And if there’s one thing you can bet on merchants doing every Black Friday in addition to heavily discounting their products, it’s that they’ll be sending plenty of emails. 

Whether they be your traditional brick and mortar store or colossus ecommerce website, every good retailer will be perfecting their Black Friday email campaigns to maximize sales. 

While email marketing is the most profitable marketing channel, you’ll never be up against more competition in making your email marketing campaigns stand out in subscribers’ inboxes.

With so much pressure, we’ve decided to lend a helping hand by showcasing these 10 great Black Friday email examples.

Feel free to use these as your Black Friday email inspiration when coming up with your own design and copy!

Black Friday Email Examples

Carhartt’s Animated Black Friday Email

Carhartt’s Black Friday email design includes a simple gif that’s attention grabbing and provides a clever way of announcing that their sale has started.

What’s one firesure way to make your emails stand out? Add an animation to them. 

The only thing missing is any mention of what discounts and specials they’re offering. 

This is important information when it comes to enticing people to click through. At least they have two clear CTA buttons at the bottom of the email to help with clicks.

Key takeaway:

• When most emails only include static images, a simple gif can go a long way to making your emails stand out.
  

Forever 21’s Anticipation Building Email Design

People love to reveal what’s hidden on scratch cards. That’s what makes this email design from Forever 21 so great (even if they went bankrupt).

By taking advantage of the compulsion to scratch these cards, they’ve effectively ensured that people will click through to see what their additional two offers are. 

Unlike other Black Friday emails, this one also includes a customer support phone number and links to FAQs, store locator and mobile apps. This helps to remove any barriers between a customer and their purchase.

Key takeaway:
Thinking outside the box when coming up with Black Friday email ideas will help you create a clever and unique design

ModCloth’s Colorful Black Friday Email

What’s the most common theme between Black Friday emails? The use of black.

That means making your emails stand out can be as easy as just using some color. 

ModCloth certainly dials the use of color up to the max, which they can get away with as it matches their brand. Even if your brand doesn’t lend itself to using the full rainbow, experiment with adding a few colors in your email design. 

Like every good Black Friday email, this example also states their offer and includes a clear CTA button through to their online store.

Though technically a Cyber Monday email, this design works as both a Black Friday and Cyber Monday email.

Key takeaway:

• Just because it’s Black Friday it doesn’t mean you need to go heavy with the black, experiment with other colors as apart of your Black Friday email strategy.

Casper’s Snooze Through Black Friday Email

Casper has always been creative with its email campaigns, and this Black Friday email promoting their gift promo code is no different. 

The pleasant image with gift boxes and pillows in the background is visually aesthetic. Product photography works fine for any situation, and Casper has leveraged it. 

The imagery is enriched with a smart copy which proclaims ‘Sleep as a gift”. Along with the copy they are announcing a gift code with an expiry date – which certainly creates an urgency to shop in the user. 

Key takeaway:

• The clever use of imagery that aligns perfectly with Casper’s business makes this a great Black Friday email.

Christopher and Banks Creates A Sense of Urgency

A few things stand out about this Black Friday email design. 

First, there’s no black in the design. The use of green and red helps tie it into the broader holiday season and Christmas. 

Second, the countdown timer at the top of the email beneath the words “FINAL HOURS” creates a sense of urgency which is a great strategy to get people to convert from your emails. Without it, you run the risk of people opening your email and then forgetting about your sales when they don’t head to your online store straightaway. 

However this is not the part of the email that immediately grabs your attention. Instead it’s the $19 figure that captures people’s attention by being so large. Whether it’s better for the Black Friday offer or the timer to be most prominent depends on the offer.

Either way, the CTA buttons at the bottom of the email should definitely be made to stand out more. With the design above they disappear into the background of the email, likely reducing click-through rates.

Key takeaway:

• Including a timer creates a sense of urgency that’ll get more people clicking through your email.

Peel’s Black Friday Sneak Peek Email

A great Black Friday email marketing strategy is to reward your loyal customers with a sneak peek of your offer. 

That’s exactly what this email from Peel does.

The sense of exclusivity also helps to make the email stand out from other Black Friday emails while also enticing the subscriber to click through and see what the offer is. 

Key takeaway:

• Making your loyal customers feel valued by offering them an exclusive sneak peek of your Black Friday offer is sure to boost email engagement.

Pretty Little Thing’s Colorful Black Friday Email

We’ve saved the most striking Black Friday email for last. 

There’s no denying that this email will definitely grab people’s attention when they open it. It’s not only the pink color that stands out compared to the usual black, but also the font choice and imagery. 

This email example incorporates a lot of the great elements of others on this list. Such as the clear CTA buttons, explicitly stating their offers and including a countdown timer.

The inclusion of a discount code helps to make their subscribers feel that this is an exclusive offer just for them too. 

While your brand might not be suited to such a striking design, it still goes to show that Black Friday emails don’t all have to look alike. 

Key takeaway: 

• Creating a unique email design will capture your subscribers’ attention when they open your email. 

Baggu Black Friday offer early announcement email

There are two things that capture your or any user’s attention right off the bat. First, the copy that says “This weekend won’t laster forever.” Next, the prominent clouds announcing the discount offers. 

Baggu has also experimented with three fonts across the email. We don’t recommend doing the same, because it might hamper the user experience. 

Key takeaway:

Mixing a combination of two fonts is recommended, any more could make the design appear cluttered.

Brooklinen’s bundle offers and referral deal

Black Friday offers two opportunities – one, to sell more to existing customers, second, to win new customers. Bundle deals and referrals are a great way to achieve both.

Brooklinen’s email announces a combination of several bundles on which specific deals are available.

Further, their final CTA banner is announcing a referral deal wherein existing customers referring new customers get a $15 discount for themselves and their friend. 

Key takeaways:

• If you have a product portfolio which has an opportunity for cross-selling, do consider bundling them together as a bundle.
• Announce holiday-specific referral deals that will build your existing customer base without incurring exorbitant marketing costs.

Tinker’s urgency-inducing countdown email

Of course, it is a watch brand. So using a catchphrase relevant to watches is obvious, and Tinker Watches has used a simple copy along with an abstract image of the watch for the email.

The visual is definitely captivating and relatable for the target audience who could be vying for exotic luxury watches with character. 

Key takeaways:

• Write copy and select visuals that are aligned to your product and brand.
• An announcement email prior to announcing the product launch or offer could create some excitement and garner customer attention.

Google’s last chance Black Friday Emails

Google’s Black Friday email announces hefty discounts in its hardware products. The copy is straightforward and announces the discount amount on each product.

The CTA which says ‘Save now’ is definitely persuasive and can help increase conversions. The email banner has a CTA that directs users to the page where all offers are listed. 

Key takeaways:

• If you have multiple offers that cannot be listed in a single email, create a landing page of offers and direct users from the email.
• Copy that announces the deal directly without making the users make sense of it is the best.

Adidas Black Friday email that announces free expedited shipping

There are two offers that tis Black Friday email from Adidas is spotlight on. Their massive 50% discount and free expedited shipping.

It is a very simple email with hardly three scrolls that contains all the possible information that a user might need. 

The carousel beneath the CTA with all their product categories takes care of helping users reach the right page where the product they’re looking for is available.

Key takeaways:

• Minimal emails do work out well, provided all necessary information is packaged properly.
• Use dynamic content blocks to personalize the content to make it suitable for the target audience.

Grammarly’s premium plan comparison email

Grammarly is one of the most widely writing tools and their free plan is perhaps the most popular one as well.

Their Black friday email announces an attractive 55% discount on the premium plan. To convert existing ree users, they are also showcasing the differences with a table. 

Since the email is targeting existing free users. This minimal email with relevant information works well.

Key takeaway:

• Black Friday emails can convert freemium customers into premium paid customers, if they are provided the right information aligned with a good discount.

Article announcing the biggest sale of the year

Article makes a splash with its email that uses gif to showcase its product. Further, they are announcing a 45% discount along with free shipping above a minimum order restricted to a deadline. 

User’s attention is captured, interest is won, and urgency is created with the simple copy.

Key takeaways:

• Static images are great, but animations and GIFs do have their own potential to impress recipients. Don’t shy away from experimenting.
• Arrange offers in a logical fashion that follows the user’s thought process, capture attention, sustain it, create urgency.

Postable’s madness Black Friday email

Postable calls its Black Friday offer the ‘Black Friday madness’. It is a quirky way to announce an offer along with a promo code. There is also a CTA button that takes users to the homepage where all offers are listed.

Key takeaways:

• Use a quirky theme or copy to announce the offer.
• Use emojis in the subject line.

United By Blue altruistic Black Friday Email

United By Blue’s email announces a 25% sitewide discount and free shopping on all orders. The messaging is loud and clear to existing customers who might have been buying at higher prices and were incurring shipping fees on low-value orders.

Further, there is also a second part of the newsletter where dedicated sections for gifts, new arrivals, women, men and products are provided for quick accessibility.

Key takeaways:

If your store has been charging for shipping or has been premium price for its products, maybe this format would be a good choice to announce the offers.

Encircled – an email with a difference

If being ‘candid’ was an email, Encircled owns it. Their copy seems to be reaching out to you and talking in person. It is personal, but, with a certain marketing angle to it that is characteristic to all Black Friday emails.

This particular email is an announcement of the upcoming Black Friday & Cyber Monday emails. It is giving up a gentle heads-up of the deluge of emails that are to follow and is offering users the option to opt out if required. Quite a contrarian approach compared to what other brands are doing. And that is exactly what captures the attention of some users as well.

Key takeaways:

Be wary of the user’s inbox. Don’t bombard them with emails. Do provide the option to opt out voluntarily. It will help the brand retain only those users who are really keen on receiving emails.

