It is an approach where you offer additional products other than what the customer originally purchased to generate more sales. Usually, this item is frequently bought with the first product or is offered at a lower price.

You have to use this because many customers don’t realize they can buy more than they originally intended to buy. If someone bought a hamburger, you might want to upsell with fries or a drink. 

This offer is often done in the fast-food chain where customers interact directly with the counter staff. 

But how do you do this online?

In this article, I’ve selected the best Shopify upsell apps for your store so you can start selling more and gaining more revenue. These apps have often been utilized and recommended by top Shopify development companies for their effectiveness in increasing sales.

Let’s get started!

Outline

1. Social proof by Avada
2. PickyStory
3. Dialogue AI Personalization
4. Frequently Bought Together
5. ReConvert Upsell & Cross Sell
6. Bold Upsell ‑ Upsell Smarter
7. Free Shipping Bar by Avada
8. SMART Bundle Upsell
9. Cross Sell Recommend Products
10. Sales Rocket

Social Proof by Avada

Social proof is one of the best motivating factors behind customers’ decisions. When buyers notice that other visitors are purchasing, it creates a sense of trust to buy the goods. This trust will make visitors more likely to buy more when they are considering buying a product. With Social Proof – Photo Reviews by Avada, you can display sales pop-ups that allow visitors to receive notifications from other customers’ real-time activities.

Imagine this: your customer is buying a product, then a little notification pops up and shows that other buyers are purchasing another relevant product, this can increase the chance for the customer to add another product into their carts – Successful upsell!

Highlight features:

• Various notifications types like for recent purchase, add-to-cart, stock left, review, sign up, and more
• Time schedule ability to specify notifications display time
• Advanced visitors targeting based on page, position, product, and geographic location
• Flexible and customizable design
• Collect and display review photos in notifications
• Fully responsive with all devices
• Advanced analytics

Pricing: 

• Droplet: Free
• Pond: $9/month
• Lake: $9/month (discount from $29/month as support of the pandemic)

Get the app here.

PickyStory

PickyStroy is an upselling & cross-selling app for Shopify that enables merchants to generate more revenue from every customer by adding deals anywhere in their store.

PickyStory comes with a whole host of benefits and seemingly endless upselling potential. One of this app’s best features is its diverse range of upsell bundles and other deals that can be displayed on any page in your store.

PickyStory’s Combo Product feature gives merchants the power to create an aggregate of products to sell as one, while the Bundle Builder deal allows customers to pick and choose their own products in a mix-and-match format.

What’s more, PickyStory auto-syncs your inventory at SKU level (yes, even for bundle deals), and all deals can be created with clicks (no coding knowledge required). Their customer support team is second-to-none and offers above-and-beyond assistance whenever it’s needed.

Highlight features:

• Create and display deals on any page in your store
• Auto-sync your inventory at SKU level for all deals
• Add optional discounts to any deal
• Customize your deals to integrate seamlessly into your store

Pricing:

• Start: For merchants who sell on a small scale; $19.50/month
• Pro: For merchants scaling their business; $34.50/month
• Expert: For merchants selling in multiple locations and currencies; $99.50/month
• (All plans are free for the first 14 days.)

Get the app here.

Dialogue AI Personalization

Dialogue is an AI-based personalization app that makes use of user data to identify potential sale opportunities in order to maximize conversion. Dialogue accompanies users across their entire customer journey, leading them to purchase products they wouldn’t have considered otherwise.

The app offers an all-in-one solution to create upsell and cross-sell opportunities, and create rich content that engages the user and increases session times.

Highlight Features:

• AI-powered, personalized product recommendations
• Auto-generated content with brand compatibility 
• NLP analyses all user activities to generate emotionally driven messages

Pricing:

• Free for stores with revenue under $5000/month
• Paid plans start at $15/month and are based on monthly revenue

Get the app here.

Frequently Bought Together

If you have ever purchased online, you will often see at the bottom of each product a section that tells what other customers frequently buy with that item. This increases the chance of buyers checking out more products and increases their cart sizes. With the Frequently Bought Together app, you can do just that.

The app also integrates with AI so you can have personalized recommendations for each customer. It is estimated to have generated more than $1 billion for more than 150,000 Shopify merchants.

Highlight features:

• Showing bundles of frequently bought together products to upsell
• One-click to add featured products into the shopping cart
• Fully customizable user interface
• Multiple recommendation algorithms
• 30-day free trial

Pricing:

• $7.99/month

Get the app here.

