With already significant momentum behind it, ecommerce has experienced yet another boom in popularity as COVID-19 has pushed people increasingly to shopping online. 

The scale of this rise in popularity can be appreciated by observing global traffic to the top 2,000 online stores. This number more than doubled over a year and a half, going from 13.87 billion at the start of 2019 to 21.96 billion midway through 2020. 

(Image Source)

The significance of this boom can’t be overstated, with the events of last year causing traffic spikes that surpass even the most popular holiday seasons. 

Many believe that this unprecedented comfort and familiarity with online shopping will persist even when the effects of COVID-19 diminish. 

So, if you’ve had a strong idea for a product or service to sell online, now’s the time to take action. 

But what’s the best way to execute your online store idea in 2021? What are the essential best practices for ecommerce success?

A potential route that thousands of non-technical people can successfully use and speed up WordPress to create an online store.

What is WordPress?

WordPress is a website creation tool and host — and it’s a pretty big one. 

An astounding 40% of the web was built from the WordPress dashboard. It was initially designed as a blog creation tool, but now covers all kinds of websites. 

WordPress caters to everything from gigantic fortune 500 companies to individual self-run blogs.

This platform can be thought of as a digital storefront, which requires a few pieces of external machinery to process sales. 

Its popularity can be attributed in part to its broad ease-of-use and intuitive block-like design process. Users can also utilize a WordPress theme, which means a person with no coding experience can create a website to support their ideas without difficulty.

This democratization of store creation in today’s day and age is great, but it has also become increasingly difficult to compete effectively with so many players in the game. 

This effect is magnified for smaller businesses. They can be easily driven out of competition by larger players with greater cash reserves who can withstand significant setup costs for longer. 

So, what can you as a small business owner do to give yourself a greater chance of success?

A powerful tool in your arsenal is building a dedicated email subscriber list and executing a well-designed email marketing strategy.

Why do you need email marketing?

Email marketing is an extremely efficient marketing tool that suits the needs of smaller online stores well, thanks to its low setup and operating costs. It also features unmatched return on investment (ROI). 

You may have heard it said that for every $1 spent on email marketing, $38 is returned in the form of revenue, which gives it an insane 3,800% ROI. 

Additionally, there’s no upper limit with email. You can send unlimited emails to your subscribers at no additional cost if you so chose (…though we definitely don’t recommend this strategy). 

So, a well-executed email strategy can put you on a level playing field with the big guys. 

It’s also an extremely broad medium, which can be used for one or all of the following purposes:

• Advertise new products
• Engage with customers
• Build your brand
• Customer retention and loyalty
• Customer service

The list goes on. Email marketing should be at the core of your new WordPress site’s marketing strategy, not only for its incredibly efficient ROI, but for the range of outcomes it can offer you on the competitive battlefield. 

It’s also something that can easily be implemented on the WordPress platform. 

WordPress email marketing can be achieved with a simple WordPress plugin, of which there are many. But you want to find a plugin that allows for email newsletters, email automation, growing your email list with popups, and more. Such as SmartrMail.

With that in mind, let us present a set of tips and tricks to increase the effectiveness of your email marketing strategy outcomes.

4 Tips for your email marketing strategy to sell more on WordPress

1) Consider the value chain when designing your email marketing strategy

Businesses are nothing if not engineers of value.

The goal of business is to create an exchange system that provides value to the customer in a meaningful way, and value to the business in the form of revenue.

It’s useful when crafting your email marketing strategy to consider the value chain.

The notion of the ‘value chain’ was first proposed by Michael Porter in his book “Competitive Advantage,” to describe the primary and secondary activities a business goes through when creating value for customers.

Upon receiving an email from a company, most people rightly expect to gain something of value if they take the time to open and read it. 

If the value exchange benefits you as a business without providing the same, if not more, value to your subscribers, it won’t be looked on favorably, or perhaps not opened at all. 