Sonos – Simple and straight-forward with no frills

Sonos is an premium audio equipment brand and any offers from them is well-received by users. This Black Friday email from Sono is focusing only on two major products – their home theater and their speaker set.

Sono is pretty clear about the discount being offered and its validity. There is no loud marketing copy or sales pitches. A simple and straightforward announcement, which should resonate well with its intended target audience of audiophiles.

Key takeaways:

Simple and straight-forward email communications trumps every other form of marketing pitches, especially for premium products.

Hill-Side – promo codes for the win

There are two things at play here. First, Hill-side is announcing the 30% discount prominently for Black Friday. 

However, it can be claimed only using the discount code “BLACKFRIDAY”. Promo codes are widely used by brands for holiday season sales. First, it helps keep a track of revenue the specific campaign has generated. Also, it becomes easier to toggle on and off a promo code once its validity expires. 

Key takeaways:

If you have the necessary tech stack, a promo code is the simplest and easiest way to provide discounts to customers.

Yoco – show’n’tell email for new customers

Some products are not readily accepted by customers. They need a little bit of content help to set context to sell better. Yoco is taking that route. 

The first scroll of the email prominently announces the Black Friday discount and when the sale is going live.

The second part of the email explains the product features and why customers have chosen it. It is a way of showcasing social proof to win new customers. 

Key takeaways:

For products with sophisticated target audience, it is ideal to set context with content. Showcase social proof that will create awareness and help them take a conscious decision.

GoPro’s email with stunning product imagery

When the world’s best action camera goes on discounted sale, it will sell like hotcakes. 

But, even a brand GoPro has to up its email marketing game to win new customers. 

This particular email is visually pleasing and goes on to showcase the bundle – including the camera and essential accessories.  Further, the sub-text before the CTA highlights unlimited cloud storage and replacement guarantee, all of which are highly persuasive for the adventure camera enthusiasts.

Key takeaways:

When text cannot describe an entire story, use images to showcase product value. Bundling products together based on most-purchased items is a good way to sell more to new and existing customers.

Creating Your Own Black Friday Email Campaign

Now that we’ve gone through 20 Black Friday email examples, it’s time to think about your own campaigns.

Hopefully now you have a good idea of what to include in your email copy as well as some inspiration for your email design.  

The truth is however that creating a great Black Friday email is only half of the challenge. 

Without a great subject line that entices people to click on, most of your subscribers won’t even open your email. Meaning that all that effort you went through for your email isn’t properly realized. 

Luckily we have a list of great Black Friday email subject lines that you can use.  

In addition we also have plenty of other Black Friday resources to help you create your best Black Friday email campaign ever. 

Looking for even more Black Friday email examples? Check out Really Good Emails.

The post 20+ Best Black Friday Email Examples to Spark Your Inspiration appeared first on SmartrMail Email Marketing Blog.

While this number looks pretty promising, it implies a looming danger for email marketers.

As your subscribers are inundated with a huge number of emails, they are compelled to scan and skim through the emails rather than read them entirely. Following email design best practices comes into play here and helps create attractive messages that capture the reader’s attention. 

Interestingly, the average time spent by a subscriber on an email has decreased to 11.82 seconds in 2020.   

Therefore, you must pay special attention to the email design and make sure that it instantly conveys the purpose of your email campaign. 

After all, you would not want your email to look like this in your subscriber’s inbox:

Source: https://litmus.com/community/discussions/1489-looking-for-examples-of-broken-emails-on-desktop-outlook

Advantages of a well-designed email

An email adhering to all the design best practices will go a long way in enhancing the subscriber’s experience and encourage them to take action. 

A great way to ensure you’re truly adhering to all the best practices as well as learning a few tricks of the trade is by getting yourself a marketing mentor. Especially in the initial phase while starting out. This can help you fine-tune your email design and accessibility.

Technically speaking, the email click-through rate and conversion rate heavily rely on the email design and its accessibility. 

That being said, let’s explore the world of email design best practices to ensure a pleasant subscriber experience. 

First of all, we will discuss the email inbox best practices. 

How to Present Your Email Effectively in The Subscriber’s Inbox?

Three things govern how your email will look in the mailbox. 

1. From name

Your sender name and email address must be instantly recognizable. 

See this email example by Litmus that informs the reader about the sender and makes them open it. 

Avoid using a free webmail address or ‘noreply’ email. Rather, you must use an email address from your own domain. For example: aaron@smartrmail.com works better than noreply@smartrmail.com. 

2. Subject line

Craft a subject line that piques the reader’s curiosity and communicates the purpose of your email. It must not be misleading for the readers, otherwise you might end up losing them and hampering your brand reputation. 

Use first name personalization to get more people to open your email. 

Try adding relevant emojis to add a personal touch to the email. 

As far as the length of your subject line is concerned, 65 characters works the best. 

3. Preheader text

If 65 characters of the subject line do not suffice, you can use the preheader text to elaborate it further. 30-55 characters are ideal for this section. It is not recommended to leave this part blank. 

Test your subject line and preheader text in every email client to make sure that they do not get truncated in the subscriber’s inbox. 

The eCommerce giant, Walmart creates the perfect subject line and preheader text in line with the best practices. 

Now, we will move on to the email template layout. 

How Should Your Email Design Be?

To make sure that your email renders well across all devices and email clients, you must conform to all the points mentioned below:

1. Clutter-free Email Layout

Organize your email in such a way that it is easy to navigate through. Your subscriber should be able to consume the information easily without having to search for it. 

The ideal template dimensions are:

Template height: Up to 3500 px

Template width: 600-800 px

Headline height: Up to 300 px

Just make sure that you include all the important information in the top 350 px. 

Place the images and text, keeping plenty of white space so that the user gets enough breathing space while reading the email. Maintain a logical reading order and arrange the content from left to right and top to bottom. 

Always have a left-aligned copy so that people with dyslexia do not have to struggle to read your email. 

Your CTA button size must be 44×44 px with the size of the text at 16 px or more. 

Font size is also an important aspect to consider while designing your email. 

The title font size should be 22 px to 28 px. 

The ideal copy line width is of 6 words with 12 to 14 px font size. 

Keep the line spacing around 1.4 to 1.5 times the size of the fonts. 

These are the recommended sizes for both desktops and mobile devices. 

2. Visual Hierarchy

Even if you are sending an email from Shopify or other DIY template builders, you must make sure that it adheres to the principles of visual hierarchy. 

Your email should follow the inverted pyramid design pattern with the logo design and header image at the top followed by the body content, relevant visuals, and CTA. 

Here’s an email example to demonstrate visual hierarchy. 

3. Dark Mode Compatibility

As most of your subscribers are accessing your emails in Dark Mode, you must design emails that are compatible in both Dark Mode and light themes. 

Choose colors and visuals that will not create any rendering issues, no matter which mode the email is accessed in. 

Duolingo creates a minimalistic email that is completely compatible with Dark Mode. 

4. Visual Email Marketing Best Practices

If you are in the eCommerce industry, travel sector, telecommunications, or B2B sector, you ought to add different types of visual elements in your email. This will not only enhance the subscriber engagement but also contribute to your conversion rate. 

However, you must follow certain guidelines while including these visuals. 

• The text to image ratio must be 80: 20. 
• Always make sure that the image is accompanied with a suitable Alt-text. 
• If you are adding GIFs, the flashing rate must not be between 2 to 55 Hz otherwise it will have a negative impact on people with photosensitive epilepsy. 
• The file size of the visuals should be around 100kb so that it does not slow down the email loading speed. 
• Use contrasting colors for your email text and CTA button so that the user knows where to click-through. It will, in turn, increase the conversion rate and bring more business for you. 

5. Accessibility in Emails

Last but not the least, let me brief you about accessibility in emails. In case you are using template builders, they will take care of it.

Take a look at this example that is perfectly accessible for all the subscribers. 

The accessibility report of this email, according to Litmus, is as follows:

6. Email Footer Design

Your email footer is as important as any other part of the email. 

Take a look at this screenshot to understand how your footer should be designed. 

Include social media links and all the vital contact information like Persona has done. They have followed the anti-spam guidelines and included the unsubscribe link too. Also, it is arranged in the perfect hierarchy with sufficient white space. 

Wrapping Up

Designing an email is not just about being creative. It is about understanding the customer psychology and serving what strikes the right chord with them. 

These tips will surely help you create well-designed emails in the template builder as well as customized emails from scratch. 

So, what are you waiting for?

Just bookmark this article and get ready for your next email campaign.

Happy emailing!

Author Bio: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

The post Email Design Best Practices: The Savvy Marketer’s Manual appeared first on SmartrMail Email Marketing Blog.

Not only are they one of the first emails your customers will receive, and therefore your chance to make a great first impression, but they are also among the most engaging emails you’ll send.

Compared to regular emails, welcome emails enjoy an 86% higher unique open rate, 336% greater transaction rate, and make a whopping 320% more revenue on average. 

Your customers also expect to receive a welcome email with three-quarters expecting to receive one immediately after signing up for your email list. 

With so many people opening and reading your welcome emails, you’ll want to make sure you put your best foot forward. 

That’s why we’ve put together this list of 10 of the best welcome email examples we’ve seen to help inspire your own email design.

Welcome email examples

1) Starbucks

Starbucks takes the number one spot not because it has a standout email design but because it’s an excellent demonstration of welcome email best practices.

The first thing that draws your attention is the simple yet effective “we’re glad you’re here” message that provides a warm welcome to new subscribers. Immediately beneath this they also set expectations for what email content people should expect to receive.

These are both elements you’ll want to replicate in your own welcome email. 

