That’s why, surprisingly to many, the holiday is actually a much bigger deal in the United States than in Mexico and is not, as many believe, the Day of the Dead or Mexican Independence Day.

Because of the increasing popularity of Cinco de Mayo celebrations, and that nearly 1 in 8 Americans identifies as Mexican-Americans, many brands have started celebrating the holiday as well.

And one of the most popular ways for brands to do this is by simply sending a Cinco de Mayo email campaign to their customers.

So to help inspire you if you’re thinking about doing the same, we’ve put together this collection of five of our favorite Cinco de Mayo emails from previous years. 

Cinco de Mayo emails

Typical Cinco de Mayo design

This email from TrueFire is a good example of a typical Cinco de Mayo email design. 

The red, green, and brownish-orange are all colors typically associated with Mexican culture and feature heavily in many Cinco de Mayo emails. 

The way ‘Cinco de Mayo’ is spelled out further reinforces this theme and just in case it wasn’t already obvious, the words ‘fiesta’ and ‘piñata’ are also included for good measure. 

You obviously don’t need to go as heavy with the Mexican theme in your own email, but if you want to, this is a good source of inspiration. 

Cinco, cuatro, tres, dos, uno

This Cinco de Mayo email is a creative departure from what marketers typically go with for the holiday and instead doubles down on cinco being Spanish for five.

It does this by counting down in Spanish and using the numbers to communicate their holiday sale and then getting people to click through to their store at the end. 

This makes the email copy much more engaging than simply just stating your offer and keeps the email holiday-related without needing to use any cliches. 

Animated piñata

Piñatas are a popular inclusion in many Cinco de Mayo emails, but this campaign from KidPass takes it one step further. 

Instead of just including an image of a piñata, they’ve animated it so their offer falls out of it when it breaks open. This is another creative way of including your offer that will engage your customers more than just simply stating it. 

For good measure, they’ve also included the offer in plain text below the GIF in case it doesn’t play for some customers for whatever reason. 

There’s also a good call-to-action button directly underneath to send customers to their store which will help them generate more sales from their email.

Sophisticated Cinco de Mayo email design 

Some marketers tend to avoid sending Cinco de Mayo emails as they don’t feel like that they design a holiday-themed email while still being on-brand. 

This campaign from Three Dots however is a good example of how you can create a good-looking Cinco de Mayo email while still staying true to your brand. 

In this case, Three Dots has kept the email holiday-themed by going with a black and yellow/gold theme – another color associated with Mexico. 

The high-quality image of someone wearing one of their products, call-to-action button, and prominent sale offer all complete the email design.

Fuel your fiesta 

Rounding off the list is another good example of a typical Cinco de Mayo campaign. 

Again, the red and green colors are used as are images of some things typically associated with Mexico including avocados. 

This makes sense seeing as the campaign is for a food delivery service and they’ve taken a guac angle with their campaign. 

As for the rest of the email, all the important elements are present: a clear call-to-action button with a contrasting color, the sale offer is presented in the largest text, and there’s a clean, simple design.

Wrapping up

Hopefully you now have plenty of inspiration for your Cinco de Mayo emails. 

But email marketing is more than just sending great-looking emails.

To ensure your emails get opened and read, you need to give them a compelling subject line that will stand out in your subscribers’ inboxes. 

Especially when a third of your email list decides whether to open your email or not based entirely on its subject line. 

That’s why we’ve also put together a collection of Cinco de Mayo subject lines to help you come up with a great way for your campaign.

The post 5 Cinco de Mayo Email Examples to Inspire Your Own Campaign appeared first on SmartrMail Email Marketing Blog.

And if you’re planning on sending an email newsletter or campaign for the occasion, then you’ll want to give it a compelling subject line. 

Why? Because a third of your email list decides whether to open your email based entirely on its subject line.

So to help inspire you with coming up with your own subject lines, we’ve put together this list of 50 of the best Cinco de Mayo subject lines from previous years. 