Little Joe Woman

This email from boutique clothing shop Little Joe Woman instantly tells readers from the subject line the value they can expect to receive “Transeasonal Styles You Need To See Now….. We’d Love To Send You A Gift!”. The reader knows from the subject that there is a freebie offered in the email.

The content of the email then goes on to offer three benefits to the reader for making an order:

• Free shipping on orders over $300
• A 15% discount using a promo code
• A free scrunchie with the order

This email is a prime example of providing value to the customer. 

2) Offer a tangible price discount

While targeted, relevant content is a great engagement tool for email marketing, nothing steals the attention of a potential customer as much as a promotional discount marketing campaign. 

Customers are always looking to save money, regardless of their demographic profile. That means price discounts are uniquely applicable to the entirety of your customer base.

3) Refine your email targeting with quizzes

When it comes to refining your email targeting, there is no one size fits all solution. What works for one business may not meet the needs of businesses that go beyond the simple buying and selling of goods.

Some business owners, such as marketing consultants, will find greater success with a more precise degree of personalization. That’s due to the broadly differing needs of each customer.

For example, including a quiz or questionnaire on your landing page is a great way to boost qualified lead generation. 

Utilizing quizzes and assessments can capture website visitors’ attention as well as enable you to give valuable feedback guiding the visitor to the right product for him/her. 

For example, you sell gardening material online. You offer a “garden test” on your homepage to let your visitors find out what “type of gardener” they are, and you redirect them to a product page that best suits their needs. 

Imagine your respondent lives in an apartment and wants to brighten up his/her balcony. They would be redirected to completely different products than someone with a huge garden in the countryside. Create your test based on your different buyer personas, and let the test do the rest of the work. This way, you’ll guide your visitors to the right product page, making them more qualified leads.

Tools like Survey Anyplace make it possible to embed such tests really easily into your WordPress website.

4) Automate as much as possible

It may not seem like it at first, but email is ripe for automation.

If you construct a branded template for all your emails, you just have to connect your email app to your wordpress ecommerce plugin to give yourself a wide array of automated emails for the maximization of conversions and customer service quality. 

Here are a few examples of email types that are suited to automation:

• Abandoned cart recovery emails: Automatically send an email to a customer who has put a product in their cart but didn’t follow through with a purchase.
• Cross-sell emails: Automatically send an email advertising a product from a collection that the customer has already engaged with or purchased.
• Welcome emails: Automatically send a personalized email welcoming a new sign-up or customer to your store or community.
• Flow-specific emails: Automatically send emails to customers at particular points in the sales funnel to encourage progression or purchase.

Start email marketing with WordPress

Armed with the knowledge contained in this guide, you have everything needed to embark upon a winning email marketing campaign using WordPress. 

Needless to say, all of the above and more are features of SmartrMail’s email automation service, so be sure to check that out.

Now get out there and start generating returns with your emails.

Author bio 

Dustin Howes owns an affiliate marketing agency that is dedicated to helping companies maximize their affiliate marketing efforts. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the program to the next level. Learn more affiliate marketing tips at dustinhowes.com.

The post How to Sell on WordPress with Email Marketing – Top 4 Tips appeared first on SmartrMail Email Marketing Blog.

Ecommerce has had another boost in 2020 due to the COVID-19 pandemic and the resulting restrictions on shopping at physical stores. One survey by Engine indicated that people were spending up to 30% more online as of late March this year, despite fears about an ensuing recession. Given these numbers, ecommerce is a great option for those interested in starting an online business. 

WordPress is the world’s most popular content management system (CMS), powering over 400 million websites. It’s also easy to set up and use, even if you don’t have coding knowledge. 

Want to know how to get started with selling on your WordPress site? Read on and I’ll break down the process into 7 easy tips. 

1. Choose your niche

If you’re planning to run an online store, the first thing you need to do is to decide what you want to sell. This decision will help guide you through your website creation and maintenance process. 