Additionally, the email contains call-to-actions for how people can make the most of their Starbucks experience and includes links to their social media profiles. 

The image of the coffee cup with welcome written on it is also a great way they’re managed to tie in their product in the email design.

What we liked about this example 

• Nails all the welcome email best practices
• Good use of imagery
• Warm welcome

2) LUSH 

LUSH’s welcome email is another example that gets the best practices right. 

There’s the welcome and thank you message, the setting of expectations, and some call-to-actions. 

The “your inbox smells better already” line is a great example of them working their product into their email copy as well. 

What stands out about this welcome email and what takes it a step above the Starbucks example is the inclusion of a video. 

Including a video in your welcome email, or any email campaign for that matter, is a great way to boost engagement rates and let you showcase your products and store. 

What we liked about this example 

• The inclusion of a video makes it more engaging
• The link “your inbox smells better already”
• Satisfies all the welcome email best practices

3) Food52

Food52’s welcome email takes a slightly different, yet incredibly effective, approach. 

While they’re still giving customers a warm welcome and setting expectations, they’re also adding a personal touch by including a photo of their founders and touching on their company mission.

Presenting the human side of your store not only builds trust but also builds up your brand image in the minds of your customers. 

Over the long run, taking a brand-building approach with your email marketing will help improve your overall conversion rate. 

What we liked about this example 

• The message from the founders
• Photo of the founders in a kitchen
• The signature signoff 

4) Casper

Casper’s welcome email is an example of another brand talking about its mission and company values in a less personal way.

While they might not be including an image of their founders or talking about what the original source of inspiration behind Casper was, talking about their commitment to providing their customers the “most comfortable sleep possible” will still go a long way at building up their brand. 

They do this by sharing their main unique selling points (or USPs): good design, rated #1, and their 100-night trial.

The other thing worth mentioning about this welcome email example is its design. 

The design is simple yet on-brand and pleasing to the eye. This makes the experience of opening and reading it more enjoyable which creates a great first impression. 

What we liked about this example 

• The email design
• The inclusion of their unique selling points
• How they talk about their product

5) Away

Instead of, or in addition to, talking about your brand, you can also talk about your products in your welcome email. 

After all, it’s your products that customers will end up buying and welcome emails are a great opportunity to showcase them. 

Because Away has a relatively simple product offering, they’ve listed all the main features of their suitcases in their welcome email. This ensures that people know what makes their suitcases stand out from their competitors’ and why customers should purchase theirs. 

This is something definitely worth considering with your own welcome emails.

What we liked about this example 

• How they talk about their product’s features
• The call-to-actions

6) Glossier

Glossier’s welcome email is a good example of one that showcases products when they have a much more expanded and varied product offering. 

In this example, they’ve opted to highlight some of their most popular products. 

This is an effective way to ensure that the products appeal to the greatest number of people possible and therefore enjoy a high conversion rate. 

If you want to do something similar with your welcome emails in SmartrMail, you can include a recommended product block. You can then set it to the ‘Best Sellers’ product feed. 

This will then automatically add some of your best-selling products to your welcome email but also customized based on the individual customer’s preferences. 

What we liked about this example 

• The inclusion of a selection of their most popular products
• The use of images of customers using their products

7) Michael’s

Switching gears a bit, Michael’s welcome email is centered around providing customers with a special offer. 

Not only is this a great way to increase conversion rates by incentivizing additional purchases, but promising a special offer in exchange for signing up for your email list will also grow your list quicker. 

Of course, the welcome doesn’t just contain the offer, but also the other essential elements like a welcome message, setting expectations, and call-to-actions. 

What we liked about this example 

• The large ‘thank you’ message
• Get all the best practices right
• Clear call-to-action buttons

8) Jen Sincero

This welcome email example from Jen Sincero is essentially a plain-text design that might be something you consider replicating. 

This kind of email design can come across as less of a marketing campaign and more as a personal email from the founder. 

The reason why it’s included on this list however is not its email design, but that it’s rewarding new email subscribers with a free PDF. 

This demonstrates that your email list opt-in incentive doesn’t have to be a sale offer or discount code. Downloadable content like guides, ebooks, etc. can work just as well, if not better at incentivizing sign-ups and don’t sacrifice margin in the process.

What we liked about this example 

• Doesn’t look like a marketing email
• Offers something different from the usual coupon incentive 
• The signature signoff 

9) Kate Spade

A radical departure from the last welcome email example, this campaign from Kate Spade stands out with its unique email design. 

While it does include a 15% discount offer, it’s clear that the main goal of the welcome email is to welcome customers and thank them for signing up. 

Making this message the most prominent part of your welcome email design will make your customers feel more appreciated and less of just a means for more sales. 

What we liked about this example 

• The email design
• That the thank you message is more important than the special offer

10) Huckberry

Lastly, this welcome email from Huckberry incorporates an element that’s been missing from all the other examples on this list so far: social proof. 

This example includes social proof in a couple of ways. 

First, it mentions that they have over 1 million customers in their ‘community’ and second, it also includes a 5-star review from a customer at the bottom. 

Including social proof like this in your welcome emails will go a long way in building trust and increasing the conversion rate of your campaigns. 

What we liked about this example 

• The inclusion of a 5-star customer review
• How it talks about joining a ‘community’ and just an email list
• The ‘we got your back’ section

Own your welcome emails

Now that we’ve gone through 10 great examples of welcome emails, you’ll hopefully have plenty of ideas and inspiration for your own welcome emails. 

But creating a high-performing welcome email campaign takes more than just getting your email content right. 

For example, you’ll want to give it a good subject line to ensure people open your email to begin with. That’s why we’ve also put together a collection of welcome email subject lines and strategies. 

For absolutely everything you need to know about welcome emails however, be sure to check out our comprehensive welcome email guide here.

The post 10 Unique Welcome Email Examples to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

And if there’s one thing Canadians love doing on Canada’s birthday besides celebrating their country and the arrival of summer, it’s making the most of the holiday sales. 

In fact, more than $1 billion is expected to be spent on Canada Day sales with the average shopper spending $91. 

If you’re thinking about making the most of this sales opportunity, you’ll want to send a dedicated email campaign to let your customers know about your sale.

And to help you do just that, we’ve put together this collection of great Canada Day email examples and subject lines for inspiration for your own campaigns. 

Canada Day email campaigns

Bootlegger

This email campaign from Bootlegger is a good example of a typical Canada Day email. 

It makes heavy use of red and white, Canada’s national colors, as well as some maple leaves to show off their Canadian pride. 

Instead of mentioning Canada Day however, it opts to ‘celebrate Canada’s birthday’. This reference to Canada’s ‘birthday’ is something you’ll commonly see in other campaigns and is reinforced in this email with the 53% offer. 

If you want to go with a similar offer, just keep in mind that in 2021 Canada will be celebrating its 154th birthday.

Jack & Jones

Jack & Jones’ email tones down the Canadianess with just a simple ‘Happy Canada Day’ banner at the top. 

Instead, they’ve taken full advantage of the holiday occurring at the start of summer to highlight their summer collection. These are exactly the kinds of products Canadians will be looking to purchase at this time of year. 

The other great aspect of this email design is how the 25% offer is what immediately grabs your attention. The offer is then repeated down the email as it links to various product categories which helps to reinforce the key message.

Michael Hill

Don’t have a summer collection of products you can highlight in your Canada Day email? 

Another option is to create a collection around the color red like Michael Hill has done in their email campaign. 

This is a simple and easy way to make your email holiday-themed regardless of what you sell. 

Instead of going with a single X% offer, they’ve also shown the before and after prices. This can provide a more concrete way of showing just how much customers can save.

Running Room

Not every Canada Day email necessarily needs to be all about boosting sales over the holiday. 

Instead, you can opt to do what Running Room has done and simply send your customers an email wishing them a happy Canada Day. 

While it likely won’t generate as many immediate sales as a traditional sales email would, it’ll strengthen your brand’s relationship with your customers which will have a longer-lasting effect on sales.

This makes this type of email a great option if you’re not running a sale over the holiday.

Hauser

Lastly, this email from Hauser is a great example of a ‘last chance’ style email that you can send as your sale comes to an end. Especially if your sale is over multiple days. 

By including the ‘final hours’ banner and the 11:59 pm deadline, the email is attempting to create a sense of urgency in the minds of their customers to get them to click through and make a purchase.

After all, there’s nothing like the fear of missing out to compel people to take action.

Canada Day subject lines

Creating a well-designed email is only part of what goes into creating a successful Canada Day email marketing campaign. The other vital part is giving it a subject line that will stand out in people’s inboxes.

While we have a detailed guide on writing subject lines, some key points you’ll want to keep in mind are:

• Keep your subject lines short 
• Highlight your offer in your subject line
• If possible, personalize it with your customer’s name

Another thing to consider is including an emoji or two to help your subject line stand out from others in customers’ inboxes.

As the most popular emojis for Canada Day are the Canadian flag (??) and the maple leaf (?), consider using something different like an emoji representing what you sell to stand out even more. For more tips, check out our guide on using emojis in subject lines here. 

To provide some general inspiration below is a collection of subject lines from previous years.