Recom.ai – Upsell & Cross-sell

Upselling and cross-selling are considered the most effective tactics for boosting average order value and increasing sales. But powered by AI technology, Recom.ai goes beyond traditional product suggestions. And, along with unlimited upsell and cross-sell options, it offers automatic real-time product recommendations based on specific customer preferences. The app gamifies classic suggestions with its Scout feature, letting customers like or dislike items right in the widget, and immediately adjusts products’ offer accordingly.

Recom.ai also offers a built-in library with predesigned widgets matching popular store themes to let you launch upselling or cross-selling campaigns without any design skills. The app shows recommendations on any store page to follow customers along the sales funnel and helps track goal completion with the in-house analytics tool. In addition, Recom.ai can boast intuitive navigation and responsive design.

Highlight Features:

• Amazon-like Scout feature for instant product recommendations;
• Ready-made cross-sell widgets based on items frequently bought together, top sellers, new arrivals, similar look, trending now, related products, you may also like, more expensive items, and many others;
• Flexible product relations and highly configurable display conditions;
• Possibility to show recommendations on home, product, collection, shopping cart, checkout, and “thank you” pages;
• Handy formats: sliders, popups, static blocks;
• Comprehensive analytics dashboard.

Pricing: 

• 7-day free trial
• $19/month plus 2.9% from sales generated with the app

Get the app here.

Bold Upsell

With over 1000 reviews so far, Bold Upsell is one of the most popular tools in this category. It is an original upsell app for Shopify, in addition to being named one of the top 5 apps for Shopify online stores. The app helps setting up unique selling offers for customers by combining general preferences and data mining algorithms.

The app collects relevant sales data, analyzes customer behavior, then automates the entire upsell or cross-sell process accordingly. You can create strategic upsell sequences based on cart value or specific products.

Highlight features:

• Offer up to three upsells one after another
• Create different offers based on initial purchases or products
• Offer different products to upsell according to product categories or pricing 
• Integrate with other Shopify apps so you can offer the upsell during the checkout
• Access data-backed upsell recommendations based on customers activity

Pricing:

• 14-day free trial
• Starter: $9.99/month – 200 upsell views per month
• Plus: $19.99/month – 1000 upsell views per month
• Premium: $39.99/month – 2000 upsell views per month
• Pro: $59.99/month – 5000 upsell views per month

Get the app here.

Free Shipping Bar by Avada

Product offer is not the only way to upsell for Shopify store owners. You can also motivate customers to expand their carts to avoid shipping costs by using Free Shipping Bar by Avada. Simply explained, it is a message that announces buyers about free shipping offers and how much money they need to use to have free shipping.

A simple message like this during the whole shopping process can reduce cart abandonment as well, since many abandoned carts due to unexpected shipping cost at the checkout step. Depending on the cart total, Free Shipping Bar can change the message accordingly for each customer.

Highlight features:

• Unlimited bars with progressive messages.
• Ready-to-use presets and customization options
• Smart targeting for countries, devices, and page
• Emoji support to make the bar more popping
• Integratable with many other apps

Pricing:

• FREE!

Get the app here.

SMART Bundle Upsell

SMART Bundle Upsell is optimized quite for two main approaches. The first one is exactly what the name implies – selling more through bundles. This is where the “smart” technology comes in. Through data analysis, it identifies specific items that different customer groups are typically interested in. Both similar and complementary products.

The second strategy is having incentives or discounts so customers can increase their carts with more products. The app helps create a need for buyers since products offered are directly related to their purchase.

Highlight features:

• Create bundle on specific products
• Upsell or cross-sell related to what customers have in carts
• Rewards buyers if they spend more with automated discount and incentives

Pricing:

• 7-day free trial
• $27/month

Get the app here.

Cross Sell Recommend Products

Cross-sell encourages customers to add more items to their carts by recommending related products alongside each product in the stores. The Cross Sell Recommended Products gives you control on what related items to show and increase average order cart value for more profits.

Highlight features:

• Show cross-sell products on specific product and cart page
• Create pop-ups for recommended products
• Show products related to cart items in the checkout page

Pricing:

• 14-day free trial
• $19.99/month

Get the app here.