Here are some questions to ask yourself as you choose a niche:

• What is your passion? Are you into health and fitness? Music? Books? Food? Pick a niche that you love and are knowledgeable about. It’s much easier to sell products and services, including selling digital goods, you genuinely believe in. 
• Physical or digital products? Unless you’re running a dropshipping business, physical products require considerable space for inventory and warehousing. In contrast, digital products are far cheaper and easier to sell and deliver. Digital products include ebooks, training courses, software, graphics and digital art, and games. 
• What will set you apart from the competition? Unless you are an inventor selling your own products on WordPress, you will likely face a lot of competition in your niche. Crafting a unique selling proposition (USP) will make your business stand out. Your USP could be based on cost, speed of delivery, world-class customer service, product quality, or any number of other factors. 

If you choose something you love and for which there is a substantial market, you can’t go far wrong. Tempting though it may be to try to sell dozens or hundreds of different products, start with a small catalog. You can always add more later. 

2. Get a catchy, relevant domain name 

Your domain name is your online identity. It will appear on everything that’s associated with your business including your website, email marketing communications, social media channels, and promotional merchandise. Therefore, make sure you choose the right one. 

Consider these factors as you choose your domain name: 

• Length: A short domain name is catchy and easy to remember. However, it can be hard to find a great single-word domain that isn’t taken. Keep your domain name to two or three words not exceeding 14 characters in total. 
• Domain extension: While .com is still the most popular domain extension, don’t limit yourself. The .com version of your chosen domain might be unavailable or prohibitively expensive. Other good options are .biz or .net. 
• SEO: Your domain name needs to be relevant to your niche, especially if your business is just starting. Using the right keywords will help your site reach the top of the Google search results and will help users determine what you’re selling even before they reach your page.

Whatever domain name you choose, it should be creative and true to your brand identity. It should also be easy to read, spell, and type. 

3. Build your WordPress website

The cheapest way to start your WordPress website is to buy a hosting package and then download WordPress as the content management system (CMS). Most web hosting services will allow you to add a WordPress CMS through your C-panel, which you can then log into any time. 

Choose a WordPress-friendly web hosting service that offers 24/7 customer service and easy-to-follow instructions to install WordPress and get started. You should also choose a host that offers fast page speeds and uptime of at least 99.94%. Kinsta is a great option, but there are many great hosting services you can choose from. 

WordPress has thousands of site templates, called “themes”, that you can use to customize your site’s appearance. Many are free, while others come at a cost. Some popular ecommerce themes include Astra, Divi, and Neve Shop. Take the time to do your research and find one that really reflects your vision for your store. 

If you have the budget for it, the best way to get a great-looking site that’s optimized for sales is to get a web design agency and WordPress development agency to do it for you. They will work closely with you to understand your needs and build a site that will help maximize your revenue.

4. Decide on the best ecommerce platform for you

When you sell products through WordPress, your site is actually just the front-end of the store. You’ll need to choose an ecommerce platform that works best with your products and business model. 

A good ecommerce platform will provide an all-in-one solution to allow you to manage your store easily. Here are some of the most popular ecommerce platforms among WordPress users:

• WooCommerce. This platform is free and open-source. As it’s owned by the creators of WordPress, there is a high degree of integration between the two. It allows you to sell both physical and digital products and runs on roughly 20% of all ecommerce websites worldwide. 
• BigCommerce. As one of the most popular ecommerce platforms in the world, BigCommerce offers hosting, payment integration, and a WordPress plugin that makes doing business online simple. 
• Easy Digital Downloads. This is a free ecommerce platform specifically for selling digital products such as online courses, ebooks, and music. It’s free to install, but you will need to pay extra to get access to extensions that offer you more control over your transactions.
• 3dcart. This easy-to-use platform integrates directly with your WordPress store using the 3dcart WordPress plugin. Pricing starts from an affordable $9.50 per month, with savings available if you pay annually. 