Subject line examples from previous campaigns

• ? Don’t forget to grab your Canada Day Gift from us! – Bootlegger
• Happy Canada Day, Eh! – Dickies
• ?? Celebrate Canada Day with savings! ?? – Ethan Allen
• Canada Day Sale ENDS TONIGHT ? – Flair Air
• Celebrate Canada Day with huge savings! – Golf Town
• Celebrate Canada Day with $35 OFF ? – Goodfood
• Final hours! Up to 50% Off Canada Day Sale – Hauser Stores
• Happy Canada Day from Everyone at Holts – Holt Renfrew
• Wishing You a Happy Canada Day – Joe Fresh
• Canada Day offers extended ! – JYSK
• ?? Happy Canada Day! Take 30% Off Storewide! – People’s Jewellers
• ?? A Reflection on Canada Day ?? – The Kindred Clothing Co.
• ? Canada Day ? Clearance – Wayfair
• Here’s a Canada day surprise just for you ?? – Weight Watchers
• ? Canada day weekend special ? – Wicker Emporium
• It’s Canada Day! Celebrate With 20% Off Everything! – Zazzle

Conclusion

Canada Day represents a great sales opportunity for your store and to make the most of it, you’ll want to send a dedicated email campaign. 

Hopefully now you have plenty of inspiration and ideas on not just your email design but also its subject line. 

The only thing left to do is actually start creating your email! 

The post Canada Day Email Design & Subject Line Inspiration appeared first on SmartrMail Email Marketing Blog.

Like their cart abandonment email sibling, browse abandonment emails target potential customers right at the very moment they show purchase intent. 

This combination of email segmentation and personalization is what makes them one of the highest-performing automations you can incorporate into your email marketing strategy. 

When compared to regular emails, browse abandonment campaigns:

• Receive an 80% higher open rate
• Have a 50% higher click-through rate 
• And over 10% of customers who click on an email will go on to make a purchase

But not all browse abandonment emails are created equally. 

So to help you when composing your own, we’ve put together this list of our favorite browse abandonment email examples. 

This list will give you an idea of what you should be aiming for with your own campaigns as well as provide plenty of inspiration. 

The best examples of browse abandonment emails

1) Timberland

First up is this typical but well-executed browse abandonment email from Timberland. 

This is a typical example because it includes all the main elements browse abandonment emails typically contain: 

• An image of the specific product abandoned
• A link to add it to your cart
• Product recommendations in case the original product isn’t suitable 

If you’re struggling to think of what to include in your own emails, these three elements are a great starting point. 

Beyond that, Timberland’s email is a great example as it’s been executed well with high-quality product imagery and a simple clean email design.

2) Humanscale

This is another example of a nice and clean browse abandonment email design. 

Like Timberland’s campaign, this one also includes high-quality product images as well as some product recommendations. 

However, instead of encouraging the potential customer to add the products to their cart and checkout, this example takes a step back. 

They do this by simply asking if the customer needs any help deciding and then letting them know they can call or email through any questions they may have.

This represents a more light-touch approach that avoids the email coming across as too pushy. 

3) Asos

Instead of encouraging customers to come back and purchase the product they were viewing, or even ask whether the customer had any questions, Asos’ email simply encourages people to have a second look. 

Often this subtle suggestion can be enough to trigger a sale and certainly won’t come across as too pushy. 

It’s all about just keeping your brand, and more specifically your products, front-of-mind. 

4) Smartwool

This example from Smartwool doesn’t even look like a browse abandonment email at first glance. 

The heading “Stop Searching. Start Exploring.” is what gives this email away and makes it such a great example of a browse abandonment strategy. 

This is because instead of being along the lines of “we saw you viewed this product, now come back and purchase it” Smartwools is being much more subtle. From the customer’s perspective, this would likely just seem like a well-timed email and nothing more. 

5) Danner

This example from Danner makes no attempt to hide the fact that it’s a browse abandonment email but it does take a slightly different approach by including an offer. 

While the offer is quite hard to notice in the body of the email, the heading “You’ve earned it” encourages customers to treat themselves. The offer then gives them a way to easily justify the purchase. 

For good measure, there is also a link at the bottom where potential customers can “talk with a Danner expert” in case they have any questions holding them back from making a purchase. 

6) Amour Vert

Another simple and beautifully designed browse abandonment email. This one from Amour Vert compliments the browse abandoner by saying that they have great taste. 

Complimenting customers like this is a very common strategy brands will use in their browse abandonment emails. 

The only issue with this particular example is that the product recommendations at the end bare little in common with the product that was abandoned. 

7) Browse abandonment email example from Amazon

Amazon is one of the best brands in the world when it comes to killer email marketing strategies. So we only thought it was only right to include one of their browse abandonment emails on this list.

While the design isn’t anything to rave about, what you will notice is that instead of reminding people about a specific product they viewed, the email just provides examples of other products in the same product category. 

By also including some of your best-sellers from the product category people viewed, you’ll increase the chances of them seeing something they like. Even if the product they originally viewed doesn’t fit their needs.

8) Aerosoles

This example from Aerosoles is a combination of a browse abandonment email and a sale email. This two-pronged approach is sure to make this email quite enticing. 

Obviously including a sale offer will help improve the conversion rate of your browse abandonment campaigns. But that doesn’t mean you necessarily need to include one. 

Typically you’ll want to send two browse abandonment emails: one straight after someone abandons the product and another roughly a day later if the first one didn’t work. 

To avoid giving away too much margin, a good idea is to keep any offers to only this follow-up email.  

9) Loeffler Randall

Another simple and clean email design, this browse abandonment example from Loeffler Randall is well and truly on-brand. 

In addition to including the specific product their customer was looking at, they’ve also included links to product collections. 

This works similar to including personalized product recommendations by providing more options to choose from in case the original product isn’t suitable. Something you can consider doing as well. 

10) Michael Stars

This browse abandonment email example from Michael Stars plays on people’s fear-of-missing-out (or FOMO) with copy such as “Get it before it’s gone”. 

This is a strategy definitely worth experimenting with in your own campaigns to see whether it can improve your conversion rate. 

The other noteworthy thing about this example is how the call-to-action (CTA) button is ‘add to cart’ instead of ‘shop now’ or ‘view product’. 

By clicking people to a shopping cart with the product already added, you reduce the number of steps needed for them to make a purchase than if you simply linked them to the product page. This is another way you can improve your conversion rate.

The bottom line

Hopefully now you have a good idea of what typically goes into a browse abandonment email from these examples. 

For a more detailed guide, check out our post on browse abandonment email strategy here which dives deeper into best practices and how you should structure your campaigns. 

Of course, you’ll also want to give your emails enticing subject lines to improve your open rates. And to help with that, we’ve also put together a list of browse abandonment subject lines here you can look at for inspiration. 

Lastly, if you want to know how to set up browse abandonment emails in SmartrMail, you can view our step-by-step guide here.

The post 10 of the Best Browse Abandonment Email Examples appeared first on SmartrMail Email Marketing Blog.

That’s why, surprisingly to many, the holiday is actually a much bigger deal in the United States than in Mexico and is not, as many believe, the Day of the Dead or Mexican Independence Day.

Because of the increasing popularity of Cinco de Mayo celebrations, and that nearly 1 in 8 Americans identifies as Mexican-Americans, many brands have started celebrating the holiday as well.

And one of the most popular ways for brands to do this is by simply sending a Cinco de Mayo email campaign to their customers.

So to help inspire you if you’re thinking about doing the same, we’ve put together this collection of five of our favorite Cinco de Mayo emails from previous years. 

Cinco de Mayo emails

Typical Cinco de Mayo design

This email from TrueFire is a good example of a typical Cinco de Mayo email design. 

The red, green, and brownish-orange are all colors typically associated with Mexican culture and feature heavily in many Cinco de Mayo emails. 

The way ‘Cinco de Mayo’ is spelled out further reinforces this theme and just in case it wasn’t already obvious, the words ‘fiesta’ and ‘piñata’ are also included for good measure. 

You obviously don’t need to go as heavy with the Mexican theme in your own email, but if you want to, this is a good source of inspiration. 

Cinco, cuatro, tres, dos, uno

This Cinco de Mayo email is a creative departure from what marketers typically go with for the holiday and instead doubles down on cinco being Spanish for five.

It does this by counting down in Spanish and using the numbers to communicate their holiday sale and then getting people to click through to their store at the end. 

This makes the email copy much more engaging than simply just stating your offer and keeps the email holiday-related without needing to use any cliches. 

Animated piñata

Piñatas are a popular inclusion in many Cinco de Mayo emails, but this campaign from KidPass takes it one step further. 

Instead of just including an image of a piñata, they’ve animated it so their offer falls out of it when it breaks open. This is another creative way of including your offer that will engage your customers more than just simply stating it. 

For good measure, they’ve also included the offer in plain text below the GIF in case it doesn’t play for some customers for whatever reason. 

There’s also a good call-to-action button directly underneath to send customers to their store which will help them generate more sales from their email.

Sophisticated Cinco de Mayo email design 

Some marketers tend to avoid sending Cinco de Mayo emails as they don’t feel like that they design a holiday-themed email while still being on-brand. 

This campaign from Three Dots however is a good example of how you can create a good-looking Cinco de Mayo email while still staying true to your brand. 

In this case, Three Dots has kept the email holiday-themed by going with a black and yellow/gold theme – another color associated with Mexico. 

The high-quality image of someone wearing one of their products, call-to-action button, and prominent sale offer all complete the email design.

Fuel your fiesta 

Rounding off the list is another good example of a typical Cinco de Mayo campaign. 

Again, the red and green colors are used as are images of some things typically associated with Mexico including avocados. 

This makes sense seeing as the campaign is for a food delivery service and they’ve taken a guac angle with their campaign. 

As for the rest of the email, all the important elements are present: a clear call-to-action button with a contrasting color, the sale offer is presented in the largest text, and there’s a clean, simple design.

Wrapping up

Hopefully you now have plenty of inspiration for your Cinco de Mayo emails. 

But email marketing is more than just sending great-looking emails.

To ensure your emails get opened and read, you need to give them a compelling subject line that will stand out in your subscribers’ inboxes. 

