Last year’s sales hit a record $7.9B, an increase of nearly 20%. Making it one of the biggest shopping events of the year. 

Taking advantage of this sales holiday now requires you have dedicated Cyber Monday email campaigns. 

To help with these emails, we’ve already put together a list of great Cyber Monday email examples and tips for automating your emails in the lead up to and during the Black Friday/Cyber Monday weekend. But creating an amazing email design and sending your emails at the right time isn’t going to drive sales if your subscribers’ aren’t opening them. 

When it comes to improving your open rate your subject line is one of the most important factors. For a third of your subscribers, it’s the sole determining factor in whether they’re going to open the email or not. 

Problem is that it can be difficult to come up with subject lines that stand out in people’s inboxes. Ones that people can’t help but click.

That’s why we’ve come up with this list of 100 subject lines for Cyber Monday.

Feel free to use any of these yourself, or simply as inspiration for coming up with your own subject lines. 

General Cyber Monday Email Subject Lines

• Black Friday Done, Bring On Cyber Monday
• Missed Our Black Friday Sale? Don’t Worry! Cyber Monday Sale Starts Now
• This Sale Will Break The Internet
• Cyber Monday Madness 
• Cyber Deals All Day Long
• Missed Out On Black Friday? This Is Your Chance
• Cyber Monday SURPRISE! 
• Pssst… It’s Our Cyber Monday Secret Sale.
• Cyber and chill?
• Our Biggest Cyber Monday Sale Ever
• All Stock Must Go This Monday
• Cyber Monday? How About Cyber Week?
• Our Cyber Deals Have Arrived
• Why Stop Shopping Now? 
• Inside: Your Exclusive Cyber Monday Offer!
• The Wait Is Over. Monday Is Here! 
• It’s Officially The Best Monday Of The Year
• Cyber Monday Sale Starts Right Now
• Get a head start on our Cyber Monday specials
• Cyber Monday Has Begun! 
• Cyber Monday SALE Starts in 1 Hour
• It’s Our Biggest Shopping Event of the Year
• Cyber Monday Starts Now!
• Start Your Week Off Right With These Deals
• Our Cyber Deals Are Here! Why Wait Until Monday?
• Can’t Wait Until Monday?
• Cure your Mondayitis with these Cyber Deals
• It’s Cyber Monday All Week Here
• Online Only Deals For One Day Only
• Wake Up! It’s Cyber Monday!

Last Minute Subject Lines for Cyber Monday

• This Is Your Last Chance To Save 
• Last Call! Cyber Monday ends in 5 hours
• Black Friday extended for one last day! 
• Last Chance to Save This Cyber Weekend
• Hurry! These Deals End Midnight Tonight! 
• It’s The Final Stretch! Last Hours To Save Big
• Don’t Miss Out On These Incredible Deals
• The Sun’s Setting On Our Cyber Monday Sale
• Cyber Monday Sale… 24 HOURS ONLY
• Stop What You’re Doing! The Sale Is Almost Over! 
• Don’t Wait Until Next Year For A Deal Like This Again
• Cyber Monday Countdown: 3 Hours Left
• We’re Down To The Last Few Hours Left On Our Sale
• You’ll regret not taking advantage of these offers…
• Our Once-In-A-Year Sale Is Almost Over!

Subject Lines Mentioning Cyber Monday Sales

• Cyber Monday Sales – Up to 70% Off! 
• Save an extra 10% this Monday only
• Your Early Access: 20% Off Storewide.
• Save 30% With “CM30”. Today Only
• 50% Off Storewide! #CyberMonday
• Wake Up! Our Sale Continues with 25% Off
• Black Friday Sale + An Extra 10% Off = Best Monday Ever
• Cyber Monday Sale Starts Today! | 35% Off Site Wide
• Get a Head Start on Cyber Monday – Up To 60% OFF
• 20% OFF CYBER MONDAY! Ready for this?
• INSIDE: Our Cyber Monday Offer
• 24 Hours. 24% Off Store Wide
• Our BFCM Deal: 35% Off All Sale Items
• $10 Flat Shipping Nation Wide!
• Free Gift With Every Order
• Buy 2 Or More & Get 60% Off All
• Look Inside for some Sweet Deals
• Up to 70% Off. One Day Only.
• Don’t Forget: Cyber Monday Sale 40% Off
• Save up to 70% this weekend