WooCommerce works well for most simple ecommerce stores since it is free and directly affiliated with WordPress. But if you plan to expand your site and run a more complex store, you might wish to invest in a paid ecommerce platform that will offer you more functionality. 

5. Set up your store

Once you’ve chosen your domain, purchased a hosting package, and chosen your ecommerce platform, it’s time to bring everything together. Your website is made up of these two parts: the front end and back end. 

The front end is what website visitors see. Your site must be laid out in a way that is easy to navigate, allowing customers to find their desired product quickly. At this stage, you’ll customize your WordPress theme with your logos, color scheme, and so on. To do this, select “appearance” in the left-hand sidebar from your WordPress dashboard: 

Select “Customize”, and you’ll be able to personalize your site however you like:

If you wish, you can also use a site builder plugin like Elementor. This drag-and-drop tool makes it easy to build a great looking website with no coding required.

At this stage, you’ll add your promotional images, product descriptions, and other written content. 

The back end of your website covers the technical details that your customers don’t normally see. This includes things like integration with your payment gateway, the settings that allow the use of discounts and coupon codes, and applying tax to purchases. Carefully follow your ecommerce platform’s instructions at this stage. WooCommerce integrates with over 100 payment gateways including Paypal and Stripe.
Also note, Stripe and PayPal charge a transaction fee. Calculate them using a stripe fee calculator and a PayPal fee calculator. 

As you build your site, pay attention to the user experience at every stage. Everything should be streamlined to make your site easy and pleasant to use. If the overall user experience is poor, customers will simply leave your store and buy from a competitor instead. 

Here are my top tips to optimize your site for the best user experience: 

• Use intuitive and easy-to-follow menus. Your site should be simple to navigate around. 
• Make sure you use a responsive theme or design, allowing your website to look great on mobile as well as desktop. As a web designer, I consider responsive design an absolute essential. 
• Make text easy to read by breaking it up with paragraph breaks and bullet points. 
• Ensure your pictures are of high quality.
• Group products into intuitive categories to allow users to find what they are looking for quickly.
• Make it easy for customers to contact you if there’s a problem. You could even use a chatbot to answer common queries. 

This stage will take up the majority of the time you spend setting up your ecommerce website on WordPress. 

Are you ready? Next, it’s time to test your store. 

6. Test your store

Before you launch your store and make it visible to the public, you need to subject it to some serious stress testing. You can do this by yourself, but I also recommend involving your friends, family, and colleagues as beta testers. Ask them to see how the site performs under different conditions and give you feedback on any issues. 

Here are some things you need to test pre-launch:

• Mobile responsiveness: More than half of website traffic nowadays comes from mobile devices, so you need to ensure that your site works well across different screen sizes. We test all our sites on numerous browsers and devices to ensure full responsiveness, and I recommend that you do the same. 
• Spelling and grammar: Poor spelling and grammar make your website look unprofessional. Use a tool like Grammarly or, better yet, hire a professional copywriter and editor. 
• Site speed: Walmart discovered that each one-second improvement in page loading time resulted in a 2% increase in conversions. Check your site’s speed using Google’s Page Speed Insights and take steps to reduce it. 
• Usability: The layout should be intuitive and products easy to find. The checkout process should be fast and straightforward. Check for broken links, too, and remove any you find. 
• Checkout: Ensure that the payment gateway works properly and gives the customer a  prompt confirmation of their payment. 

Don’t be tempted to skip the testing phase. It will reveal flaws and allow you to fix them before they cause problems. Taking the time to conduct robust testing will save you a lot of headaches later on. 

7. Promote your business

If you’re confident that your store is working properly and as good as it can be, it’s time to announce it to the world! 

Set a launch date, create some compelling marketing content, and start promoting your store. Create social media accounts for your store on all the main platforms, and ensure that your branding is consistent across different platforms. If you already have an email contact list, you could also start a drip campaign with an email marketing for Woocommerce tool to build anticipation for your store opening. 