Especially when a third of your email list decides whether to open your email or not based entirely on its subject line. 

That’s why we’ve also put together a collection of Cinco de Mayo subject lines to help you come up with a great way for your campaign.

The post 5 Cinco de Mayo Email Examples to Inspire Your Own Campaign appeared first on SmartrMail Email Marketing Blog.

As opposed to delivery timeframes, cutoff dates provide customers with a greater degree of certainty that their purchases will arrive in time for whatever holiday they’re shopping for. Whether that’s Christmas, Valentine’s Day, or Lunar New Year. 

They also help your store by letting customers know exactly what date they need to order by and reduces the number of customers upset that their purchase wasn’t delivered in time. 

From online stores like Amazon to delivery partners like Fedex or USPS, everybody sends shipping deadline emails and notifications from time to time, especially more around the holiday season.

In addition to displaying these delivery deadlines prominently on your homepage, product pages, and during the checkout process, the best way to inform customers of them is with an email campaign. 

And to help you with creating your own email, we’ve put together this collection of 8 campaigns from some of the top brands to inspire and inform your own. 

Shipping deadline email examples to take inspiration from

There is no standard deadline email template that works all the time. Depending on the industry, the customer segment, and several other variables, the email template has to be created from scratch.

However, it is not a difficult task. Here are some examples you can take inspiration from.

1) Ben Sherman

Ben Sherman’s campaign is your typical example of a shipping deadline email. Which goes to show just how easy it is to create and send this type of email. 

All you essentially need are two elements: the cutoff date and time (in this case midnight on Monday, December 17th) and a call-to-action directing your customers to shop now. 

Most of the following examples are ‘final chance’, ‘last day to get your purchases in time’ style campaigns. And while these are effective emails to send, it’s also often worth sending a less anxiety-provoking email a week in advance like this one.  

2) Vans

Subject line: Final Day for Overnight Shipping!

This email from Vans isn’t strictly a delivery deadline reminder but rather a reminder that it’s the last chance for overnight shipping with free shipping on orders above $65. 

While overnight shipping implies next-day delivery, this isn’t clear. 

It also isn’t clear exactly what happens the day afterward. Whether customers will still be able to get their purchases in time for the holiday (just not overnight) or even whether overnight shipping will still be available, just not free for orders over $65. 

While the campaign does a great job of creating a sense of urgency and funnels people straight to their online store with the single call-to-action, ideally you want your shipping deadline emails to provide all the information customers are looking for. 

3) Hickory Farms

Subject line: FINAL HOURS: Savings on gifts and save $10 on Next Day Shipping!

Hickory Farms’ campaign is a typical example of a shipping deadline reminder with all the relevant elements present: a clear cutoff with timezone (3 pm EST), a call-to-action in the header (“Get Gifts in Time for Christmas”), and a clear call-to-action button. 

The element few other shipping deadline campaigns include but is definitely worth considering for your own email is the countdown timer at the top. 

This is a simple HTML countdown timer that displays how many hours, minutes, and seconds are left until 3 pm EST. Not only does this reinforce the cutoff time but it also creates a sense of urgency as customers see the seconds tick down. 

4) Function of Beauty

Subject line: Say goodbye to isn’t she (bubb)ly 

This email differs significantly from the others in this list in two ways. Firstly, it wasn’t sent during the holiday season, and secondly, it’s not about guaranteeing delivery by a certain date. 

Instead, this is an example of an email informing customers that they only have one day left to order the product by itself. After which the product will only be available for purchase as part of a subscription. 

This is a good example of how not all deadline reminders and emails need to be for a particular holiday. 

5) Alo Yoga

Subject line: Free 2-Day Shipping Ends Tonight, Get Your Gifts In Time

Alo Yoga’s campaign demonstrates that you don’t have to dedicate an entire email to inform people about your upcoming delivery date cutoff. 

Instead, you can simply combine the reminder with something else your customers will be interested in. Which in this case is a last-minute gift guide. 

Last-minute holiday gift guides are the most logical addition to your shipping deadline email as they’re designed to help customers choose a gift to purchase before the cutoff. However, there are plenty of other things you can mention in your email as well such as your gift wrapping option or directing people to your customer service in case they have any questions. 

A similar idea for after your shipping deadline has passed is to send a final email for the holiday period where you spruik your gift cards that people can download and send as a digital gift. 

6) Asos

Subject line: It’s not too late

The busiest time of the year in terms of sales for most merchants are the months of November and December. 

While sales typically peak on the Black Friday / Cyber Monday weekend, sales remain elevated for the following couple of weeks as people do their Christmas shopping. However, there’s a tendency for online sales to start to drop around mid-December as people fear their purchases won’t arrive in time.  

That’s what makes this email from Asos interesting.

Instead of just letting people know of their cutoff dates like most standard shipping deadline emails, this campaign reminds people there’s still time to do their holiday shopping online. 

Framing your campaign this way might get a few customers who had just assumed it was too late to convert. 

7) Clarks

Unlike most shipping reminder emails, this campaign from Clark’s Shoes provides different cutoff dates for the various different shipping options they offer. 

From the email, you can tell there’s only one day left for ground delivery but about a week remaining for 2-day and overnight delivery. 

By providing their customers with this information, Clark’s Shoes is letting them make their own decision which gives them a sense of control that ‘last chance’ style campaigns don’t. 

8) Little Passports

Subject line: It’s Not Too Late! Shipping Deadline Extended + 20% Off

Typically shipping deadlines are things that can’t be easily extended. 

Regardless of whether Little Passports was able to miraculously extend their deadline or whether it was all a marketing ploy (more likely), it makes for an effective email campaign. 

It gives customers who thought they missed out on the opportunity just a day earlier a second chance to get their holiday shopping done in time. 

There’ll also likely be customers who open this email who didn’t see the earlier one, increasing the total number of customers who open and read at least one ‘last chance’ campaign. 

The essential takeaways

Shipping deadline emails are simple yet effective campaigns to send during the holiday shopping season. 

Not only do they generate additional purchases from last-minute shoppers but they also provide your customers with valuable information and spare them the disappointment of their holiday shopping not arriving on time. 

However you decide to design your campaign, ensure you have the key elements present: a clear cut-off date and time and a call-to-action to funnel shoppers through to your store. 

For additional inspiration for your subject line, check out our list of free shipping subject lines that you can easily adapt for your campaign.

Frequently Asked Questions

The post 8 Shipping Deadline Emails & Strategy Tips to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

But overlooking Thanksgiving is a mistake. 

The holiday presents multiple opportunities for your broader marketing strategy from thanking loyal customers to getting a head start on your Black Friday sales. 

And don’t feel like you can’t run your own Thanksgiving day sale even if you don’t sell turkeys, cranberry sauce, or pumpkin pie. Over 20% of consumers plan on shopping on Thanksgiving day ¹.

So to help show you how you can make the most of this opportunity here are 10 of the best Thanksgiving email campaigns that will inspire you. 

Why Send Thanksgiving Emails

Sending Thanksgiving emails is an excellent way to connect with your customers and express gratitude for their loyalty and support. It’s a time to appreciate your customers, not just sell to them. By sending a Thanksgiving email, you can:

• Strengthen Your Relationship with Customers: A heartfelt Thanksgiving message can deepen the bond between you and your customers, showing them that you value their support beyond just transactions.
• Show Appreciation for Their Business: Expressing gratitude can go a long way in making your customers feel valued and appreciated, fostering a sense of loyalty.
• Stand Out from the Competition: While many businesses focus solely on Black Friday, a well-crafted Thanksgiving email can help you stand out and capture your customers’ attention.
• Drive Sales and Revenue: A Thanksgiving email can also include special offers or discounts, encouraging customers to make purchases during the holiday season.
• Build Brand Awareness and Loyalty: Consistently engaging with your customers during significant holidays helps build brand awareness and long-term loyalty.

By taking the time to send a thoughtful Thanksgiving email, you can create a positive impression that lasts well beyond the holiday season.

Planning Your Thanksgiving Email Campaign

Planning your Thanksgiving email campaign is crucial to its success. Here are some tips to help you plan:

• Start Early: Begin planning your email campaign at least 2-3 weeks in advance. This gives you ample time to create compelling content, design eye-catching visuals, and schedule your emails.
• Segment Your List: Segment your email list to ensure you’re sending relevant content to the right people. Tailoring your message to different customer segments can increase engagement and effectiveness.
• Personalize Your Message: Use personalization to make your message more relevant and engaging. Address your customers by name and tailor the content to their preferences and past interactions with your brand.
• Use a Clear and Concise Subject Line: Craft a subject line that grabs attention and encourages opens. A clear and concise subject line can make a significant difference in your email open rates.
• Use a Compelling Email Design: Ensure your email design reflects your brand and is easy to read. A visually appealing email with a clear layout can enhance the overall user experience and drive better results.

Now, comes the difficult part. How to actually write a good Thanksgiving message.

How to write a good Thanksgiving message

We get it – Thanksgiving is a time to put sales on hold and focus on gratitude. Instead of promoting products, you’re celebrating your customers, partners, or loved ones. It might sound challenging, but a heartfelt Thanksgiving message is simple when you focus on sincerity. Here’s how to nail a memorable Thanksgiving message.

There are five major pointers you must bear in mind:

1. Focus on the Season of Giving
2. Make it Sound Genuine, Heartfelt, and Authentic
3. Choose a Good Thanksgiving Email Subject Line
4. Incorporate Visuals for a Warm Touch
5. Building Automation Workflows

1. Focus on the Season of Giving

Thanksgiving is a time of generosity, and your message can reflect this spirit. It’s not just about saying thank you; it’s about showing that gratitude through action. 

