

Imagine your respondent lives in an apartment and wants to brighten up his/her balcony. They would be redirected to completely different products than someone with a huge garden in the countryside. Create your test based on your different buyer personas, and let the test do the rest of the work. This way, you’ll guide your visitors to the right product page, making them more qualified leads.

Tools like Survey Anyplace make it possible to embed such tests really easily into your WordPress website.

4) Automate as much as possible

It may not seem like it at first, but email is ripe for automation.

If you construct a branded template for all your emails, you just have to connect your email app to your wordpress ecommerce plugin to give yourself a wide array of automated emails for the maximization of conversions and customer service quality. 

Here are a few examples of email types that are suited to automation:

• Abandoned cart recovery emails: Automatically send an email to a customer who has put a product in their cart but didn’t follow through with a purchase.
• Cross-sell emails: Automatically send an email advertising a product from a collection that the customer has already engaged with or purchased.
• Welcome emails: Automatically send a personalized email welcoming a new sign-up or customer to your store or community.
• Flow-specific emails: Automatically send emails to customers at particular points in the sales funnel to encourage progression or purchase.

Start email marketing with WordPress

Armed with the knowledge contained in this guide, you have everything needed to embark upon a winning email marketing campaign using WordPress. 

Needless to say, all of the above and more are features of SmartrMail’s email automation service, so be sure to check that out.

Now get out there and start generating returns with your emails.

Author bio 

Dustin Howes owns an affiliate marketing agency that is dedicated to helping companies maximize their affiliate marketing efforts. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the program to the next level. Learn more affiliate marketing tips at dustinhowes.com.

The post How to Sell on WordPress with Email Marketing – Top 4 Tips appeared first on SmartrMail Email Marketing Blog.

But that doesn’t mean that customers simply browsing your store or comparing products offer no value. 

The simple fact that they’re visiting your site means that they’re at least interested in what you sell. And while most customers don’t purchase on their first visit, if you make the most of their visit, chances are they’ll convert sooner rather than later. 

The best way to do this is with popups. 

Whether you want to collect email addresses, offer discount codes, or simply draw attention to your current sale, popups improve your conversion rate. ConversionXL even refers to popups as:

“One of the most effective ways to jolt their attention & grab their email for a return visit.”

By collecting emails, you’ll also be able to send visitors email marketing campaigns long after they’ve left your store. 

So with that in mind, here are the top popup apps on the Shopify app store, with a particular focus on email popups designed to grow your email list. 

1) Justuno

Justuno has just about every popup feature you can think of with advanced targeting options that allow you to get crazy with customization. 

For example, instead of targeting all your visits with the same offer, you can target visitors abandoning carts with a unique coupon code to reduce cart abandonment. 

With tools like A/B testing, advanced reporting dashboards and real-time analytics, Justuno caters toward larger Shopify stores with the resources to dive deep into customizing their popups. 

That said, plenty of smaller and mid-sized merchants also use Justuno, making it one of the most popular popup apps on the Shopify app store.

Price: Free plan available for up to 5,000 monthly visitor sessions. Paid plans then start at $29 a month for up to 10,000 visitor sessions, $49 a month for 25,000 visitor sessions, and $99 a month for up to 50,000 visitor sessions. Beyond that, custom pricing is available for larger merchants.

Average rating: 4.6/5

Install the app from Shopify here.

2) SmartrMail

SmartrMail may be first and foremost an email marketing app as opposed to purely an email popup app, but our email popup is one of the most intuitive and easy to use available to Shopify merchants. 

You can choose from a variety of popup templates to get started or create your own from scratch with the drag and drop editor. Of course, all the popup windows are mobile-friendly and you can control how often they appear for users to keep them from being too intrusive. 

If you’re looking for a simple-to-use tool where you can easily create a great looking popup and don’t need advanced features like what Justuno offers, then SmartrMail’s popup is likely your best bet. 

And seeing as SmartrMail allows you to send emails to your customers, you don’t have to worry about connecting your popup to your email app. You can set up email automations to send as soon as someone enters their details in your popup or send a newsletter whenever you want through the same app. 