Want to build up some extra excitement for your opening day? You could offer special, limited-time discounts or run a social media giveaway. Within WordPress, you can use marketing plugins like Social Snap to improve engagement rates and drive traffic to your posts.

If you can afford it, I strongly recommend investing in some pay-per-click advertising. Since your site is new, you’re unlikely to rank highly in organic engine results yet. Therefore, PPC can drive traffic to your site that wouldn’t ordinarily have found you. You can use Google Ads to set up a PPC campaign. Here’s how to do it: 

• Choose the right keywords. I like the Keywords Everywhere plugin to help me choose keywords that get a lot of search traffic but aren’t being targeted by many other advertisers. 
• Set your maximum cost per click and overall budget. 
• Write killer marketing copy. Remember, you only have a headline and short snippet of text to grab someone’s attention. 
• Use ad extensions to include additional information such as pricing, special offers, and links to specific product pages. 

Marketing your ecommerce store is an ongoing effort, so don’t blow your whole marketing budget ahead of opening day. You’ll need to consistently invest in promoting your store if you want it to succeed. 

But first, take a moment to celebrate. You’ve successfully launched an online store! 

Wrapping up

Ecommerce is a huge industry and can be tremendously profitable if you do it well. A WordPress site is a low-cost, easy to set up, and versatile solution for businesses that are seeking to break into online selling. 

However, you must be prepared to invest time and money in your site’s success. Running an ecommerce store is a large undertaking – it is definitely not a “set and forget” source of income. But if you choose a product you’re passionate about and build a great site, you can reap the rewards for a long time to come. 

Are you excited about setting up your own WordPress Woocommerce site? We’d love to know how you get on! 

Bio

Ian Loew is a web entrepreneur and inbound marketing expert, and the Owner and Creative Director of Lform Design. After four years of helping Fortune 500 companies with MGT Design, Ian embarked on his freelance career before establishing Lform Design in 2005. He leads a team of creative professionals to deliver inspired online experiences via modern, responsive websites that reflect his clients’ core values. When not at the helm, Ian can be found mountain biking with friends or spending time with his family.

The post How to Sell on WordPress: 7 Easy Tips to Get Started appeared first on SmartrMail Email Marketing Blog.

Following WooCommerce blogs relevant to your online store will mean you’re well aware of upcoming changes, features or anything else that could affect you. 

The problem however is knowing which blogs to follow. 

So to help you find the best WooCommerce blogs for follow, we’ve put together this list. For each entry, we’ve also given a quick description of what the blog focuses on to help you decide whether it’s worth checking out further. 

1) WooCommerce

They say it’s best to hear it straight from the horse’s mouth. In terms of WooCommerce blogs there’s none more authoritative than the official WooCommerce blog. 

This is going to be the first place (let alone blog) where new features and product updates are announced. 

But it’s not limited to just product updates. There’s also plenty of tips and helpful suggestions to take your WooCommerce store to the next level. 

There’s also a second official blog dedicated to WooCommerce development. 

2) Business Bloomer

It may not be the official WooCommerce, but Business Bloomer’s blog has an incredible amount of resources. There’s even video lessons and tutorials.

Be sure to also sign up to the weekly WooCommerce email newsletter to get the latest tips delivered straight to your inbox.

3) Premmerce

Premmerce is a holistic WooCommerce solution that aims to give you everything you need to get your store up and running. This also means that their blog is dedicated entirely to the WooCommerce platform. 

Blog topics range from WooCommerce development to search engine optimization to theme designs. This makes it one of the best WooCommerce blogs out there. 

4) YITH

Yith offers a variety of WordPress themes as well as WooCommerce plugins as their core business. Alongside this they also have a great WooCommerce blog. 