Consider including a small token of appreciation, such as a discount code, exclusive access to content, or a charitable contribution in your recipient’s name. This not only enhances the value of your message but also reinforces the idea that you’re giving back.

2. Make it Sound Genuine, Heartfelt, and Authentic

While you might not be able to bring pumpkin pie to their door, you can deliver authenticity to their inbox. Instead of focusing on your business or products, craft a Thanksgiving message that celebrates your audience as the hero of your story. Let them know why you appreciate them and how grateful you are for their support.

3. Choose a Good Thanksgiving Email Subject Line

You already know that a great subject line can make all the difference in your email open rates. Thanksgiving messages are no exception. Craft a few engaging options and A/B test to see what resonates best with your audience.

4. Incorporate Visuals for a Warm Touch

Including a cozy autumn image, a team photo, or a simple illustration in your Thanksgiving message can help set the mood and make it more visually appealing. This can be especially effective in email messages, where a warm, festive design can draw the eye and make your message feel even more inviting.

Also, consider sharing a behind-the-scenes image of your team celebrating Thanksgiving together, which can humanize your brand and foster a sense of community.

5. Building Automation Workflows

Building automation workflows can help you streamline your email marketing process and save time. Here are some tips to help you build automation workflows:

• Use a Workflow Builder: Utilize a workflow builder to create and manage your automation workflows. This tool can help you design complex email sequences with ease.
• Set Up Triggers: Set up triggers to automate your emails based on specific actions or events. For example, you can send a follow-up email when a customer makes a purchase or abandons their cart.
• Use Conditional Logic: Incorporate conditional logic to personalize your emails and ensure the right people receive the right content. This can help you deliver more relevant and engaging messages to your audience.
• Test and Optimize: Regularly test and optimize your automation workflows to ensure they’re working effectively. Analyze performance metrics and make adjustments as needed to improve results.

Examples of Effective Thanksgiving Emails

Here are some examples of effective Thanksgiving emails:

• A Simple and Heartfelt Message: Expressing gratitude for customers’ loyalty and support can create a strong emotional connection. A sincere “thank you” can go a long way in building customer loyalty.
• A Promotional Email: Offering exclusive deals and discounts to loyal customers can drive sales and show appreciation. Highlighting special offers in your Thanksgiving email can encourage customers to make a purchase.
• A Newsletter: Highlighting the company’s achievements and thanking customers for their support can reinforce your brand’s values and accomplishments. Sharing milestones and successes can make customers feel like they’re part of your journey.
• A Personalized Email: Offering a special promotion or exclusive offer to loyal customers can make them feel valued. Personalization can enhance the relevance and impact of your message.
• A Reactivation Email: Sending a reactivation email to inactive customers can encourage them to re-engage with your brand. Offering a special incentive or reminding them of the benefits of your products or services can reignite their interest.

Now let’s get to the main part. Let’s look at some great Thanksgiving email marketing examples that you can get inspired by.

Casper

This email from Casper shows that you don’t have to sell food to get in on the Thanksgiving action. With a bit of creative thinking, you’ll be able to work your brand into the holiday festivities. 

The message again effectively combines the holiday vibe with the Casper brand which is then completed by the call to action (CTA) of ‘Head to Bed’ at the end.

Like the rest of the email, this is a simple yet engaging CTA that’ll get people clicking through and going on to convert.

Urban Outfitters

Urban Outfitters’ Thanksgiving email provides their customers with a sneak peek of their upcoming Black Friday offers. 

This makes the email more of an ‘email sent on Thanksgiving’ rather than a ‘Thanksgiving email’. That said, the dressed-up Thanksgiving turkey in their brand style keeps the email holiday-themed. 

As you’ve likely been sending plenty of Black Friday emails in the days and weeks leading up to it, making your final Black Friday-eve email Thanksgiving-themed is a nice way of breaking things up a bit.

Uber

This Thanksgiving Day email from Uber is a terrific example of a brand putting themselves in their customers’ shoes, identifying their pain points, and providing a solution.

In this case, it’s people needing to get to the airport on time to catch their flights to visit family and friends. Uber’s solution to which is to pre-book one of their rideshare cars. 

Your own Thanksgiving campaigns will be much more effective if you’re able to do the same by thinking about how your products or services address a common pain point people run into over the holiday period. 

As for the rest of Uber’s email, notice how they don’t push people to book an Uber right away. Instead simply inviting them to see “how it works”. This CTA isn’t overbearing and will likely get people clicking through to see how their pre-book feature works even if they aren’t flying this Thanksgiving. 

The simple animated background keeps the email design interesting and engaging as well. 

Artifact Uprising

Artifact Uprising’s holiday email follows a popular Thanksgiving campaign strategy which is to simply express gratitude and thanks with their customers. 

Instead of trying to funnel customers to a product landing page or sale, sharing a heartfelt Thanksgiving message will help build up brand loyalty which will last long after the holidays have gone.

After many years of selling high-quality photo books, Artifact Uprising understands that their products have an emotional value beyond simply storing photos. And this understanding of the power of emotion in marketing is evident in this email too. 

With the mayhem of Black Friday and Cyber Monday sales literally just a day away, there is value in taking Thanksgiving off to connect with your audience on a deeper level.

Betterment

Like the holiday email from Uber above, this campaign from Betterment taps into various frustrations people have over the holidays. Albeit in a more playful way. 

For every awkward Thanksgiving dinner conversation topic, Betterment has brought things back to their product. 

This is obviously tongue-in-cheek but makes for a simple and fun Thanksgiving email to their customers. And while it’s not really a “Thanksgiving convo survival guide”, the subject line is bound to get people opening the email anyway. 

Ibotta 

This example from Ibotta is a good example of a sales-oriented Thanksgiving email. 

While it contains a simple happy Thanksgiving message, the offer is front and center before sharing the customer’s unique referral code and the CTA button. 

The whole email itself is short and sweet to increase the likelihood of their customers clicking through before they get distracted. 

The email design is also clean and simple with only slices of pie in the background to tie it into the holiday sale. This provides a good template to base your own Thanksgiving sales emails on.

eWatches

eWatches’ email is your typical example of a Thanksgiving sale campaign. 

It’s got everything you’d expect: A large “Happy Thanksgiving” title, a large sale offer, a clear CTA to “Save Now” and some examples of products on sale. 

If you’re going to run your own Thanksgiving Day sale, the other element you might want to copy from this example is the countdown timer at the top. 

These HTML countdown timers reinforce the message that the sale is for a limited time only and add a sense of urgency. This in turn gets customers clicking through to your store more as they don’t want to miss out on your offer. 

Sakara

This Thanksgiving email from Sakara is another good example of one that simply expresses gratitude and appreciation. 

What’s nice about this particular email is how it gives thanks to all the different people involved with the business including their employees and ending by thanking their customers. 

Again, these kinds of email marketing campaigns that are purely dedicated to spreading the spirit of the holiday season might not drive sales right away, but they’ll have a lasting positive impact on your brand. 

Brandless

Brandless is another business that understands the importance of sharing a Thanksgiving message with their customers. 

What separates this email from the similar examples on this list however is how they’ve included user-generated content (UGC). This takes the form of images from customers shared on Instagram with their branded hashtag.

Not only is this a nice way to reinforce the happy Thanksgiving message but is also a great way of providing social proof to potential future customers.  

Postmates

To end this list of Thanksgiving email examples, here is a nice, clean email from Postmates. 

There’s nothing particularly special about this email. The point is that you can achieve a great email design with just a simple image and a few colors. You don’t need to go all out with your Thanksgiving email design or worry about what you’ll include. 

And yet, despite its simplicity, this email is still very effective. 

There are clear CTA buttons, the text has a clear hierarchy which makes the message quick and easy to comprehend, and the email itself is short and sweet. 

A lot of the time less is more when it comes to email marketing.

Measuring Success and Optimizing for Next Year Thanksgiving

Measuring the success of your Thanksgiving email campaign is crucial to optimizing for next year. Without actionable data, you could repeating mistakes or even missing to leverage the holiday season opportunity.

Here are some metrics to track:

• Open Rates: Track open rates to see how many people opened your email. This metric can help you gauge the effectiveness of your subject line and overall email appeal.
• Click-Through Rates: Monitor click-through rates to see how many people clicked on links within your email. This indicates the level of engagement and interest in your content.
• Conversion Rates: Measure conversion rates to see how many people made a purchase or completed a desired action after clicking through your email. This metric is key to understanding the direct impact of your email campaign on sales.
• Unsubscribe Rates: Keep an eye on unsubscribe rates to see how many people opted out of your email list. A high unsubscribe rate may indicate that your content is not resonating with your audience.
• Revenue: Track the revenue generated from your email campaign to assess its financial impact. This metric helps you understand the return on investment (ROI) of your email marketing efforts.

By tracking these metrics, you can gain valuable insights into the performance of your Thanksgiving email campaign and identify areas for improvement. Use this data to optimize your strategy for next year and achieve even better results.

A Final Note about Thanksgiving Email Examples

Thanksgiving is a major holiday for hundreds of millions of people. 

That’s why your own holiday campaign can be a powerful tool to build your brand, increase sales, or just get people hyped for your imminent Black Friday sale.  

Now that you’ve seen some of the best examples of Thanksgiving emails to customers, you’ll hopefully have plenty of inspiration for your own campaigns.

However, no email is complete without a compelling subject line. Especially when a third of your customers either open or ignore your emails based solely on its subject line. 

That’s why we’ve also created a collection of 200+ Thanksgiving email subject lines to help you further. 

Happy Thanksgiving!