Sales Rocket

Last but not least, Sales Rocket is an ultimate many-in-one app that has 40+ apps to optimize your Shopify store. The app is designed to speed up your store and help increase revenue by features like conversion boosters, lead generators, and, of course, upsell ability. You can upsell by using related products on the product page, or in-cart pages during checkout.

Highlight features:

• 40+ apps in one
• Apps for cart abandonment, leads capturing, conversion boosters, and more.
• Integrated with Instagram, Facebook, and Mailchimp

Pricing:

• 7-day free trial
• Basic: $9.92/month for stores on Basic Shopify plan
• Shopify: $14.92/month for stores on Shopify plan
• Advanced: $19.92/month for stores on Advanced Shopify plan
• Plus: $24.92/month for stores on Shopify Plus plan

Get the app here.

Final words

That is my list for the best Shopify upsell apps that you need to check out for your online store. Before you decide on which app to use, I recommend you first think about which upsell and cross-sell strategies you want to approach. Then, check your budget on the app to see if you want a free or reasonably priced paid app.

If you have any other suggestions, leave them in the comments section. Best of luck on finding your perfect Shopify upsell apps!

Author bio

Chance is a marketing specialist at Avada Commerce – a fast-growing eCommerce solution provider, whose goal is to never write a boring article. His enthusiasm for online business has spanned over two years, accompanying his articles with in-depth knowledge about eCommerce. He also enjoys drinking tea and playing Exploding Kittens in his free time.

The post The 10 Best Shopify Upsell Apps to Check Out in 2023 appeared first on SmartrMail Email Marketing Blog.

There’s hardly a list of marketing automation apps that doesn’t include Klaviyo. This is fair enough, considering it’s one of the most downloaded apps on the Shopify app store. 

Whether this popularity was a factor in Klaviyo’s recent decision to increase their prices for their larger customers or not, we’ll likely never know. 

What is known though is that the changes to the pricing Klaviyo charges their customer has got some merchants wondering if the app is still worth the cost in 2022. 

So let’s look at the different Klaviyo pricing plans, the recent changes, what the true cost of Klaviyo is, and whether it’s is still worth the price for your store. 

What pricing changes did Klaviyo make?

Earlier this year, Klaviyo announced that they would introduce some changes to their pricing. These changes included:

• Price increases for their larger customers
• The removal of unlimited email sends 
• Changes to their SMS pricing model 
• The introduction of a new enterprise-grade pricing tier, called Klaviyo One

Klaviyo’s SMS pricing has also been increased in response to higher carrier costs. Users are now charged for a set number of SMS credits that they can then use to send SMS or MMS messages each month.

In terms of email marketing, send volumes are now capped at 10x the number of contacts you have. So if you have 1,000 customer contacts, you can send up to 10,000 emails per month.

To help put this in context, let’s take a quick look at how email marketing platforms generally charge their users.

How email marketing pricing and Klaviyo pricing work

Generally, email marketing platform will charge their users based on one of two methods: how many people are on your list, or how many emails you send per month. 

For example, some email apps charge based on how many emails you send. Regardless of how many email contacts or subscribers you have. 

Klaviyo, on the other hand, charges based on how many email contacts you have. However, they also cap the number of emails you can send per month at 10x this number. But whether you send 1 email per subscriber or 10, the price you pay will remain the same.

This approach to charging based on how many email contacts or subscribers you have can also be broken down into two different systems: a metered approach where your cost increases gradually as you grow your email list, or a tiered system. 

Klaviyo uses a tiered system where the price will remain the same for a list size within a certain range of email contacts (such as 1,501 and 2,500). So as soon as you hit 2,501 contacts, your pricing will jump up to the next tier. 

At SmartrMail, we instead use a metered system that avoids sudden large increases in price because you’ve hit a certain threshold. 

The difference between email contacts and subscribers 

Beyond charging based on email send volume or list size, and whether that takes a metered or tiered approach, the other big difference in how email apps calculate pricing is based on the concept of contacts and subscribers. 

So far, we’ve used both terms and if you’re not aware of the difference, you might be wondering why. 

The fact is there’s an important difference between someone who is just an email contact and someone who is an email subscriber.

An email subscriber is someone you can send marketing messages to. While these people are also referred to as email contacts, the term contact also includes people who you cannot send marketing messages to. These people can be referred to as ‘non-opted-in email contacts.’

You may have ‘non-opted-in email contacts’ on your list because they’ve unsubscribed from your email marketing, or they never subscribed to begin with but made a purchase from your store.