Their blog tends to focus on practical guides to setting up and managing your store. With topics including ‘how to add a virtual-digital product’ and ‘how to set up product tags and categories’, this blog is a great resource. 

5) CommerceGurus 

While the CommerceGurus blog isn’t an exclusively WooCommerce blog, it definitely focuses quite heavily on the platform. 

Many of their posts also provide step-by-step instructions on tasks (such as setting up a better thank you page) in a no nonsense manner. This makes it ideal for people still getting used to WooCommerce. 

Know Any More WooCommerce Blogs?

That’s our recommended reading list in terms of WooCommerce blogs. There’s plenty of reading to be had on these blogs alone.

Still looking for more? We also have a WooCommerce section on our blog that contains helpful articles on WooCommerce marketing with a particular focus on email.

If you know of any other blogs though, feel free to mention them in the comments below! 

Don’t have a WooCommerce site? Here’s a guide on how to install WordPress on Hostgator.

The post 5 WooCommerce Blogs You Should Be Following in 2022 appeared first on SmartrMail Email Marketing Blog.

Great design is incredibly important for online retailers, particularly those who are small businesses, as it helps establish trust and achieves conversions.

However, there’s one aspect of WooCommerce where design is noticeably lacking: Their default transactional emails. Unfortunately, the standard WooCommerce email is incredibly uninspiring.

Even though all the essentials are included in the email above, its genericness will do damage to your business’ reputation and brand image. This is especially true if you’ve put in the effort to create a well-designed online store to stand out.

Despite this, the sheer number of WooCommerce stores still opting to use this default email template without any enhancements or modifications is shocking particularly when you consider just how easy it is to send better emails.

Sending better-looking transactional emails with WooCommerce is achievable in two ways: either by customizing the default template or by using a different template altogether.

While we won’t cover how to go about customizing the default template in this post, we want to showcase three custom templates that are significant improvements on the standard WooCommerce email. You can either use these templates directly, or you can simply use them to inspire your future email marketing efforts.

A Template That Takes Advantage of Images

One of the biggest downfalls of the default email template is the absence of any images. Images are absolutely critical in your marketing communications, and email is no exception.

Images are particularly important in order confirmation emails as customers will want to see images of the products they’ve just purchased.

That’s why the above template, Camel by IvyCommerce, is a good choice for your next order confirmation email.

While the overall aesthetic of the template won’t blow your subscribers away, it’s a step up from not having any images at all. This makes the email appear more professional, which helps maintain the trust customers had when they placed their orders with you.

The top image also gives you the ability to re-enforce your branding which can help with repeat purchases.

Full Image Template

Why stop at just including small images of the products someone has ordered? If you want to truly impress your new customers, then you’re going to have to think bigger.

That’s where this template by Monsart comes in.

By including a full-sized, edge-to-edge image in the background, this template lets you create highly effective emails. Whether you’re a fun, youthful brand or one that prides itself on a long history of quality craftsmanship, the background image affords you plenty of space to communicate the essence of your brand.

The contents of the order are also laid out differently from the default WooCommerce order confirmation email. This helps it stand out even more against the sea of default emails.

The only thing to be aware of when sending emails with heavy use of images is that some email clients (Gmail, Outlook, etc.) may not always display the images. This can often occur when it’s the first time you’re emailing a particular customer (as can be the case with order confirmation emails for first-time customers).

Don’t let this dissuade you from including images in your future emails, however. Rather this is just something worth keeping in mind, not just for transactional emails, but all types of email marketing campaigns. Using alt text with your images can help mitigate any issues.

Woocommerce Email Templates With Large Product Images

In case you haven’t realized it yet, we’re fans of templates that include imagery.

Even though the above two templates both included product images, these were quite small. Larger images allow more details to be shown and mean that people opening your email don’t have to struggle to view and make out what the image is of. That’s why we’re fans of the template below.