Cinco de May email subject line examples

General examples

• What’s the True Meaning of Cinco De Mayo? – Wanderer Bracelets
• Ready for Cinco de Mayo happy hour? – Ted Baker
• Celebrate Cinco de Mayo with us! – Funny Fur
• Cinco de Mayo Celebration Time! – Allivet
• ¡Happy Cinco de Mayo! – Grand Trunk
• Fiesta! (then siesta)  – Maisonette
• did someone say fiesta? – Spearmint Love
• A Cinco de Mayo Party to Remember – sugarfina
• Capture the Spirit of Cinco de Mayo – Lenox
• Rock your Cinco de Mayo at home! – Big Lots
• Cinco De Mayo The Fourth Be With You – Cotton Bureau
• Last Call for Cinco de Mayo Orders! – Green Mill
• Celebrate Cinco de Mayo with our at-home guide – Red Tag Vacations
• Explore Mexico this Cinco de Mayo – Great Value Vacations
• Holy Guacamole! It’s A Cinco de Mayo Fiesta! – Lowes Foods
• The best place to celebrate Cinco de Mayo… – ABC Carpet & Home

Subject lines with emojis

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes and improve your open rates. Just as the examples below have done.

• ? Save A CINCO! – Rock ‘Em
• We’ve got your Cinco de Mayo plans covered ? – Taco Bell
• Happy Cinco de Mayo ? – Knours
• ?Extra 55% off any item is one spicy deal? – King Size Direct
• Cinco de Mayo Savings ? Everything $5 or less + $5 OFF + $5 Shipping – HorseLoverZ
• ? Cinco de Mayo $5 Download Fiesta ? – TrueFire
• ? Open For A Fiesta! ? 30% OFF SITEWIDE – HoneyBum
• ?Start the fiesta with $12 off! – seamless
• FIESTA FAVES ? – Dynamite
• How does Postmates do Cinco de Mayo? ?? – Postmates
• Happy Cinco de Mayo ? FREE SHIPPING Today Only – Armani Exchange
• ? Celebrate Cinco De Mayo with an extra 5% off ? – Ashley Homestore
• ?? Cinco de Mayo! – Hatland
• Happy Cinco De Mayo! ?? – ModLi

Learn more about using emojis in subject lines here.

Subject lines mentioning a sale

Holding a sale on Cinco de Mayo is a popular way for many brands to celebrate the holiday. 

Because the holiday is all about the 5th of May, you’ll often see offers like $5 or 5% off to stay on the theme of number five. That said, many merchants will opt for more enticing offers as some of the subject lines below show.

• Today Only: $5 Styling Fee for Cinco De Mayo? – Bombfell
• Cinco de mayo discount you don’t want to miss – GLF Cosmetics
• Starts Now: Cinco de Mayo SAVINGS – Hollar
• Shop & Save with our Cinco de Mayo Sale! – The Beauty Place
• Cinco de Mayo Fiesta – 20% Off – Tattoo Golf
• Here’s $50 to Celebrate Cinco De Mayo – Tani
• LIMITED TIME: $5 Off For Cinco De Mayo! – PacSun
• Last Chance: Cinco de Mayo Deal Ends at Midnight! – Corona Cigar Co.
• Don’t Miss Our Cinco De Mayo Sale – Lang
• Too much fiesta-ing? Get $12 off! – GrubHub
• We packed our piñata with $5 minis…take a swing! – H2O+ Beauty
• Get early access to our Cinco de Mayo sale! – Weight Watchers
• Celebrate Cinco De Mayo with Mucho Savings! – What on Earth
• Taco bout Cinco de Mayo savings! – Gordmans

Examples mentioning food or drinks

Eating and drinking are often closely associated with Cinco de Mayo events. This makes the holiday particularly appealing if you sell any food or drinks.

• Celebrate Cinco de Mayo with 20% off ALL Mexican beer & tequila ? – Liquor Depot
• ? cheers to cinco de mayo (delicious offer inside) – philosophy
• Let’s Make Cinco de Mayo Delicious – Crock Pot
• Celebrate Cinco de Mayo Through Cuisine – The Spice House
• Uno, Dos, Tres FREE Meals for Cinco De Mayo ? – Goodfood Market
• Free tacos for Squeak-o de Mayo! – Bark Shop

The rest of your email marketing campaign

You should now hopefully have plenty of subject line inspiration for your Cinco de Mayo campaigns. 

For more help with writing subject lines, check out our guide on writing subject lines here which covers tips on aspects like using call-to-actions, optimal character length, and more.

But there’s obviously more to an email campaign than just its subject line. 

If you’re looking for inspiration for the content of your emails as well, check out our collection of Cinco de Mayo email examples here.

The post 50 Cinco de Mayo Subject Lines to Get Your Emails More Opens appeared first on SmartrMail Email Marketing Blog.