The bottom line is that the term ‘email contact’ includes both subscribers and non-opted-in email contacts. 

Klaviyo charges based on email contacts, not subscribers

This distinction between some who is just an email contact and someone who is also a subscriber is not just important to ensure you remain compliant with regulations such as CAN-SPAM or the GDPR. 

It can also affect how much your email app charges you. 

Some email apps, including Klaviyo, will include all your email contacts when they calculate which pricing tier you fall in. Meaning you’re charged for contacts you cannot send marketing messages to.

However, other email apps, including SmartrMail, will only consider email subscribers when calculating your price. 

This means you’re only paying for email contacts you can actually send marketing emails and automations to. And if someone ends up unsubscribing from your email marketing, you will no longer be charged for them. 

The same is also true if an email address between inactive (such as if a customer closes their email account) and emails can no longer be delivered to that address. You’re no longer going to be charged for having that address in your email list. 

Klaviyo, however, will still consider them an email contact and charge you accordingly.  

Is Klaviyo worth the cost?

There’s no denying that Klaviyo is one of the more advanced and sophisticated email automation apps available to merchants. It’s also one of the more expensive options for your store. 

This means Klaviyo can be a worthwhile option if you’re a larger store looking to make use of the advanced automation and segmentation features. Unless you’re setting up highly custom and intricate email flows though, chances are you’ll never end up needing these advanced features. 

Unless you’re looking to make 20 app work together to make an overly customized email, other email apps such as SmartrMail will cover all your email marketing needs without you needing to pay for the more advanced features. 

Even if you are a large sender that might benefit from these advanced features, Klaviyo’s recent price increases for larger stores mean you should still question whether Klaviyo is worth the cost.

For small stores, or if you’re just getting started with email marketing, then it’s worth considering the free plans. 

Klaviyo has a free tier for merchants with an email list size of up to 250 contacts. However, it has a monthly send limit of 500 emails. That’s potentially up to 2 emails per contact. 

SmartrMail also has a free tier for merchants with email lists of up to 1,000 subscribers. The email send limit is also higher at up to 5,000 emails per month. That’s up to 5 email newsletters and automations per subscriber per month. 

You can view a more detailed comparison of Klaviyo vs SmartrMail here.

Whether you’re a current Klaviyo customer and unhappy about the recent price changes, or are just looking for a new email app, we’re here to help free migration from Klaviyo or any other email app. 

Mention this post, and one of our email experts will jump on a free 1-on-1 coaching call to to discuss the best approach to email marketing for your store’s unique needs.

Get started here. 

The post Klaviyo Pricing: The True Cost of Klaviyo in 2023 appeared first on SmartrMail Email Marketing Blog.

Whether that’s new features like our drag & drop popup builder, our automations builder, or new integrations with other helpful apps. 

That’s why we’re excited to announce our latest integration with Snapforms. 

What is Snapforms?

Snapforms is a versatile online form builder that lets you create beautiful forms within minutes.

With it, you can create and customize forms to match your brand’s unique look and feel to collect responses and information from customers.

In addition to creating quick and simple forms (such as a competition entry form, registration form, a survey, consent form, or booking form​​), Snapforms also lets you create more advanced forms and workflows that follow conditional logic you’ve specified to control what fields people see and when they see them. 

And of course, all the forms you create look professional on all devices and screen sizes. 

There are also tons of native integrations Snapforms has where you can send the data customers fill in including Paypal, Google Sheets, and now SmartrMail. 

SmartrMail’s integration with Snapforms

SmartrMail’s native integration with Snapforms will let you create stunning and highly advanced email signup forms. 

In addition to simply collecting customers’ names and email addresses, you’ll also be able to collect other information such as phone numbers for SMS marketing, dates for birthday campaigns, and much more. 

There’ll also be additional types of input beyond what the default SmartrMail form offers including checkboxes and radio buttons. 

You’ll also be able to apply your own custom conditional logic and workflows to forms. 

For example, you could ask what product categories people are interested in to determine which email list(s) to add them to. 

Whatever questions you add, the responses your customers give will appear directly in your SmartrMail account with the help of custom fields. 

How to get started

Interested in checking out Snapforms? You can sign up for a free 30-day trial here.

Paid plans start at A$29/month, the details of which you can check out here.

If you have any questions about Snapforms, you can reach their customer support team here.