Footnote:

1. NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend ︎

The post 10 Thanksgiving Email Examples to Get Inspired By appeared first on SmartrMail Email Marketing Blog.

Singles’ Day originated in China as an unofficial holiday to celebrate singles and takes place on the 11th of November, meaning it’s sometimes also referred to as the “11/11 holiday”. The thinking behind it being that all the 1s resemble singles.

However, what started off as a tongue-in-cheek response to Valentine’s Day has since been transformed into a major shopping event by Alibaba through their annual Singles’ Day promotions.

Singles’ Day is now the world’s biggest offline and online shopping day with sales comfortably reaching into the tens of billions USD with over $1 billion in sales in the first minute recorded last year.  

Starting to gain traction outside of China

The reason you may not have heard much about Singles’ Day despite it breaking sales records year after year is that it has traditionally been a mainly Chinese event. 

And while that is still largely true, more and more brands each year are starting to run their own Singles’ Day promotions in the US and other Western countries.

While there are many reasons for this, part of it likely comes down to singles being a relatively untapped market despite them tending to have higher disposable incomes. 

With the number of people living alone doubling in the US over the past half-century and rising, events celebrating singles are also likely to increasingly resonate with Americans.

Singles’ Day email design and strategy

Whether you’re thinking about running your own Singles’ Day promotions or just wanting to see what other brands are doing in their marketing campaigns, below is a curated list of some of the best Singles’ Day emails we’ve come across.

By analyzing these emails from both a design and strategy perspective, you’ll be able to start putting together your own Singles’ Day email campaign. 

Uniqlo

This sale announcement email from Uniqlo is your typical example of a Singles’ Day email. 

It makes heavy use of the number 1 with their sale even beginning at 11:11 in the morning and encourages shoppers to ‘treat themselves’. Both of which you’ll see used in many brands’ marketing campaigns. 

The interesting thing to note about this email aside from its bold use of color is that it doesn’t actually contain any details about their sale offers. Customers instead have to click through the two call-to-action buttons at the bottom to find out what the offers are. 

This tactic could help boost click-through rates and is something that Uniqlo can get away with as they’re a well-known brand and most people are already familiar with their product offerings. 

If you want to follow this strategy of piquing people’s interest by keeping details minimal, you might still want to consider including some nice product images to tease what items are on sale.  

Bumble and bumble

Bumble and bumble has again made heavy use of the number 1 in their Singles’ Day email campaign, however this time they’ve incorporated product imagery to form an ‘11’. 

This is a small thing that keeps the email design more interesting and helps it stand out from all the other emails filled with 1s. 

If you’re able to form the number 1 or 11 with your products, this is something to consider doing as well. Even if you can’t do it with your products, it’s worth considering other creative ways you can incorporate these numbers. 

 Aromatherapy Associates

Aromatherapy Associates’ email shows that you don’t even need to emphasize any 1s in your email design. Even their offer is for $22 off instead of $11 which in terms of customers’ wallets at least, is twice as compelling. 

Instead, they’ve taken the ‘treat yourself’ angle in their campaign which aligns well with their product offering and target audience as well as the spirit of the shopping holiday. 

Despite it being a Singles’ Day sale, this shows you don’t need to only target single people in your messaging. The broader ‘treat yourself’ message is something that’ll resonate with people regardless of whether they’re single or not.  

Edge

Just because Singles’ Day runs only for the 11th it doesn’t mean you can’t sneakily start your sale early. 

Starting your sale by sending an email in the afternoon the day before will give your customers more time to read your emails and shop at your store. 

If you do this, you’ll also want to send a follow-up email on the 11th reminding people that your Singles’ Day sale is fully underway. This will also increase the chances people know about your sale in case they missed your first email. 

Likewise, you could also extend your sale for another day on the 12th by sending a “Singles’ Day Sale Extended” style email. 

Karl Lagerfeld

There’s nothing particularly noteworthy about Karl Lagerfeld’s email design here apart from the fact that they’ve included a countdown timer. 

A simple HTML countdown timer is a great way of driving home the point that your sale is a limited time offer and that people need to act fast if they want to take advantage of it. 

It also helps to create a sense of urgency as people see the seconds tick down which will help with getting people to click through to your store. 

If you look closely you’ll also notice that they’re offering a 22% discount instead of 11%.

Singles’ Day subject lines

Now that we’ve taken a look at various email examples and the strategy behind them, it’s time to consider one of the most important yet often overlooked parts of any email: its subject line. 

While subject lines may be an afterthought for many email marketers who hastily come up with one on the spot after finishing the email, they actually have a major impact on your open rate. 

The more you make your subject line stand out in customers’ inboxes and the captivating it is, the more opens your email will get. 

Subject lines are so important that a third of people actually base their decision on whether to open emails or not entirely on the subject line. 

So no matter how great your email is, if you give it a subpar subject line it’ll get fewer opens which means fewer people clicking through to your Singles’ Day sale and ultimately your sale will be less profitable.

Subject line best practices

So what goes into a good subject line that’ll boost your open rate?

The good news is that writing good subject lines is fairly simple when you keep the following best practices in mind: 

• Keep it short
• Keep it clear and have it accurately reflect the contents of your email
• Personalize it with your customer’s name whenever you can

It’s hard to go wrong if you keep these three points in mind when coming up with your Singles’ Day email subject lines. 

The other thing you might want to consider is adding an emoji to help your subject line stand out in customers’ inboxes.

For more tips, check out our guide on the best practices when writing subject lines.  

Subject line examples

To help give you some inspiration when coming up with your own Singles’ Day subject lines, below is a list of some examples from previous Singles’ Day campaigns.

Like with the email examples above, these will give you a good idea of what the top local and international brands are doing. 

• 11:11 SPLURGE: nab up to 60% off quilt cover sets ?  – Linen House
• It’s (almost) 11.11. Here’s $11 off. – Bumble & Bumble 
• Your Singles’ Day Offer – Karl Lagerfeld
• 11-11: Wishes come true & Singles Day Sale starts NOW! ?  – VogaCloset
• Celebrate Singles’ Day With This Exclusive Offer – Aromatherapy Associates
• Singles Day is coming! – SideShow
• Celebrating Singles Day | 30% off – One Tea Spoon
• ? SINGLES DAY SALE! ? – Coco and Eve
• treat yourself for singles’ day! – Dermablend
• Singles Day Sale Starts NOW – Don’t Miss It! – Torgoen Swiss
• 63% Off Mega-Rich® Eye Crème – Peter Thomas Roth
• Still single? Good. Because our Singles Day 20% off sale is still on. – Redbubble
• Happy Singles’ Day! Enjoy $11 off $50. – Murad
• HAPPY SINGLES DAY! Even if you’re not… ?  – Goodwin Smith
• FINAL HOURS: Treat Yo’self with a Free Four-Piece Gift for Singles’ Day! – Mac Cosmetics
• LAST DAY! It’s 11/11, Make a Wish! – Too Faced Cosmetics
• Singles’ Day Sale. Today only. – Biossance
• Last Day: Up to 50% Off Singles Day Category! – Torgoen Swiss
• Just for you: $11 Tees on 11/11 – Billabong
• Happy singles day! Get 40% off everything ?  – Pretty Little Thing
• 1 + 1 = infinite beauty with Singles’ Day deals. – Neutrogena
• Singles’ Day Exclusive: Save $11 – Kate Somerville Skincare
• Ready, Set, Single’s Day – Lise Watier
• 11.11 Celebrate Singles Day with Savings! – Panasonic
• Celebrate Yourself | Give Yourself Something for Singles’ Day – Sony
• $11 OFF For 11.11 – Basic Outfitters
• It’s Singles Day! Take 40% Off Online Exclusives – Armani Exchange
• Mix & mingle this Singles Day – Marc Jacobs Beauty

A few brands decided to use an emoji or two, which as you can probably tell helped their subject line stand out from the others. If you want to use emojis as well, be sure to first check out our guide on using emojis in subject lines here.

Other things you’ll like have noticed from the list is that just like in the emails, many brands have used the number 11 and/or referenced ‘treating yourself’.

Conclusion

Singles’ Day is the world’s biggest shopping day. 

And while that is still largely confined to China where the shopping event originated, brands are increasingly running their own Singles’ Day promotions all over the world. 

This presents a golden opportunity to get ahead of the curve by running your own Singles’ Day sale before your competitors jump onboard. 

Doing so is relatively simple too and the date provides the perfect excuse to run a relatively modest offer of only 11% or $11 off that won’t eat into your margins too much. 

The post Your Comprehensive Guide to Singles’ Day Email Marketing appeared first on SmartrMail Email Marketing Blog.

And for merchants it means preparing a Halloween sale. 

That’s a lot of costumes, decorations, and candy. 

But it’s not just typical holiday-related purchases people are making. Nor is it only Americans getting in on the action. 

While Halloween may be seen as a North American holiday, its origins relate back to Europe where it’s still celebrated as well as around the rest of the world. 

This means that savvy merchants worldwide are running Halloween sales regardless of what they sell. 

The ROI of email marketing needs no convincing. If you use it right, email can be the most effective digital marketing channel for your Halloween season as well. It can be a game-changer for your annual revenue. 

So to help you get inspired, we’ve curated this list of what we think are the best Halloween emails out there. 

First, let’s understand what kind of Halloween emails you should send.

What Kind of Halloween Emails Should You Send?

There are several types of Halloween emails. Right from the teaser email to last-chance emails, all of which are time-sensitive.

Halloween promotions and discounts

Announce special Halloween discounts or promotions on select products, encouraging customers to shop early for the best deals.

Product highlight emails

Showcase Halloween-themed products or bestsellers, such as costumes, decorations, or seasonal treats, with engaging images and descriptions.