This template, creatively named ‘Confirmation 4’, by Lil Commerce does a much better job at displaying what your customer has ordered compared with the other two templates. Comparing it to the default WooCommerce transactional email, it’s lightyears ahead.

The other thing we like about this template is that it includes product recommendations at the bottom. Including these recommendations is a great way to cross-sell products, which leads to more sales and, therefore, more revenue for your online shop.

Being an HTML template, however, means that setting it up, especially the product recommendations, will require a bit more work compared to regular templates like the other two on this list. If you know a bit of HTML or know someone who does, this shouldn’t be too hard. The results will definitely make it worthwhile.

Where To Find More Templates

Finding templates for WooCommerce emails is hard. Finding these three templates wasn’t easy. One of the most popular places to find templates, not just WooCommerce email ones but all manners of web templates and themes, is ThemeForest.net. Here you can search for the term WooCommerce within their email templates category to hopefully find some other templates you like.

Moreover, useful email template tools can help you design, compose, and manage your emails. They also have features to help you monitor your results.

Now that you have some options to improve the appearance of your WooCommerce emails, it’s time to start implementing some of the changes.

If you’re looking to take your ecommerce email marketing to the next level, you will need to move beyond simply sending just transactional emails. Instead, you’ll also want to be sending welcome emails, automated flow emails, and more.

To achieve this, you’ll need an email service provider like SmartrMail. If you don’t already have an email service provider, then you should check out SmartrMail, we have a 15 day free trial and seamlessly integrates with your WooCommerce store.

You can see an overview of all of SmartrMail’s features here.

The post 3 WooCommerce Email Templates to Help Inspire Your Emails appeared first on SmartrMail Email Marketing Blog.

Installing the right plugins can make your life significantly easier. But with so many of them out there, how should you determine which ones you should pick?

Here are 6 WooCommerce marketing plugins that will help you to increase your revenue, and hopefully, expand your business…

1. Google Product Feed

In 2017, Google earned 44% of all online advertising revenue, outdoing even Facebook. It has an incredible reach. But are you taking advantage of it?

You should definitely try out Shopping ads. These are specific types of ads that allow eCommerce store owners to provide potential customers with detailed product information in the ad itself. Just keep in mind that you need to set up a Google Merchant account in order to run the ads.

Google Product Feed plugin makes these very easy to manage. It allows you to supply product information to the Google Merchant Center by creating a real-time feed. You can choose what fields to include, capture data that is required by Google but not normally within WooCommerce, and set up categories with information that applies only to a specific category of products.

Pricing: $79 for a single site, $99 for 5 sites, and $199 for 25 sites.

2. Affiliates WooCommerce Light

Do you know that in 2016, 81% of brands used affiliate marketing programs? This means that your competitors are probably already taking advantage of it!

Affiliate marketing is a straightforward way to increase your revenue. A stunning 16% of all online orders are generated through it. You might be missing out on a lot of money if you don’t allow other people to sell your products for you. But what’s the easiest way to set up an affiliate marketing system for an eCommerce store?

I recommend the Affiliates WordPress plugin combined with the Affiliates WooCommerce Light plugin. This will allow you to integrate Affiliates with your WooCommerce store.

Affiliates allows you to set a commission rate based on a percentage of the total sale amount and credit your affiliates with it when you get a sale through them.

Pricing: Both plugins are free, but if you need more functionality, you can check out Affiliates Pro version that costs $59 for a single site, $99 for 5 sites, and $199 for 25 sites.

3. SmartrMail

Email marketing is the most effective form of online marketing there is – it has a 38-to-1 ROI. This means that if you aren’t using email marketing to drive sales, you are missing out on a lot of money!

SmartrMail WooCommerce plugin gives you all the functionality that you need in order to run profitable email marketing campaigns in your eCommerce business:

Automated flows.
Send fully automated email sequences that include welcome emails, win-back campaigns, cross-sells, and more.