If your question relates to our integration with Snapforms, our customer success team is also more than happy to help out. 

The post Announcing SmartrMail’s Integration with Snapforms appeared first on SmartrMail Email Marketing Blog.

We’ll talk about tools to test your subject line based on:

• Engagement
• Mobile and Desktop visibility
• Spam Score
• Deliverability
• Readability

If you want to test your subject lines, you’ll find your next favorite tester below.

Let’s get started.

What is a Subject Line and Why is It Important?

A Subject Line is the topic of your email. It acts as an introduction to your email that lets the readers know what to expect. The subject line is the first thing your readers will see when the email lands in their inbox, and it should entice the reader to open the email.

So, how important is your subject line?

Extremely.

35% of users will open an email based on the subject line alone, and 69% of emails are sent to spam based exclusively in the subject line.

For anyone with a properly built email marketing campaign, a subject line is often the only factor between an email being opened or the sender being marked as spam, forever.

If you want to get opens and engaged users, you need to test your email and make sure your subject line is the best it can be.

Best Email Subject Line Tester Tools

Here are some of the best email subject line tester tools you can find:

Test Subject – Zurb

TestSubject is a simple and free online tool made by Zurb to show you how your subject line, sender name, and pre-header text will look to your readers.

Just copy and paste the text you want to test, and this tool will immediately show you how it’ll all look on the most popular email clients and mobile devices.

This is a great tool to visualize your customer experience when interacting with your emails, so you know exactly how much they’re reading.

Price: Free

Mizy – Automizy

Powered by the acclaimed Automizy’s AI, Mizy is another free email subject line tester. It tests your subject line against all emails that were sent from Automizy’s platform, so it can predict how well your subject line will do.

Once you enter your subject line, it’ll rate it from 0 to 100, giving you tips on how to improve your subject line to maximize your open rate. If you want to convince your readers to take an action (such as opening the email), take a look at these great CTA examples and adapt them to your headlines.

This tool is perfect if you’re looking for an analyzer tool that tests your subject lines not based on a to-do formula, but on actual, real campaign performance.

Price: Free

Headline Analyzer – CoSchedule

The Headline Analyzer by CoSchedule tests your subject line based on your keywords, word balance, sentiment, and effectiveness. 

It’s a great tool to get an overall subject line ranking, although you will have to fill up your information before you get any results. However, it has great reviews, with one user noting how it helped him improve and use power words in his subject lines to increase open rates. 

If you want to use a free, highly-rated, multipurpose subject line tested, the Headline Analyzer is among the best options for you.

Price: Free

Spam Check – Postmark

If you’re having a large amount of emails being sent to spam, you should definitely use a spam tester, like Postmark’s Spam Check.

Spam Check tests not only your subject line, but your whole email to see how likely your message is to be categorized as spam by email servers. It will give you very basic information on why your message has the score it has, and how to improve it.

Although it only checks text and no images, this is a great tool if you’re looking for a simple, no-registration option to test all your emails before pressing the “Send” button.

Price: Free

Emotional Marketing Value Headline Analyzer

EMV stands for Emotional Marketing Value. EMV words make up 20% of the English language and appeal to the emotional and empathetic side of the brain.

If you want to use these powerful, emotion-inducing words, there’s no better option than the EMV headline analyzer.

This tool developed by the Advanced Marketing Institute tests your subject line to find out its EMV score. With it, you can establish a deeper, emotional connection with your reader to get them to open the email and check what’s inside.

It then tells you which emotion your headline inspires: Intellectual, Empathetic, or Spiritual. You can then determine if your headline is the right fit for your email, and read the tips to increase the sentiment you’re looking for.

You can use it to guarantee an emotional response when writing about your customer’s pain points.

Price: Free

Touchstone

Touchstone is an online subject line tester used to predict the impression and click and conversion rates based on your headline. It does this through a proprietary algorithm that’s so powerful, that its predicted performance is within 1-2% of the actual open rates.

This high-end tool is not for everyone. Although it is highly powerful and intelligent, it can also be expensive, so its use is probably better for professional marketing teams, and not for individuals. 

The more you pay, the more features you’ll get, like email reporting, filter options, tech support, and a lot of testing functionality.

This tool is especially useful to guarantee the deliverability of your cold emailing efforts, since your sales will directly be affected by open rates.