Subject Lines Mentioning Free Shipping

• Free Shipping Extended For This Monday Only
• Enjoyed Black Friday? We’re Throwing in Free Shipping For Cyber Monday
• Get Your Purchases Shipped For Free. Today Only
• FREE SHIPPING: It’s How We Do BFCM
• Still Not Enticed? How About We Throw In Free Shipping!
• Free Shipping. Monday Only.
• Enjoy Overnight Shipping On Us. Monday Only.
• Free Shipping Nation Wide
• 50% Off, Free Shipping? It Must Be Cyber Monday
• Celebrate Cyber Monday with Free Shipping!
• Free Shipping Starts Now! Ends Midnight
• All Purchases This Cyber Monday Ship Free
• How Does FREE SHIPPING Sound?
• Who Still Charges For Shipping? We Don’t! 
• Didn’t Think It Could Get Any Better? Let’s Throw In Free Shipping Too

Subject Lines With Emojis

• Finally! A decent reason to wake up early on Monday
• Cyber Monday Starts Now ?
• ?Just Announced: Our Cyber Monday Deals
• Cyber Monday Sale: Refresh Your Wardrobe ?
• ?We’ve Got You Covered This Cyber Monday
• The Biggest Day For Online Shopping Has Arrived ?
• A free gift for you ? Because Cyber Monday
• Get Your Cyber Monday Bargains Shipped Free ?
• Monday + Online Deals ?
• Rise + Shine Don’t Miss Out On These Deals
• ? Monday Has Arrived. Start Shopping Now! 
• ? Cyber Monday Flash Sale ?
• Time’s Running Out On Our Cyber Monday Sale
• Cure your Mondayitis with these travel deals
• Check Out These Hot Entertainment Deals ?
• Cyber Monday Sale – Get 60% Off Your Second Pair ?
• Save BIG This Monday ?
• 10% Off All Jewelry ? Monday Only
• Get Your Sporting Goods Delivered Free
• Celebrate! It’s Cyber Monday! ?

Next Steps For Your Cyber Monday Email Marketing 

Now that you have plenty of inspiration for the subject line to use with your Cyber Monday emails, there might be a couple that you want to try out. 

Luckily enough, SmartrMail has A/B testing tools so you can test different subject lines and see which delivers the best open rates. This is available to all users and we have a guide on A/B testing too.

If you’re still yet to create the email, check out our Cyber Monday email examples. 

Still haven’t sent your Black Friday email? You can also check out our list of subject lines for Black Friday here and grab our free Black Friday email templates to get your emails out quickly. 

There’s also plenty more resources for your Black Friday and Cyber Monday email marketing campaigns in our hub below. 

Best of luck for the holiday shopping season!

The post 100 Cyber Monday Subject Lines You Can Use appeared first on SmartrMail Email Marketing Blog.

We hope you already have your Black Friday Email Templates ready, but now it’s time to turn your attention to Cyber Monday. Whether your online store is running the same sale over the entire week or you’re doing a separate Cyber Monday sale, we hope you’ll find some email design inspiration for one of the biggest shopping days of the year.

Cyber Monday Email Examples

1) Herschel Supply Co. Cyber Monday Email

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Herschel Supply Co. keeps the Black Friday theme with an all black template. Their email clearly states the offers and has a single call to action making it easy for subscribers to start shopping on their site.

However for each order value tranche, they choose to offer a different discount code. It would be a better experience for shoppers if Herschel chose instead to have a single discount code that would auto apply the offer based on the cart value.

2) GFDA Cyber Monday Email

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After crafting half a dozen or more Black Friday emails you’re likely feeling pretty lazy when it comes to preparing more email marketing campaigns for Cyber Monday. 

GDFA does a playful take on this lazy feeling by striking out their Black Friday email design and adding their Cyber Monday sale on top. The email design is simple but witty and has a clear offer that’s easy to understand.

One small change that GDFA could have made would be to make their call to action and discount code a bit stronger as it gets lost behind the black overlay.

3) P.F. Candle Co. Cyber Monday Email

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If you have beautifully designed products you should take every opportunity to showcase them in your emails.

That’s exactly what P.F Candle Co do with their image heavy email. With their product images looking very similar, they do a great job of implementing in a couple in situ photos to break up the email and make the design more exciting.
Rather than use a discount code, they’ve also chosen to apply the discounts directly to all their products. If you can’t give a flat discount across all your products this is a great strategy to get involved in Cyber Monday without having to lose out on margins.

One thing we’d improve on this email is the lack of a bold call to action. While the arm at the bottom is well designed, swapping it out for a button is likely to make it easier for shoppers.

4) Tanner Goods Cyber Monday Email

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Clear offer, popular products, bold imagery – Tanner Goods checks all the boxes with their Cyber Monday email campaign. 

While featuring products in your sale emails tends to distract from the offer if everything is on sale, having your popular products when you’re only putting select collections on sale is a good idea. Remember to keep the products limited to 6 items and in different collections if possible. You want shoppers shopping on your site without distractions rather than in their inbox.