Product recommendations.
Send personalized product recommendation emails to your customers with offers they can’t resist. All you have to do is set it up – the rest is completely automated.

Abandoned cart emails.
Did you know that 69.23% of shopping carts are abandoned? With SmartrMail, you can upgrade your abandoned cart recovery strategy with advanced tactics, and send up to 3 abandoned cart emails with cross-sells.

SmartrMail is not a generic email service provider with some e-commerce functionality – it was built specifically for ecommerce. So install it today and take your email marketing to the next level!

Pricing: The basic plan starts at $29/month, the advanced plan starts at $99/month, and the enterprise plan starts at $1999/month.

4. JustUno

Want to grow your email list faster? Then you’ll have to either increase your traffic or improve your conversion rates. JustUno can help you with the latter!

JustUno is a conversion optimization plugin that allows you to add:

Email popups. The most effective way to capture email addresses is email popups. Yes, you hate them, I hate them, everyone hates them… But they do work!

Exit popups. When a visitor is about to leave your store, they might still be interested in what you have to offer, so you should make one last attempt to convert them into an email subscribers with an exit popup.

Banners, bars, and slide-ins. You can use these both for email capture and for effective website messaging.

JustUno also offers a real-time dashboard and analytics, drag-and-drop design canvas for the popups, and A/B testing functionality.

Pricing: JustUno has a pricing based on how many visitors your store gets per month (the prices range between $0 and $499 per month).

5. WooCommerce Upsell Order Bump Offer

WooCommerce Upsell Order Bump Offer displays order bump offers on the checkout page. Customers can add this offer to the existing order by just ticking a checkbox without leaving the checkout page. Admin can select simple, variable, or subscription products and relevant product categories to show discounted order bump offers. It also provides 3 customizable templates to help merchants to create responsive offer designs.

Here’s why Merchants should leverage WooCommerce Order Bump offer:

Super-Easy Upsell Buying: Just a single click to accept the Offer.

Multiple Order Bumps: Allows merchants to show multiple offers as order bumps on the checkout page.

Order Bumps Reporting: Store owners can track the performance of every order bump offer through Behavioral Analytics.

Compatibility With Major Product Types: The plugin comes with a full compatibility with simple, variable, and subscription products.

Customer Satisfaction: Improves Customer Experience by eliminating their product browsing hassle.

Better Product Visibility: It gives exposure and improves sales of your less valued products.

Pricing :  The plugin is free but if you want some more functionality, you can purchase single site plan at $69, 5 site at $175 and 25 site at $289

6. WooCommerce Shipping Services by PluginHive

PluginHive WooCommerce Shipping Services is a plugin that can automate all order fulfilment and shipping tasks for you..

This plugin has the following features :

It easily integrates with WooCommerce and works seamlessly. all the shipping and fulfilment activities will happen within your store so no need to import the data to some other website.

It has different packaging methods like box packaging, where you can set up all your existing boxes with weight and dimensions. this way the plugin will automatically pack the items based on your chosen method into the correct boxes.

After the labels are generated, you can print the packaging slips as well which will help you identify which products are packed together in which box.

This plugin supports multiple carriers like FedEx, DHL, UPS, USPS, etc. you can get carrier live shipping rates to display for your customers, print labels in bulk automatically, request for pickup and finally, you can send tracking details to your customers via email.

This complete solution will serve best for your business and will save you time and money.

Conclusion

I know that you’re a busy person – after all, you are managing an eCommerce store! Still, you should find time for installing these plugins and setting them up, because it will no doubt help to increase your revenue.

Don’t procrastinate. Do it today. You will thank me later!

And finally – my question to you: What are your favourite WooCommerce plugins? Share in the comments!

The post 6 WooCommerce Marketing Plugins Every Store Needs appeared first on SmartrMail Email Marketing Blog.

The post SmartrMail Launches Fully Integrated Email Marketing Solution For WooCommerce appeared first on SmartrMail Email Marketing Blog.