Price: Essential, $69; Expert, $99; Enterprise, $297. Free trial available

Email Subject Line Tester – Send Check It

The Email Subject Line Tester, by Send Check It, is a free and simple online headline tester. It tests your subject lines against over a dozen principles, showing you previews of your headline, and giving you an overall score.

This quick tool is great to find out the readability, sentiment, and scannability of your subject line. 

It also gives you great intel on spammy words and stylistic choices that you can use to improve your open rate.

Price: Free after registration.

IS Not Spam

What it tests: If your email triggers common spam filters

Is Not Spam tests your email’s likelihood of triggering spam filters by having you actually send your email to them. Within a few minutes, Is Not Spam sends you a detailed report evaluating your copy, subject line, and HTML code. It tells you which spam filters your email didn’t pass and gives you valuable insight on how to avoid issues. 

With this platform, you can test your emails to check its SPF, Sender ID, DomainKeys, DKIM, and Spam-triggering factors.

This is a great tool to use if your deliverability has been going down, or if you want to avoid delivering to Spam inboxes when sending a particularly spam-looking email.

Price: Free

Hemingway App

The Hemingway App tests the readability of your headline and content to help you make your email as easy to read and scan as possible.

All you need to do is to paste a copy of your draft on the editor. It’ll then highlight common writing errors, complex and dense sentences, and lengthy content so you can improve your copy. You can use it to improve your favorite email templates and find and correct your content’s potential issues.

The Hemingway App also gives you useful tips to improve your writing and tailor it to your audience’s reading level.

If you don’t like Hemingway, there are several good Hemingway alternatives out there too:

• ProWritingAid
• LanguageTool
• Grammarly
• Ginger
• WordStream
• Ludwig Guru
• Copywritely
• Textmetrics
• SEO Tagg
• Evernote
• Xtensio

Price: Free

EasyDMARC

Checking headlines for the best impact and deliverability is crucial, but let’s not forget that there’s no quick fix for deliverability. If you want a more long-term solution to this issue, you have to start at the core.

Fixing your email authentication step-by-step will lead your emails right into your recipients’ inboxes. SPF, DKIM, and DMARC protocol deployment is a steady course to improving your domain standing among internet service providers and trust toward outgoing emails on your business’s behalf.

EasyDMARC’s email authentication tools don’t require technical assistance and expert knowledge. Although the implementation takes time (depending on the size of your business, sending sources, and outgoing email volume), it protects your recipients from phishing and spoofing attacks.

In addition to deliverability improvement and avoiding phishing, email authentication deployment gives you visibility into the business email environment, control over your business identity, and adds to operations and communication security.

Conclusion

Your subject line can make the difference between your users clicking and reading through your email, and your users never even receiving your email to begin with.

With these tools, you’ll be able to avoid spam filters, cut out texts, and boring headlines. Start using them to write the best email subject lines today.

About Will Cannon: Previously known as the entrepreneur behind the lead generation company BWG, finding leads for companies like Dropbox, Morgan Stanley, ADP, and many other Fortune 500 companies, Will Cannon is currently the founder and CEO of UpLead.

Uplead is a B2B sales intelligence platform that helps companies identify their best-fit customers and reach out to them.

The post Best 9 Email Subject Line Tester Tools You Can Use appeared first on SmartrMail Email Marketing Blog.

Klaviyo is often the go to choice for online stores when they want more advanced functionality out of their email software to increase their sales. 

But as you likely know from your first experience with the platform, Klaviyo’s advanced marketing tools can easily overwhelm most merchants. Still many merchants persevere in order to stick with what’s recommended..

Then as their email list grows, they notice the price starts ballooning to hundreds if not thousands of dollars per month very quickly. Eventually the price triggers a search for a simpler alternative. 

Whether your journey to this page followed a similar path, or you have a different motivation in finding another email marketing solution, we’ve got you covered. 

To simplify your search for Klaviyo competitors, we’ve compiled this list of the five best options for you to check out further. 

But before we get into this list, it’s worth taking a look at why you might want a different solution to Klaviyo.

Why You Need a Klaviyo Alternative

Usability

Klaviyo is a great email marketing tool, but it’s not designed for everyone. 

The feature set that Klaviyo boasts is truly advanced and complex. This is great if you’re a seasoned email marketer, but is very confusing if you’re just looking to set up some best practice automations. 

Support

A common theme among previous Klaviyo users switching to SmartrMail is the difference in support offered. 