5) Everlane Anti Cyber Monday Email

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Not every brand can offer Cyber Monday deals, either your margins are too small or you don’t want customers holding out on purchases until your next sale. That’s okay – but you shouldn’t stay silent during Cyber Monday. Your customers expect to hear from you and they have money to spend. 

Everlane do a great job by restating the value they offer all year long. However if discounts aren’t an option, you should consider alternatives for your store. Options include free shipping, including a free gift for orders over a certain threshold, or limiting the sale to VIP customers.
One thing Everlane could do better is to segment their campaign by gender. This would significantly reduce the number of call to action buttons, and also keep the products and imagery targeted. With marketers finding that implementing segmented email campaigns can result in an increase of 760% in revenue – it’s a no brainer to segment your email list!

6) Dr. Martens Cyber Monday Email

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Almost every Black Friday Cyber Monday email will be black and white. Dr. Martens breaks the mold and uses a bold yellow to have their email campaign stand out in inboxes. It has a clear offer, limited call to actions, and visible discount code. The use of a countdown timer also creates a sense of urgency.

They could probably avoid the sneak preview section at the end of the email, but the rest of the email is so good that we’ll let this one slip!

Next Steps

Now that your Black Friday email is out of the way, it’s time to take inspiration from these email examples and nail Cyber Monday!

Once you have your email ready, you’ll need a great Cyber Monday subject line to ensure that it gets opened and read.

If your Black Friday email isn’t ready yet, you can also check out our list of Black Friday email examples to help generate some ideas. We also have a list of Black Friday subject lines for when you have the email ready to go.

The post The 6 Best Cyber Monday Email Examples appeared first on SmartrMail Email Marketing Blog.

I get it, though – you’re busy and have a million things to do before November 24 to prepare your ecommerce store for the big event, and email marketing just happened to slip from your mind. Being the biggest driver in sales during this period, it’s important to incorporate email as a marketing channel in your strategy for Black Friday and Cyber Monday.

But fear not – all is not lost!

It’s never too late to start sending out emails to your customers to advertise your store’s sales during Black Friday and Cyber Monday.

To help inspire you, here are some great Black Friday and Cyber Monday emails from other ecommerce stores. And because this is a busy time for you, we’ve deliberately picked out simple ones that you can easily recreate last minute.

1. Game

No matter how late you’ve left it, it’s never too late to start sending out Black Friday emails. Some emails could actually be more effective when left to the last minute.

In the lead up to Black Friday, this email from Game works to hype up their sales and get their email list interested. As well, Game have decided to release different deals each day in the lead up to Black Friday. This could encourage their subscribers to check back every day to see what is on offer.

In particular, the inclusion of a countdown in this email especially gets subscribers excited by letting them know when sales are going to begin. Including a countdown in your Black Friday email could be effective as well. In fact, sending out an email with a countdown might be more effective the later you send it. This way, your subscribers are less likely to forget about your sale as they receive marketing emails from other ecommerce stores.

However, to improve upon this email from Game, my one recommendation would be to include specific details about the deals that customers can expect during the Black Friday sale. Do they get an offer code? Free shipping? Or are select products discounted?

2. Tradesy

Tradesy keeps their Black Friday email simple with a monochromatic design. While it might not be as flashy as some other Black Friday emails, it gets straight to the point and is still effective. Not only this, but a simple email like this one from Tradesy is something you could easily recreate in a pinch.

In particular, this email’s minimal copy is effective, as subscribers don’t have to sift through any superfluous information; keeping your email copy short and sweet is also a good idea if you’re creating your Black Friday emails last minute.

I especially like that Tradesy have decided to not use an offer code, but rather taken 10% off all the products in their store. This makes it easier for customers to participate in their sale, both because they don’t have to remember the offer code, and can return to Tradesy and buy more products in multiple transactions if they wish.

3. MyCustomCase

Similar to Tradesy, MyCustomCase also keeps the copy in their Black Friday email to a minimum. Instead, they include only the important things that their subscribers should know, such as ‘40% off everything’. Their use of different font styles, colours and sizes is also effective, and is a great way to make it seem like you’ve put a lot of time and effort in designing your newsletter.

Opting for a more colourful email design, MyCustomCase also includes some product images. This is an easy way to include some pops of colour in your email without having to create any fancy graphics. This saves you time when designing your emails, especially if you’re in a rush as Black Friday approaches.

4. The Diamond Store

After announcing the start of your Black Friday sale, you should send out multiple follow-up emails to your list during the course of your sale – especially those who are most engaged with your emails. This is to serve as a quick reminder to your subscribers that your sale is happening, in case your subscribers have forgotten or have been busy shopping elsewhere. They could’ve also missed your initial emails, which might have gotten lost in the Black Friday shuffle.

An example of a great follow up Black Friday email comes from The Diamond Store.