Halloween gift guides

Curate a list of Halloween gifts, ideal for various recipients like kids, adults, or pets, making it easy for customers to find the perfect item.

DIY tips and ideas

Share creative ideas for Halloween costumes, decorations, or treats that incorporate your products, inspiring customers to engage with your brand.

Countdown to Halloween

Create urgency by reminding customers of the approaching holiday and suggesting last-minute purchases or limited-time offers.

Customer favorites and reviews

Highlight popular Halloween products and include customer reviews or testimonials to build trust and encourage purchases.

Interactive emails

Encourage customer participation by hosting a contest, asking them to share their Halloween looks or decorating ideas using your products.

Halloween-themed content

Share links to blog posts featuring Halloween recipes, decorating tips, or party ideas, driving traffic to your website while promoting products.

Last-minute deals

Send a reminder email featuring last-minute deals or exclusive offers for customers who haven’t yet made their Halloween purchases.

Post-Halloween follow-up

Express gratitude to customers after Halloween, offering them a sneak peek at upcoming promotions or new arrivals for the holiday season.

Halloween email examples to inspire your holiday season campaign

Now let’s take a look at some Halloween email examples that can inspire your email design as well.

The Halloween sale announcement email from J.Crew Factor

This is J. Crew Factory’s follow up email announcing details of their sale. 

After having got their customers excited to learn more details about their sale, this email will enjoy a decently high open-rate. The fact that people have to click through to their site to learn details about the sale also means it’ll likely have a great click-through rate as well. 

What makes this email stand out however is the clever use of copy. 

If you’ve ever been trick-or-treating then you’ll know the excitement of getting a full-sized candy bar which J. Crew now has you associating this feeling with their sale. 

The reveal your deal Halloween email from Loft

This is another example of a sale announcement where Loft has included an appealing call-to-action (CTA).  

The email itself is a good example of Halloween design with the orange background and contrasting black bats, stars, and moon. But what completes it is the “reveal your deal” CTA. 

The sale announcement will generate a decent amount of excitement itself but the prospect of revealing your own deals will be what gives people that extra push to get them to click through.

Kendra Scott ass an element of gamification 

In addition to how Kendra Scott subverts the traditional Halloween colors to match their brand while remaining Halloween-themed, what we like about this email is the gamification element.

Instead of simply listing which items are on sale, Kendra Scott invites customers to go on a treasure hunt on their website. This could be a lot of fun for their customers and is a way of getting people to engage with their store. 

It also has the advantage of getting customers to browse through their range where many people will likely find something they want to buy even though it mightn’t be on sale.

Keurig aligning everything with the holiday season mood

As we’ve already mentioned, it’s not just merchants selling candy, decorations, and Halloween costumes who hold sales. Regardless of what you sell, we’re sure that with some creative thinking you’ll be able to link it back to the holiday. 

This email from Keurig is a great example of exactly that. 

Coffee is certainly isn’t something people associate with Halloween but by playing on people’s fear of running out of coffee, Keurig has nonetheless made a connection. 

A few spiders are thrown in and some orange added for good measure as well. 

Kate Spade’s animated GIF email is definitely spooky

Many brands would prefer to steer clear of traditional Halloween imagery like Jack-o’-lantern, cobwebs, and ghosts that can come across as tacky.  

The email from Kate Spade however shows how these brands can still get in on the Halloween fun while staying true to their design language. It’s classy and elegant and importantly, on-brand. 

The animation thanks to the image being a GIF also helps grab customers’ attention and makes the email stand out in their inboxes. 

Maniology’s lastchance sale call

Again, you don’t want your Halloween email campaign to only consist of a single email. 

While we’ve talked about additional emails you can send at the beginning of your campaign like a sale teaser, this email from Maniology is an example of how you can close out your campaign. 

As your sale draws to a close, you’ll want to send a final last chance email to let your customers know that your sale is about to end. 

The countdown timer helps to amplify this sense of urgency and compel shoppers to take action right away. 

The Halloween email with a poll in it

Whoever thought embedding a poll in a Halloween email has got their email marketing right. Polls and similar interactive elements that make the user take an action or participate in the email increase engagement. 

If done right, they create a memorable event, which along with the season’s cheers can benefit the brand. 
Xumo, the on-demand streaming service embedded a poll in its email to maximize engagement. The email also features other usual recommendations and sections designed and presented with all the visuals befitting the Halloween mood.

The Halloween email with the smart email copy

Writing a spooky subject line is half the battle won for a Halloween email. The rest of the battle is on the copy and the visuals.

This particular email from Sea of Thieves, which is a popular game around pirates and their adventures has given the email copy a creative twist. The copy is heavy on wordplay with Halloween-related phrases and impressive imagery that is definitely impressive. 

The timely Halloween email from online food delivery service

What can an online food delivery service probably pitch for sale during Halloween?

Candies, of course! Lots of’em. 

Grubhub’s Halloween email is a minimal one-scroll long email with a colorful candy visual filling the screen and probably inviting the user to order some for themselves. 

The subject line also fits in perfectly to persuade the user. 

The Halloween email that wants to sell you themed products 

Fashion and Halloween go hand-in-hand. 

Dressing up in Halloween costumes is one of the top ways consumers celebrate Halloween, in addition to handing out candy and decorating their home or yard (NRF). 

Halloween costumes sell big and fast. The Cotton Bureau knows this very well and pulled the email lever to sell their Stranger Things themed t-shirts. A good example to emulate if your store has Halloween-themed merchandise that can pick up in demand during the season.

New product announcement in a Halloween email

Even the regular coffee cravings get a seasonal twist during Halloween.

Brewbike, which sells coffee made by students for students, used its Halloween email to market its limited period available Pumpkin Spice Brew (PSB).

The email features a simple product image with a strikeout text that highlights PSB along with a phone number for placing the order. 

Unlike other products, where the customer has to sign up or place an online order, the phone order makes a difference. 

A Halloween email announcing a special offer

Fiverr Learn’s Halloween email is simple, straightforward, and comes with an irresistible offer. 

It is a perfect example of how to drive home the message without beating around the bush.

Their announcement of 35% off on courses is loud and clear and is made persuasive with the CTA copy.

A Halloween email with an intriguing story

Most Halloween emails are tuned to sell a product or announce an offer. But, 8 AM Creative which is into marketing and web development used storytelling to garner interest about their offerings. 

The intriguing storyline with a catchy title sure can hold anyone’s attention.

If you have a service or an offering that is custom-made for customers, this example could work for you as well.

Leatherman – A Halloween-themed email with special offers for costumes

Leatherman sells multi-tools, knives and pocket tools. Products, which may not see a huge surge in demand during Halloween.

However, Leatherman gave it a clever creative twist to increase demand. They offered makeovers for the tools that they sell, specifically with Halloween themes. Customers also have the option to upload their images to customize their tools.

A good idea to follow, both for product-wise and communicating it via an email for Halloweeen. 

A Halloween email, especially for pets

Whoever thought Hallowen gifts are only for humans should correct themselves. Rover, which offers dog walking, boarding, and related services promoted tricks and toys from their P.L.A.Y through their newsletter.

Collaborating or partnering with other brands selling ancillary products/services is a good strategy to garner interest and maximize sales during Halloween.

Their email also does a great job in accomplishing both the motives. 

Tattly’s straight-forward email announcing a one-day offer

Halloween offers don’t have to be week-long. They can run for a day or a short period as well. It mostly depends on the target audience you are targeting and their needs. 

Tattly, which sells temporary tattoos, sent Halloween-themed tattoos with a 31% off through their email.

The email are also enriched with product cards highlighting slashed prices to persuade more sales. 

Buoy’s last-chance Halloween offer email

Let’s face it. Halloween promo emails may not entice customers in the first go. Sometimes customers need to be nudged multiple times before they can be convinced to take interest in an offer. 

Buoy’s last-chance Halloween offer, which was revised for more interest, is a good example to follow if you plan on sending last-chance emails.

They have also added a section that explains how the offer works and how to redeem it.

Halloween email that does content marketing right

Halloween emails are not only about sales and promotions. They can also be used to promote your content, especially if your business is dependent on it.

Fiton, the free fitness app shared a wide variety of recipes and promotions for their fitness courses through the email.

The email has a clear distinction between content and service promos, which makes it a good example for content marketing.

Airbnb’s Halloween email with a special focus on spooky stays

Airbnb doesn’t have to try hard to sell its stays, yet their email goes the extra mile convincing customers to book a spooky email.

We don’t know for sure if these stays really exist, but the use of imagery has always worked well for Airbnb.

It should work for your business as well if the product sells better through imagery and its experiences. 

Promoting Halloween recipes in style

Kraft Heinz Company, the fifth-largest food and beverage company in the world, has a portfolio of 8 billion dollar brands in its portfolio. 

Using email to promote the offerings of each product requires careful planning and execution. This particular Halloween email My Food and Family has done it right to promote Halloween specific fun dishes. 

They have also experimented with the CTA buttons to make them more engaging and persuasive.

Conclusion

Halloween is becoming an increasingly important sales event, not only in the United States but around the world. That’s why smart merchants and marketers are creating their own sales and email campaigns for Halloween. 

And now you hopefully have plenty of ideas and design inspiration for your own Halloween campaign. 

Of course, no email is complete without a compelling subject line. Especially when a third of your email list will either open or ignore your campaign based solely on its subject line. 

So to help you with your Halloween campaign even further, we’ve put together a list of over 125+ Halloween subject lines that you can get inspired by. 

Best of luck! 

The post 20+ Halloween Email Examples to Inspire Your Campaign appeared first on SmartrMail Email Marketing Blog.