Many threads in Quora also mention long waiting times to get a response from Klaviyo’s support team.  

Alternatively, many other email apps out there offer better support with faster response times. Something that you’ll definitely appreciate if you’re new to email marketing. 

Cost

All of the advanced features Klaviyo offers comes at a cost. Unlike many of Klaviyo competitors, you also can’t choose a lower pricing tier if you only want the most important tools. 

With Klaviyo, you pay for all their marketing automation tools whether you want them or not. 

Thankfully there are plenty of cheaper and similar alternatives that integrate with your favourite ecommerce platforms. 

So without further ado, let’s get into these alternative email marketing software solutions. 

NB: Check out our full Klaviyo review here.

1) SmartrMail

SmartrMail is an email marketing app that’s focused exclusively on ecommerce. As a result it has all the tools and features you need to make more sales from email. 

While some of the more advanced and enterprise features that Klaviyo has aren’t present in SmartrMail, this has allowed the app to remain remarkably easy to use. Whether you want to set up abandoned cart emails or create a cross-sell email campaign, you can do so in just a few minutes. 

That said, there are still plenty of advanced features that you can take advantage of if you want. These include an integration with Facebook custom audiences and A/B testing. 

There’s also an easy email composer that lets you craft your emails quickly and intuitively. 

The main way SmartrMail differentiates itself from Klaviyo is in its simplicity. If you’re looking for a simple email marketing solution to help you sell more online, SmartrMail is well worth checking out. 

SmartrMail Pricing

SmartrMail has three pricing tiers: free, basic and advanced. The free plan includes up to 1,000 subscribers and lets you send up to 5,000 emails per month. However there is no feature restrictions compared to the basic plan.

Both paid plans are priced reasonably with the basic starting at $29 and the advanced at $99 per month. These both include up to 200 subscribers, after which point the cost starts to increase.

This makes SmartrMail significantly more affordable than Klaviyo.  

If you have 15,000 subscribers your cost on SmartrMail’s basic plan is $103 and $210 a month on the advanced plan. Whereas on Klaviyo the cost is $350 a month. 

2) Mailchimp

Mailchimp is often the first name to come to mind when you think of email marketing. Their high brand recognition often makes them the first choice for many merchants when setting up their ecommerce stores. 

This also makes Mailchimp a serious Klaviyo competitor. 

Compared to Klaviyo, Mailchimp is definitely geared towards people who are just starting out with email. Setting up common flows and many of the interfaces are more simple than in Klaviyo. 

There’s also not as many ecommerce related features with Mailchimp. There are many automations that generate merchants easy sales that you just cannot automate with Mailchimp. For example, you cannot automate regular product recommendation emails or have much flexibility when scheduling abandoned cart emails.

This is not to mention all the various types of buyer activity related segments you cannot set up either. 

If you’re looking for a Klaviyo alternative for your Shopify store, then there’s something else you should keep in mind: there’s no native integration. 

Mailchimp and Shopify had a very public breakup early in 2019 which resulted in Mailchimp leaving the ecommerce platform altogether. If you want to use Mailchimp with Shopify, then you will need to use a third party connector to have your sales data synced. 

That said, Mailchimp is a still a great option for people as an introduction to the world of email marketing. Just don’t expect it to be anywhere near as powerful as Klaviyo when it comes to ecommerce. 

Mailchimp Pricing

Unlike Klaviyo, Mailchimp has a number of different pricing tiers. 

This includes a free plan for up to 2,000 contacts which requires you include the Mailchimp logo. From there, the Essentials Plan starts at $9.99 a month, the Standard Plan at $14.99 and Premium at $299. 

From those points, the monthly cost will gradually increase as your number of contacts grows. 

If you have 15,000 contacts, then the monthly cost with Mailchimp is $159 with the Standard Plan and $349 with the Premium Plan (which is the plan that comes the closest to Klaviyo’s feature set). For comparison, the monthly cost with Klaviyo is $350. 

There is one major difference between how Mailchimp and Klaviyo calculate pricing you should be aware of though. Unlike Klaviyo, Mailchimp counts unsubscribed addresses towards your total billing amount. Mailchimp is the only entry on this list that bills you for people who have unsubscribed from your email list. 

3) Constant Contact

Constant Contact is another big name in email marketing. 

Compared to Klaviyo, Constant Contact makes it very easy to start sending best practice email flows with a nice and clean email composer. Managing your various lists and segments is also relatively intuitive and user friendly. 