Again, this email includes only relevant information and can be easily read by subscribers in a few seconds. Shoppers are probably busy hunting around for Black Friday bargains, and don’t have the time to read through paragraphs of text. Additionally, the countdown at the bottom of the email adds urgency by reminding customers of the limited time left for your sale.

Although they’ve included some buttons at the top of their email to click through to the corresponding parts of their website, The Diamond Store haven’t included a call to action button in the body of this email. I would recommend including a call to action like ‘Shop Now’ with a button so that shoppers can easily click through to your store.

5. Gemvara

Compared to previous Black Friday emails so far on this list, Gemvara includes a bit more copy for their subscribers to read. However, the text is this email is still reasonably short, easy to digest and witty. Creating an email that only includes text is a great last minute solution for you, as it takes much less time to create than an email with graphics and images.

As I’ve made clear already, it’s important to get straight to the point with your Black Friday email, because shoppers are going to be busy and won’t appreciate being sent an essay in email form. If you are going to opt for a text-only Black Friday email, though, it’s important that the copy is witty and fun to read, in addition to being easy to read. At the very least, this will mean that your email isn’t dry – something your subscribers will appreciate.

6. Soko Glam

This Black Friday email from Soko Glam lets their list know that their Black Friday sales are extended through to Cyber Monday. This could also work well for your store, especially if your Black Friday sale was a success.

This strategy is also a pretty clever way to save yourself some time if you’re on a tight schedule. Rather than spending more time planning and marketing your Cyber Monday deals in a different sale, simply extending your Black Friday sale means less work for you. Effectively, this will mean you only need to plan for one sale; in turn, you’ll be able to focus your attention on Black Friday and do it well.

7. King Kravate

That being said, if you are planning on doing one, I would recommend going with Cyber Monday. (Statistic)

While including some extra details compared to other emails on this list, this Cyber Monday email from King Kravate still manages to keep it really simple.

The inclusion of product recommendations gives the reader an idea of what they could purchase during the sale. Including personalised product recommendations in your Black Friday and Cyber Monday emails are an easy way to both highlight your products, and potentially earn more sales through personalisation.

My only suggestion would be to increase the font size of their 50% off deal and offer code, and to include a button with a call to action. This would make the email overall easier for subscribers to read and engage with.

8. Herschel

Herschel provides an example of another great follow up to an initial email announcing the Cyber Monday sale. Urgency is a great marketing tool; by telling them that your sale is ending soon, customers are forced to make impulsive decisions and act quickly before they miss their opportunity.

Game and The Diamond Store have used timers in their Cyber Monday emails to do this. However, I think Herschel’s use of solid text (‘4 Hours Left’) is just as effective – and requires less effort!

Similar to Gemvara, Herschel also makes use of witty copy, which is complemented by the simple stock image they use in this email. Using humour will help your Cyber Monday email to stand out among the many your customers will receive during this time.

9. The New York Times

Like Soko Glam, The New York Times have decided to have only one deal that encompasses both Black Friday and Cyber Monday. This means that they have less to worry about over this busy period, and don’t need to spend as much time designing multiple emails for their different Black Friday and Cyber Monday deals.

You too can save yourself some time by combining your sales, which means that you can easily focus on creating marketing emails for one deal. We do recommend sending out newsletters to your list multiple times over the sale period, so it might be a good idea to create several variations of your email advertising your combined sale. It might not leave the best impression if you keep sending out the same email to your list over and over again.

The New York Times also makes use of colour and different font sizes to make their text-only email visually appealing. This is something you can do to easily and quickly jazz up your last-minute Black Friday or Cyber Monday email if you don’t have time to create any fancy graphics or take product images.

10. Kate Spade

If worst comes to worst and you haven’t left yourself enough time to send out a series of emails to hype up your Black Friday and Cyber Monday sales, you could always send one out at the start of the sale to announce your deal.

Kate Spade cleverly announce their sale as a surprise. By doing so, they generate excitement for their shoppers, and make use of urgency (‘it all ends tonight’) to encourage their subscribers to take part in their sale.

Of course, in the frenzy of Black Friday and Cyber Monday, this surprise sale email might get lost. This means that it’s still important to send your list a number of follow up emails throughout your sale period too.

Conclusion

Hopefully these Black Friday and Cyber Monday emails have helped you to construct some last-minute emails of your own. Try incorporate some of the effective aspects of them, and incorporating some of the tips I’ve discussed throughout this post, and you’ll be sure to have a successful sale. However, it’s important to note that this should only be a last resort if you’re in a sticky situation and haven’t planned any email marketing at all. There’s no substitute for a well-planned email campaign, but something’s better than nothing!

The post 10 Last-Minute BFCM Emails You Can Easily Steal appeared first on SmartrMail Email Marketing Blog.