Price: Popup is completely free with no limit on visitor sessions or the number of email addresses you can collect. Sending emails is also free up to 5,000 emails a month after which paid plans start at $19 a month.

Average rating: 4.8/5

Install the app from Shopify here.

3) Poptin 

Poptin has a comprehensive set of popup tools to optimize your website conversion rate.

It has a user-friendly no-code builder with plenty of customizable, mobile-responsive templates to choose from. Poptin’s display rules and targeting options let you accurately pinpoint the right customers to target in your campaigns which allows you to convert more qualified leads easily.

Testing and tracking your campaigns is also possible using A/B testing and analytics. If you’re keen on building your email list, popups can be your best friend too. As Poptin now integrates with SmartrMail, you can sync your website responses so they go directly to your email marketing database. Creating this seamless email marketing funnel saves you time, money, and energy.

Price: Poptin is free to use, which includes exit-intent technology and some basic features. To maximize the potential of your Shopify popups, you can upgrade to a paid plan to get access to more advanced features. Paid subscriptions start at only $19 a month.

Average rating: 4.9/5

Install the app from Shopify here.

4) Exit Intent Popup by OptiMonk

Exit-intent popups are one of the most popular and recommended options as they don’t interrupt your customer’s shopping experience until they’re about to leave your site anyway. 

In addition to exit-intent popups, OptiMonk also offers a variety of different options including the gamified spin-to-win like Wheelio, countdown timers to create a sense of urgency, and even the ability to include products a customer is most likely to purchase right in the popup window.

There are also plenty of advanced features like A/B testing (not available on the free plan), and the ability to display special offers at checkout depending on someone’s cart value.

While OptiMonk may not be as popular as Justuno on the Shopify app store, it’s extensive range of features and capabilities sure gives Justuno a run for its money.

Price: Free plan available that includes up to 3,000 pageviews a month on a maximum of 1 domain with reduced access to certain features. Paid plans start at $29 a month for up to 25,000 pageviews, $79 for 100,000 and $199 a month for up to 500,000 pageviews. However, you will need to be on the top ($199/month) tier to access the unbranded popup option. 

Average rating: 4.6/5

Install the app from Shopify here.

5) Wheelio

You can never go wrong with the original app that made gamified pop-ups so popular.

Wheelio is the leading gamified popup app that focuses on getting a quality lead for the customer in a fun and engaging way.

They pride themselves on having an easy interface with advanced features that can help maximize lead conversions. Their integration partners and features are some of the best apps on the market and with the combination of wheelio, you can make the most out of your existing traffic. They have multiple gamification options with endless possibilities and modifications and their pricing is one of the best on the market. 

Price: Wheelio starts at 14.92$ per month for 30.000 impressions and has a free trial of 7 days. The price goes up as you grow. 

Average rating: 4.8/5

Install the app from Shopify here.

6) Wisepops

Last but not necessarily least on this list is Wisepops. 

Wisepops is a solid choice for any Shopify merchant. There are plenty of pre-made templates if you’re looking to get something up and running quickly, an intuitive drag and drop editor to customize your popup, and plenty of advanced targeting options and analytics for more experienced users.

There are exit-intent options available however Wisepops is not big on gamified popups. For more advanced users, there’s also an integration with Google Analytics if you want to take things to the next level. 

With a phenomenal average review of 4.9/5 on the Shopify app store, plenty of merchants clearly love Wisepops. 

Price: Starts at $49 a month for up to 100,000 pageviews with limited features. The next tier is $99 a month for up to 500,000 pageviews and more features followed by the top tier at $199 a month for up to 1.5 million pageviews and all the features Wisepops offers.

Average rating: 4.9/5

Install the app from Shopify here.

Conclusion

Searching ‘popup’ on the Shopify app store generates over 600 results. So there’s clearly plenty more options available for merchants than just these five. 

That said, this list gives you a good starting point if you’re looking to create a popup for your store with some easy-to-use options for beginners and smaller stores and more advanced solutions for experienced power users. 

If there’s another Shopify popup app that you couldn’t run your store without, feel free to mention it below in the comments!

The post Top 6 Shopify Email Popup Apps to Grow Your List Faster appeared first on SmartrMail Email Marketing Blog.