Again, (this is going to be a common theme) Constant Contact lacks many of the ecommerce email marketing features that Klaviyo boasts. This is not to say that Constant Contact is a tool for novices. Rather that is is simply not integrated with ecommerce platforms as closely as other apps. 

For instance, their lowest tier only lets you sync customers from Shopify and BigCommerce. In order to sync products to add directly in emails, you need to upgrade to their top tier. 

There are plenty of other advanced features like support for coupons, online donations and A/B testing. So if you can live without a close integration with ecommerce platforms, Constant Contact is an attractive Klaviyo competitor. 

Constant Contact Pricing

Constant Contact has two different plans: Email and Email Plus. 

Email starts at $20 a month and Email Plus at $45 a month. While both include unlimited email sends, Email Plus obviously includes the more advanced features. 

There’s also a very generous 60 day free trial. 

This lets you test out all the features but limits you to only 100 contacts. So while you probably won’t be able to use Constant Contact as your primary email marketing service during this period, there’s ample opportunity to fully test out the app. 

With 15,000 subscribers, your monthly cost on the Mail Plus Plan is $195. This is significantly cheaper than the $350 you pay with Klaviyo. There’s also discounts of up to 15% if you prepay for 12 months in advance. 

4) ActiveCampaign

ActiveCampaign is another very powerful tool and a serious Klaviyo competitor. 

On first impressions, ActiveCampaign is targeting more seasoned email marketers than those just getting started. The interfaces and feature set definitely give you a plethora of advanced options not dissimilar to Klaviyo. 

The main point where the two seem to diverge is in what they’re trying to be. While Klaviyo is attempting to dominate ecommerce email marketing, ActiveCampaign is more of a CRM. 

That’s not to say that ActiveCampaign doesn’t have powerful ecommerce features too. With integrations with Shopify, BigCommerce and WooCommerce, you can automate abandoned cart emails, win back campaigns and more. 

All of this makes ActiveCampaign a strong Klaviyo alternative for ecommerce email marketing and an even more powerful option for a range of other purposes. 

ActiveCampaign Pricing

ActiveCampaign’s pricing structure is far more complex than Klaviyo’s single tier structure. 

There are four different plans: Lite, Plus (the most popular), Professional and Enterprise. All include unlimited sending, but in order to integrate with your ecommerce platform you will need to be on the Plus Plan at a minimum. 

For 25,000 contacts the cost of the Lite Plan is $225 a month, whereas Pro is $399 and Professional is $599. Paying a year in advance reduces this amount to $179, $319 and $479 respectively. You need to contact ActiveCampaign for Enterprise Plan pricing. 

There’s also a 14 day free trial. 

5) Sendinblue

Sendinblue is another popular email solution for ecommerce. 

Similar to Mailchimp, Sendinblue offers a variety of ways to reach customers outside of just email. These include SMS marketing, Facebook Ads integration and the ability to create landing pages. 

All of the fundamental email features are present too. Even though it’s not as powerful as Klaviyo in this regard, you can still set up all of the best practice automations and segments. 

Sendinblue’s strong suit is definitely as an omnichannel platform, in this sense it’s approaching CRM territory like other entries on this list. 

Sendinblue Pricing

Sendinblue has five different plans if you count their free option. 

The free plan includes unlimited contacts with transactional and email campaigns but only lets you send up to 300 emails a month. 

Paid plans start at $25 a month but still include monthly send limits. Even the Premium plan at $66 a month has a monthly limit of 120,000 emails. This can be increased to 350,000 for a total of $173 a month. If you wish to send more emails, you’ll likely need to go on their Enterprise plan where they will give you a custom quote. 

Because all the plans include unlimited contacts, your cost doesn’t increase as your email list grows. This makes Sendinblue incredibly competitive with Klaviyo in terms of price. 

The Top Klaviyo Competitors

Now that you have a list of some Klaviyo competitors to check out, the next step is to start investigating the options you think are best for your situation. 

There’s no denying that Klaviyo is a great and highly advanced platform, but that doesn’t mean it’s for everyone. If it’s not for you, then there should be some other options on this better suited to your needs.

Of course, there are also plenty of other options out there too. The five on this list just represents a variety of different competitors. 

The post The 5 Best Klaviyo Competitors for E-Commerce appeared first on SmartrMail Email Marketing Blog.